Dear B2B SaaS Companies: Mobile Experience Can’t Be an Afterthought
OpenView Labs
FEBRUARY 5, 2021
For the longest time, B2B SaaS companies have failed to put much thought into their mobile experience because: People don’t work on mobile. The bulk of mobile traffic comes from developing nations (read: low budget). But as both time spent on mobile and mobile traffic share continue to increase globally, business users are becoming more accustomed to discovering products on mobile.
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