SaaStr

FEBRUARY 13, 2024

How do you build out a Sales Development (SDR) function at your SaaS company? Establishing a baseline for successfully doing outbound with the existing sales team you have is critical before investing in a dedicated SDR function. The first hire after six AEs was a senior hire, Ashley Kelly, as Senior Director of Sales Development.

Sales Hiring 171

Sales Hiring Scale Underperforming Technical Team Revenue 171

Sales Hacker

SEPTEMBER 2, 2023

So that has many of us questioning which direction we should be heading toward in our modern day revenue tech stack? Which AI tools are going to make revenue operators’ lives immensely easier? Pipeline analytics: Offers sales managers a view of their teams’ pipelines that goes beyond what’s available in their native SFA applications.

AI 78

AI Revenue Scale ChatGPT 78

Chart Mogul

JULY 8, 2020

Betty wasn’t a brand mascot or advertising gimmick, she was the embodiment of a brand’s voice. By allowing customers (or users, if you prefer) to interact directly with the Betty Crocker brand voice, General Mills fostered strong brand loyalty and a rich, active community around its products.

Branding 133

Branding Churn Underperforming Technical Team Retention 133

Sales Hacker

DECEMBER 7, 2021

Join us for a candid conversation about leveraging feedback to understand your internal brand. What your internal brand is. Building your internal brand [20:19]. The first is Outreach , the first and only engagement and intelligence platform built by revenue innovators for revenue innovators. powered by Sounder.

Branding 79

Branding Technical Review Underperforming Technical Team Sales Hiring 79

SaaStr

NOVEMBER 1, 2022

They are hiring leaders, building teams, and attracting advisors in the US while devouring the SV SaaS playbook. The promise of SaaS was healthy profitability at scale and yet we see companies with hundreds of millions of dollars in revenue burning cash. To attract A talent, one needs to build an A brand. Learnings on GTM.

Scale 219

Scale Sales Hiring Cybersecurity Underperforming Technical Team 219

SaaStr

DECEMBER 14, 2020

Eventually, you’ll figure out how to get better at closing “all the seats”, all the revenue, up front. But don’t push the customer and prospect to a breaking point before you’ve “earned” the right, from a brand perspective, to ask for all the seats up front. Now some bonus tips: Build an enterprise-only sales team.

Scale 294

Scale Sales Hiring Underperforming Technical Team Point of Sale 294

Buffer Resources

JANUARY 15, 2024

Inaccurate, packed with "filler," or completely AI-generated — bad B2B (business-to-business) content is easy to spot and even easier to find online. This article includes their advice for any B2B brand looking to get real results from content marketing , plus nine must-haves for B2B content to be considered good. 

B2B 110

B2B Technical Advisors SaaS Payments Underperforming Technical Team 110

Neil Patel

SEPTEMBER 18, 2020

We help our clients develop a digital strategy that maximizes the results they achieve with their content marketing, advertising, and SEO campaigns. The focus with our digital strategy is revenue. Everything we do is focused on producing real results for businesses whether that’s more traffic, leads, or revenue.

Underperforming Technical Team 139

Underperforming Technical Team Strategy Content Marketing Scale 139

User Pilot

JANUARY 31, 2023

In SaaS, you can grow your revenue only if your churn rate is low, so retaining at-risk customers is crucial. The main factors contributing to at-risk customers include poor onboarding process , lack of product value perception, lousy customer support, unfixed bugs, and no learning materials, resource center, and FAQs.

Churn 95

Churn Underperforming Technical Team SaaS Payments Payment Solutions 95

Sales Hacker

SEPTEMBER 24, 2022

There’s sales pipeline , a 7-stage journey describing what your sales team must do to convert a lead to a customer. The 4-stage AIDA model involves the following: Awareness: Potential customers discover your brand and products. For your team, this step is about making your prospects realize they need your products or service.

Sales Funnel 118

Sales Funnel Outsourcing Services Underperforming Technical Team Social Media 118

SaaStr

JUNE 7, 2021

If you don’t have tickets, lock in Early Bird pricing today and bring your team! That makes up about 35 percent of our revenue now. When you get that thing where you’re a rational person and you think it will be great and 99 out of 100 people think it’s bad, that’s when you have opportunity. Get tickets here.

Sales Hiring 333

Sales Hiring Underperforming Technical Team SaaS Headcount 333

Totango

JANUARY 26, 2021

The lower your churn, the higher your retention, and the higher your resulting revenue. In short, you can raise your revenue by reducing your churn rate. When you know why customers are leaving you, you can develop appropriate preventive measures. Escalation stage: Slow response time or weak communication to a support request.

Churn 89

Churn Retention Underperforming Technical Team Technical Review 89

User Pilot

JANUARY 22, 2024

For your product marketing strategy, however, you’ll need to align your sales and marketing teams, create a value-based pricing strategy , collect and apply customer feedback , and map out the customer journey. It keeps you and your team on the same page, with a clear vision and a good understanding of your audience and goals.

Product Marketing 92

Product Marketing Marketing Social Media Scale 92

Chart Mogul

JULY 8, 2020

Betty wasn’t a brand mascot or advertising gimmick, she was the embodiment of a brand’s voice. By allowing customers (or users, if you prefer) to interact directly with the Betty Crocker brand voice, General Mills fostered strong brand loyalty and a rich, active community around its products.

Branding 52

Branding Churn Underperforming Technical Team Retention 52

Incredo

NOVEMBER 21, 2019

You should pick your influencer partners carefully because wrong choices won’t bring you qualified leads and revenue. Most companies that do well have dedicated resource to run it. ” Since you already know how time-consuming can be to develop a viable SaaS partner program, let’s focus on things you definitely need to know. .

SaaS Payments 139

SaaS Payments Payment Methods Merchant Services Sales Recruiting 139

Sales Enablement, SaaS and Growth

MARCH 23, 2020

Companies which don’t use mental models risk unleashing mayhem with poor choices or becoming bloated and bureaucratic by reducing the volume and speed at which decisions are made - both scenarios are undesirable and will impact growth. OKRs are a useful mental model - they make it crystal clear what people and teams should be striving for.

Underperforming Technical Team 213

Underperforming Technical Team Scale Sales Hiring Marketplace as a Service 213

Neil Patel

OCTOBER 29, 2020

The bad news is that marketers waste 37 to 95 percent of their marketing budget. You’ll want to break each of these areas down in enough detail so you (and your team) can work with each of these areas properly. ” Goals like increasing customer trust or improving brand reputation are examples of qualitative goals.

Underperforming Technical Team 145

Underperforming Technical Team Strategy Development Payment Methods 145

ChurnZero

FEBRUARY 21, 2022

Customers are more than just a source of revenue and profits for your company. Additionally, a customer advisory board can help foster deep relationships with those key customers, fostering them as powerful brand champions. They can also provide insights and impressions on how the brand is perceived overall by the larger market.

Underperforming Technical Team 98

Underperforming Technical Team Branding Advertising Retention 98

TrackStreet

JULY 20, 2023

against the new location’s potential to generate revenue. Technologies to Develop an Online Sales Strategy: In this post we’re going to discuss a few tips for using the right technologies to develop a successful online sales strategy. Not all online marketplaces have relationships with all shipping carriers.

Scale 52

Scale Strategy Sales Underperforming Technical Team 52

SaaStr

OCTOBER 30, 2021

I considered the four companies and chose Gorgias based on my experience with their team during the interview process. When I first joined the Gorgias team, there were two founders, two engineers, and myself as the first non-technical hire. Additionally, a high close rate means you are able to run your team with greater efficiency.

Scale 264

Scale Sales Hiring Sales SMB 264

Buffer Resources

JANUARY 15, 2024

Inaccurate, packed with "filler," or completely AI-generated — bad B2B (business-to-business) content is easy to spot and even easier to find online. This article includes their advice for any B2B brand looking to get real results from content marketing , plus nine must-haves for B2B content to be considered good. 

B2B 55

B2B Technical Advisors SaaS Payments Underperforming Technical Team 55

Sales Hacker

DECEMBER 1, 2020

If you missed episode 137, check it out here: Team Selling: A Comeback Story for 2021 with Trish Bertuzzi. A career marketer’s advantage in growing holistic revenue [17:54]. The role of branding in marketing [19:27]. The role of branding in marketing [19:27]. Subscribe to the Sales Hacker Podcast. We’re on iTunes.

VP of Engineering 63

VP of Engineering Branding Scale Marketing 63

User Pilot

MARCH 14, 2024

You can use customer analytics to create targeted marketing campaigns, inform product development, and reduce churn , among other things. Book a demo and see how Userpilot helps SaaS brands like yours to understand in-app behavior, generate customer insights, and deploy solutions to improve customer engagement.

Customer Lifetime Value 93

Customer Lifetime Value SaaS Underperforming Technical Team Retention 93

Neil Patel

NOVEMBER 26, 2020

That’s because luxury marketing strategies don’t follow the same rules as mass-market brands. SEO, PPC, even some social media sites can drive online sales for your luxury brand. Today, I’m going to show you exactly how to take your luxury brand online with the best luxury marketing strategies. Gucci, Rolex, Ferrari.

Strategy 145

Strategy Marketing Social Media Underperforming Technical Team 145

Hull

AUGUST 5, 2019

That growth isn’t a bad thing. But now you’re faced with a brand new challenge: How to manage and connect all these solutions. As a result, until you can effectively connect all the solutions in your sales and marketing tech stack, you’re missing opportunities to use your organization’s full dataset to grow revenue.

Revenue 40

Revenue Technical Review Data Underperforming Technical Team 40

Casey Accidental

OCTOBER 20, 2020

The business does not charge via a subscription, but rather fees are transactional or pre-revenue e.g. Square, Styleseat, Mindbody. Consumer Branding. SaaS companies that provide software to business have no relationship with the consumer of that business, and therefore, no branding to them. Casey certainly felt this at Grubhub.

Marketplace as a Service 141

Marketplace as a Service Business Model SaaS Payments Payments 141

User Pilot

NOVEMBER 12, 2023

Customer intent helps product teams understand customer needs and build solutions that delight users. TL;DR Customer intent is the underlying reason behind a customer's actions when making a purchase, contacting support , or having other interactions with your brand. Five key steps to interpreting customer intent.

Scale 94

Scale Underperforming Technical Team Churn Trends 94

Sales Hacker

OCTOBER 22, 2017

Modern sales teams need competent professionals with a variety of talents, skills and abilities. But in a hyper changing landscap e, which are the most crucial sales skills and traits that reps must possess (or develop) in order to exceed targets and deliver consistent sales success? Sales teams rarely operate as a one-person army.

Underperforming Technical Team 102

Underperforming Technical Team Outsourced Development Development Social Media 102

User Pilot

SEPTEMBER 4, 2023

Customer journey optimization refers to the strategic process of analyzing and enhancing a customer's entire experience with a brand. The goal is to meet and exceed customer expectations at every stage, from initial brand awareness to advocacy and loyalty. When implemented effectively, it transforms businesses.

Social Media 82

Social Media Underperforming Technical Team Technical Review Customer Lifetime Value 82

Sales Hacker

APRIL 1, 2021

We’ve heard from some of our community members that they feel like Revenue Operations has been severely misunderstood. Watch this video if you: Never want to misunderstand Revenue Operations again. Everybody wants one, but not everybody knows how to set one up.” — Feras Abdel , Senior Director of Revenue Operations at Outreach.

Sales Recruiting 91

Sales Recruiting Underperforming Technical Team Sales Hiring Scale 91

GetUplift

NOVEMBER 15, 2022

And it’s a challenge a lot of D2C brands face. And if increasing revenue is a key part of that next stage — and it really should be — that ‘something’ is intrinsically linked to understanding your customers better. And then we show marketing, product & sales teams how to use it.

Sales Hiring 52

Sales Hiring Underperforming Technical Team Sales Consulting 52

Chart Mogul

OCTOBER 29, 2020

Schremser tells us the story of how the Usersnap team turned churn analytics into a powerful tool to improve their product. It highlights the bottlenecks and weaknesses of your brand’s customer experience. It highlights the bottlenecks and weaknesses of your brand’s customer experience.

Churn 74

Churn Underperforming Technical Team Development Technical Review 74

Neil Patel

SEPTEMBER 30, 2020

And what better way to develop this other than enlisting the help of an expert digital strategy consultant who can do a broad set of activities, each of which is directed towards helping you meet your goals. You must already be on the lookout for investments that can maximize ROI – or get rid of bad investments altogether.

Consulting 123

Consulting Strategy Technical Review Underperforming Technical Team 123

Sales Hacker

SEPTEMBER 13, 2021

The results of account-based marketing (ABM) , content marketing, in- or outbound marketing, on- and offline marketing, and branding, have to be monitored and presented more than in the past. ” It remains distressing if teams continue with this knowledge and run the same marketing activities over and over again.

Underperforming Technical Team 93

Underperforming Technical Team Marketing Sales Finance 93

Full Session

JANUARY 5, 2023

Many website visitors will evaluate the quality of your business, product, service, and brand within a few seconds. Your brand should develop a customer-centric marketing strategy to provide an optimal user experience to your website visitors. In addition, you can enhance the credibility and trustworthiness of your brand.

Underperforming Technical Team 52

Underperforming Technical Team Social Media Software Review Technical Review 52

User Pilot

OCTOBER 6, 2022

Discover user segments with the highest revenue and customer lifetime value to replicate their journey with similar users. Product teams collect and measure such customers’ activities to understand and act on customers’ behavior patterns. Poor customer service — leads to negative word-of-mouth, dissatisfaction, and churn.

Payment Solutions 89

Payment Solutions Underperforming Technical Team SaaS Payments Customer Lifetime Value 89

Totango

NOVEMBER 23, 2021

They can store customer contact data, identify sales opportunities, schedule sales appointments, record notes from sales meetings and manage sales teams. They serve to promote customer satisfaction, retention and brand advocacy, not just sales per se. CRM tools are great at what they’re designed for.

Software 91

Software Underperforming Technical Team Churn Customer Success 91