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How to Recruit a Marketing Team with Great Product Marketing and Demand Generation Abilities

Tom Tunguz

In interviewing great CMOs , the product marketing leader is the first marketer most startups should recruit, and often the first key mishire. Product marketing is the vital work of developing a customer lifecycle journey, pricing, sales support materials, analyst relations, and press. This makes sense.

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How to Truly Stand Out in Any Job Interview, from SDR to COO

SaaStr

Interviewing? One bit of advice: Please, please, actually research the company you are interviewing at. I asked this CRO how he’d handle the fact that 66% of their revenue came from indirect and channel. The other day I did a similar final, fourth round interview for a VPM. Looking for your next role? Or CRO or CMO?

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From Zero to Hero: How to Dominate Outbound SaaS Sales with Rippling and Founders Fund on CRO Confidential

SaaStr

In the latest episode of CRO Confidential, host Sam Blond, partner at Founders Fund and former CRO at Brex, sits down with Ashley Kelly, VP of Global Sales Development at Rippling. For context – Ashley had previously helped Sam scale Brex’s outbound sales from $2M to over $300M in ARR as Senior Director of SDR.

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If Your VP Sales Isn’t Going to Work Out — You’ll Know in 30 Days

SaaStr

We’ve talked a lot on SaaStr about how to make that critical hire: the VP Sales. Because you’ll lose not just some incremental revenue, but potentially far more. All the second-order revenue you could have had (6x the initial lost revenue). You’ll end up with a crummy sales team under a mis-hire.

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How Revenue Leaders at Box, Calendly, and Lattice Scaled From $0 to $100M+ and Beyond

SaaStr

Solving High Volume, Low Conversion at Lattice Dini Mehta joined Lattice at $3M in revenue when it had just 10 people in seat for Go-To-Market and 7 salespeople. Suddenly, people’s calendars went from six calls to two calls a day, but because they added more time to focus on qualified accounts, activity and conversion increased.

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CRO Confidential: Improve Margins and Beat the Competition for Capital With Sam Blond of Founders Fund (Pod 603 + Video)

SaaStr

In the first session of the eye-opening CRO Confidential series, SaaStr CEO Jason Lemkin interviews Founders Fund Partner Sam Blond about the current economic climate. In 2021, there was much less focus on efficiency and more on revenue metrics like ARR. The 2022 Economic Climate, Barriers to Growth, and Recruitment.

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Building a Sales Organization from 0 to 100 Sales Reps with Flock Safety’s CEO and VP Growth

SaaStr

Flock Safety’s Founder and CEO, Garrett Langley, and its VP of Growth, Alex Latraverse, know a bit about sales. Enough to go from 0 to 100 sales reps in about 18 months — and they’re looking to be well beyond 100 by the end of this month. The three things that led to ramping up sales at Flock Safety were: Achieving product-market fit.