User Pilot

APRIL 19, 2024

Looking for the best way to do market research? From framing your initial question to extracting valuable customer insights, we’ll walk you through the lean market research process step-by-step. Get ready to empower your decisions with real-world market intelligence. Why should you do market research? The outcome?

Market Research 52

Market Research Sales Recruiting Marketing Underperforming Technical Team 52

Neil Patel

OCTOBER 25, 2020

If you are looking to scale up your marketing, you will need talented people that can take charge of and execute your strategy. But should you build your own in-house marketing team or hire an agency partner? The Benefits of Working With a Digital Marketing Agency. The Benefits of Working With a Digital Marketing Agency.

Sales Hiring 145

Sales Hiring Outsourcing Services Underperforming Technical Team Sales Recruiting 145

User Pilot

AUGUST 15, 2021

A key reason why customer engagement metrics are important to successful SaaS businesses. While customer acquisition is important, if you're unable to keep user engagement up, you've built a leaking house that will drown everyone in it! Measure engagement by feature usage to understand what brings the most value.

Engagement 98

Engagement Metrics Scale SaaS 98

Chart Mogul

JULY 8, 2020

Betty wasn’t a brand mascot or advertising gimmick, she was the embodiment of a brand’s voice. The success of Betty Crocker as a marketing mouthpiece was evident through those stacks of letters. If you’re sending a marketing personality a letter, even if you think she’s real, you’re one engaged customer.

Branding 133

Branding Churn Underperforming Technical Team Retention 133

Buffer Resources

JANUARY 15, 2024

Inaccurate, packed with "filler," or completely AI-generated — bad B2B (business-to-business) content is easy to spot and even easier to find online. This article includes their advice for any B2B brand looking to get real results from content marketing , plus nine must-haves for B2B content to be considered good. 

B2B 111

B2B Technical Advisors SaaS Payments Underperforming Technical Team 111

Neil Patel

NOVEMBER 26, 2020

That’s because luxury marketing strategies don’t follow the same rules as mass-market brands. SEO, PPC, even some social media sites can drive online sales for your luxury brand. Today, I’m going to show you exactly how to take your luxury brand online with the best luxury marketing strategies.

Strategy 145

Strategy Marketing Social Media Underperforming Technical Team 145

Neil Patel

AUGUST 12, 2021

Think about this: you can reach thousands, if not millions, of viewers using popular restaurant marketing hashtags like #foodporn and #foodphotography. Platforms like Instagram and Facebook let you upload attractive images with location tags, making them ideal for restaurant marketing. Create a Cohesive Brand Voice.

Social Media 145

Social Media Marketing Underperforming Technical Team Branding 145

SaaStr

NOVEMBER 1, 2022

They are hiring leaders, building teams, and attracting advisors in the US while devouring the SV SaaS playbook. AI is likely the next platform, dev tools are strategic given the scarcity of developers, cybersecurity is front and center for enterprises, and the data stack is still going strong. Silicon Valley has a deep talent bench.

Scale 218

Scale Sales Hiring Cybersecurity Underperforming Technical Team 218

Neil Patel

APRIL 7, 2021

Regardless of how seasoned a marketer you are, you can always benefit from the wisdom of those who have walked similar professional routes. A good way to learn from seasoned professionals is to check out some of the books they’ve written about different facets of marketing. It is also available in audio format. Hacking Growth.

Marketing 128

Marketing Underperforming Technical Team Growth Hacking Social Media 128

Intercom, Inc.

MAY 28, 2018

Working as Sales Development Representatives at Intercom, we deal with a huge volume of conversations with potential leads that come in through live chat. Above all, it was a poor experience for our existing customers. Enter our chatbot to help lead qualification. And then our chatbot stepped in to the rescue.

Scale 187

Scale Underperforming Technical Team Sales Customer Support 187

Intercom, Inc.

JUNE 10, 2020

I hope this post allows people and teams to safely talk about Product Judgment. If you ever had to face a Manager, Director or Exec as they make bad product decisions and you’re struggling to persuade them otherwise, this post will help you. It takes years to build, and therefore ranges from very weak to very strong.

Underperforming Technical Team 291

Underperforming Technical Team Interviewing Communication B2B 291

Neil Patel

SEPTEMBER 18, 2020

Neil Patel Digital — Best For Content Marketing & Digital Strategy. I’ve created millions of words and I’ve used content marketing to build three companies of my own. I used content marketing to generate 195,013 visitors a month and I’ve done the same things for my fortune 500 clients. Projects start at $50,000.

Underperforming Technical Team 139

Underperforming Technical Team Strategy Content Marketing Scale 139

Neil Patel

AUGUST 4, 2021

There’s no doubt about it: a successful video marketing campaign will absolutely transform how your business operates. If you’ve been dreaming about an increase in brand awareness, organic lead generation, and personal connections with your customers – creating video content could be the solution you are looking for. More sales?

Marketing 145

Marketing Social Media Sales Hiring Technical Review 145

User Pilot

JANUARY 8, 2024

As you read on, you will learn: The power of search engines, content marketing, and existing user testimonials and how to leverage them to win new users. TL;DR A customer acquisition strategy is a comprehensive plan for attracting, engaging, and converting new customers into paying users. Personalize your campaigns.

Acquisition 101

Acquisition Strategy Social Media Underperforming Technical Team 101

Unbounce

JUNE 18, 2019

When we started Unbounce almost a decade ago, we were motivated by a clear vision: to help the world experience better marketing. Many marketers didn’t have the resources to build awesome campaigns on their own, so we set out to make it easy. There was also just so much bad marketing out there —spammy, inauthentic, half-baked.

Branding 111

Branding Sales Hiring Underperforming Technical Team Acquisition 111

CustomerSuccessBox

MARCH 10, 2022

To deliver the service to the clients which a company’s sales team laid out has a real thing to deal with. If not met, it’s just up for a downfall while creating a poor experience for the clients. The role and responsibilities of these two separate operations-“ Client Service Manager ” and “ Client Engagement Manager ”-differ.

Engagement 52

Engagement Management Underperforming Technical Team Outsourced Development 52

Baremetrics

OCTOBER 10, 2021

Inbound marketing is the process of getting potential clients to find your company. Both of these tasks can rely on content marketing , for example events, podcasts, blogs, and social media posts. Whatever marketing strategy you choose, use Baremetrics to monitor your sales data. Table of Contents.

Payments 98

Payments Payment Methods Payment Solutions Marketing 98

Neil Patel

SEPTEMBER 3, 2021

Popular features include: highly customizable, allowing your brand to take center stage live video broadcast booths will enable you to host webinars within your event engage attendees through text-based and video-based chat as needed everything you need in one place. Put a team together that shows off the best aspects of your business.

Sales Recruiting 138

Sales Recruiting Social Media Sales Hiring Marketing 138

Neil Patel

NOVEMBER 25, 2020

In emotional marketing, we talk a lot about using psychological triggers to get customers to click, convert, engage, etc. “By This is supported by data from Gerard Zaltman, author of “How Customers Think: Essential Insights into the Mind of the Market.”. Why is Emotion Marketing so Effective?

Marketing 145

Marketing Sales Underperforming Technical Team B2B 145

How To Buy Saas

APRIL 4, 2023

Image: Pixabay While email marketing may seem old-hat in the age of social media, almost 4 in 5 marketers still consider it to be one of their top 3 most effective marketing channels. By following some of the tips below, you should start to see more engagement and revenue from your email campaigns.

Marketing 52

Marketing Sales Social Media Underperforming Technical Team 52

Sales Hacker

DECEMBER 7, 2021

Join us for a candid conversation about leveraging feedback to understand your internal brand. What your internal brand is. Building your internal brand [20:19]. The first is Outreach , the first and only engagement and intelligence platform built by revenue innovators for revenue innovators. powered by Sounder.

Branding 79

Branding Technical Review Underperforming Technical Team Sales Hiring 79

Sales Hacker

SEPTEMBER 24, 2022

There’s sales pipeline , a 7-stage journey describing what your sales team must do to convert a lead to a customer. The 4-stage AIDA model involves the following: Awareness: Potential customers discover your brand and products. For your team, this step is about making your prospects realize they need your products or service.

Sales Funnel 118

Sales Funnel Outsourcing Services Underperforming Technical Team Social Media 118

Neil Patel

JUNE 21, 2021

Word-of-mouth marketing is one of the most valuable forms of advertising. Word-of-mouth referrals are great advertising for your brand and an enormous confidence booster for would-be buyers. You won’t gain word-of-mouth referrals if you provide a poor experience. Promote Engagement Through User-Generated Content.

Social Media 136

Social Media Underperforming Technical Team Advertising Software Review 136

User Pilot

NOVEMBER 12, 2023

Customer intent helps product teams understand customer needs and build solutions that delight users. How Userpilot can help you act on user intent to drive adoption , engagement, and account expansion. How Userpilot can help you act on user intent to drive adoption , engagement, and account expansion.

Scale 96

Scale Underperforming Technical Team Churn Trends 96

Neil Patel

NOVEMBER 7, 2020

Now that’s where the best email marketing companies come in. These companies will help you to strategize, collect relevant email addresses, create, and manage email marketing campaigns that drive business growth. The 5 Top Email Marketing Companies in The World. Email marketing is effective, no doubt. Bad content!

Software Review 102

Software Review Marketing Technical Review Outsourced Development 102

Sales Hacker

DECEMBER 1, 2020

If you missed episode 137, check it out here: Team Selling: A Comeback Story for 2021 with Trish Bertuzzi. A career marketer’s advantage in growing holistic revenue [17:54]. The role of branding in marketing [19:27]. The role of branding in marketing [19:27]. Subscribe to the Sales Hacker Podcast.

VP of Engineering 63

VP of Engineering Branding Scale Marketing 63

User Pilot

APRIL 7, 2023

When your product is catering to other businesses, it can be difficult for sales reps and other teams to understand the needs and experiences of the clients, especially if the client company sells multiple products. However, customer insights can help your teams understand all aspects of your B2B partners.

B2B 89

B2B Underperforming Technical Team B2C Scale 89

Buffer Resources

JANUARY 15, 2024

Inaccurate, packed with "filler," or completely AI-generated — bad B2B (business-to-business) content is easy to spot and even easier to find online. This article includes their advice for any B2B brand looking to get real results from content marketing , plus nine must-haves for B2B content to be considered good. 

B2B 55

B2B Technical Advisors SaaS Payments Underperforming Technical Team 55

Sales Hacker

MARCH 24, 2021

The key to unlocking a stronger opportunity pipeline and an increase in qualified leads is a unified, cohesive marketing and sales team. Alignment between sales and marketing is how you’ll build a system rooted in strategy, data and targeted initiatives to better reach prospective clients. Define each team’s expertise.

Marketing 104

Marketing Sales Underperforming Technical Team Metrics 104

User Pilot

MARCH 14, 2024

You can use customer analytics to create targeted marketing campaigns, inform product development, and reduce churn , among other things. Book a demo and see how Userpilot helps SaaS brands like yours to understand in-app behavior, generate customer insights, and deploy solutions to improve customer engagement.

Customer Lifetime Value 95

Customer Lifetime Value SaaS Underperforming Technical Team Retention 95

Sales Hacker

FEBRUARY 27, 2020

The best way to do that is to develop the right behaviors in your sales reps. There are many things that can drive revenue growth within your company, but as a sales leader, it all starts with your team. Here are five key areas to challenge your team on in order to grow both them and your company. You have to be a sales LEADER.

Underperforming Technical Team 96

Underperforming Technical Team Development Revenue Sales Hiring 96

The Marketing & Growth Hacking Publication

MARCH 3, 2019

Or maybe you run a B2B brand and can’t for the life of you figure out why you inherited a website that is so poorly designed and structured for SEO. Bad web design is a trend among B2B brands. But you might be wondering, Why are these sites SO bad? Get your priorities straight by creating a customer-centric team.

B2B 40

B2B Underperforming Technical Team Branding Sales Hiring 40

Chart Mogul

JULY 8, 2020

Betty wasn’t a brand mascot or advertising gimmick, she was the embodiment of a brand’s voice. The success of Betty Crocker as a marketing mouthpiece was evident through those stacks of letters. If you’re sending a marketing personality a letter, even if you think she’s real, you’re one engaged customer.

Branding 52

Branding Churn Underperforming Technical Team Retention 52

Totango

JANUARY 26, 2021

When you know why customers are leaving you, you can develop appropriate preventive measures. Customers may encounter snags at any point during their journey with your brand which make them more likely to churn. Escalation stage: Slow response time or weak communication to a support request. Poor Customer Fit.

Churn 89

Churn Retention Underperforming Technical Team Technical Review 89

Neil Patel

SEPTEMBER 30, 2020

And what better way to develop this other than enlisting the help of an expert digital strategy consultant who can do a broad set of activities, each of which is directed towards helping you meet your goals. You must already be on the lookout for investments that can maximize ROI – or get rid of bad investments altogether.

Consulting 123

Consulting Strategy Technical Review Underperforming Technical Team 123

User Pilot

DECEMBER 13, 2023

The jobs-to-be-done (JTBD) framework is a customer-centric tool for product development and innovation, focusing on understanding the specific tasks or “jobs” customers hire products to do, providing insights into customer motivations, guiding innovation, aligning product features with real needs, and aiding in market segmentation.

Software Review 104

Software Review Underperforming Technical Team Interviewing Innovation 104

User Pilot

OCTOBER 6, 2022

Customer behavior data refers to any customers’ interactions inside the product across the different stages of the customer journey : from engaging with the onboarding checklist, to clicking on a particular feature, and more. It gives insights into customers’ buying behaviors and engagement data.

Payment Solutions 91

Payment Solutions Underperforming Technical Team SaaS Payments Customer Lifetime Value 91