SaaStr

APRIL 14, 2023

When building a product, organizations are solving a specific need. Of course, building great teams and finding product market fit is critical, but don’t forget about product investor fit. Many customers in SE Asia are budget-based versus subscription-based. That’s a mistake. Absolutely.

Development Team Review 211

Development Team Review Technical Review Underperforming Technical Team SMB 211

User Pilot

JANUARY 28, 2024

So, what’s the best time to trigger market research surveys? While the obvious answer is during product development , you can also do it at regular intervals to keep track of customer preferences. What prevented you from purchasing a full subscription? Did our product meet your expectations during the trial?

Scale 96

Scale Market Research Software Review Churn 96

SaaStr

NOVEMBER 2, 2019

Does one have to expand the product line to retain customers? First, what is continuous customer development? When we spoke before about it, you said continuous customer development becomes so crucial. In terms of the product market fit falling apart. Does one have to move to enterprise?

Scale 127

Scale SaaS Payments Sales Recruiting Payment Services 127

SaaStr

JANUARY 24, 2024

Kate has a simple framework for going upmarket: Product, People, and Process. From a product standpoint, you might think you have product market fit. But selling to large companies means having the right security and administrative features and requirements.

Scale 218

Scale Sales Hiring Scaling Revenue 218

User Pilot

APRIL 3, 2024

TL;DR Product-led innovation emphasizes improving the product to attract customers, reducing reliance on marketing for growth. Product-led innovation focuses on developing a personalized product that naturally attracts and retains customers. Financial metrics. Leverage data analysis with Userpilot.

Innovation 104

Innovation Payments Strategy Payment Solutions 104

Chart Mogul

JUNE 24, 2021

For subscription apps like Headspace , a global audience is part of their growth ambition. Cristina Poindexter , former Product Marketing Lead at Headspace talked about price localization strategies and how it aligns with their goals of bringing mental health to the world. Image via Android Developers.

Pricing 52

Pricing SaaS Payments Payments Payment Features 52

User Pilot

JULY 27, 2023

Product Marketing Manager: This person is tasked with developing product marketing campaigns , crafting compelling marketing messages, and coming up with ideas to retain customers. Product Manager The Product Manager’s role is to: Create a product strategy.

Sales Hiring 98

Sales Hiring SaaS Payments Sales Recruiting CTO Hire 98

Chart Mogul

MARCH 9, 2020

We spoke to Buffer’s CEO Joel Gascoigne about his experience building Buffer and the role and place subscription data plays for the company. For the first 2-3 years of Buffer’s existence, Joel and his team did not need a specialized solution for subscription analytics. A smaller team allows us to be more productive and move quicker.

Payment Solutions 52

Payment Solutions Payment Features Payments Outsourcing Services 52

Buffer Resources

FEBRUARY 28, 2024

Some options include: Tiered pricing structures : Develop pricing tiers that offer escalating levels of value. This approach allows customers to select a level of service or product that matches their needs and budget. Introduce exclusive content or perks for higher-tier memberships, justifying a higher subscription fee.

Pricing 93

Pricing Social Media Consulting Branding 93

User Pilot

FEBRUARY 28, 2023

Product feedback helps you determine how well your product satisfies user needs. Feature requests are a good way to collect ideas for future product development. Product Market Fit (PMF) surveys help teams evaluate product viability. That’s how you achieve product-market fit.

Scale 98

Scale Management Technical Review Onboarding 98

Unbounce

FEBRUARY 9, 2022

As a small business owner, we know you’ve got limited time and expertise to run digital marketing campaigns. We also know that a whopping 47% of you run your marketing efforts all by yourselves. No-code installation and easy authorization mean not relying on a designer or developer to get a new tool up and running.

Payment Solutions 132

Payment Solutions Business Payments Payment Services 132

Sales Hacker

MARCH 1, 2024

Through owned distribution channels, they spent the first year marketing the “problem,” rather than the product, to build an audience that could validate the brand’s story. This allowed them to find their product market fit early on, gaining feedback from their network to inform marketing decisions.

VP of Engineering 71

VP of Engineering Scale SaaS AI Search 71

User Pilot

OCTOBER 5, 2023

Collaboration between product , marketing, and sales teams is essential to effectively identify and target high-value customers. Monthly Recurring Revenue (MRR) – for example from subscriptions. Userpilot onboarding, analytics , and feedback features can help you reduce CAC and boost revenue.

SaaS Payments 105

SaaS Payments Customer Lifetime Value Payment Solutions Acquisition 105

Intercom, Inc.

NOVEMBER 7, 2019

At Spendesk I am currently head of sales, so my main missions are about hiring and building the sales department on one side, and I also work around like all of the go-to-market strategy. So virtual cards to help you buy a new subscription or do a new digital marketing advertising campaign on LinkedIn. But what does it mean?

Scale 162

Scale Payment Methods Payment Solutions Marketing 162

User Pilot

JANUARY 14, 2023

PMs of successful products build features in response to user needs. It allows you to develop functionality because it solves their real problems and because they ask for it or to match your competitors. Product-Market Fit is a measure of how well your product satisfies your user needs.

Management 98

Management SaaS Metrics Retention 98

ChurnZero

NOVEMBER 4, 2022

Thanks to the rise of remote work, says You Mon, we’re seeing a fundamental shift in how we develop and evaluate leaders over the next 10 years. As investors pull back and reexamine how they value companies, there’s one skill CS leaders would benefit from developing: resilience.

Customer Success 98

Customer Success Scale SaaS Finance 98

User Pilot

APRIL 23, 2023

Customer acquisition cost estimates the cost of acquiring a new customer to optimize customer marketing efforts. Monthly recurring revenue tracks expected revenue from all active subscriptions to understand business health. Expansion monthly recurring revenue assesses revenue generated from upgrades and add-ons.

Metrics 97

Metrics Customer Lifetime Value SaaS Scale 97

Frontegg

DECEMBER 2, 2021

You simply don’t know who will be using your product – you only assume. You build it and start the product-market-fit quest. For that to happen, you need to open your product for wide usage and talk to users to hear their sincere feedback. Your product needs to support top-down (demo?POC?Sales)

Underperforming Technical Team 93

Underperforming Technical Team Sales Hiring DevOps as a Service Scale 93

Intercom, Inc.

JANUARY 16, 2020

His paintings have different shapes with very bright colors and we found that our boards developed in kind of the same style. So we wanted to bring a little bit of art into the day-to-day job of each person who uses our product. We also think about community and consultants and professional services as an ecosystem around our product.

Consulting 249

Consulting Marketplace as a Service Scale Development 249

User Pilot

MARCH 15, 2022

It covers everything from who your potential customer or target market is, where they are, the best marketing efforts and sales strategy to reach them, your positioning tactics, pricing strategy, and more. It also covers how you position yourself, and what marketing strategies you employ to stand out and gain a competitive advantage.

Strategy 98

Strategy Marketing SaaS Customer Lifetime Value 98

Kellblog

JULY 8, 2020

Mark’s a seasoned startup executive, he’s go-to-market oriented, and he has some large-company chops that he developed earlier in his career. They should have input, but startups should hire a VP of Marketing with strong product marketing skills at the same time as the first VP of Sales. (DK:

Sales Hiring 140

Sales Hiring Startup Software Review Enterprise 140

The Angel VC

NOVEMBER 29, 2013

At the bottom I noted what these phases usually mean in terms of the stage of your product and company and which funding level it typically corresponds with. This will help you in getting an understanding of your development speed, which later on will become more and more important. Let’s have a closer look at each of the three phases.

Scale 190

Scale Startup SaaS Customer Lifetime Value 190

User Pilot

SEPTEMBER 19, 2023

User engagement refers to any interaction your customers have with your brand, product, or website across all touchpoints. It can be anything starting from signing up for a product, completing an onboarding checklist, upgrading the account, filling out a micro survey, and canceling the subscription.

Engagement 52

Engagement Software Review Onboarding Subscription 52

SaaSOptics

MAY 19, 2022

Not only is it one of the main drivers of revenue growth for early-stage companies, but it’s a primary goal for SaaS businesses across market stages. For subscription-based SaaS businesses, your customer acquisition metrics indicate how effectively you acquire new users via sales, marketing, or a product-led approach like a free trial.

Acquisition 59

Acquisition Scale Strategy Software Review 59

Chart Mogul

DECEMBER 20, 2022

If you thought 2021 was a busy year for product development at ChartMogul, we shifted into hyperdrive for 2022. They hold the key to finding product-market fit and telling an effective growth story. But we knew that sometimes those solutions might not be the most efficient in terms of time or developer resources.

Systems Review 52

Systems Review Payment Solutions Payments Azure 52

User Pilot

FEBRUARY 20, 2023

What is product analytics? Product analytics is the process of collecting, organizing, and analyzing data about users’ engagement with a product. Its key objective is to develop a deeper understanding of who your users are, and how they interact with the product. Pendo review.

Software Review 98

Software Review Systems Review Underperforming Technical Team Mobile 98

User Pilot

APRIL 18, 2023

The 4 types of customer satisfaction surveys are Net Promoter Score (NPS) surveys, customer satisfaction score (CSAT) surveys, customer effort score (CES) surveys, and product-market fit (PMF) surveys. As a result, you can develop well-informed strategies to improve customer satisfaction. Customer Effort Score (CES) survey.

Underperforming Technical Team 98

Underperforming Technical Team Scaling Onboarding Product Marketing 98

Tom Tunguz

FEBRUARY 24, 2015

Once a startup has found an initial product market fit, the business must evolve the way it models its growth. Before product market fit, a startup’s financial projections focus on costs. The Fundamental Unit of SaaS growth is the atomic go-to-market team of a startup.

Sales Recruiting 113

Sales Recruiting Revenue Startup Sales Hiring 113

ProfitWell

OCTOBER 10, 2019

First up, a chalk-full Twitter thread by Userpilot’s Aazar Ali Shad on product-led growth, an Appcues x Salesforce launch, plus the Product Marketing Alliance dropping its 2019 State of Product Marketing. Your top subscription news. A product-led tweet storm. Here's the full rundown on Product Hunt.

Technical Advisors 62

Technical Advisors Sales Recruiting Sales Hiring Customer Lifetime Value 62

Chart Mogul

OCTOBER 3, 2019

The design of your product? . Marketing? . After your product/market fit, your business model is the most important consideration if you’re to save your business from the startup graveyard. Typically developing the software is much more expensive than the initial (subscription) fee a customer would pay.

Acquisition 91

Acquisition Underperforming Technical Team Startup Customer Lifetime Value 91

SaaStr

MARCH 20, 2020

As for Rachel, prior to joining Pilot, she saw the hyper-growth of Slack firsthand enjoying a couple of different roles including Head of Growth Marketing and then also Head of Self Service and Platform Marketing. Before Slack, Rachel spent 4 years at LinkedIn where she led the product marketing team for content experiences.

SMB 179

SMB Scale Startup Marketplace as a Service 179

User Pilot

JANUARY 18, 2023

With so many product marketing strategies floating around the SaaS world, it can be hard to identify the right one. In this guide, we’re going to go over what PLG marketing is and why it just might be the perfect approach for your business. Source: Uizard. Userpilot tools for A/B testing.

Strategy 98

Strategy Marketing Scale Software Review 98

User Pilot

DECEMBER 18, 2020

Or maybe they got the initial value, but have not progressed beyond the ‘basics’ They may be open to switching over to a competitor or are considering canceling their subscription. There are times when users don’t always get your product on the first try. Product Marketing Manager. Source: imgflip. Best, Anna.

Engagement 98

Engagement Strategy Underperforming Technical Team Social Media 98

User Pilot

AUGUST 6, 2023

87% of companies either use or are planning to implement marketing automation solutions. Costs associated with marketing automation include tool subscriptions , data migration, and staff training. To calculate your marketing ROI, divide the total net returns by the total costs. How to calculate marketing automation ROI?

Marketing 98

Marketing SaaS Social Media Onboarding 98

SaaStr

JULY 25, 2021

Do you have to still find the right product market fit, you have to build a good product, you have to service the customers, you have to compete in the market. In this conference that’s a important thing like, you know, as companies start, they start getting a product market fit. None of that changes.

Sales Recruiting 242

Sales Recruiting Sales Hiring Scale VP of Engineering 242

User Pilot

MAY 22, 2023

For SaaS businesses, we can define customer loyalty as the customers’ willingness to repeatedly renew their subscriptions. Replicate this pathway for your least engaged users to ensure they find value in your product. Drive customer loyalty with product usage data. Why is customer loyalty important?

Onboarding 96

Onboarding Social Media Retention Branding 96

User Pilot

NOVEMBER 23, 2023

It’s difficult to implement outcome-based roadmaps because stakeholders don’t trust product teams to deliver on business goals. Many companies lack differentiation strategies and drive product development by copying competitors. In other words, the product-market fit becomes weaker for some of the target audience.

Scale 105

Scale Underperforming Technical Team Sales Recruiting Software Review 105