Wed.Jul 10, 2019

Which tactics will increase willingness to pay?

ProfitWell

Getting your pricing right can be complicated, and it depends on a lot of factors. This week's question from Leo Campos at Chartbeat gets to the heart of it. He wants to know: Which tactics will increase willingness to pay?

B2C 75

Inspiration for Digital XaaS Products (No Coding Required!)

Rebilly | Insights Into Subscription Billing

You’ve seen the numbers and you know that subscription businesses are on the rise. You want a piece of that action — but there’s a problem.

Announcing three brand new features to help scale your support

Inside Intercom

Today we’re launching three huge updates to our Articles and Custom Bots products to help you scale your support with Intercom. These days, great customer support isn’t a nice to have – it’s table stakes.

Why We Launched a Website Survey Integration with SurveyMonkey

The Daily Egg

We’ve hit a tipping point.

Driving Discovery and Experimentation in your Organization

Speaker: Teresa Torres, Product Discovery Coach, Product Talk, David Bland, Founder and CEO, Precoil, and Hope Gurion, Product Coach and Advisor, Fearless Product LLC

If you want to build what matters, you can't move forward blindly. But to make progress, you can't let things slow to a crawl while you focus resources on gathering data. This is where continuous discovery and experimentation come in. Join Teresa Torres (Product Discovery Coach, Product Talk), David Bland (Founder, Precoil), and Hope Gurion (Product Coach and Advisor, Fearless Product) in a panel discussion as they cover how - and why - to build a culture of discovery and experimentation in your organization.

Reaching Rockstar Admin Status

InsightSquared

“Slowness to change usually means fear of the new.” – Philip Crosby. Change is hard for any organization or individual but there are steps you can take to ease the transition and provide confidence as people move toward the new normal. . Four years ago, I was in the same boat.

We lost an enormous RFP because we are too small of a company. They said our revenues are too small to put thousands of seats on. How can we keep the relationship alive and get a second chance later?

SaaStr

This is a big bummer. Three things though: First, move them on to your Lost Now (But Not Forever) Marketing Program. I know you don’t have one yet, but maybe it’s time to add this new marketing program! You likely will get another shot in 1–3 years.

More Trending

5 Top Sales Mistakes to Avoid

Teamgate

You’re a sales rep and you’re at the top of your game. But there’s no room for complacency. To stay at the top you need to avoid some basic mistakes.

Sales 71

What do marketers look for in a marketing automation platform?

Net-Results

Oftentimes? Many of the wrong things. There is this persistent myth that marketing automation platforms are there just to make your life easier. This is isn’t untrue, but if thats what you’re after you’re missing the point. Dont get me wrong, the practical side of it can be pretty awesome.

The Power of Personalization:  How to Keep Your Subscription Customers Coming Back

OceanX

The market for subscription boxes is booming, and McKinsey & Co. research illustrates an increase in sales of more than 100% each year from 2011 to 2016.

5 Buying Cycle Stages: Optimize Purchase Cycles to Increase Revenue

ProfitWell

You probably have some kind of sales cycle for your product that every new customer goes through. A process with well-defined stages, aimed at turning prospects into leads, leads into opportunities, and opportunities into customers.

The Magic of Intent: Start Knowing The Goals of Your Users

Speaker: Terhi Hanninen, Senior Product Manager, Zalando, and Dr. Franziska Roth, Senior User Researcher, Zalando

It's important to know your users - what are their preferences, pain points, ultimate goals? With user research and usage data, you can get a great idea of how your users act. The tricky part is, very few users reliably act the same way every time they use your product. Join Terhi Hanninen, Senior Product Manager, and Dr. Franziska Roth, Senior User Researcher at Zalando, as they explain how they were able to reach a new level of user understanding - by taking their user research and segmenting their users by point-in-time intent. You'll leave with a strategy to change how your product team, and organization at large, understands your users.

Survey of 360+ Tech Leaders Reveals Most Sought After Employee Benefits [Infographic]

OpenView Labs

Infographic by Anna Smith. . In a time where candidates rule the job market, employers are finding themselves in constant competition for talent. One way many companies are differentiating themselves is through the benefits and perks they offer.

Groove in June: Shopify Integration, Emojis, Knowledge Base Contact Form and More!

Groove HQ

It was a busy month in June for the team over here at Groove! Below find some of the bigger features & improvements that we shipped. If you’d like to keep in the loop on the latest upcoming features that we’re working on, head on over to the Groove Public Roadmap.

7 Proven Discovery Call Tactics That Great Salespeople Swear By

Sales Hacker

What if you could leave every discovery call knowing you have a deal? After analyzing millions of discovery calls, we’re sharing insights on how top sales pros surface business pain, deliver value, and cultivate a truly meaningful conversation.

Small Business Websites: Improving the User Experience

Nimble - Sales

Your website is probably the most important digital asset your small business has. More small businesses than ever before exist solely online. Even if you do have brick-and-mortar operations, your web presence is probably still your primary method of reaching new customers.

Encouraging Innovation in an Established Product Culture

Speaker: Richard Cardran, Chief Creative Officer and VP Strategy, HIA Technologies

Innovation is both a process and an outcome. The best way to begin innovating your products is by innovating your internal process. We'll explore the challenges, solutions, and hands-on techniques for becoming a successful "agent of change" within a well-established product culture. We'll examine the importance of UX and user-centric feature analysis, the adaptation of Agile Methodologies to the creative process, as well as a way to drive successful culture change for setting expectations and winning approvals with cross-functional stakeholders. Innovation and Leadership go hand in hand. Join Richard Cardran, Chief Creative Officer and VP Strategy, HIA Technologies, as we assess some case studies to see how to lead with a clear strategy well-defined tactics, and an unbiased understanding of the fundamental question: "why are you innovating?"

Why I Joined Intello

Intello

I decided to be a marketer when I was 11 years old. Whenever I tell people that, the response is usually a mix of curiosity and pity. But when you get to know me, it all makes sense. And I wanted to market a product that makes sense, with a team that enables my curiosity and creativity.

3 things your CRM needs today to empower your sales team for tomorrow

Close.io

When it comes to CRMs, the competition is extremely fierce—in fact, there are more than 500 CRMs listed on sites like G2 Crowd and Capterra.

Techstars Includes Diverse LEADers: Carrie Shuler, Creator, Communicator, Fighter, Founder

TechStars

Techstars Includes Diverse LEADers is our series highlighting diverse members of the Techstars Network.

Grab SaaStr Scale Tickets on Aug 29 While They Are Still $199!!

SaaStr

We have an incredible line-up coming up for the 1-day, all-day SaaStrScale.com in SF on Aug 29!

Your 2-Part Metrics Audit for High-Value Products

Speaker: Sam McAfee, Product Development Consultant, Startup Patterns

You know what they say: what's measured improves. As product managers we're in a golden age of being able to get all sorts of metrics and run all sorts of experiments. But what are your measurements and analytics focused on? Are they really truly objective? Do they contribute to the ultimate vision of your product? And is everybody clear on that vision? Join Sam McAfee, Product Development Consultant, as he takes you through a two-part measurement audit. First, you'll learn how to make sure your measurements actually align with your product strategy. And second, you'll learn how to evaluate your culture of using measurements, so future experiments will more consistently provide high-value results.

Subscription Economy News – Week of 7/8/2019

Zuora

Every week, we bring you the top stories and analyses from the global Subscription Economy. The post Subscription Economy News – Week of 7/8/2019 appeared first on Zuora. Subscription Economy

Behind the Scenes of Pluralsight’s Pricing Rebuild [Podcast]

OpenView Labs

Lindsay Bayuk (VP of Product Marketing) and Porntepp Ungvichian (VP, Head of Strategy & Business Operations) are the B2B SaaS leaders behind Pluralsight’s pricing overhaul. They went public last year, serve 70% of Fortune 500 companies and have customers in over 150 countries. Get ready for some serious note-taking on how they built a process around pricing changes and the importance of having the right infrastructure to make it all happen. ?. Prefer to listen on iTunes? Click here.

B2B 40

Why LA Is The Best Place for Startups to Flourish?

Backlinkfy

Los Angeles is known as the city of dreams. The glitz and glamour of Hollywood are often assumed to be the only attraction of the town of sunny climes. This, however, is not the truth.

Reviews and Tips On Starting Your Own SEO Digital Marketing Lead Generation Business

Backlinkfy

Lead generation takes advantage of a potential customer’s interest in your business. It’s more effective than cold-calling or cold-contacting since leads have shown their curiosity about what your product or service is about in some way or form.

Embedding Operational Reports: Everything Product Managers Should Know

Speaker: Dean Yao, Sr. Director of Product Marketing, Logi Analytics

Businesses are run with analytics - but companies continue to struggle with interpreting, analyzing, and distributing data. Operational reports help get information to the people who need it most, in formats they understand, and in a timeframe that matters. Join the webinar to learn how embedding operational reports can give your users a precisely formatted, ready-to-analyze view of their operational activities. World-class software teams are embedding operational reports to empower end users with interactive data visualizations, detailed information, and highly precise formats that can be shared via email, PDF, print, or online.