User Pilot

NOVEMBER 27, 2023

The churn rate refers to the percentage of customers discontinuing their subscriptions during a given time period. There are two types of churn to look out for: customer churn and revenue churn. An increasing customer churn rate is a sign of a flawed product or service that is leaving customers dissatisfied.

Churn 102

Churn Retention Benchmarks Customer Lifetime Value 102

SaaSOptics

JUNE 4, 2021

The SaaS market is expected to reach $164.29 billion by 2022 — which means the key innovations of this business model are about to inspire even more businesses. And that’s due to one glaring misconception: SaaS business models are just like traditional business models. .

Metrics 53

Metrics SaaS Customer Lifetime Value Payment Features 53

OpenView Labs

FEBRUARY 5, 2019

At launch, we are so focused on getting product-market fit, then gaining traction in the market and putting up good growth numbers. And when that happens, a considerable proportion of the energy, time and money invested into growth ends up putting you on a revenue treadmill. Revenue churn is the opposite of growth.

Churn 66

Churn Revenue SaaS Acquisition 66

OPEXEngine

FEBRUARY 9, 2021

The SaaS market is expected to reach $164.29 billion by 2022 — which means the key innovations of this business model are about to inspire even more businesses. And that’s due to one glaring misconception: SaaS business models are just like traditional business models.

Metrics 52

Metrics SaaS Payment Features Customer Lifetime Value 52

OPEXEngine

MAY 18, 2021

SaaS metrics are viewed differently at different stages of growth and for different sales models, primarily whether a company is selling into an SMB or enterprise marketplace. The growth stages are defined as: Early Stage – Product/Market Fit Stage, . Growth Stage – Scaling the Business, and .

SaaS Payments 98

SaaS Payments Metrics Payments Payment Services 98

User Pilot

JULY 30, 2023

You should put more focus on acquisition than retention when you’re launching new features /products or aiming to expand your customer base, or when the market share or churn rate is low. Customer retention requires more focus when you have high churn rates , high acquisition costs, and a business model reliant on recurring revenue.

Acquisition 98

Acquisition Retention Customer Lifetime Value User Experience 98

OpenView Labs

SEPTEMBER 8, 2021

The complexities of pivoting from traditional seat-based subscriptions to usage-based pricing are analogous to making the leap from on-prem to SaaS in the first place. . In a pure consumption-based or pay-as-you-go model, every day the customer is making a decision about whether to use a product.

Pricing 64

Pricing Customer Success Scale Compensation 64

SaaStr

NOVEMBER 2, 2019

Hear about the early days of Glassdoor; tactical lessons on scaling—from building a business model and recruiting an all-star management team to advice on building a compelling, innovative company culture; and learn whyGlassdoor’s $1.2 In terms of the product market fit falling apart. Harry Stebbings: I love that.

Scale 127

Scale SaaS Payments Sales Recruiting Payment Services 127

User Pilot

JANUARY 18, 2023

With so many product marketing strategies floating around the SaaS world, it can be hard to identify the right one. In this guide, we’re going to go over what PLG marketing is and why it just might be the perfect approach for your business. What does PLG stand for in marketing?

Strategy 98

Strategy Marketing Scale Software Review 98

Chart Mogul

OCTOBER 3, 2019

The customer acquisition cost can help you create, measure, and improve a business model that will put your business on the path to profitability. You’re starting a new business. The design of your product? . Marketing? . How about your business model ? Gross margin = Revenue – COGS.

Acquisition 91

Acquisition Underperforming Technical Team Startup Customer Lifetime Value 91

SaaSOptics

MAY 19, 2022

Customer Acquisition is the process of acquiring new customers in a business. Not only is it one of the main drivers of revenue growth for early-stage companies, but it’s a primary goal for SaaS businesses across market stages. More customers = more revenue. You have poor product/market fit.

Acquisition 59

Acquisition Scale Strategy Software Review 59

User Pilot

FEBRUARY 7, 2024

Tracking your free trial conversion rate is important for benchmarking against competitors, evaluating product-market fit , and conducting segment analysis on users. An opt-in free trial allows users to experience the product for a limited time without sharing their payment details. Evaluating PMF. Segment analysis.

SaaS Payments 52

SaaS Payments Payments Payment Solutions Scale 52

Intercom, Inc.

MARCH 25, 2019

Of course, when you’re working in a startup or high-growth SaaS company, the focus is often on maximizing active users and increasing revenue. We hear about all the growth hacks to get new users into your product, and the latest patterns in user onboarding (we’ve even written a book on it ). Dealing with reality.

Churn 183

Churn Wireless Growth Hacking Construction 183

User Pilot

MARCH 15, 2022

It covers everything from who your potential customer or target market is, where they are, the best marketing efforts and sales strategy to reach them, your positioning tactics, pricing strategy, and more. your potential customers and their pain points, existing competitors, their strategies/business model. GTM strategy.

Strategy 98

Strategy Marketing SaaS Customer Lifetime Value 98

OPEXEngine

FEBRUARY 22, 2022

In this article, one in a series of three covering each of these SaaS customer categories, we will focus exclusively on Small/Mid-Market SaaS companies. SMM SaaS Company Overview & Market Dynamics. Most of the marketing budget will be focused on digital marketing along with targeted live events and webinars.

SaaS Payments 52

SaaS Payments Payment Services Payment Methods Marketplace as a Service 52

Chargify

APRIL 23, 2019

The “primary risk [during pre-startup] is the failure to design a business plan and strategy that will enable the company to become profitable as it makes sales and earns revenue. You’ll also hear this stage called validation or the product/market fit stage. Finding channel/market fit. Making key hires.

Scale 74

Scale SaaS Payments Scaling Payment Services 74

ProfitWell

OCTOBER 16, 2019

Worse, comparing average churn rates across different markets and industries will leave you mired in confusing statistics and contradicting studies. Why is it so hard to define an average churn rate—and what does that mean for your subscription business? Subscription service Recurly reports an average monthly churn rate of 5.6%

Churn 55

Churn SaaS Payments Payments Payment Methods 55

Sage Intacct

NOVEMBER 9, 2018

At fast-growing SaaS companies, CFOs and finance leaders are increasingly viewed as the business-model architects who analyze and guide the organization to successful outcomes.

Finance 40

Finance Banking SaaS Business Model 40

ProfitWell

OCTOBER 1, 2019

Plus, Recurly raises dough, Medium talks product marketing, and Beyond Pricing helps the common folk make a buck. Your top subscription news. Recurly—provider of enterprise-class subscription billing management for thousands of businesses worldwide—raises $19.5 Recurly raises $19.5M. Translation, please?

Technical Review 40

Technical Review Sales Recruiting Airlines Subscription 40

ProfitWell

JUNE 15, 2020

How are churn and new revenue trending over time? MRR gain is new revenue from either acquired customers or upgrades in a given month. MRR loss is churn, or lost revenue from cancellations or downgrades. Last week, MRR gain spiked to almost +16% because it was the beginning of the month and subscriptions renewed.

Payment Methods 76

Payment Methods Merchant Services Payments Customer Lifetime Value 76

SaaStr

NOVEMBER 28, 2019

Product-market fit has been really important. That’s how we learned actually just focusing on the business users because suddenly data became a business problem, not just an IT problem anymore thing that created the opportunity for us. Because after the year we had literally zero customers, zero revenue.

Sales Hiring 177

Sales Hiring Scale Sales Recruiting Government 177

User Pilot

MAY 11, 2022

Behavioral segmentation is a key to understanding why one group of customers turns into power users when another stays in a core user segment or even worse, cancels the subscription. You can increase customer loyalty and product stickiness by figuring out what drives the user segments with the highest engagement. Business Model.

SaaS 98

SaaS Underperforming Technical Team Onboarding Churn 98

Chart Mogul

OCTOBER 3, 2019

The customer acquisition cost can help you create, measure, and improve a business model that will put your business on the path to profitability. You’re starting a new business. The design of your product? How about your business model ? Gross margin = Revenue – COGS. Oh yeah, that thing.

Acquisition 52

Acquisition Startup Underperforming Technical Team Customer Lifetime Value 52

ProfitWell

DECEMBER 10, 2019

We’re just one week out from a webinar that’s totally product-led. Your top subscription news. Because if we flip this mindset, we look at an undeniably successful business model, with retailers actually asking customers to pay them for loyalty. Now, we talk meetings, the backbone of a business’ communication.

Sales Recruiting 41

Sales Recruiting Subscription Payment Features Onboarding 41

Intercom, Inc.

DECEMBER 13, 2018

As Workplace’s global head, Julien Codorniou has been spending the past few years exploring how to make his department align with Facebook’s mission while executing an entirely different business model that relies on companies promoting community within their workforce. I highly recommend Predictable Revenue from Aaron Ross.

Scale 151

Scale Marketplace as a Service Mobile Sales Hiring 151

ProfitWell

DECEMBER 4, 2019

And with the field having undergone a couple of “ knockout expansion years ,” with more revenue pouring into SaaS than ever, it has never been a better time for a young SaaS company. The SaaS business model powering all of this activity is startlingly unique, still young, and inextricably tied to the power of cloud computing.

Business Model 54

Business Model SaaS Payments Payment Methods Payments 54

User Pilot

APRIL 26, 2022

Product adoption occurs when customers invest in your product without looking for alternatives to achieve their goals. Adoption increases customer retention, reduces churn , and increases monthly recurring revenue. This helps boost your customer lifetime value as well as your monthly recurring revenue.

Strategy 98

Strategy SaaS Onboarding Scale 98

SaaStr

NOVEMBER 16, 2020

Andy MacMillan: I spent five years at Oracle in the Fusion Middleware Group, working in Thomas Kurian’s org and ended up hopping over to Salesforce to learn the SaaS business model and ran a business inside of Salesforce for a while. It was a subscription based model. I had to care that you were successful.

Sales Hiring 190

Sales Hiring Scale Leadership Sales Enablement 190

SaaStr

JULY 25, 2021

And the third thing is what is it about the product or the business model that they’re basically contemplating that gives them a very defendable technology advantage? So when I looked at opportunities to pursue, whether to go back into an operational role, a lot of it was around how big is the market opportunity?

Sales Recruiting 242

Sales Recruiting Sales Hiring Scale VP of Engineering 242

ProfitWell

SEPTEMBER 30, 2019

Your top subscription news. Klaviyo is a growth marketing platform created for online businesses— featuring powerful marketing automation and a revenue-driving email platform. How he thinks about product-market fit. Doctor's orders: a subscription to prescription. Congrats for Klaviyo.

Startup 40

Startup Technical Cofounder Sales Recruiting Healthcare 40

Intercom, Inc.

APRIL 18, 2019

As the likes of Airbnb, Uber and Apple have found, creating an entirely new category can be a lucrative business. A study by HBR found that the 13 companies in the Fortune 100 that were instrumental in creating their categories accounted for 53% of incremental revenue growth and 74% of incremental market cap growth.

Scale 112

Scale Sales Recruiting Marketplace as a Service Sales Hiring 112

Sales Enablement, SaaS and Growth

MARCH 23, 2020

Again, it was an easy to use model which scaled effective decision-making. Total Addressable Market Total addressable market (TAM) is an economic framework to understand the potential revenue available for a product or service. Subscription business model. Economies of scale. Personalisation.

Underperforming Technical Team 213

Underperforming Technical Team Scale Sales Hiring Marketplace as a Service 213

OpenView Labs

SEPTEMBER 17, 2019

Most SaaS startups have a nearly limitless market opportunity, but don’t have the product, engineering, sales or marketing resources to gain traction in the entire market all at once. It is critical to focus, honing your product-market fit in a sub-segment and gradually expanding from a position of strength.

Benchmarks 41

Benchmarks Underperforming Technical Team Scale SaaS 41

SmartKarrot

OCTOBER 7, 2021

Influence customer future lifetime value through high product adoption, customer satisfaction, and overall customer health. Identify cross-sell and upsell opportunities in order to maximize revenue from existing customers. Deliver on renewal revenue targets through optimal customer relationships and minimal churn.

Customer Success 19

Customer Success Sales Recruiting Scale User Experience 19

Baremetrics

JANUARY 24, 2021

Anyone managing a SaaS or subscription business is aware of customer churn. Transitioning to SaaS On January 1st 2020, we transitioned the company out of a strategic partnership (we were operating the platform under a non SaaS business model!). We were looking to relaunch the user-driven, SaaS side of our businesses.

Churn 71

Churn SaaS Payments Payment Methods Payment Solutions 71

FastSpring

MARCH 27, 2023

Ryan Austin 01:34 Sure, no, starting businesses are really tough as everybody knows. It really took a few pivots, and even name changes to get just the go to market efforts and product market fit right. Cognota didn’t necessarily start as a software business. Before seeing good success in the company.

Payment Solutions 91

Payment Solutions Payment Services SaaS Payments VP of Engineering 91

Navint

FEBRUARY 20, 2019

Sean has over 15 years of expertise in recurring revenue technologies, most recently hailing from Salesforce where he was a senior member of the product marketing team responsible for Salesforce CPQ & Billing. Q: Being in and around the recurring revenue space for so long, why join Navint?

Payments 53

Payments Technology Scale Revenue 53