OPEXEngine

FEBRUARY 22, 2022

An additional non-financial constraint is a fact that these customers typically lack experience in software procurement and implementation, and this adds friction to the sales cycle. Instead, SMM SaaS companies will leverage Inside Sales and Channel Partners coupled with digital marketing to drive down Customer Acquisition Costs.

SaaS Payments 52

SaaS Payments Payment Services Payment Methods Marketplace as a Service 52

Chargify

OCTOBER 22, 2020

As B2B SaaS leaders know, your CRM is the lifeline between you and your customers, prospects, and future. A good CRM helps you understand your customers better, provides your sales teams a source of truth on deals open and closed, and is a holding cell for leads consistent to boost sales revenue.

Payment Features 56

Payment Features Marketplace as a Service B2B Forecasting 56

Totango

MARCH 6, 2020

The feedback your VoC efforts provide are the unique perspective of your own customers, and the actions you take based on that feedback add value to their experience. To make the most of your Voice of Customer (VoC) data you need to know when to request, share, and use feedback in your daily workflows to impress and serve customers.

Marketplace as a Service 93

Marketplace as a Service Social Media Customer Success Enterprise 93

OPEXEngine

OCTOBER 5, 2021

The shift to cloud-based subscription models is creating even more value in a thriving sector. But while software’s success in the marketplace has lifted the valuations of software companies, our analysis suggests that some firms may still be undervalued. Four ways to drive value. Embrace the cloud operating model.

Software Review 52

Software Review DevOps as a Service Software Underperforming Technical Team 52

SaaStr

MARCH 20, 2020

317: Rachel Hepworth is VP of Marketing @ Pilot, the startup that offers the best bookkeeping, tax and CFO services for growing businesses. With the rise of product-led growth, are we seeing a fundamental shift in the structure of sales and marketing? What is the optimal way for customer success and marketing to work together? *

SMB 189

SMB Scale Startup Marketplace as a Service 189

OpenView Labs

OCTOBER 11, 2019

After a few years, however, we realized that a subscription model would deliver more value for us and for our users. It would help us establish a more predictable and consistent income based on recurring revenue instead of one-time purchases. I’ve had roles in almost every function from sales to product to customer success.

Sales Hiring 40

Sales Hiring Part-Time VPE CTO Hire Technical Review 40

Intercom, Inc.

APRIL 18, 2019

They didn’t know it at the time, but they had also created an entire business category: an on demand, short-term rental marketplace, which has shot the value of their business north of $38 billion. Over the past four years, the number of Customer Success Managers (CSMs) in the industry has increased 400%.

Scale 112

Scale Sales Recruiting Marketplace as a Service Sales Hiring 112

SaaStr

SEPTEMBER 12, 2019

Congratulations you’ve built a product that’s proven itself in the marketplace! So how can you leverage that product’s success to obtain the valuation and funding you need to scale? Your sales team becomes more efficient, your customer success team becomes efficient, your customers like you more.

Investment 100

Investment Underperforming Technical Team Sales Hiring Software Review 100

SaaSOptics

MAY 19, 2022

More customers = more revenue. For subscription-based SaaS businesses, your customer acquisition metrics indicate how effectively you acquire new users via sales, marketing, or a product-led approach like a free trial. At what point will you introduce Sales into the buyer’s journey? . Plain and simple.

Acquisition 59

Acquisition Scale Strategy Software Review 59

Valuize Consulting

FEBRUARY 24, 2022

Cutting-edge Customer Intelligence and impactful customer insights are powerful competitive advantages in the new subscription economy, and if you’re not making the most of your customer data, your NDR could take a hit. . 5 Steps to Unlocking Revenue-Driving Customer Intelligence.

Revenue 52

Revenue Scale Marketplace as a Service Data 52

Intercom, Inc.

FEBRUARY 6, 2020

Seeing a real demand for business courses in their consumer marketplace, the team identified an opening in the market to disrupt corporate training and hypothesized that employers would be more than willing to pay. At the helm of Udemy for Business’ customer acquisition machine is their VP of Marketing Yvonne Chen.

Marketplace as a Service 243

Marketplace as a Service Scale Sales Recruiting Business 243

Chart Mogul

SEPTEMBER 15, 2023

You can think of Horizontal SaaS as broad-based tech that is industry agnostic; a sales person at a Cybersecurity company can use HubSpot the same way a sales person at a Health Supplements company might use it. Software subscriptions are the life of every SaaS business and must be accounted for properly in your general ledger.

Scale 52

Scale Underperforming Technical Team Sales Hiring SaaS 52

FastSpring

DECEMBER 18, 2018

We’re thrilled to grow our sales and customer success teams in Europe. I can’t wait to continue building powerful features and tools that make selling online even easier for our customers around the world. Earned Awards for Our Product and Customer Success Team. Achieved GDPR Compliance.

Marketplace as a Service 63

Marketplace as a Service Sales Hiring Scale Leadership 63

OpenView Labs

APRIL 7, 2021

Product as a growth driver: Atlassian spends only 19% of their revenue on sales & marketing (slower growing New Relic spends 55% for comparison), making its CAC payback appear to be best-in-class. That’s because most of their growth is powered by the product itself through a highly efficient self-service motion. Operational KPIs.

Metrics 52

Metrics Scale SaaS Marketplace as a Service 52

Casey Accidental

OCTOBER 27, 2020

In part two of our Sequencing Business Models series , we talked about the different types of marketplaces and what needs to be built to be effective in each of them. This builds on the first essay in the series of how there has been an increase in interest of SAAS-like models interested in becoming marketplaces over time.

Payments 56

Payments Business Model Payment Solutions SaaS Payments 56

ProfitWell

MARCH 27, 2020

Here are some ways that knowledge bases help to facilitate that goal: Increase customer success - If a customer can't figure out how to use your product or struggles in trying to understand how to do things efficiently, they're going to become frustrated and spend less time using it.

SaaS 67

SaaS Systems Review Software Review Marketplace as a Service 67

ChurnZero

JANUARY 13, 2022

As the demand for Customer Success surges within SaaS, so too does the need for effective leaders to spearhead this expanding function and steer its strategy and success. Over the course of the pandemic, Customer Success has cemented itself as a central business driver of growth and profit. Follow Adi on LinkedIn.

VP of Engineering 98

VP of Engineering Customer Success Outsourcing Services Technical Review 98

SaaStr

SEPTEMBER 27, 2019

268: Ryan Bonnici is the CMO @ G2, the company that allows you to get the right software and services for your business with over 897,000 user reviews to help you make smarter buying decisions. Before Hubspot, Ryan was Head of Marketing @ Salesforce (APAC) where he led his team to achieve 227% YoY net-new sales sourced through marketing.

Sales Hiring 139

Sales Hiring Sales Recruiting Scale Software Review 139

SaaStr

JUNE 10, 2021

Ep #402: Mårten Mickos, CEO of HackerOne, explains their innovative approach of packaging customer value derived from a variety of activities into an annually recurring subscription offering that delivers outstanding value to customers while simplifying the buying process and the customer journey.

Outsourcing Services 144

Outsourcing Services Marketplace as a Service Outsourced Development Scale 144

All that Saas

JULY 8, 2021

In this roundup, we are going to talk about some of the best email marketing services and software on the market for effective delivery, automated marketing, and increased outreach & sales. Do you want to build strong customer relationships? What are the Best Email Marketing Services in 2021? Twilio SendGrid.

Software Review 52

Software Review Marketing Software Scale 52

Chargify

AUGUST 17, 2017

Sales exploded, and if you’d picked up a big enough chunk of stock when the company went public, you’d never have to work again.”. Retail experts can point to many reasons Sears, and other large retailers, have fallen from global leaders to massive store closures and flat sales. You could pay a fair price. Start there.

Scale 53

Scale Sales Hiring Artificial Intelligence SaaS 53

Totango

AUGUST 7, 2020

The challenge of the digital marketplace is to make every customer feel like they are your only customer. Thankfully, the same advances that helped build that digital market also make it possible to provide every customer with personalized service. What Is Customer Success Automation?

Customer Success 62

Customer Success Marketplace as a Service Scale Customer Lifetime Value 62

SaaStr

JUNE 10, 2020

Meagen, sales. Everyone, customer success. Launch it to our customers, launch it to the sales team, launch it to prospects.” What did we need for our sales team from an enablement standpoint and our CSMs? And then of course, sales pipeline and the livelihood of our business. We had duty of care.

Travel 185

Travel Marketing Scale Outsourcing Services 185

SaaStr

AUGUST 7, 2021

Devon Rutherford, Managed Services Program Manager & Pre-Sales Manager @ Leaseweb. Matteo De Renzi, Global Marketplace MD @ GT Gettaxi (Gett). Amy Appleyard, VP Sales @ VMWare. Michelle Benfer, VP, Head of North America Sales @ HubSpot. Jeffrey Yoshimura, CMO and Customer Experience Officer @ Snyk.

VP of Engineering 271

VP of Engineering Technical Cofounder CTO Coach CTO Hire 271

Intercom, Inc.

OCTOBER 16, 2019

It’s all too easy to make the mistake of adopting a pricing model that is ill-suited to other aspects of your company, such as the go-to-market strategy or sales strategy. How long is the likely sales cycle (is it a complex sale)? Gaining new customers. Is the value ongoing or ad hoc? Goal of website.

Business Model 195

Business Model Scale Pricing Payment Methods 195

SmartKarrot

SEPTEMBER 1, 2022

But as more business companies choose the SaaS (Software as a Service) path, now is a fantastic time to enter this industry. . In this write-up, I will first explain what makes enterprise clients different and then take you through the all-important enterprise sales terminology that every B2B SaaS company should know. contact-form-7].

Enterprise 10

Enterprise Outsourcing Services Scale Payment Services 10

SmartKarrot

JUNE 12, 2020

If you’re in the Software-as-a-Service (SaaS) business, by now you’d know that SaaS is no longer a business luxury – it is everywhere. The reasons for this are: People’s attitude towards buying and using software is changing The era of the end user is here Companies are furiously rethinking their sales North star.

Scale 10

Scale Marketplace as a Service SaaS Technical Review 10

SaaStr

SEPTEMBER 24, 2021

Amy Appleyard, VP Sales @ VMWare. Michelle Benfer, VP, Head of North America Sales @ HubSpot. Christa Diaz, Senior Director, Customer Success @ Hired. Suzanne Xie, Head of Invoicing @ Stripe. Deborah Preston VP, Client Success @ Verifone. Lorraine Marquis, Head of Digital Sales @ Verifone.

VP of Engineering 280

VP of Engineering Technical Cofounder CTO Coach CTO Hire 280

Unbounce

JUNE 16, 2020

These are often built with agencies, consultants, and managed-service-providers (MSPs) in mind. These partners resell your product and benefit from offering ongoing services, usually on a retainer basis. To make these distinctions more clear, ask yourself, “who owns the selling and customer success functions, you or your partner?”

Outsourcing Services 131

Outsourcing Services Sales Recruiting Scale SaaS 131

Sales Hacker

OCTOBER 7, 2021

Women in sales often have a polarizing experience. In the Sales Hacker video series Aha Moments , I asked 10 women: “What is one ‘aha moment’ you’ve had in your sales career?”. The conversations that followed were so authentic and encouraging that we decided to expand this conversation to other badass women in the sales world.

Scale 130

Scale Sales Recruiting Sales Hiring VP of Engineering 130

SaaStr

APRIL 30, 2022

So growth of the kind of subscription, eCommerce industry has been over 100% year on year for the past five years, according to McKinsey. It wasn’t the case 20 or even 10 years ago, where the business models of the internet were more focused on eCommerce, marketplaces, or even advertising. Customer acquisition.

SaaS Payments 236

SaaS Payments Metrics Payment Methods Scale 236

Totango

JULY 30, 2019

The way you feel as you travel versus when you arrive at your destination is a great metaphor for the distinction between customer experience vs. customer success. Customer experience refers to the feelings, emotions, and perceptions customers have when using your product. Experience vs. Value.

Customer Success 77

Customer Success Marketplace as a Service Travel Onboarding 77

Sales Hacker

APRIL 6, 2022

Sales teams often struggle with configuration of price quotes when dealing with complex products or services or large product catalogs. Sales teams are often forced to use manual processes that result in errors, inaccuracies, and wasted time. Generally speaking, though, mid-size and enterprise companies need a CPQ tool.

Scale 93

Scale Software Review Marketplace as a Service Outsourced Development 93

Sales Hacker

APRIL 21, 2021

“It looked like being the pain in the butt BDR who asked way too many questions, broke anything that could possibly be broken, and paid for my own subscriptions to software just because I wanted to tinker with things before I had to bother asking for approval and budget.”. Do you love chasing down the sale? Unified data problems.

Scale 100

Scale Technical Review Sales Recruiting Technical Advisors 100

ChurnZero

OCTOBER 12, 2021

Your Customer Success program is a telling datapoint when comparing great companies apart from their peers. The effects of CS run deeper than just customer retention – this instrumental function can have a profound impact on your long-term corporate success. Adoption Hero – Sibme.

Healthcare 98

Healthcare Systems Review Scale Point of Sale 98

Totango

MAY 1, 2020

Retaining existing customers is especially important during uncertain economic times, when fewer new customers may be signing on with your service. That’s why customer retention management software is a vital component of your retention strategy.

Retention 62

Retention Software Management Marketplace as a Service 62

Totango

APRIL 14, 2020

The digital transformation of business has finally given enterprises the power to deliver on the potential of B2B customer segmentation. Organizations need to segment customers based on how world events such as COVID-19 affect them. Customer segmentation is a way of grouping customers who have specific things in common.

B2B 71

B2B Scale Marketplace as a Service Sales Hiring 71