Fri.Feb 05, 2021

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Dear B2B SaaS Companies: Mobile Experience Can’t Be an Afterthought

OpenView Labs

For the longest time, B2B SaaS companies have failed to put much thought into their mobile experience because: People don’t work on mobile. The bulk of mobile traffic comes from developing nations (read: low budget). But as both time spent on mobile and mobile traffic share continue to increase globally, business users are becoming more accustomed to discovering products on mobile.

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Best CPanel Web Hosting

The Daily Egg

When it’s time to host your website, performance is something you want to focus on. It’s what most people look for, naturally. But if you want hands-on oversight of your site’s performance, what web hosts will provide that for you? cPanel is how to monitor and manage your hosting in a user-friendly interface (so no […]. The post Best CPanel Web Hosting appeared first on The Daily Egg.

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Field Sales: When Domain Expertise Can Help. Just Don’t Over-Index.

SaaStr

Would you still hire them if they hadn't last worked at [insert logo here]? Honestly? If you aren't 100% sure, slow it down. — Jason BeKind Lemkin (@jasonlk) February 5, 2021. Imagine you are selling a $100,000+ product and you yourself as CEO/founders have limited knowledge selling to the customer base. You’ll be very tempted to hire someone with a seemingly magical rolodex.

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When Should You Use HTTPs vs HTTP?

Neil Patel

If you run a business website, you’ve probably heard you must make the switch from HTTP to HTTPS. But is there more of a difference than the extra “s?” As a business owner, you know even the slightest difference in a product, marketing strategy, or anything else related to your business can make a big difference. But will the switch to HTTPS have a significant impact on your website and business?

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SaaS: How They’re Turning Payments Into Profit Centers

Discover how top SaaS companies are earning up to $700k + and zero upfront cost with Usio Integrated Payments.

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Are You Ready To Do a SaaS StartUp? Here’s a 5 Part Test to Find Out

SaaStr

Q: What are some advice for people who want to create a SaaS startup? My top pieces of advice: Slow it down if you don’t have a great co-founder and need one. Solo founders can work sometimes (see, e.g. Zoom, Twilio, etc.). But if you need one, it’s better to take your time and find a great one. A bit more here: A Simple Commitment Test For You And Your Co-Founders | SaaStr and here: If You Don’t Have a Truly Great Founding Team, Just Take a Pause.

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Don’t “Hack” Sales Unless You Know These 3 Things

Sales Hacker

You are in trouble if you’re trying to hack sales — unless you lay a foundation first. When we say hacking, we mean trying to figure out loopholes and tricks and ways around doing the hard work. The hard work that every company and every sales leader needs to do cannot be hacked. Sure, you can buy some tools and lead lists and send out thousands of emails, but that won’t get you very far.

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What To Do In Your First 90 Days As A Product Growth Manager?

User Pilot

Product management roles have experienced steady growth in recent years. The role of a Product Growth Manager (also Growth Product Manager) is an extension of the role to keep up with the evolving industry trends. The interest in the role has been growing rapidly over the last 5 years, which reflects the general trend of Product-Led Growth. Source: productled.org.

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8 Ecommerce Marketing Tips for Shopify Businesses

ReSci

It’s time to call it: the “customer journey,” as you know it, is officially dead. It’s a concept that sprang into the industry’s collective consciousness when retail met the Internet, forever changing the way people interact and shop with brands. With…. The post 8 Ecommerce Marketing Tips for Shopify Businesses appeared first on ReSci.

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How to Build the Business Case for Customer Success

Totango

Our increasingly customer-centric economy has established Customer Success as critical to every business’s overall strategy. Any CS team member knows that happy customers make for a thriving enterprise, but the same cannot always be said for C-level executives or your board of directors. Demonstrating the value of Customer Success to executives is crucial.

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Beyond the Basics of A/B Tests: Highly Innovative Experimentation Tactics You Need to Know

Speaker: Timothy Chan, PhD., Head of Data Science

Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? 🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.

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Feb 05 – Customer Success Jobs

SmartKarrot

Role: Vice President of Customer Success Location: Remote, Boston, MA, US Organization: Reprise As a Vice President of Customer Success, you will be responsible for designing and implementing a best-in-class customer success function. Reprise looking for someone that’s excited about figuring out the details and getting in the weeds with customers while Reprise brings this function to life.

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30 Strategies to Reduce Shopping Cart Abandonment & Drive Profits

Neil Patel

Shopping cart abandonment is big, bad, and pervasive. Baymard’s latest stats peg the average documented online shopping cart abandonment rate at a scary 69%. That means for every ten e-commerce customers that put an item in their cart, nearly seven will leave the site without completing their purchase. Shopping cart abandonment sucks, and it’s time to lower it.

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What is SaaS Management? The 2021 Guide

BetterCloud

What is SaaS management? SaaS management is the practice of managing the day-to-day operations across an organization’s software-as-a-service (SaaS) applications. This includes managing processes like identity and access, user lifecycle management (ULM), spend optimization, application configuration, and visibility and auditability across SaaS apps.

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What is Psychometric Profiling for Marketing?

Neil Patel

Here’s a question for you: How well do you know your customers? I ask because the better you understand your customers, the more effectively you can reach them. If you know what makes them tick and what influences their individual buying decisions, you can adapt your marketing strategy to increase conversions. The answer? Psychometric profiling. Let me show you why it’s such a valuable tool for increasing marketing effectiveness and how you can deploy it across your business.

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How Investors & Strategic Buyers Evaluate Integrated Payment Strategies

Explore how integrated payment strategies impact investor and buyer evaluations. Payments are more than a feature — they’re a key to long-term success and market differentiation. They help SaaS companies offer seamless user experiences and efficient operations. Investors and strategic buyers assess these integrated payment strategies as a measure of a company's growth potential and sustainability.

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CSM-to-CSM Account Handoffs: A Guide to Perfect Customer Success Account Transitions

SmartKarrot

Customer handoffs are often talked about between different stages – marketing to sales to onboarding to customer success, but let’s get more specific today. Within the customer success team itself, account transition happens inevitably. Reasons being: Delegation to a new CSM. Reducing overload of an existing CSM. Change in territory or customer segment.

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Best Managed WordPress Hosting

Neil Patel

Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. I don’t want to think about how my WordPress works, I just want it to work. Before companies get managed WordPress hosting, they are on the hook for making sure their sites are up and running. This involves a ton of seemingly trivial technical tasks that add up.

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Customer Success, Your BI Tool Isn’t Enough: Why Purpose-Built Wins

ChurnZero

Here’s the short and the long of it: if you’re a Customer Success leader who is looking for consolidated business, product, and customer data, then you can probably piggyback on the Business Intelligence (BI) tool your SaaS company already uses – and this will likely be heavily suggested (or even mandated) by your CEO or other C-suite leaders. Because BI tools are notoriously expensive and time intensive due to their structural complexity and rigorous implementation.