SaaStr

DECEMBER 17, 2019

But for your SEO and content marketing folks out there, note the most read pieces weren’t even published in 2019. So go long on content. But the top new pieces of content in 2019 were: Top Blog Posts. Zoom is growing faster with SMB customers than anyone else before. Boy, what a year for SaaS IPOs.

Scale 133

Scale SMB Cloud Acquisition 133

Neil Patel

DECEMBER 14, 2021

This announcement is a testament to the hard work of our growing pool of talented employees as well as our major enterprise and SMB clients. We’re hiring world-class digital marketers around the globe. Our SMB Clients. We know what it’s like to have a fantastic idea and lack the marketing chops to succeed.

Technical Review 92

Technical Review SMB Sales Hiring Finance 92

Tom Tunguz

AUGUST 26, 2014

HubSpot is the second fastest SMB SaaS company to IPO yet, achieving the mark within 8 years. Most other SMB companies, defined for this analysis as having an ARPC of less than $15,000, took at least one more year to go public. Impressively, HubSpot has been able to record much faster revenue growth than other SMB SaaS companies.

Benchmarks 107

Benchmarks SMB Metrics SaaS 107

SaaStr

NOVEMBER 18, 2020

Imagine that Director of VP of Marketing gets you just 2 more customers at $30k each. She’ll have more than paid for her salary difference right there, over than junior content marketer that can’t own anything. Don’t go upmarket if you purely, 95-100% an SMB product. And remember — salary vests.

Sales Hiring 363

Sales Hiring Scale SaaS Enterprise 363

Kellblog

NOVEMBER 28, 2020

Select the segments that the company wishes to target for its marketing. For example, choosing small and medium businesses (SMB) as your target segment. For example, positioning your offering for the SMB segment as easy to deploy and inexpensive to own. Google Ads, SEO, content marketing), we cannot.

SMB 80

SMB Marketing Advertising Enterprise 80

SaaStock

JANUARY 25, 2019

Omie main goal is to bridge the efficiency gap in Brazilian SMB, helping customers to be more prosperous. Omie is the only SaaS company figuring among 100 fastest growing SMB in Brazil, according to Deloitte Consulting, ranking #3. Rock Content. CEO : Marcelo Lombardo. Founded : 2013. Based in: São Paulo, Brazil.

SaaS Payments 257

SaaS Payments Payment Solutions Payment Methods Payments 257

Tom Tunguz

SEPTEMBER 8, 2014

Do million-dollar enterprise price points and field sales people create more efficient sales organizations than content-marketing-driven SMB startups? Or are the high-velocity inside sales teams of the pursuing the mid-market, the most efficient? But, I don’t have the data to prove that hypothesis.

Pricing 100

Pricing Startup Sales SaaS 100

SaaStr

MARCH 7, 2021

Field vs. mid-market vs SMB early. Do content marketing that helps your customers, not that promotes your product. Hire a VP of Corporate Marketing and then yes, a CMO. You can do dinners at first, and half-day meet-ups second, and then a full-event later. But start early. Steak dinners always work. Get on stage.

Part-Time VPE 262

Part-Time VPE Sales Recruiting Sales Hiring Scale 262

SaaStr

DECEMBER 3, 2020

And so, as you can imagine, some of it landed, most of it didn’t early on, but we skipped the whole go from SMB to mid-market to enterprise and just went SMB transactional right after the Fortune 500. The other one is marketing, content marketing. How do I understand the product itself?”

Scale 172

Scale Sales Hiring Sales Recruiting Sales 172

SaaStr

JANUARY 7, 2021

Join TripActions CMO Meagen Eisenberg at SaaStr Summit as she highlights her approach to ensuring Marketing delivers on its mission-critical role even in times of uncertainty or crisis. SaaStr 328: SaaStr CEO Jason Lemkin and Gorgias CEO Romain Lapeyre on What They’re Seeing with SMB E-commerce Customers.

Scale 241

Scale Sales Hiring Scaling B2B 241

Neil Patel

FEBRUARY 4, 2021

We’re a performance marketing agency, working with enterprise clients and challenger brands to grow their businesses. We offer search engine optimization (SEO), paid search marketing, social media marketing, content marketing, data, analytics, insight, and programmatic advertising. Careers at NP Digital SMB.

VP of Engineering 126

VP of Engineering Marketing Marketplace as a Service Social Media 126

SaaStr

MARCH 20, 2020

318: The first step in success with SMB clients is to recognize that it’s not a one size fits all scenario. Companies need a specialized approach for SMB accounts, different than the tactics used for Enterprise. And that is fundamentally a marketing challenge. This episode is sponsored by TaxJar.

SMB 179

SMB Scale Startup Marketplace as a Service 179

How SaaS Works

OCTOBER 7, 2019

For example, getting a list of soccer parents when we have built a swim team management tool does not make sense; neither does targeting ads to Fortune 500 when we only sell into SMB. Today’s best SaaS companies heavily leverage one or more of the following to generate leads: Content marketing (aka inbound marketing) ?—?Create

SaaS 40

SaaS Social Media Sales Funnel Content Marketing 40

Neil Patel

DECEMBER 10, 2020

Their best ORM services for individuals include: A personalized strategy to defend against smear campaigns Suppressing negative online search results Adding an extra layer of protection to your personal privacy Eliminating news articles, forum comments, and negative content. 4 – Big Leap — The Best For SEO And Content Management.

Management 145

Management Outsourcing Services Social Media Sales Hiring 145

Neil Patel

DECEMBER 16, 2021

I’m going to share a list of all the free tools and strategies that can help you compete with major conglomerates through content marketing. How can I grow my SMB using online marketing? Affiliate marketing, referral programs, guest blogging, and becoming a source on HARO are great ways to connect with wider audiences.

Social Media 145

Social Media Strategy Marketing Business 145

Sales Hacker

MAY 15, 2018

We’re more SMB and mid-market-focused. I don’t consider myself a brand marketer though. Beyond this, there are core disciplines like content marketing, digital marketing, product marketing, customer marketing etc. Especially in the SMB space. And, go Blue! Andrea Kayal: Sure!

Scale 68

Scale Sales Hiring Marketing Sales 68

Brian Balfour

JULY 18, 2017

Shifting over to the right hand end of the spectrum you have higher ARPU businesses (typically B2B Mid Market companies) like HubSpot and Zendesk. They have higher ARPUs and can therefore take advantage of high CAC channels such as content marketing, inbound/inside sales, or channel partnerships.

Growth Hacking 65

Growth Hacking B2B B2C SMB 65

SaaStr

SEPTEMBER 14, 2023

SMB is more transactional, and Enterprise reps need to be subject-matter experts, know the industry, the workflow, the competition, etc. Content marketing is so important. Folks who do mediocre outsourced content or a boring podcast won’t move the needle. How important is content marketing? It always works.

Outsourcing Services 204

Outsourcing Services Sales Hiring Scale Sales Recruiting 204

ChurnZero

JANUARY 4, 2019

In 2019, Customer Success will rely on eliminating fragmentation and allowing people to access content and services seamlessly across all devices.” – Annie Dossey, Content Marketing Manager, Clearbridge.

Customer Success 73

Customer Success SaaS Payments Payment Services Payment Solutions 73

SaaStr

JUNE 24, 2020

Does Julie agree that with the increasing amount of marketing content used post-sale, marketing is doing much of the work of CS? Where does Julie see many going wrong when investing heavily into thought leadership and content marketing? Julie Herendeen: Content marketing is important on so many levels, right?

Scale 284

Scale Content Marketing B2C Sales Hiring 284

SaaStr

AUGUST 19, 2022

One, content marketing and optimizing SEO. I talked to another and it says, “Look, you’ve done some sales at the SMB and up side, so bring in a sales lead.” But then your questions are content marketing, sales, and performance marketing, right? Trey: Yeah. They didn’t. YouTube works.

Scale 207

Scale Sales Hiring Scaling VP of Engineering 207

SaaStr

JANUARY 29, 2021

In Marketing, it can vary based on outside vendors, but I’m guessing 4-8 employees: VP Marketing. Director, Field Marketing (events, etc.). Content Marketing. Product Marketing. Probably, marketing’s own lead qualification reps to manage the MQLs (2-3). Director Demand Gen.

Sales Hiring 347

Sales Hiring Headcount Scale Engineering 347

Intercom, Inc.

JULY 11, 2019

Michael: Most people listening probably think of HubSpot as this inbound marketing company. We coined the term way back in 2006 when we founded the company, and a lot of our story, historically speaking, has been around marketing. Then a few years back we started building a CRM, which has done really well in the market.

Scale 188

Scale Scaling Sales Hiring Underperforming Technical Team 188

ChurnZero

JANUARY 4, 2019

In 2019, Customer Success will rely on eliminating fragmentation and allowing people to access content and services seamlessly across all devices.” – Annie Dossey, Content Marketing Manager, Clearbridge.

Customer Success 49

Customer Success SaaS Payments Payment Services Payment Solutions 49

Brian Balfour

MARCH 21, 2017

It makes for sexy content marketing. I constantly find people seeking out benchmarks or pointing to benchmarks, and we’ve all been there -- who doesn’t want some normalizing data to understand whether we’re on track or not? The desire is further fueled by many companies releasing “benchmark reports.” I understand why.

Benchmarks 40

Benchmarks Business Model Acquisition Subscription 40

SaaStr

NOVEMBER 19, 2019

So I went down the hall, met with the head of marketing, and I discovered a lot about in bound SaaS, about SMB, the importance of building this machine as I call it now that generates all these lovely leads. Nancy Ham : I had to cross idea number one off my list of rationalizing marketing. Liberate some operating expenses.

Scale 169

Scale SMB VP of Engineering Leadership 169

FastSpring

JUNE 11, 2024

SEO work as well as content marketing and strategy. We do help companies with their lifecycle marketing which includes email and win back and at different stages in the customer journey what are their needs now and how do you develop and that includes consumer products as well as B2B, lead gen and the service space.

Sales Recruiting 113

Sales Recruiting Software Review Payment Solutions SaaS Payments 113

Neil Patel

OCTOBER 21, 2020

How Can Ripoff Reports Help E-Commerce, Local, and SMB? Better customer service and attention to improving offers can go a long way toward getting more sales for your e-commerce business or getting more attention to your small business or SMB. For small business owners, suing is not a viable option. Here’s how. Conclusion.

Payment Methods 126

Payment Methods Payment Services Marketplace as a Service Payments 126

Intercom, Inc.

FEBRUARY 5, 2019

When done correctly, your sales strategy will help your sales team execute with focus – SMB or enterprise, inbound or outbound, hunting or farming. Here are some examples: Some industries are notoriously hard to reach, e.g. content marketing isn’t as effective for dentists as it is for developers.

Scale 177

Scale Strategy Sales Underperforming Technical Team 177

SaaStr

JANUARY 28, 2020

Jason : I see this a lot of times, the first time stretch VP, they want to hire, you’re not someone that would be threatened, Anthony, but they either get threatened or they get nervous, and instead of hiring someone more experienced than them, they go, I just want a content marketer. Aaron : That they know about.

Sales Hiring 205

Sales Hiring Scale Underperforming Technical Team Sales Recruiting 205

Brian Balfour

JANUARY 4, 2017

Same goes for allocating people/salary expenses from marketing. A lot of companies have sales teams focused on different customer segments (SMB vs Enterprise or Industry A vs Industry B). CAC For Content Marketing CAC for content marketing evolves differently than paid acquisition. Learn Growth, No Fluff.

Scale 71

Scale Marketplace as a Service Acquisition Content Marketing 71

yoursales

DECEMBER 12, 2018

Mimiran – More Leads and More Deals for SMB Services Business. Nimble – The #1 Rated Social Sales & Marketing CRM. LeadDoubler – Engage Web Visitors With Interactive Content – leaddoubler.com. Mimiran – More Leads and More Deals for SMB Services Business. Back to the Start of the List & Table of Contents.

Scale 99

Scale Payment Methods Payment Solutions Outsourcing Services 99

Baremetrics

NOVEMBER 9, 2021

SMB SaaS companies tend to have higher churn rates due to their lower demand and less sophisticated needs. A low LTV/CAC ratio may indicate that more capital is needed than expected to scale a business; on the other hand, a high ratio could mean your growth is slower than your competitors because you aren’t spending enough on marketing.

SaaS Payments 105

SaaS Payments Technical Review Development Team Review Software Review 105

yoursales

JANUARY 28, 2022

LeadDoubler – Engage Web Visitors With Interactive Content. Mimiran – More Leads and More Deals for SMB Services Business. Back to the Start of the List & Table of Contents. Marketing Enablement & Automation We Use. Mimiran – More Leads and More Deals for SMB Services Business.

Scale 111

Scale Payment Methods Payment Solutions Sales Recruiting 111

Hitenism

DECEMBER 26, 2016

SMB-focused companies often find growth by going upmarket. Learn about the 22 strategies that content marketing analytics tool BuzzSumo used to reach $2.5m Sales has become a saturated channel. To win at sales, you need to nail the core story of your sales pitch to help you stand out from the noise.

Scale 152

Scale SaaS Marketplace as a Service SMB 152

yoursales

DECEMBER 23, 2019

Mimiran – More Leads and More Deals for SMB Services Business. Nimble – The #1 Rated Social Sales & Marketing CRM. LeadDoubler – Engage Web Visitors With Interactive Content. Mimiran – More Leads and More Deals for SMB Services Business. Back to the Start of the List & Table of Contents. Better Clients.

Scale 102

Scale Payment Methods Payment Solutions Sales Recruiting 102

yoursales

DECEMBER 23, 2019

Mimiran – More Leads and More Deals for SMB Services Business. Nimble – The #1 Rated Social Sales & Marketing CRM. LeadDoubler – Engage Web Visitors With Interactive Content – leaddoubler.com. Mimiran – More Leads and More Deals for SMB Services Business. Back to the Start of the List & Table of Contents.

Scale 102

Scale Payment Methods Payment Solutions Sales Recruiting 102