OpenView Labs

JULY 6, 2021

The buyer uses Google to reach third-party vendor sites to collect basic information and understand market landscape.” For those without a large, well-known brand presence: If you’re not discovered when the buyer or researcher is collecting basic information to solve their problems, you likely won’t come up later in the journey.

Content Marketing 95

Content Marketing Revenue Strategy Marketing 95

Chart Mogul

JULY 2, 2019

Content marketing is becoming harder. We asked Sujan Patel to walk us through the content marketing trends that will help you succeed in the rest of 2019. Sujan is a partner at Ramp Ventures and has over 14 years of marketing experience. The Content Marketing Institute’s most recent research is also revealing.

Content Marketing 108

Content Marketing Marketing AI Search Trends 108

Neil Patel

FEBRUARY 2, 2021

It’s no secret that the field of marketing is constantly evolving, and SaaS brands are not immune from the challenges that arise due to the fast-paced nature of the field. One great way SaaS companies can keep up is through brand advocacy. 2021 SaaS Trends that Affect Brand Advocacy. Overcome Content Overload.

Branding 143

Branding Scale Social Media SaaS 143

SaaStr

APRIL 8, 2024

Examples of Zero Cost Marketing: Implementing a brand new PLG strategy overnight. And second, why is PLG a marketing strategy? Doing lots more content marketing. Great content always works. But don’t expect it to replace an entire marketing budget. It’s just rarely enough.

Marketing 225

Marketing Social Media Advertising Content Marketing 225

Buffer Resources

NOVEMBER 1, 2023

  It did mean I went through a very intense period of saying no to dessert (would not recommend), but it also helped me fall in love with exercise (would recommend) — and almost accidentally, build something of a personal brand.  I realized it was time for a personal brand pivot. Naturally, I put it to the experts.

Branding 91

Branding Social Media Consulting Content Marketing 91

Tom Tunguz

MARCH 2, 2015

A few listeners to the podcast picked a line from that podcast that I think is a really important point for content marketing. I said, “Content is one of the few forms of marketing that has a compounding return.” Content marketing value compounds. Evergreen posts often confer timeless advice.

Content Marketing 147

Content Marketing Marketing Banking Investment 147

Neil Patel

NOVEMBER 23, 2020

This may make it the perfect time for brands to take a hard look at their skincare marketing strategies and seize on this growth. So, she signed up with a full-service marketing and SEO solution with my digital marketing agency. Step 1: Make Some Skincare Marketing Technical Improvements. That’s the key.

Branding 138

Branding Marketing Social Media Technical Review 138

Tom Tunguz

AUGUST 18, 2013

For bloggers and content marketers, choosing the right content syndication tools to distribute posts is critical to developing an audience. The author/marketer must balance four attributes: distribution, measurement, retention and brand. Table 1: Balancing Syndication Tools Attributes. Distribution. Measurement.

Content Marketing 100

Content Marketing Social Media Strategy Marketing 100

Neil Patel

SEPTEMBER 18, 2020

According to Smart Insights, 49 percent of organizations don’t have a clearly defined digital strategy. Choosing the right digital strategy for your business is essential. What’s more important is choosing a company that can execute that strategy. Here’s a list of our picks for the best digital strategy companies in the world.

Underperforming Technical Team 139

Underperforming Technical Team Strategy Content Marketing Scale 139

User Pilot

MARCH 21, 2024

But what strategies can you follow to boost product engagement at every stage of their journey? Let’s explore the customer lifecycle, its role in SaaS, and the key strategies to enhance each stage of the cycle. Once you understand how the cycle works, you need to learn good strategies you can apply.

Strategy 105

Strategy Software Review Social Media Onboarding 105

Buffer Resources

JANUARY 15, 2024

Every seasoned B2B marketer has their own idea of what good content looks like — I know I do — but to get a broader sense of what separates good from bad, I wanted to ask around. " Short thinks brands need to spend more time and resources understanding their audience.  Interview them. Interview them.

B2B 113

B2B Technical Advisors SaaS Payments Underperforming Technical Team 113

Neil Patel

NOVEMBER 26, 2020

That’s because luxury marketing strategies don’t follow the same rules as mass-market brands. SEO, PPC, even some social media sites can drive online sales for your luxury brand. Today, I’m going to show you exactly how to take your luxury brand online with the best luxury marketing strategies.

Strategy 145

Strategy Marketing Social Media Underperforming Technical Team 145

Neil Patel

JULY 28, 2021

If you’ve been looking to score the top spot or even the first page on Google, here’s one secret to improving your position: have a great content strategy. Your content strategy should focus on producing quality content, engaging with your audience, and measuring your successes and failures.

Strategy 141

Strategy Development Social Media Sales Funnel 141

Inturact

SEPTEMBER 19, 2018

But businesses sometimes find that content marketing is just as challenging as marketing the product that the content is designed to sell. Content marketing should seamlessly drive customers to the product or service you're selling, not become just another source of stress for your business.

Content Marketing 62

Content Marketing Marketing Strategy Branding 62

Buffer Resources

MARCH 9, 2023

If you’re looking to grow your career, make connections with people in your industry, and build a personal brand, you should be on LinkedIn. In this article, I will walk through three steps to use LinkedIn to build your personal brand with advice from me and others who have found success using it.

Branding 116

Branding Social Media Interviewing Engagement 116

Unbounce

MARCH 12, 2020

This is something Kelsey Rostad, Marketing Manager at the design and marketing studio Banan , knew would be important for her client, Love Child Organics. Kelsey loved working with this organic baby food brand so much that she sometimes thought of them as a fast-growing child of her own.

Branding 144

Branding Social Media Acquisition Strategy 144

SaaS Metrics

APRIL 15, 2024

However, with the right marketing strategy, your small business can not only compete but thrive and grow exponentially. But how does one go about creating a marketing strategy that works for a small business? Read more The post How to Create a Marketing Strategy for a Small Business first appeared on SaaS Metrics.

Strategy 52

Strategy Marketing Business Metrics 52

Neil Patel

JUNE 23, 2021

What do you want from your content marketing? Paid advertising is a great way to get your brand in front of your target audience, but there’s a catch. To do this, you need to integrate longtail keywords into high-quality, relevant content. Set Your Content Marketing Objectives.

Strategy 139

Strategy Content Marketing Engineering Social Media 139

User Pilot

MARCH 15, 2022

Why a go-to-market strategy plays an integral of your SaaS product success? This is where the GTM strategy comes in. In this blog post, you’ll learn everything about go-to-market strategies. Successful product launches stand on the back of an effective GTM strategy. GTM strategy.

Strategy 98

Strategy Marketing SaaS Customer Lifetime Value 98

Neil Patel

SEPTEMBER 28, 2020

According to a recent survey from the DMEXCO, 70 percent of executives worldwide expect the pandemic to accelerate the pace of digital strategy. Today, businesses are expected to outline, plan, implement the digital strategy in a matter of days or weeks. Not if you have the right digital strategy agency.

Strategy 124

Strategy Underperforming Technical Team Advertising Scale 124

Neil Patel

SEPTEMBER 30, 2020

Due to the competitive digital landscape , business owners need to chalk out entire outlines, strategies, and implementation within weeks – or even days. Having a carefully drafted digital strategy. Plus, a result-driven approach serves as the basis of digital strategy, which can be very beneficial for your company.

Consulting 123

Consulting Strategy Technical Review Underperforming Technical Team 123

Totango

AUGUST 25, 2022

Six Customer Engagement SaaS Strategies That Work. For software service providers, customer engagement SaaS strategies play a central role in a successful business model. In this article, we’ll offer some tips for a winning customer engagement SaaS strategy. What Is SaaS Customer Engagement?

Engagement 96

Engagement Strategy SaaS Scale 96

SaaStr

MARCH 31, 2021

And one of the most important considerations, how are we helping marketing leaders accelerate growth in their ABM pipeline? . Focus your sales and marketing effort to make the most of limited resources. Automate dynamic nurture emails with marketing automation integrations . Let’s dive in.

Strategy 153

Strategy B2B Sales Enablement Advertising 153

The Marketing & Growth Hacking Publication

FEBRUARY 22, 2019

Can we all agree that content marketing is getting a bit out of control? At last count, a Google search of “types of formats of content marketing” yielded upwards of 105 types of content. Google likes blogging as a content marketing strategy (it’s true). © Mathias De Wilde | storychief.io

Content Marketing 40

Content Marketing Strategy Marketing Growth Hacking 40

Incredo

FEBRUARY 15, 2019

Simply having a website or a digital marketing strategy will no longer cut it. Online competition between firms is on the rise and your marketing efforts should reflect that. We are a team of marketing experts and engineers that specialize in telling brand stories and innovating the growth of our clients.

Content Marketing 130

Content Marketing Marketing Innovation Engineering 130

Neil Patel

MAY 4, 2021

Digital marketing is a broad topic, and I didn’t get to the top by focusing solely on a broad keyword. I started in the trenches of SEO before learning content marketing , conversion rate optimization, influencer marketing, social media marketing , and more. Create a Content Strategy. I worked hard.

Social Media 145

Social Media Strategy Construction Branding 145

Tom Tunguz

JUNE 20, 2023

I think of marketing teams as hedge funds. Marketing teams develop a portfolio of different strategies to acquire leads. Some days, content marketing works. Other days when content strategies struggle, a witty paid ad campaign entices some clicks & form fills. How can I use them?

Marketing 177

Marketing Outsourced Development Artificial Intelligence Machine Learning 177

Neil Patel

FEBRUARY 13, 2023

Marketing is an essential business process for many things, like maintaining audience loyalty and a consistent brand. I’ve created this list of strategies to help businesses like yours identify how to market during a recession to keep your business on top. Business likely won’t be “as normal.”

Technical Review 84

Technical Review Strategy Marketing Social Media 84

Baremetrics

AUGUST 1, 2021

In the SaaS industry, acquiring new leads through short-term marketing promotions will not cut it--which works as a killer strategy for the eCommerce business model. So what works (and doesn’t work) as a SaaS acquisition strategy? Table of Contents. Have a well-optimized website 2. Showcase success stories 4.

Acquisition 98

Acquisition Strategy SaaS Underperforming Technical Team 98

Neil Patel

DECEMBER 16, 2021

I’m going to share a list of all the free tools and strategies that can help you compete with major conglomerates through content marketing. Hiring a content mill to fill pages with overstuffed keywords that provide no value to readers won’t do you any good. It’s a great marketing strategy for building trust.

Social Media 145

Social Media Strategy Marketing Business 145

Neil Patel

JULY 1, 2021

As consumers become savvier, content continues to play a vital role in educating and converting consumers. However, not all marketers understand how to implement a content strategy correctly. When you don’t start with the basics, you could be making content production more complicated than necessary.

Strategy 145

Strategy Social Media Marketplace as a Service Content Marketing 145

How To Buy Saas

JULY 8, 2023

In the world of software, the growth and success of a company are often determined by its ability to establish a strong brand. SaaS companies rely on their brand reputation to attract and retain customers, maintain customer loyalty, and stay ahead of the competition. However, building a strong SaaS brand is no easy feat.

Branding 40

Branding Sales Hiring Social Media Marketplace as a Service 40

SaaStr

FEBRUARY 8, 2022

At the end of the day marketing is still “getting the word out” — just done with a lot of tools, systems, platforms and processes. But the playbook to do that varies based on the product, how mature the brand is, the space, and the skills of the marketer. Content Marketing and SEO. they will get out the word.

Marketing 284

Marketing Scale Content Marketing Consulting 284

Tom Tunguz

NOVEMBER 7, 2013

In almost every industry, startups and venture capital included, content marketing has become an essential tool for growth. In this post, I’ve detailed are the strategies, software and techniques I use. Therefore, content marketing infrastructure can’t simply be a blogging platform and a Twitter client.

Content Marketing 110

Content Marketing Engineering Marketing Software Review 110

How SaaS Works

OCTOBER 15, 2019

Introduction Content marketing combined with search engine optimization (SEO) sits at the top of the list of effective ways to generate leads for today’s best SaaS companies. Anyone can create content, but not many are actually good at it. We had settled on a bottom-up sales strategy?—?get Initial State?—?Leveraging

Content Marketing 45

Content Marketing Marketing SaaS Scale 45

FastSpring

DECEMBER 3, 2020

It forces you and your team to think about your marketing strategy in a new way. You need to tweak every marketing tactic to fit in with your overall subscription marketing strategy. But before we get into strategy, let’s talk about the basics of subscription marketing. What is subscription marketing?

Payment Features 96

Payment Features Subscription Strategy Payment Methods 96

Neil Patel

JANUARY 27, 2023

I ask this because, depending on the time of year, you can beef up your strategy using seasonal SEO. Seasonal SEO is an important part of any marketing strategy, but it’s often overlooked. Seasonal SEO and Its Impact on Your Overall SEO Strategy You know SEO strategy is an important part of your online marketing efforts.

AI Search 91

AI Search Strategy Travel B2C 91