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Scaling Beyond Founder-Led Sales with Atomico Partner Laura Connell

SaaStr

On a sales front, how do you evolve past founder-led sales, or together with it, so that you can scale your organization? PST, Laura Connell, Partner at Atomico, shares how to scale beyond founder-led sales on your path to Series B. It’s not a repeatable process, and it doesn’t scale. Time is the enemy. How do you do it?

Scale 189
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How Revenue Leaders at Box, Calendly, and Lattice Scaled From $0 to $100M+ and Beyond

SaaStr

She was hired because they saw a bit of softening in new business growth, and she came to help diagnose what was going on and help scale the business. While it may seem smart when you have five or fewer salespeople to sell anything and everything between $3k and $100k, that won’t scale. Attune sellers for one or the other.

Scale 213
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10 Lessons Learned Scaling to $1B Valuation with Drift’s Co-founders David Cancel and Elias Torres (Pod 626 + Video)

SaaStr

Unicorn companies often need to scale quickly to meet the demands of their rapidly growing customer base. Yet, scaling a company isn’t always about hiring more people. Instead, conduct thorough reference checks and recruit more qualified candidates to interview. Attaining unicorn status can be incredibly difficult.

Scale 201
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Aligning Product Managers and Product Marketing Managers for Success – Interview With Aatir Abdul Rauf

User Pilot

Friction arises from differences in target personas , messaging misalignment, timeline conflicts, lack of clear ownership, and communication gaps. They focus more on product perception, market adoption, and communicating value propositions with prospects and customers. They may also keep the roadmap changes opaque from the PMM.

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Scaling From $10M to $100M ARR: The Good, The Bad, and The Ugly with Showpad Co-Founder Pieterjan Bouten (Pod 586 + Video)

SaaStr

The stage of scaling from $10 million to $100 million ARR may seem like a daunting task, but it is an exciting one. Pieterjan Bouten, Co-Founder and Executive Chairman at Showpad, reveals lessons learned and mistakes to avoid while scaling your business. As you scale, you’ll have more stakeholders to manage and unify.

Scale 217
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What Makes a Great VP of Marketing in SaaS: A Deep Dive with Jason and Dave Gerhardt, ex-VPM of Drift

SaaStr

Jason Lemkin prefers sharing his thoughts through LinkedIn posts rather than engaging in conversations, finding it more efficient for his communication style. Jason Lemkin has interviewed some of the best founders on his podcast, SaaStr Annual. He approaches interviews with profound respect for the founders he interviews.

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Solving the customer success equation: Nick Mehta on delivering value at scale

Intercom, Inc.

Not only is it the name for his own interview series, it’s the evolution of his own thinking about the attributes that leaders need today. If a company has lots of small customers, then managing those touchpoints can become challenging as you scale. Understanding customer outcomes at scale.

Scale 223