The Angel VC

OCTOBER 5, 2014

In the x-axis you can see how many customers you need, for a given ARPA, to get to $100 million in annual revenues. Let's assume that your CLTV (customer lifetime value) is $2,700 (assuming an average customer lifetime of three years and a gross margin of 90%) and that you want your CLTV to be 4x your CACs (customer acquisition costs).

Scale 280

Scale Business Customer Lifetime Value Enterprise 280

User Pilot

MAY 3, 2022

How is enterprise SaaS marketing different compared from acquiring and retaining users for an SMB? Enterprise SaaS marketing, however, is a different story entirely. We’re going to teach you how to craft a marketing strategy made for the enterprise sales cycle so you can adapt your sales process. Longer sales cycles.

Enterprise 98

Enterprise Strategy Marketing SaaS 98

User Pilot

OCTOBER 27, 2023

PLG for enterprise? Unlike sales-led businesses, a product-led growth company relies on product virality to drive customer acquisition and frictionless experiences that enable users to realize the product value. As enterprise products tend to be complex, their value may be difficult to experience through free trials or freemium.

Enterprise 105

Enterprise Business Customer Lifetime Value Scale 105

Chaotic Flow

OCTOBER 29, 2013

In the beginning, the SaaS recurring revenue model seems like a dream compared to the revenue fits and starts of licensed enterprise software. But within one short customer lifetime, every SaaS CEO startles awake to the fact that the churn monster is always looking over your shoulder.

Strategy 165

Strategy Customer Lifetime Value SaaS Acquisition 165

SaaStr

NOVEMBER 27, 2021

Rather, Customer Success owns the customer from point of inception (sometimes pre-close) all the way through the entire life and lifecycle of the customer. Sales closes the customer, and Customer (or Client) Success takes it from there — for years.

Sales Hiring 246

Sales Hiring Customer Success Scale Customer Lifetime Value 246

Totango

SEPTEMBER 29, 2020

Customer lifetime value (CLV) is a glimpse into your enterprise’s future. It is the sum of the profit you make from your customers over time, rather than any single sales event, and it is the most accurate method of anticipating revenue in a customer-centric, Software-as-a-Service (SaaS) environment.

Customer Lifetime Value 110

Customer Lifetime Value SaaS Enterprise Customer Success 110

SaaStr

NOVEMBER 27, 2021

Rather, Customer Success owns the customer from point of inception (sometimes pre-close) all the way through the entire life and lifecycle of the customer. Sales closes the customer, and Customer (or Client) Success takes it from there — for years.

Sales Hiring 245

Sales Hiring Customer Success Scale Customer Lifetime Value 245

Totango

JULY 2, 2019

The digital transformation of business means that customers can easily leave a professional relationship that isn’t working for them. Enterprises need to keep customers happy because it’s never been easier for them to find alternatives. Deliver value early. Nurture customer growth. Proactively engage customers.

Enterprise 86

Enterprise Marketplace as a Service Customer Lifetime Value Onboarding 86

Intercom, Inc.

NOVEMBER 7, 2018

An even better way to use CAC: pair it up with Customer Lifetime Value (LTV). That said, all this focus on Customer Acquisition Cost can actually really cripple your business. By looking at Customer Lifetime Value (LTV), or the revenue you get from a customer over their entire lifetime working with your business.

Acquisition 202

Acquisition Scale Advertising Customer Lifetime Value 202

Totango

JULY 6, 2021

Here we’ll consider five of the best ways to track it: Customer lifetime value (CLV). Current customer referrals. Customer loyalty index. Voice of the Customer SuccessBLOC. These methods may be used individually or combined for multi-faceted insight into customer loyalty. Net Promoter Score.

Customer Lifetime Value 114

Customer Lifetime Value Scale Branding Trends 114

Chart Mogul

JANUARY 9, 2025

The high-touch model can be split into two types: Transactional sales model Unlike the enterprise model we’ll discuss next, this approach isnt limited to high-ticket or complex custom solutions. In these cases, the model helps communicate the value of the change and introduces prospects to the innovation.

Scale 52

Scale Sales Hiring Startup Sales Recruiting 52

The Angel VC

SEPTEMBER 16, 2013

If you need a field sales force to sell your product, assume that your ARPA needs to be at least $3000 per customer per month if not higher (enterprise sales). The important message is that your customer lifetime value defines what you can spend on customer acquisition.

Scale 153

Scale Sales Hiring Startup Sales 153

User Pilot

OCTOBER 5, 2023

This metric helps SaaS companies choose the most effective customer acquisition channels , diagnose inefficiencies in customer retention strategies , and inform pricing decisions. Additional metrics to track alongside the CAC payback period include Customer Lifetime Value (CLV or CLTV) and the LTV:CAC ratio.

SaaS Payments 105

SaaS Payments Customer Lifetime Value Acquisition Payment Solutions 105

Totango

DECEMBER 10, 2019

As part of a successful B2B enterprise, you understand the importance of your customers. New customer acquisition is at the heart of most traditional business models. In the customer-centered economy, however, retained customers are as good as gold. . Retain Customers for Life.

Retention 65

Retention B2B Enterprise Payment Services 65

User Pilot

MAY 16, 2023

Good value metrics are easy to understand for users, aligned with product value , and grow with customer usage. To evaluate your value metrics and how you use them in your pricing plan, you can track metrics like customer churn , user retention, MRR, or customer lifetime value.

Metrics 98

Metrics Customer Lifetime Value SaaS Pricing 98

Incredo

JULY 14, 2019

Oracle Cloud , another big fish in the technology industry, delivers cloud computing solutions, including SaaS, IaaS and PaaS (platform-as-a-service) to enterprises. 2 Helps recover CAC (Customer Acquisition Cost) fast as you receive your invested money up front (if they subscribe to an annual plan and pay in advance). #3 Key finding?

Payment Features 184

Payment Features SaaS Payments Payment Methods Subscription 184

Cobloom

DECEMBER 21, 2020

Customer lifetime value (CLV) calculations have been around for a long time, used by huge enterprise organisations and tiny SaaS startups alike: "CLV provides an estimate of the total revenue generated by an average customer over their entire lifetime.". - The Essential SaaS Metrics Glossary.

Customer Lifetime Value 92

Customer Lifetime Value SaaS Business Model Enterprise 92

Valuize Consulting

APRIL 4, 2025

Time tracking introduces a new layer of behavioral intelligence that challenges assumptions and reveals the true nature of customer needs. Consider a company that discovers, through time data, that its high-value enterprise clients in the healthcare sector consistently require longer onboarding due to compliance-related complexities.

Scaling 52

Scaling Data Healthcare Cost optimization & reporting 52

Blulogix

NOVEMBER 13, 2024

Margin analysis helps assess whether these discounts lead to increased customer lifetime value or simply erode margins without significant returns. This insight allows the MSP to adjust its promotional strategies to target more profitable segments, such as mid-market or enterprise customers.

Customer Lifetime Value 59

Customer Lifetime Value Compensation Payment Features Subscription 59

Totango

FEBRUARY 23, 2024

You want that customer to stay with you a long time and potentially become a repeat buyer or an advocate to bring more prospects into the top of your funnel.” This partnership helps to activate the flywheel and propel growth from the existing customer base.

Scale 97

Scale Customer Lifetime Value Acquisition Customer Success 97

Totango

JUNE 30, 2020

Communication during a crisis is about protecting your core asset, your customers. The digital transformation of business has shifted enterprise focus toward customer retention and the pursuit of long-term value. Retaining those customers will require efficient, high-value communication between you and your customers.

Communication 127

Communication Strategy Customer Lifetime Value Systems Review 127

Totango

FEBRUARY 11, 2020

It is where the customer begins to use your product regularly. Success in adoption is determined by how often and how effectively your customer uses your product. To maximize customer lifetime value , enterprises have to continually deliver value over cycles of renewal.

Customer Success 122

Customer Success Customer Lifetime Value Scale Enterprise 122

ChurnZero

JANUARY 6, 2025

Businesses need to focus on three metrics at the same time: acquisition, retention and customer lifetime value. AI and automation will reshape the way customer teams operate, say the experts. Trend 2: AI and automation become transformative.

Trends 52

Trends Customer Success Scale SaaS 52

Totango

FEBRUARY 21, 2020

Customer success and retention have therefore become critical to achieving maximum customer lifetime value. This is our look at the leading customer success trends for 2020. Many of the dominant themes for the coming year and decade address the need to better align enterprise actions with customer goals.

Customer Success 83

Customer Success Trends Scale Customer Lifetime Value 83

FastSpring

APRIL 26, 2022

Are they including customers who never made it out of a trial? Can you compare the churn rate of a SaaS company targeting enterprise customers to one selling to the general public? If someone says they have a 5% churn rate, are they talking about monthly, quarterly, or annual churn? Company Size Impacts Common Churn Rates.

Benchmarks 147

Benchmarks Churn Payments SaaS Payments 147

Baremetrics

MAY 18, 2021

Working to acquire, qualify, and convert leads is a critical part of SaaS business success, whether you’re a startup or an established enterprise. Your SaaS funnel is a model that visualizes important stages along the customer journey. Trying to balance multiple efforts for marketing, sales, and retention can be extremely challenging.

SaaS Payments 100

SaaS Payments Customer Lifetime Value Payments SaaS 100

User Pilot

JULY 26, 2022

Customer retention is a SaaS metric that measures the ability of a product to retain customers over a long timeframe. Customer retention metrics or KPIs are numeric measures that allow you to identify the number of retained customers your product has. Retention KPI #3 Customer lifetime value.

Retention 98

Retention Metrics Customer Lifetime Value Churn 98

Valuize Consulting

NOVEMBER 25, 2024

Financial tools like Net Present Value (NPV) , Internal Rate of Return (IRR) , and Payback Period serve a complementary purpose: guiding decision-making before implementation. They help answer key questions: Why is this Customer Success investment being prioritized? When will the enterprise likely see a return?

Payment Services 52

Payment Services SaaS Payments Customer Success Payments 52

Stax

MARCH 18, 2025

Additionally, ensure the processor works well with other business tools like CRM, enterprise resource planning (ERP), and accounting software. If an integration doesnt work smoothly, your payment process will be bumpy and some of your customers may abandon their carts before checkout. This is where Stax comes in. Contact us

Payment Services 88

Payment Services Merchant Services Payment Methods Payment Solutions 88

ChurnZero

OCTOBER 5, 2021

You need to focus on the user experience to upgrade free-trial users to paying customers. How Vimeo gets 75% of their enterprise clients from their freemium pond. Unit economics can become your most powerful weapon to rapidly scale your customer base. Think of the user journey regardless of how much they pay you.”. saastrannual.

Customer Success 95

Customer Success Scale Customer Lifetime Value Compensation 95

SaaStr

FEBRUARY 25, 2020

The other thing that we want to do is we want to increase that customer lifetime value or CLTV because not only is that easier to sell our current customers more than acquiring new customers, but it’s a way of continuing to grow the business at a faster rate even if you’re not adding as many new customers.

Scale 241

Scale Underperforming Technical Team Sales Hiring Software Review 241

User Pilot

APRIL 8, 2024

This approach is becoming increasingly popular, even for the enterprise client. Account expansion through upsells and cross-sells increases customer lifetime value without elevating CAC. This reduces customer support costs considerably and gives users independence. This translates into higher profitability.

Strategy 100

Strategy Business SaaS Customer Lifetime Value 100

Totango

APRIL 11, 2019

To improve the diagnostic value of customer success health scores, build them around the right metrics and derive solutions by understanding how those metrics impact customer lifetime value. What is a Customer Success Health Score? Escalations: Has the customer logged complaints?

Customer Success 90

Customer Success Customer Lifetime Value Metrics Benchmarks 90

Totango

MAY 15, 2019

It is a tangible presence customers can see and feel in the way you engage them, respond to them, and present the product. Creating the right culture within your enterprise is, therefore, a matter of giving employees the right customer success tools and establishing best practices for using them. Proactively engage customers.

Customer Lifetime Value 92

Customer Lifetime Value Enterprise Product ROI Customer Success 92

User Pilot

OCTOBER 15, 2023

TL;DR Growth marketing focuses on enhancing customer lifetime value and retention through continuous experimentation and optimization. Growth marketing is more than just marketing a product; it’s a dynamic marketing strategy enabling businesses to flourish by fostering customer loyalty.

Growth Marketing 105

Growth Marketing Marketing Customer Lifetime Value Scale 105

Totango

APRIL 8, 2020

The rise of the customer-centered economy has created an urgency among enterprises to keep customers happy at all costs. The prevalence of short-term subscription solutions with little initial customer investment make it easy for customers to leave arrangements that don’t meet their highly personalized expectations.

Customer Success 106

Customer Success Customer Lifetime Value Scale Churn 106

Totango

MAY 14, 2019

Make sure every member of the customer success team understands where you stand in relation to your goal and knows how to do their part. Major KPIs That Can Transform Customer Success Initiatives. Here are some of the KPIs that customer success teams most commonly track: Customer Satisfaction.

Customer Success 97

Customer Success Customer Lifetime Value Social Media Metrics 97