SaaStr

NOVEMBER 2, 2019

Hear about the early days of Glassdoor; tactical lessons on scaling—from building a business model and recruiting an all-star management team to advice on building a compelling, innovative company culture; and learn whyGlassdoor’s $1.2 In terms of the product market fit falling apart. Harry Stebbings: I love that.

Scale 127

Scale SaaS Payments Sales Recruiting Payment Services 127

OPEXEngine

MAY 18, 2021

SaaS metrics are viewed differently at different stages of growth and for different sales models, primarily whether a company is selling into an SMB or enterprise marketplace. The growth stages are defined as: Early Stage – Product/Market Fit Stage, . Growth Stage – Scaling the Business, and .

SaaS Payments 98

SaaS Payments Metrics Payments Payment Services 98

OpenView Labs

SEPTEMBER 8, 2021

The complexities of pivoting from traditional seat-based subscriptions to usage-based pricing are analogous to making the leap from on-prem to SaaS in the first place. . In a pure consumption-based or pay-as-you-go model, every day the customer is making a decision about whether to use a product. Bill.com—1.4. Shopify—1.0.

Pricing 64

Pricing Customer Success Scale Compensation 64

Chart Mogul

OCTOBER 3, 2019

The customer acquisition cost can help you create, measure, and improve a business model that will put your business on the path to profitability. You’re starting a new business. The design of your product? . Marketing? . How about your business model ? Let’s play a little thought experiment.

Acquisition 91

Acquisition Underperforming Technical Team Startup Customer Lifetime Value 91

Intercom, Inc.

OCTOBER 16, 2019

The SaaS industry is constantly evolving, and for many companies in the space, that means having to evolve their business model. However, that doesn’t necessarily mean a “pivot”, but more often the evolution is a shifting business model as the company scales and the user base grows and changes. Gaining new customers.

Business Model 195

Business Model Scale Pricing Payment Methods 195

User Pilot

MARCH 15, 2022

It covers everything from who your potential customer or target market is, where they are, the best marketing efforts and sales strategy to reach them, your positioning tactics, pricing strategy, and more. your potential customers and their pain points, existing competitors, their strategies/business model.

Strategy 82

Strategy Marketing SaaS Customer Lifetime Value 82

SaaStr

NOVEMBER 16, 2020

What does it take to scale a sales team successfully? Should one hire sales reps 2×2? How does Andy think about hiring sales reps from adjacent companies and industries? How does Andy think about minimizing and optimising sales ramp times? It was a subscription based model. Help me out here.

Sales Hiring 196

Sales Hiring Scale Leadership Sales Enablement 196

User Pilot

JANUARY 18, 2023

With so many product marketing strategies floating around the SaaS world, it can be hard to identify the right one. In this guide, we’re going to go over what PLG marketing is and why it just might be the perfect approach for your business. What is product-led growth? What does PLG stand for in marketing?

Strategy 91

Strategy Marketing Scale Software Review 91

SaaStr

JULY 25, 2021

They talked about product adoption, sales alignment, freemium models and lessons they have learned throughout their successful SaaS careers. As two CEO who love the art of sales and scaling, this one really was special. How defendable is the technology of the product or the business model?

Sales Recruiting 247

Sales Recruiting Sales Hiring Scale VP of Engineering 247

User Pilot

JULY 30, 2023

You should put more focus on acquisition than retention when you’re launching new features /products or aiming to expand your customer base, or when the market share or churn rate is low. Customer retention requires more focus when you have high churn rates , high acquisition costs, and a business model reliant on recurring revenue.

Acquisition 83

Acquisition Retention Customer Lifetime Value User Experience 83

SaaSOptics

MAY 19, 2022

Not only is it one of the main drivers of revenue growth for early-stage companies, but it’s a primary goal for SaaS businesses across market stages. What role will marketing play in the acquisition process? . At what point will you introduce Sales into the buyer’s journey? . More customers = more revenue.

Acquisition 59

Acquisition Scale Strategy Software Review 59

SaaStr

NOVEMBER 28, 2019

Product-market fit has been really important. If we combine it with a business model that nobody really understands, it’s just too much. It can order subscription. But again, at the time SaaS wasn’t, subscription wasn’t the norm at all. That’s when we found product market fit.

Sales Hiring 177

Sales Hiring Scale Sales Recruiting Government 177

User Pilot

FEBRUARY 7, 2024

Tracking your free trial conversion rate is important for benchmarking against competitors, evaluating product-market fit , and conducting segment analysis on users. An opt-in free trial allows users to experience the product for a limited time without sharing their payment details. Evaluating PMF. Segment analysis.

SaaS Payments 52

SaaS Payments Payments Payment Solutions Scale 52

OPEXEngine

FEBRUARY 22, 2022

An additional non-financial constraint is a fact that these customers typically lack experience in software procurement and implementation, and this adds friction to the sales cycle. Customer success is usually staffed by a mix of customer support, sales, and engineering folks contributing some portion of their time to the Cost of Revenue.

SaaS Payments 52

SaaS Payments Payment Services Payment Methods Marketplace as a Service 52

Chart Mogul

OCTOBER 3, 2019

The customer acquisition cost can help you create, measure, and improve a business model that will put your business on the path to profitability. You’re starting a new business. The design of your product? How about your business model ? Let’s play a little thought experiment. Oh yeah, that thing.

Acquisition 52

Acquisition Startup Underperforming Technical Team Customer Lifetime Value 52

Intercom, Inc.

MARCH 25, 2019

When you’re trying to validate an idea, work out product-market fit or find the right business model, you’re going to make a bunch of mistakes. At Intercom, we ask cancelling customers to discuss their reasons for leaving, either in a questionnaire or in a conversation with a support or sales agent.

Churn 183

Churn Wireless Growth Hacking Construction 183

Chargify

APRIL 23, 2019

The “primary risk [during pre-startup] is the failure to design a business plan and strategy that will enable the company to become profitable as it makes sales and earns revenue. You’ll also hear this stage called validation or the product/market fit stage. Finding channel/market fit. Making key hires.

Scale 74

Scale SaaS Payments Scaling Payment Services 74

Sage Intacct

NOVEMBER 9, 2018

At fast-growing SaaS companies, CFOs and finance leaders are increasingly viewed as the business-model architects who analyze and guide the organization to successful outcomes.

Finance 40

Finance Banking SaaS Business Model 40

Intercom, Inc.

DECEMBER 13, 2018

As Workplace’s global head, Julien Codorniou has been spending the past few years exploring how to make his department align with Facebook’s mission while executing an entirely different business model that relies on companies promoting community within their workforce. Unlocking a new business model.

Scale 151

Scale Marketplace as a Service Mobile Sales Hiring 151

Intercom, Inc.

JANUARY 16, 2020

How have you structured the business model or even the product to make that type of viral spread easier? We have a (pricing) plan for consultants with our product who we know will work with multiple customers. So for example, our whole product development is run on Miro and we do marketing huddle boards in Miro.

Consulting 249

Consulting Marketplace as a Service Scale Development 249

User Pilot

FEBRUARY 13, 2024

Now, let’s see some examples of contextual email marketing automation from other SaaS companies: Welcome Emails : Personalized emails at sign-up introduce and guide users, just like Optimal Workshop, prompting you to do your first task. Grammarly’s flash sale. Grammarly’s flash sale extended for those who didn’t read.

Marketing 52

Marketing Engagement Software Review Onboarding 52

ProfitWell

OCTOBER 1, 2019

Plus, Recurly raises dough, Medium talks product marketing, and Beyond Pricing helps the common folk make a buck. Your top subscription news. Recurly—provider of enterprise-class subscription billing management for thousands of businesses worldwide—raises $19.5 Recurly raises $19.5M. Translation, please?

Technical Review 40

Technical Review Sales Recruiting Airlines Subscription 40

ProfitWell

JUNE 15, 2020

An entire Swedish spa village is on sale for $7 million. Last week, MRR gain spiked to almost +16% because it was the beginning of the month and subscriptions renewed. million in sales in May—marking a 400% increase over the same month a year ago. What you'll learn: Understanding basic product category demand.

Payment Methods 76

Payment Methods Merchant Services Payments Customer Lifetime Value 76

ProfitWell

DECEMBER 10, 2019

We’re just one week out from a webinar that’s totally product-led. Your top subscription news. Because if we flip this mindset, we look at an undeniably successful business model, with retailers actually asking customers to pay them for loyalty. Plus, Tien Tzuo on Black Friday and “the death of retail.” The loyals.

Sales Recruiting 41

Sales Recruiting Subscription Payment Features Onboarding 41

OpenView Labs

FEBRUARY 5, 2019

At launch, we are so focused on getting product-market fit, then gaining traction in the market and putting up good growth numbers. So, we build great sales and marketing machines. Net revenue lost is the difference of revenue lost from subscription churn minus new revenue from existing customers (i.e.

Churn 66

Churn Revenue SaaS Acquisition 66

ProfitWell

DECEMBER 4, 2019

The SaaS business model powering all of this activity is startlingly unique, still young, and inextricably tied to the power of cloud computing. SaaS, or software as a service, is a delivery model in which a centrally hosted software is licensed to customers via a subscription plan. What is the SaaS business model.

Business Model 54

Business Model SaaS Payments Payment Methods Payments 54

ProfitWell

SEPTEMBER 30, 2019

Your top subscription news. How he thinks about product-market fit. Doctor's orders: a subscription to prescription. GoodRx, a billion-dollar giant in the world of prescription fulfillment, is coming for subscription prescription with the launch of GoodRx Care. “We I find subscription fashion fascinating.

Startup 40

Startup Technical Cofounder Sales Recruiting Healthcare 40

Sales Enablement, SaaS and Growth

MARCH 23, 2020

In a world where product features and functionality are easily copied and commodified, moats will only grow in importance. Put simply, enduring companies have moats which defend their business model - they are a competitive advantage. Subscription business model. Economies of scale. Freemium lead funnel.

Underperforming Technical Team 213

Underperforming Technical Team Scale Sales Hiring Marketplace as a Service 213

OpenView Labs

SEPTEMBER 17, 2019

Difficulty executing on product and go-to-market tend to boil down to one thing: lack of segmentation. Most SaaS startups have a nearly limitless market opportunity, but don’t have the product, engineering, sales or marketing resources to gain traction in the entire market all at once.

Benchmarks 41

Benchmarks Underperforming Technical Team Scale SaaS 41

Intercom, Inc.

APRIL 18, 2019

Anthony Kennada , the Chief Marketing Officer at Gainsight , has helped navigate these tricky waters and put the Customer Success category on the map. When Gainsight CEO Nick Mehta asked Anthony to run marketing, Anthony he was jumping in at the deep end. I like the idea of being long-term greedy, but short-term humble.

Scale 112

Scale Sales Recruiting Marketplace as a Service Sales Hiring 112

Baremetrics

JANUARY 24, 2021

Anyone managing a SaaS or subscription business is aware of customer churn. Transitioning to SaaS On January 1st 2020, we transitioned the company out of a strategic partnership (we were operating the platform under a non SaaS business model!). We were looking to relaunch the user-driven, SaaS side of our businesses.

Churn 71

Churn SaaS Payments Payment Methods Payment Solutions 71

SmartKarrot

OCTOBER 7, 2021

Influence customer future lifetime value through high product adoption, customer satisfaction, and overall customer health. Understand the customers’ business models and industries to best position adaptive insights to support their business goals. Motivate your team to create opportunities to upsell value-added services.

Customer Success 19

Customer Success Sales Recruiting Scale User Experience 19

FastSpring

MARCH 27, 2023

Ryan Austin 01:34 Sure, no, starting businesses are really tough as everybody knows. It really took a few pivots, and even name changes to get just the go to market efforts and product market fit right. Cognota didn’t necessarily start as a software business. Before seeing good success in the company.

Payment Solutions 95

Payment Solutions Payment Services SaaS Payments VP of Engineering 95

Casey Accidental

DECEMBER 11, 2023

In a previous post , I talked about how product work post-product/market fit shifts from zero to one innovation to features, growth, and scaling work. I highlight six different types of product expansion, in increasing levels of difficulty based on these vectors. Next is the size and growth of the market.

Payments 113

Payments Scale Payment Solutions Technical Review 113

User Pilot

NOVEMBER 28, 2023

What GTM metrics should you track as a product marketer? On your way to building a go-to-market strategy to launch a new product, you might wonder the former question a lot. GTM metrics are pieces of data or indicators that help product marketers like you keep track of the success of their strategy.

SaaS Payments 88

SaaS Payments Metrics Customer Lifetime Value Marketing 88

Incredo

NOVEMBER 1, 2019

Do you want to grow your SaaS sales team and improve your processes? maintain healthy atmosphere in your Smarketing team, make smart choices regarding your SaaS sales model, strategy, pricing, . build smoother connections both with your prospects through optimized sales process. And from SaaS sales models to SaaS pricing.

SaaS Payments 157

SaaS Payments Payment Methods Sales Recruiting Sales Hiring 157

SmartKarrot

FEBRUARY 2, 2021

With the rise of SaaS industry and most companies shifting their business model to subscription-based, the rise in customer success jobs is understandable. Customer Marketing. Product Marketing. Product Management. Sales is already an important aspect of customer success. Product Marketing.

Customer Success 8

Customer Success Scale Underperforming Technical Team Software Review 8