Wed.Jul 10, 2019

Which tactics will increase willingness to pay?

ProfitWell

Getting your pricing right can be complicated, and it depends on a lot of factors. This week's question from Leo Campos at Chartbeat gets to the heart of it. He wants to know: Which tactics will increase willingness to pay?

B2C 72

Inspiration for Digital XaaS Products (No Coding Required!)

Rebilly | Insights Into Subscription Billing

You’ve seen the numbers and you know that subscription businesses are on the rise. You want a piece of that action — but there’s a problem.

Announcing three brand new features to help scale your support

Inside Intercom

Today we’re launching three huge updates to our Articles and Custom Bots products to help you scale your support with Intercom. These days, great customer support isn’t a nice to have – it’s table stakes.

Why We Launched a Website Survey Integration with SurveyMonkey

The Daily Egg

We’ve hit a tipping point.

What Is (and Isn’t) Product Management?

Speaker: Steve Johnson, VP of Products, Pragmatic Institute

Product Management is one of the most exciting - and most misunderstood - functions in technical organizations. Is it strategic or tactical? Is it a planning role or a support role? Many product professionals are unclear about what is (and isn't) product management. After all, product management spans many activities from business planning to market readiness. In this session, we’ll examine many product activities and artifacts for product strategy, planning, and growth, and introduce a simple tool that you can use in your organization to clarify the roles of product management and others. Steve Johnson explores the many roles of Product Management in this fun talk focused on why product managers should obsess on problems instead of solutions.

Reaching Rockstar Admin Status

InsightSquared

“Slowness to change usually means fear of the new.” – Philip Crosby. Change is hard for any organization or individual but there are steps you can take to ease the transition and provide confidence as people move toward the new normal. . Four years ago, I was in the same boat.

Techstars Includes Diverse LEADers: Carrie Shuler, Creator, Communicator, Fighter, Founder

TechStars

Techstars Includes Diverse LEADers is our series highlighting diverse members of the Techstars Network.

More Trending

7 Habits Successful AEs Use to Make their Sales Pitch a 10/10 (Part 1)

Sales Hacker

As the CEO of an On-Demand Inside Sales Coaching Company, I review literally hundreds of hours of recorded discovery and demo calls. As you might guess, my team and I have picked up on the subtle and surprising patterns followed by successful inside sales reps.

Sales 75

What do marketers look for in a marketing automation platform?

Net-Results

Oftentimes? Many of the wrong things. There is this persistent myth that marketing automation platforms are there just to make your life easier. This is isn’t untrue, but if thats what you’re after you’re missing the point. Dont get me wrong, the practical side of it can be pretty awesome.

7 Proven Discovery Call Tactics That Great Salespeople Swear By

Sales Hacker

What if you could leave every discovery call knowing you have a deal? After analyzing millions of discovery calls, we’re sharing insights on how top sales pros surface business pain, deliver value, and cultivate a truly meaningful conversation.

Survey of 360+ Tech Leaders Reveals Most Sought After Employee Benefits [Infographic]

OpenView Labs

Infographic by Anna Smith. . In a time where candidates rule the job market, employers are finding themselves in constant competition for talent. One way many companies are differentiating themselves is through the benefits and perks they offer.

The Magic of Intent: Start Knowing The Goals of Your Users

Speaker: Terhi Hanninen, Senior Product Manager, Zalando, and Dr. Franziska Roth, Senior User Researcher, Zalando

It's important to know your users - what are their preferences, pain points, ultimate goals? With user research and usage data, you can get a great idea of how your users act. The tricky part is, very few users reliably act the same way every time they use your product. Join Terhi Hanninen, Senior Product Manager, and Dr. Franziska Roth, Senior User Researcher at Zalando, as they explain how they were able to reach a new level of user understanding - by taking their user research and segmenting their users by point-in-time intent. You'll leave with a strategy to change how your product team, and organization at large, understands your users.

Groove in June: Shopify Integration, Emojis, Knowledge Base Contact Form and More!

Groove HQ

It was a busy month in June for the team over here at Groove! Below find some of the bigger features & improvements that we shipped. If you’d like to keep in the loop on the latest upcoming features that we’re working on, head on over to the Groove Public Roadmap.

5 Top Sales Mistakes to Avoid

Teamgate

You’re a sales rep and you’re at the top of your game. But there’s no room for complacency. To stay at the top you need to avoid some basic mistakes.

3 things your CRM needs today to empower your sales team for tomorrow

Close.io

When it comes to CRMs, the competition is extremely fierce—in fact, there are more than 500 CRMs listed on sites like G2 Crowd and Capterra.

Small Business Websites: Improving the User Experience

Nimble - Sales

Your website is probably the most important digital asset your small business has. More small businesses than ever before exist solely online. Even if you do have brick-and-mortar operations, your web presence is probably still your primary method of reaching new customers.

Your 2-Part Metrics Audit for High-Value Products

Speaker: Sam McAfee, Product Development Consultant, Startup Patterns

You know what they say: what's measured improves. As product managers we're in a golden age of being able to get all sorts of metrics and run all sorts of experiments. But what are your measurements and analytics focused on? Are they really truly objective? Do they contribute to the ultimate vision of your product? And is everybody clear on that vision? Join Sam McAfee, Product Development Consultant, as he takes you through a two-part measurement audit. First, you'll learn how to make sure your measurements actually align with your product strategy. And second, you'll learn how to evaluate your culture of using measurements, so future experiments will more consistently provide high-value results.

Grab SaaStr Scale Tickets on Aug 29 While They Are Still $199!!

SaaStr

We have an incredible line-up coming up for the 1-day, all-day SaaStrScale.com in SF on Aug 29!

Subscription Economy News – Week of 7/8/2019

Zuora

Every week, we bring you the top stories and analyses from the global Subscription Economy. The post Subscription Economy News – Week of 7/8/2019 appeared first on Zuora. Subscription Economy

Behind the Scenes of Pluralsight’s Pricing Rebuild [Podcast]

OpenView Labs

Lindsay Bayuk (VP of Product Marketing) and Porntepp Ungvichian (VP, Head of Strategy & Business Operations) are the B2B SaaS leaders behind Pluralsight’s pricing overhaul. They went public last year, serve 70% of Fortune 500 companies and have customers in over 150 countries. Get ready for some serious note-taking on how they built a process around pricing changes and the importance of having the right infrastructure to make it all happen. ?. Prefer to listen on iTunes? Click here.

B2B 40

Why LA Is The Best Place for Startups to Flourish?

Backlinkfy

Los Angeles is known as the city of dreams. The glitz and glamour of Hollywood are often assumed to be the only attraction of the town of sunny climes. This, however, is not the truth.

Measure the Immeasurable: Beyond Vanity Metrics

Speaker: Sari Harrison, Product Management Instructor, Product School

As a product manager, it's your job to realize your product’s vision by executing your chosen strategy. It’s also your job to deliver value to the business. Ultimately, these two outcomes are aligned so the temptation is to focus primarily on business metrics. Doing this can cause you to lose focus on the real value you are trying to achieve, in favor of moving the vanity metrics such as launches and time spent. Join Sari Harrison, Product Management Instructor at Product School, as she explains how to use immeasurable success criteria along with your more standard KPIs to deliver products that don't just get used a lot, but deliver real value.

The Power of Personalization:  How to Keep Your Subscription Customers Coming Back

OceanX

The market for subscription boxes is booming, and McKinsey & Co. research illustrates an increase in sales of more than 100% each year from 2011 to 2016.

5 Buying Cycle Stages: Optimize Purchase Cycles to Increase Revenue

ProfitWell

You probably have some kind of sales cycle for your product that every new customer goes through. A process with well-defined stages, aimed at turning prospects into leads, leads into opportunities, and opportunities into customers.

Reviews and Tips On Starting Your Own SEO Digital Marketing Lead Generation Business

Backlinkfy

Lead generation takes advantage of a potential customer’s interest in your business. It’s more effective than cold-calling or cold-contacting since leads have shown their curiosity about what your product or service is about in some way or form.