User Pilot

OCTOBER 26, 2023

TL;DR Growth initiatives are strategies aimed at expanding a company’s customer base, market share, revenue, or profitability. Market Development involves selling existing products to new markets. Market Penetration focuses on selling more existing products within the current market.

Acquisition 105

Acquisition Scale Marketplace as a Service Onboarding 105

User Pilot

FEBRUARY 3, 2023

This will help determine which market segments to prioritize and how much effort to put into each one. Invite your customers to one-on-one interviews An interview can be a great way to empathize with your users as it provides insight into their values, perceptions, and experiences.

Software Review 98

Software Review Social Media Underperforming Technical Team Interviewing 98

Sales Hacker

MAY 6, 2021

Upon their first 90 days, the best VPs of Sales will even bring over an army of sales reps, sales managers, and business development professionals who would follow them to the ends of the earth from previous experience as either peers or reports of this individual. Singular focus on sales.

VP of Engineering 97

VP of Engineering Sales Hiring Sales Recruiting Sales 97

User Pilot

JANUARY 23, 2024

Quality or prestige-based positioning which targets a luxury or high-quality market segment to position the brand as exclusive. As for creating a brand positioning strategy, there are some steps you need to follow: Identify your target market and create a detailed customer persona. Product manager persona example.

Strategy 52

Strategy SaaS Healthcare Software Review 52

FastSpring

APRIL 13, 2023

Jera Brown interviewed Dopple founder and CEO Justin on how he launched Dopple and found success by pivoting to a new market. You can stream the entire conversation or read highlights below about how they found their market. And then once you get that traction, then you can really get into building the bigger ‘it.’”

Payment Methods 147

Payment Methods Marketing Payments SaaS Payments 147

Intercom, Inc.

JANUARY 14, 2021

They don’t have the discipline” Then, during my MBA, I went even deeper into the theoretical knowledge – marketing strategy, theory of segmentation, how to do market research, Lean Startup and customer development. How is it different from other ways of defining successful product development? Rati: Perfect.

Strategy 225

Strategy Scale Systems Review Technical Review 225

Kellblog

DECEMBER 27, 2021

Is web3 going to change everything because, as Chris Dixon argues, the best entrepreneurs and developers have learned not to build atop centralized platforms? First-generation cloud solved a deployment problem; second-generation solves a development problem as well. Web3 hype peaks. Change to cloud-native. Product-led growth ( PLG ).

Blockchain 142

Blockchain Technical Review Venture Capital Sales Hiring 142

ProfitWell

NOVEMBER 12, 2019

You can rely on value-based pricing to deliver products and services to different market segments. Review current pricing packages, incentives, customer segmentation, competitive landscape, product bundling, and tied selling. Conducting a pricing audit means you don’t have to worry about what your competitors prices are.

Payments 45

Payments Pricing Underperforming Technical Team SaaS Payments 45

FastSpring

JUNE 22, 2022

I was recently interviewed by my friend Steve Lurie, who’s the Chief Engagement Officer of B2B Rocks. While this still holds true for finding initial product-market and go-to-market fit, more and more we’re seeing examples of businesses evolving much more quickly into both market segments.

B2C 148

B2C Payments SaaS Payments B2B 148

Intercom, Inc.

OCTOBER 15, 2020

” Then we’d look over the wall and we’d see people in market segments and we’d see personas, and we’d see all this stuff. So I’m doing an interview around vacations a couple of weeks ago and somebody goes like, “Well, we went to Thailand.” What is your competition doing?

Sales Hiring 265

Sales Hiring Sales VP of Engineering Underperforming Technical Team 265

User Pilot

APRIL 18, 2024

TL;DR Customer segmentation involves dividing your customers into different groups based on common characteristics, such as age, gender, industry, device type, and company size. Market segmentation, on the other hand, focuses on dividing the broader target market into different segments.

Customer Lifetime Value 103

Customer Lifetime Value Sales Recruiting Market Segmentation Scale 103

SaaStr

JULY 30, 2018

We started making it easier for developers to connect things together. How have you seen it develop? A lot of people, developers…I’m not really a developer. I wrote software, but I don’t think of myself as a developer. minute phone interview. It came from pretty humble beginnings.

Technical Advisors 157

Technical Advisors Scale Sales Hiring Sales Recruiting 157

OpenView Labs

DECEMBER 1, 2021

It’s about really listening to them, developing empathy, and then using what you’ve learned to develop a different kind of segmentation strategy. You have to develop empathy,” Hubert explains. Five or six UX interviews won’t do it. Step 2: Redefine your market segments based on user insights.

Scale 76

Scale Underperforming Technical Team B2C Engineering 76

Sales Hacker

AUGUST 18, 2023

I encourage startups to treat it like a new product/company and test that market with an open mind. Its own requirements for operating in that market successfully. Are you crystal clear about what market segments you are going after? And why you think you can win? It’s VERY easy to have some early (maybe unplanned?)

Scale 70

Scale VP of Engineering Sales Hiring Enterprise 70

Chart Mogul

JUNE 9, 2021

How to develop a success management strategy. Like, subscribe, and if you’re feeling generous, share your favorite episode(s) with a colleague. Like, subscribe, and if you’re feeling generous, share your favorite episode(s) with a colleague. Related posts: Alex Delivet on single-handedly founding the B2B Rocks conference.

Payment Features 101

Payment Features Strategy Entrepreneurship B2C 101

FastSpring

JANUARY 8, 2019

A software development technique—a variant of the service-oriented architecture (SOA) architectural style that structures an application as a collection of loosely coupled services. A small, distinct market segment. These metrics are often based on customer reviews, interviews, and surveys. Social Media Marketing.

Payment Methods 84

Payment Methods Merchant Services Payment Services Outsourcing Services 84

OpenView Labs

MAY 13, 2021

Customer segmentation is the way. What is customer segmentation and why does it matter? Also known as market segmentation, customer segmentation is the division of potential customers in a given market into discrete groups. That division is based on customers having similar: Needs (i.e.,

Scale 60

Scale Underperforming Technical Team Technical Review Software Review 60

Sales Hacker

APRIL 22, 2019

Before we get to that interview, we want to thank our sponsors. Showpad’s all-in-one platform empowers sales and marketing teams to engage buyers through industry leading training and coaching software and innovative content and engagement solutions. I would call it sort of class new market development.

Development Team Review 54

Development Team Review Scale Software Review Sales Hiring 54

Sales Hacker

MAY 22, 2019

I’ve seen it time and time again… A company’s marketing team dedicates their already stretched resources to develop strong, accurate buyer personas — but no one actually uses it. It’s the picture you paint based on research and interviews with actual customers. Do live customer interviews. The last part is key.

Scale 69

Scale Sales Underperforming Technical Team Interviewing 69

Intercom, Inc.

JULY 9, 2020

It’s the idea that a product is instead of being sold tops-down, say you will sell to a CTO or a CFO or whoever on the C-suite, it is bottoms-up as in a developer would bring in an Atlassian product like Jira, and would use that. So we partnered with other brands, created unified strategies and assets and leverage their audience.

Technical Review 199

Technical Review Scale Underperforming Technical Team Software Review 199

SaaStr

JUNE 3, 2020

Below, we’ve shared the transcript of Harry’s interview with Michael. We were looking at wins and losses by seller, and by buying persona, and by market segment, and the geos we were in, and we just started to see some really clear trends. Harry Stebbings. Michael Katz.

Sales Hiring 175

Sales Hiring Scale Technical Advisors Systems Review 175

SaaStr

NOVEMBER 21, 2020

Below, we’ve shared the transcript of Harry’s interview with Rob. So those initial lands, our entry points that we create, are structured based on the market segment so that we can keep the average sales cycle time to about 90 days. Harry Stebbings. Rob Gonzalez. Harry Stebbings: We are back.

SaaS Payments 255

SaaS Payments Scale Payment Services Payment Solutions 255

Panintelligence

FEBRUARY 7, 2024

When we recently interviewed industry experts, it was clear that there's palpable excitement about expert new entrants targeting specific niches. Mainstream providers typically overlook the underbanked and underserved, focusing instead on more profitable market segments. Fintech SaaS competition: Competitive or opportunistic?

SaaS 52

SaaS Scale Banking Innovation 52