Neil Patel

OCTOBER 9, 2020

You have developed a killer website and drafted an effective marketing strategy to generate leads and drive sales. Considering paid advertising offers a 200% ROI , it’s a no-brainer that your marketing strategy should incorporate the same. Let’s start with how a PPC consultant can help you grow your business. So what next?

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Consulting Sales Hiring Scale Sales Recruiting 83

SaaStr

JULY 22, 2022

The last few years have certainly tested marketers, but 2022 serves up a brand new array of challenges. In the eye-opening session, these marketing leaders discuss the market pulse, impactful branding, and strategies for the future. Economic Climate, Customer Behavior, & Market Trends.

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B2C Scale Marketing Sales Hiring 224

Intercom, Inc.

JUNE 23, 2022

Software buying is undergoing a transformation, as is the case with many industries in the post-pandemic market. First at Mailchimp, where Amanda led their partner program and marketplace business, and now at G2, the world’s largest software marketplace, where she is currently the Chief Marketing Officer.

Software Review 118

Software Review Trends Software Marketplace as a Service 118

ChurnZero

JANUARY 10, 2023

This is a guest article by Swati Garg , founder and CEO, Melo Associates , and Lindsay Lynch , senior recruitment consultant, Melo Associates , a recruitment firm focused on Customer Success hiring for SaaS and tech companies nationwide. In a fluid job market, supply and demand change quickly, and often unexpectedly.

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Trends Customer Success Headcount Scale 52

SaaStr

AUGUST 30, 2023

If that matches who you are as a customer and you fit that slice or segment of the market, that’s very valuable. You can filter your search by industry, whether you’re SMB, mid-market, or Enterprise, etc. It’s synergistic now because they sell it as market intelligence to software vendors. Because marketers are cutting back.

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AI Search AI ChatGPT Scale 192

SaaStr

JANUARY 13, 2023

So the market is flooded with folks that are now “Fractional CROs” and “Fractional CMOs”. We’ve had Fractional CFOs for a very long time, and perhaps they inspired the trend. Although the part-timers that actually do this rarely use the title “Fractional CRO” — they are happy just being mentors, consultants, advisors, etc.

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Sales Hiring Venture Capital Scale Finance 296

Blulogix

FEBRUARY 15, 2024

How to Harness the Power of Digital Market Dynamics for Product Innovation By BluLogix Team Innovating Subscription Offerings in the Agile Digital Landscape The digital marketplace is an ever-evolving ecosystem, characterized by rapid changes in technology, consumer behavior, and competitive landscapes.

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Innovation Marketplace as a Service Tiered subscription models AI Search 52

Sales Hacker

NOVEMBER 9, 2020

But with the rapid advancement of tech and so many options on the market, choosing the right technology for your sales team can seem like a tall mountain to climb. Today, we’re seeing a continuous trend of vendor consolidation across multiple software categories. This isn’t the only effect WFH has had on the sales tech market, though.

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Technical Review Scale Trends Startup 119

User Pilot

MAY 8, 2024

Analyze your product trends for each customer persona through funnel and trend analysis. If an ESP wants to boost product adoption for startup owners, the user persona can be a startup that’s looking to set up an email marketing function. Reports like funnel and trend analysis come in handy here. How do you do that?

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Underperforming Technical Team Interviewing Trends User Experience 102

Sales Hacker

SEPTEMBER 20, 2021

They’re using a million tools out there, including lead generation tools, ad platforms, CRMs, business consulting services, and more. This is why data management practices became essential over time, but they were lacking when lead scoring first hit the market over a decade ago. Fifty-five years later, that trend is still true.

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Scale VP of Engineering Trends Machine Learning 100

Unbounce

JULY 5, 2023

The never-ending evolution of AI-driven analytics is revolutionizing how marketers (like you!) By leveraging the sophisticated pattern recognition and predictive capabilities of AI, marketers can now anticipate customer behaviors, trends, and preferences with unprecedented accuracy. How is AI used in marketing?

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Artificial Intelligence AI Search AI Machine Learning 98

Neil Patel

FEBRUARY 12, 2021

I’m so excited to announce my Digital Marketing and Sales for Small Business Online Summit on Feb. 23, a free summit that focuses on digital marketing strategies for small and medium businesses. According to Small Business Trends , 32 percent of small businesses don’t have a budget for content marketing. Related Links.

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Marketing Business Sales Consulting 122

Neil Patel

NOVEMBER 4, 2020

You need excellent marketing strategies unique to Amazon’s marketplace. And that’s where the top Amazon marketing companies come in. From setting up your store properly, optimizing the content of your product descriptions for target keywords to PPC, email marketing and others, you’ll need it all. So, with over 2.5

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Social Media Marketing Marketplace as a Service Outsourced Development 139

Neil Patel

NOVEMBER 26, 2020

That’s because luxury marketing strategies don’t follow the same rules as mass-market brands. Today, I’m going to show you exactly how to take your luxury brand online with the best luxury marketing strategies. Good doesn’t cut it in the luxury category; a brand has to be at the very top of the market. Me neither.

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Buffer Resources

APRIL 22, 2024

A layer deeper, we see how the events accelerated new trends that shape our world today, like the rise of solopreneurship. Common examples include life coaches, writers, visual creators, and consultants. But after achieving initial success, they bump into the same problem: They must moonlight as marketers to scale up.

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Social Media Scale Growth Hacking Headcount 104

Unbounce

JANUARY 13, 2022

But as we look back at the past year, it’s clear that we’re still trying to navigate these uncharted waters—especially folks marketing for small businesses. 7 Marketing Trends You Gotta Know About For Your 2022 Strategy. And this isn’t the only privacy factor adding friction to your marketing. Image courtesy of Apple.

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Marketing AI Machine Learning Artificial Intelligence 144

Sales Hacker

DECEMBER 18, 2019

Time for Sales Hacker’s annual Top 10 Sales Trends and Predictions for the Future of Sales in 2020. So, without further ado, here are my top 10 sales trends and predictions for the future of sales in 2020. 10 Trends and The Rise of Sales Tech. Consultancies are popping up left and right, and there’s a real business need here.

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Sales Hiring Trends Sales Consulting 59

Neil Patel

APRIL 7, 2020

Just look at the Coronavirus marketing stats I shared a few weeks ago. Since then a lot has changed and there are new opportunities that have come around when it comes to your online business and marketing activities. We lost a ton, but we still have enough to see trends in what’s happening. The results are devastating.

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Payment Methods Payment Solutions Marketing Payment Services 145

SaaStr

MAY 16, 2021

What is the partner TAM (Total Addressable Market)? Are they bringing in consultants? Then, consider your customer base and look for trends in potential churn responses. Then, consider your customer base and look for trends in potential churn responses. Is it just the lead? Then, examine your ecosystem.

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Scale Sales Hiring Sales Funnel Consulting 224

Neil Patel

MARCH 26, 2021

What does it take to be a successful marketer? Fractl used IBM’s Watson Personality Insights API from 2019 to pick out the key traits and characteristics of 20 of the world’s most prominent marketing leaders (I even made the list!). To make it as a marketer, excellent presentation skills are pretty much nonnegotiable.

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Marketing Branding Social Media Sales Funnel 131

Buffer Resources

FEBRUARY 28, 2024

If something is hard to get, whether because it’s very expensive, like a $3000 consultation, or a one-off item like a custom hand-knit sweater, you can charge more. Remember, setting your price is about knowing your worth and understanding what the market can bear.

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Pricing Social Media Consulting Branding 99

Neil Patel

FEBRUARY 4, 2021

My blog attracts millions of viewers, and accolades have stacked up for entrepreneurship, marketing, and influence. You may not know that behind the Neil Patel brand is a powerful and growing network of digital marketing agencies with offices around the world. Neil Patel’s foray into digital marketing began with his blog.

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VP of Engineering Marketing Marketplace as a Service Social Media 126

SaaStr

MARCH 20, 2024

On the marketing side, people got ‘lazy’ under the guise of, “Let’s increase our paid online ad spend and turn that dial up and spend more.” When you hire a Head of Sales, Demand Gen, or Marketing who thinks they need a team to get going, how do you handle that in 2024 when there isn’t budget to hire more people on day one?

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Sales Hiring Sales Recruiting Scale Headcount 256

ChurnZero

JANUARY 18, 2023

This is a guest article by Swati Garg , founder and CEO, Melo Associates , and Lindsay Lynch , senior recruitment consultant, Melo Associates , a recruitment firm focused on Customer Success hiring for SaaS and tech companies nationwide. Employees are more successful when they believe their company’s product serves a real market need.

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Customer Success Compensation Technical Review Consulting 98

Sales Hacker

FEBRUARY 18, 2020

This week on the Sales Hacker podcast, we speak with Tameka Vasquez , AVP of Global Marketing for the High-Tech and Manufacturing division at Genpact. Tameka is a Marketing and Business Development Strategist and educator with nearly a decade of experience in the tech industry. She’s also a professor of Marketing Management at St.

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Trends Artificial Intelligence Scale AI 72

Totango

JANUARY 22, 2024

AI also emerged as a topic when we asked three of our executive leaders – Chief Marketing Officer Karen Budell , SVP of Customer Success Chris Dishman , and Chief Revenue Officer Dennis Reardon – to share their industry predictions for 2024.

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Customer Success Generative AI Scale AI 96

Intercom, Inc.

JANUARY 16, 2020

Like numerous users, I first became aware of Miro via a consultant and this channel has been really important to their growth story. We also think about community and consultants and professional services as an ecosystem around our product. Andrey: We bet on consultants. And this is pretty unique on the market.

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Consulting Marketplace as a Service Scale Development 249

Sales Hacker

FEBRUARY 2, 2021

Closing an enterprise sale in a niche market follows the same sales funnel as any other deal, but a bit more fine tuned. This contrasts with traditional sales, which typically are associated with shorter sales cycles, fewer stakeholders, and are managed by a sales and marketing department. Stay on top of market trends and news.

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Scale Enterprise Marketing Sales 96

Sales Hacker

JUNE 11, 2018

Jump to the State of Sales Report’s top 5 takeaways >>> An analysis of their responses signals a tipping point for all players in the sales dynamic — sellers, buyers, technology providers, market watchers, and thought leaders: Which trends should sales leaders explore and integrate into their growth strategies?

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Sales Recruiting Artificial Intelligence Trends Sales Hiring 60

Sales Hacker

DECEMBER 18, 2019

I’ve interacted with more than 250+ sales technology vendors over the past 2 years, and I’ve noticed 6 sales tech trends you should be aware of going into 2020. 6 Sales Tech Trends. 3: Big raises mean big marketing budgets. That usually leads orgs to hand marketing a blank check. is spent on SFDC consulting….

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Artificial Intelligence Interviewing Trends Sales 52

Buffer Resources

AUGUST 2, 2023

Through those relationships, I noticed a trend: founders of startups are no different than anyone else. I believe anyone can build a company as long as they have a clear vision, the market is right, they’re self-aware, understand the nuances of the industry, and they have the grit to power through the roadblocks.

Business 93

Business Venture Capital Technical Review Trends 93

Intercom, Inc.

NOVEMBER 7, 2019

Creating a new product category also creates a plethora of challenges – from spotting the right market niche to convincing customers that yours is a service they need. Nico joined me on Inside Intercom this week, where we discussed everything from the three stages of company growth to how growing companies can address new markets.

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Scale Payment Methods Payment Solutions Marketing 162

Stax

MARCH 26, 2024

By leveraging online terminals, merchants can enhance their operational efficiency, expand their market reach, and provide an enriched customer experience. These features simplify transactions, bolster security, and provide valuable insights into customer behavior and sales trends.

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Payment Methods Merchant Services Payment Services Payments 88

Neil Patel

MARCH 25, 2021

To accomplish this, you’ll need a good marketing strategy and access to the best digital marketing tools. In this post, I’m going to outline 21 digital marketing tools you need when starting a business. You may be familiar with a marketing tool or two in here; others might be new to you. Then let’s begin.

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Payment Methods Social Media Marketing Business 144

SaaStr

APRIL 25, 2021

Identify different customer profiles that would be ideal candidates for the market category. This way, the trend and patterns of customer needs became clear organically over time. Pull Needs: Toland recommends pulling VOC (Voice of the Customer) Consult. Diamond 1: Opportunity Phase.

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Development Innovation Company Culture Consulting 172

Sales Hacker

MARCH 31, 2023

Let us know: marketing [at] saleshacker [dot] com. Generative AI is all the craze, mostly because of OpenAI’s ChatGPT and their freemium go-to-market motion, which made them go viral for being the fastest ever application to reach 100 million users. And fortunately for our hatred for busywork, the generative AI market is exploding.

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Generative AI AI Search AI ChatGPT 90

Neil Patel

NOVEMBER 6, 2020

Choosing the right Amazon marketing agency can be the difference between becoming a thriving seller on Amazon or one that flops. By partnering with a top Amazon marketing agency, you can improve the visibility of your store, reach more buyers, and drive sales. A marketing agency won’t re-invent your store on Amazon.

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Sales Hiring Marketing Social Media Marketplace as a Service 109