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How to Scale Go-to-Market Through IPO with ICONIQ Growth’s General Partners

SaaStr

General Partner Doug Pepper and General Partner and Head of Analytics at ICONIQ Growth, Christine Edmonds, share the art and science of scaling GTM at this year’s SaaStr Annual. Because founder-led sales worked really well for most of the early stages, but you eventually start running out of juice around $15M ARR.

Scale 247
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Scaling Your Team: Lessons Cloudflare’s CRO Chris Merritt Learned Scaling from $1M to $1B ARR (Pod 638 + Video)

SaaStr

Building a sales team that can sustain the exponential SaaS growth needs an expert’s opinion for more granular insights. You don’t have any brand value to attract the best talent that will help you improve the odds of your business’s success either. As your company scales, you’ll need to solve challenges most people can’t solve.

Scale 228
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Four Steps to Scaling to $250M from Stack Overflow

SaaStr

Prashanth Chandrasekar, CEO @ Stack Overflow recently shared with our community the four key pillars he feels are necessary to propel a company to scale upward. Is your product sound, and does it solve a big problem for customers, enough for you to scale? Measure leading indicators and not lagging indicators like churn.

Scale 317
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Revenue Marketing: Build for Scale with Podium SVP, Revenue Marketing Jess Weimer (Video)

SaaStr

The ultimate success of demand generation is defined as the number of marketing qualified leads (MQL) generated, and is measured by impressions, website visits, and clicks. . But this narrow approach limits our ability to understand how to create a solid pipeline and inhibits us from understanding the end-to-end prospect journey.

Scale 254
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Monetizing Analytics Features: Why Data Visualizations Will Never Be Enough

Think your customers will pay more for data visualizations in your application? Five years ago they may have. But today, dashboards and visualizations have become table stakes. Discover which features will differentiate your application and maximize the ROI of your embedded analytics. Brought to you by Logi Analytics.

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10 Things in Marketing that Change as You Scale: Lessons from Dropbox, Klaviyo, Lightspeed Commerce with Kady Srinivasan, CMO of Lightspeed Commerce

SaaStr

As companies scale, they evolve, so how should marketing evolve accordingly to add maximum value? PST, Kady shares the ten things that change in marketing as you scale. PST, Kady shares the ten things that change in marketing as you scale. The reality is that a lot of things change as we scale. The answer isn’t simple.

Scale 209
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From $5M to $100M: How to Scale a Multi-Product Startup with Lattice CEO Jack Altman (Video + Podcast)

SaaStr

Naturally, demand is going to lead to a ton of supply. Think about the growth curve inflecting more at the top of the funnel with more leads. And almost all of it was lifted by better conversion rates and more leads. Will you have an overlay team that only sells the new product, or will you enable your entire sales force?

Scale 247