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Dear SaaStr:What are some objections that salespeople can’t overcome? A few objections reps think they can overcome … that they can’t: We literally do not need this product now. There’s the classic rule that only about 10% of prospects are truly in-market at any given time, and that’s about right in my experience. Too many reps do too many lame cadences and break things.
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I was recently on Lenny Rachitksy’s podcast again, and one of the topics we discussed was consumer subscription business. I thought I would actually write down a lot of those thoughts and add some more depth for founders and employees working on these businesses. Don’t worry I got more marketplace content on the way as well Shortly after I got into tech, investors started to fall in love with subscription business models, mostly on the B2B side.
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Adam Schoenfeld is the Co-Founder & CEO at Keyplay , as well as the Co-Founder & Analyst at PeerSignal.org. Adam is a 4th time SaaS founder. His past includes Siftrock (acquired by Drift), Simply Measured, Product & Strategy VP at Drift , and a board member at Bizible. P.S. We’re officially running a GTMfund giveaway program! Share our media content (GTM podcast or GTM newsletter) on LinkedIn and Twitter, tag us, and you’ll be entered to win a pair of GTMfund Airpod Pros!
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