The Channel Maturity Scale: How Do You Measure Up?
SaaStr
DECEMBER 11, 2020
Now more than ever, an independent software vendor’s (ISV’s) path to profitability depends upon the strength of their go-to-market strategy. And with nearly 70% of global revenue for ISVs currently derived from third-party channel sales , no other approach to distribution ensures the exposure and revenue of the channel.
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