SaaSOptics

MAY 19, 2022

For subscription-based SaaS businesses, your customer acquisition metrics indicate how effectively you acquire new users via sales, marketing, or a product-led approach like a free trial. Combining these different tactics makes up an effective customer acquisition strategy , which fuels the entire acquisition process.

Acquisition 59

Acquisition Scale Strategy Software Review 59

Baremetrics

AUGUST 1, 2021

In the SaaS industry, acquiring new leads through short-term marketing promotions will not cut it--which works as a killer strategy for the eCommerce business model. So what works (and doesn’t work) as a SaaS acquisition strategy? Table of Contents. Have a well-optimized website 2. Showcase success stories 4.

Acquisition 98

Acquisition Strategy SaaS Underperforming Technical Team 98

Neil Patel

DECEMBER 16, 2021

I’m going to share a list of all the free tools and strategies that can help you compete with major conglomerates through content marketing. Hiring a content mill to fill pages with overstuffed keywords that provide no value to readers won’t do you any good. It’s a great marketing strategy for building trust.

Social Media 145

Social Media Strategy Marketing Business 145

How SaaS Works

OCTOBER 15, 2019

Introduction Content marketing combined with search engine optimization (SEO) sits at the top of the list of effective ways to generate leads for today’s best SaaS companies. Anyone can create content, but not many are actually good at it. We had settled on a bottom-up sales strategy?—?get Initial State?—?Leveraging

Content Marketing 45

Content Marketing Marketing SaaS Scale 45

User Pilot

JANUARY 18, 2023

With so many product marketing strategies floating around the SaaS world, it can be hard to identify the right one. In this guide, we’re going to go over what PLG marketing is and why it just might be the perfect approach for your business. What does PLG stand for in marketing? What is PLG strategy?

Strategy 96

Strategy Marketing Scale Software Review 96

Neil Patel

OCTOBER 29, 2020

According to Smart Insights , 45 percent of companies don’t have a clearly defined digital marketing strategy; 17 percent of companies have a digital marketing strategy in place, but it’s separate from their marketing plan. The bad news is that marketers waste 37 to 95 percent of their marketing budget.

Underperforming Technical Team 145

Underperforming Technical Team Strategy Development Payment Methods 145

User Pilot

NOVEMBER 24, 2023

Customer retention is more of a long-term strategy compared to acquisition. This vital aspect of business strategy involves identifying potential customers, attracting them to the company, and persuading them to purchase. Customer retention keeps existing customers engaged and committed to a brand or product.

Acquisition 99

Acquisition Retention Customer Lifetime Value Churn 99

SaaStr

JANUARY 7, 2021

SaaStr 308: RevenueCat CEO Jacob Eiting on Managing Millions in Mobile Subscriptions While Growing 20% a Month. Most of us think a lot about standard B2B SaaS and Cloud subscriptions, but we are still new to the issues, challenges, and opportunities in mobile subscriptions.

Scale 257

Scale Sales Hiring Scaling B2B 257

ProfitWell

JUNE 3, 2020

It’s especially important for subscription-based businesses. Every new lead carries the potential for recurring revenue. With content. But not just any content—content that is designed for customers in your niche. Using these strategies, you’ll generate a steady flow of high quality leads in no time.

Subscription 64

Subscription Payment Features Social Media Business 64

Buffer Resources

NOVEMBER 7, 2023

But my accountant (and my actuary husband) were super helpful in figuring out how to set enough aside so that I could pay my subcontractors within 24 hours of receiving their invoice, even if the client took several more weeks.  What are some of your most impactful marketing strategies now? That’s it.

Scale 110

Scale Scaling Payment Solutions Payment Services 110

Chart Mogul

MARCH 9, 2020

An early entrant to the SaaS field, the company has pioneered a number of fields that are now commonplace in the industry — content marketing, the transparent startups movement, and remote work. Buffer’s mission is to empower their customers to build their brand and engage their audience on social media. Click To Tweet.

Payment Solutions 113

Payment Solutions Payment Features Payments Social Media 113

Neil Patel

AUGUST 28, 2020

The main ones being: SEO-optimized content marketing Voice SEO Link building, Local SEO, and eCommerce SEO. Your target business goals and outcomes determine what SEO strategies and tactics you’ll need. Your target business goals and outcomes determine what SEO strategies and tactics you’ll need. And for outcomes?

Outsourcing Services 144

Outsourcing Services Sales Hiring Outsourced Development Company Culture 144

Neil Patel

DECEMBER 19, 2022

Your team can use it as a step in your strategy to generate content that converts. Look, I’m just here to make things easier for you and your brand. Get the insights you need to create solid content. Get the insights you need to create solid content. Ready for a more robust content marketing strategy?

Software 85

Software AI Search AI Mobile 85

Outseta

JANUARY 9, 2019

Marketing Strategy and Results With the exception of about $2,000 spent testing paid online advertising, we’ve focused our marketing efforts over the last two years entirely on “free” channels. Like content marketing. I view content marketing as an investment in our brand.

Content Marketing 40

Content Marketing SaaS Payments Payment Methods Payment Services 40

Neil Patel

APRIL 9, 2021

VOD enables you to deliver on-demand content to users, which is incredibly popular among consumers. As a result, you could monetize your brand faster and easier via VOD. This method is best suited to subscription-based businesses. This is essential for brands that rely on live events in their business model.

Payments 104

Payments Payment Methods Advertising Payment Services 104

User Pilot

MARCH 6, 2024

Product funnel is a wider concept, focusing on the whole customer journey, while marketing and sales funnels concentrate on its early stages. A well-designed product funnel enables teams to evaluate and optimize their marketing strategy for more targeted and personalized customer engagement. Social media marketing.

Social Media 93

Social Media Sales Funnel Acquisition Retention 93

Neil Patel

JUNE 15, 2021

If you answered yes—and, let’s face it, all marketers are looking for new audiences—then you’ve come to the right place. The platform offers marketers a unique opportunity to further brand recognition and grow their follower base in a somewhat unconventional form. Rules and Guidelines for Medium Content and Ads.

Payments 144

Payments Payment Methods Advertising Payment Services 144

Neil Patel

APRIL 13, 2021

Every day, these creators promote brands across social media, talk up great products, and directly influence how people spend their hard-earned money. Why You Should Use Influencers in Your Marketing Strategy. Before we get started, let’s touch on influencer marketing more generally. Influencers are everywhere.

Marketplace as a Service 124

Marketplace as a Service Engagement Social Media Sales Recruiting 124

Neil Patel

MARCH 25, 2021

In fact, direct-to-consumer (DTC) pet brands have exploded in popularity: Over five years, the online pet product sellers saw a compound annual growth rate of 24 percent. Paid ads on search and social let you bid on relevant keywords to hyper-target an audience that perfectly fits your brand. Use Content Marketing.

Social Media 129

Social Media Marketing Advertising Branding 129

ChurnZero

SEPTEMBER 23, 2022

This is a guest article by Andrew Brown , content marketing manager, Northpass. . Companies are seeing the writing on the wall and investing in strategies to drive those necessary efficiencies—one of those ways is by investing in Customer Success and other strategies that improve CX. . The pandemic. Say it with me: Every.

Education 98

Education Customer Success Venture Capital Churn 98

Unbounce

AUGUST 13, 2019

We marketers know that acquisition is a whole lot easier when you create compelling content that gets people interested in your product. Without the capacity to build landing pages and collect leads on your own, it can be a struggle to turn your hard-earned traffic into new subscriptions. SaaS Brands Grow with Unbounce.

SaaS 111

SaaS Acquisition Content Marketing Benchmarks 111

Kraftblick

MAY 29, 2018

Read on to learn which strategies will increase your visibility in SERPs and attract more qualified leads. Search Engine Marketing Strategies to Increase Visibility. You may have already published a lot of content but found that it’s not performing as well as you’d like. What Sort of Content Should You Publish?

Engineering 40

Engineering Strategy Payment Solutions Marketing 40

Baremetrics

MAY 18, 2021

Trying to balance multiple efforts for marketing, sales, and retention can be extremely challenging. When marketing a subscription business, you face even more challenges, like balancing retention and acquisition efforts, identifying new features that your customers are interested in, and working to maximize customer lifetime value.

SaaS Payments 100

SaaS Payments Customer Lifetime Value Payments SaaS 100

Neil Patel

JULY 30, 2021

The link is only a few characters long, it contains the NASA branding, and it’s clear where the link redirects to: Here’s another example. You can track who clicked your link to calculate the success of ad campaigns or content marketing strategies you’re running. Here’s an example from NASA’s Twitter feed.

Social Media 134

Social Media Scale Mobile Branding 134

Neil Patel

JUNE 23, 2020

Foundation methodology Strategies you’re going to learn Strategies & mindset. Lesson #3: Marketing Channels. Multi-channel marketing Which market and sales channels work Building visibility and brand Current & future movers and shakers in the e-commerce industry. Lesson #3: Content Promotion.

Marketing 145

Marketing Social Media B2C Scale 145

Buffer Resources

OCTOBER 11, 2023

But with Meta’s new verification subscription and X Premium , getting the social stamp of approval requires a lot less by way of expertise (if you’re willing to spend a bit of money every month, that is).   We have several articles that take a deep dive into the world of personal brand building and growing on LinkedIn.

Social Media 126

Social Media Branding AI Engagement 126

Baremetrics

OCTOBER 10, 2021

Both of these tasks can rely on content marketing , for example events, podcasts, blogs, and social media posts. Whatever marketing strategy you choose, use Baremetrics to monitor your sales data. Indeed, inbound marketing is designed around developing relationships, building awareness, and generating leads.

Payments 98

Payments Payment Methods Payment Solutions Marketing 98

Neil Patel

JANUARY 24, 2023

I get this question a lot: “How do I measure content marketing success?” It’s a much better question than, “ when will my content marketing work ?” or “what are some good content marketing examples ?” So often, people working in content marketing think that performance is subjective.

Content Marketing 120

Content Marketing Metrics Payment Methods Marketing 120

Neil Patel

JANUARY 2, 2021

Some of us in that marketing automation companies are: Neil Patel Digital – Best for Content Marketing Automation LeadMD – Best for Tech Stack Integration CS2 Marketing – Best for On-call Marketing Operations Bluewolf – Best for Salesforce Automation Perkuto – Best for Marketo Automation.

Scale 145

Scale Marketing Sales Hiring Content Marketing 145

Chart Mogul

MARCH 9, 2020

An early entrant to the SaaS field, the company has pioneered a number of fields that are now commonplace in the industry — content marketing, the transparent startups movement, and remote work. Buffer’s mission is to empower their customers to build their brand and engage their audience on social media. Tweet this quote.

Payment Solutions 52

Payment Solutions Payment Features Payments Outsourcing Services 52

Neil Patel

MARCH 29, 2021

If you run an e-Commerce brand, there’s a good chance you have an Instagram account. Often, however, it’s often an afterthought for brands that care more about their posts than their profile as a whole. Bios aren’t user’s first impressions of your brand and set the tone of the whole account. That’s a mistake.

Social Media 143

Social Media Branding Development Mobile 143

ProfitWell

DECEMBER 18, 2019

Today, a fizzy new member of the subscription class. And April Dunford of Ambient Strategy is here, as product positioning pro. Plus, Campfire Labs takes a deep dive into Drift’s conversational marketing approach. Your top subscription news. Coca Cola just launched a subscription service for $10 per month.

Sales Recruiting 40

Sales Recruiting Content Marketing Subscription Payment Features 40

ProfitWell

MAY 11, 2020

You need to be the strongest advocate for the customer, an orchestrator of the brand, and a flag bearer of the culture, both in and outside. And we know this to be true, especially in subscription marketing. Subscription marketing is constantly evolving, as are the marketing roles within it.

Scale 52

Scale Content Marketing Subscription Payment Features 52

How To Buy Saas

JULY 26, 2021

CoSchedule is the best startup tool because it’s an all-in-one marketing tool that helps your team manage your content marketing calendar, social media shares, overall marketing strategy, and projects with one tool. 9 Best Invoice Software For Startups List of the Best Invoice Software Tools for startups.

Payment Methods 52

Payment Methods Startup Payment Solutions Payments 52

Chart Mogul

AUGUST 10, 2018

This week: An analysis of Slack's landing page copywriting, why SaaS content marketing sucks and is it time to rethink freemium? SaaS news: The New York Times is succeeding with its subscription business, adding more than 100k digital subscription customers in Q2. Intercom launched custom chat bots ! Read the full post.

SaaS 67

SaaS Content Marketing Subscription Payment Features 67

Neil Patel

NOVEMBER 7, 2020

Our team at Neil Patel Digital vetted hundreds of email marketing companies based on their brand reputation, client portfolio, ratings, and their areas of expertise. Not only would they get you into the inbox of your ideal customers, but these companies can keep you in there till you turn prospects into brand advocates.

Software Review 102

Software Review Marketing Technical Review Outsourced Development 102

Unbounce

JUNE 15, 2023

But while AI is helping us turn on the lights by shouting and making it easier to find a cool disco to boogie with friends, SEOs and content marketers could have a tough time adapting to the rapid changes. This opens up a whole world of opportunities for marketers to explore new channels and strategies. unduplicable?)

Artificial Intelligence 98

Artificial Intelligence AI Search AI ChatGPT 98