The Secrets to Getting Sales and Marketing to Work Together Better with Highspot CMO Jon Perera (Video)
SaaStr
OCTOBER 10, 2022
Jon Perera, CMO at Highspot, says the place to start is sales and marketing alignment—a system that aligns strategy, communication, execution, and goals between the two departments. From the get-go, ensure alignment between sales and marketing teams on goals and anticipated outcomes. Scale winning behaviors. Key takeaways.
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