User Pilot

JULY 22, 2023

What is a land and expand strategy? In this guide, we’re going to show you how a land and expand strategy can help you grow your revenue generation from existing clients by deploying a foot-in-the-door approach with your sales team! Select the right expansion strategy for your product, business goals, and pricing model (i.e.

Strategy 72

Strategy Sales Recruiting Customer Success Acquisition 72

How SaaS Works

OCTOBER 15, 2019

Introduction Content marketing combined with search engine optimization (SEO) sits at the top of the list of effective ways to generate leads for today’s best SaaS companies. Anyone can create content, but not many are actually good at it. We had settled on a bottom-up sales strategy?—?get Initial State?—?Leveraging

Content Marketing 45

Content Marketing Marketing SaaS Scale 45

User Pilot

AUGUST 30, 2023

Read on to find the best acquisition channels for your SaaS and how to create winning customer acquisition strategies that drive growth. Acquisition involves a series of well-defined marketing and sales activities designed to create brand awareness and capture the interest of target audiences. Why is customer acquisition important?

Acquisition 59

Acquisition Strategy Social Media Customer Lifetime Value 59

Tom Tunguz

NOVEMBER 7, 2013

In almost every industry, startups and venture capital included, content marketing has become an essential tool for growth. In this post, I’ve detailed are the strategies, software and techniques I use. Therefore, content marketing infrastructure can’t simply be a blogging platform and a Twitter client.

Content Marketing 115

Content Marketing Engineering Marketing Software Review 115

ProfitWell

MARCH 9, 2020

The subscription business model has seen an immense rise in popularity in recent years, and with good reason. The subscription-based economy grew 350% between 2012 and 2019, and subscription businesses grew revenues about five times faster than S&P 500 company revenues during that time. What is subscription marketing?

Subscription 64

Subscription Payment Features Payment Methods Marketing 64

SaaSOptics

MAY 19, 2022

For subscription-based SaaS businesses, your customer acquisition metrics indicate how effectively you acquire new users via sales, marketing, or a product-led approach like a free trial. Combining these different tactics makes up an effective customer acquisition strategy , which fuels the entire acquisition process.

Acquisition 59

Acquisition Scale Strategy Software Review 59

User Pilot

AUGUST 30, 2023

Read on to find the best acquisition channels for your SaaS and how to create winning customer acquisition strategies that drive growth. Acquisition involves a series of well-defined marketing and sales activities designed to create brand awareness and capture the interest of target audiences. Why is customer acquisition important?

Acquisition 52

Acquisition Strategy Social Media Customer Lifetime Value 52

User Pilot

AUGUST 30, 2023

Read on to find the best acquisition channels for your SaaS and how to create winning customer acquisition strategies that drive growth. Acquisition involves a series of well-defined marketing and sales activities designed to create brand awareness and capture the interest of target audiences. Why is customer acquisition important?

Acquisition 52

Acquisition Strategy Social Media Customer Lifetime Value 52

Tom Tunguz

SEPTEMBER 29, 2013

The single best content marketing channel is email subscriptions powered by Twitter/social media distribution. Thirty days ago, I began an experiment with this blog to determine whether email, Twitter or RSS would be the better content marketing channel. Email and RSS Conversion Funnels. 21% better for RSS.

Content Marketing 100

Content Marketing Marketing Startup Social Media 100

Neil Patel

OCTOBER 29, 2020

According to Smart Insights , 45 percent of companies don’t have a clearly defined digital marketing strategy; 17 percent of companies have a digital marketing strategy in place, but it’s separate from their marketing plan. The bad news is that marketers waste 37 to 95 percent of their marketing budget.

Underperforming Technical Team 145

Underperforming Technical Team Strategy Development Payment Methods 145

User Pilot

JANUARY 18, 2023

With so many product marketing strategies floating around the SaaS world, it can be hard to identify the right one. In this guide, we’re going to go over what PLG marketing is and why it just might be the perfect approach for your business. What does PLG stand for in marketing? What is PLG strategy?

Strategy 89

Strategy Marketing Scale Software Review 89

Neil Patel

NOVEMBER 1, 2021

Common skills: communicating ideas effectively basic tech proficiency managing client expectations admin tasks like invoicing, managing emails, follow ups, etc. Nowadays, many content creators also excel at SEO and digital marketing to help themselves and their clients achieve key business goals.

Social Media 139

Social Media Content Marketing Payment Features Technical Review 139

SaaStr

FEBRUARY 9, 2024

From a Go-To-Market perspective, Zapier uses a hybrid model that involves a combination of freemium offerings, subscription plans, and partnerships. In a product-led growth strategy, the product serves as the focal point of your company’s marketing and strategies. At the same time? It has to be easy to try and buy.

Scale 265

Scale Sales Hiring Sales Marketing 265

Neil Patel

DECEMBER 16, 2021

I’m going to share a list of all the free tools and strategies that can help you compete with major conglomerates through content marketing. It’s a great marketing strategy for building trust. Also, be sure there’s an email subscription option on each of your web properties. Start an eBay Store.

Social Media 145

Social Media Strategy Marketing Business 145

Incredo

JANUARY 7, 2020

And regardless of what prospects buy – a software subscription or a physical product – there are certain rules that influence their buying behavior. Give, then ask Nurturing is not the same as selling directly. But never forget to track analytics and see how you can improve your lead management strategy.

Strategy 162

Strategy SaaS Software Review Education 162

Baremetrics

AUGUST 1, 2021

In the SaaS industry, acquiring new leads through short-term marketing promotions will not cut it--which works as a killer strategy for the eCommerce business model. So what works (and doesn’t work) as a SaaS acquisition strategy? Table of Contents. Have a well-optimized website 2. Showcase success stories 4.

Acquisition 98

Acquisition Strategy SaaS Underperforming Technical Team 98

Sales Hacker

MARCH 26, 2024

He was the founding CMO of Gainsight where he and his team are credited with creating the Customer Success category — a novel business imperative, profession and software category that helps subscription companies grow sustainably by becoming customer obsessed. 05:46) The power of owned media in B2B marketing. (17:51)

Marketing 87

Marketing Forecasting B2B Acquisition 87

User Pilot

JULY 24, 2023

We’re all familiar with the basics of SaaS product marketing such as attracting users to a SaaS product with a subscription business model. That said, there are key differences between a SaaS marketing strategy and standard digital marketing. Increasing signups with a free trial. Gamifying onboarding.

SaaS Payments 69

SaaS Payments Marketing Payment Solutions SaaS 69

How To Buy Saas

DECEMBER 1, 2020

In this saas marketing strategy guide, we are going to tell you everything about saas marketing. What is SAAS marketing? In saas marketing, you generally use online marketing strategies to generate more leads and conversions in your saas business. How Is SAAS Marketing Different?

Growth Hacking 105

Growth Hacking Payment Methods SaaS Payments Payment Solutions 105

Incredo

MAY 14, 2019

Inbound marketing is a strategy most SaaS companies have heard of by now, if they are not already using the world’s most revolutionary digital marketing strategy. mantra; outbound marketing still may have a place in your company’s marketing strategy depending on what you are looking for.

Outsourcing Services 105

Outsourcing Services Strategy SaaS Marketing 105

User Pilot

DECEMBER 18, 2020

Or maybe they got the initial value, but have not progressed beyond the ‘basics’ They may be open to switching over to a competitor or are considering canceling their subscription. They most likely would cancel their subscription once they found another chatbot they felt had more capabilities. Source: imgflip.

Engagement 98

Engagement Strategy Underperforming Technical Team Social Media 98

ProfitWell

JUNE 3, 2020

It’s especially important for subscription-based businesses. Every new lead carries the potential for recurring revenue. With content. But not just any content—content that is designed for customers in your niche. Using these strategies, you’ll generate a steady flow of high quality leads in no time.

Subscription 64

Subscription Payment Features Social Media Business 64

User Pilot

JULY 23, 2023

TL;DR A B2B marketing team comprises leaders, contributors, and specialists who develop and implement a B2B marketing strategy. You should consider the industry, company size, duration, and budget while structuring your marketing teams. A content marketing team for driving traffic and engagement through valuable content.

B2B 79

B2B Marketing Sales Hiring Social Media 79

Stax

FEBRUARY 21, 2024

And because of the digital nature of SaaS businesses and their subscription-based business models, the ability to collect data on how the company is performing is easier and faster than ever. Enter the SaaS Magic Number, which measures the return on sales and marketing spend in generating new subscription revenue.

SaaS Payments 88

SaaS Payments Payments Payment Services Stax 88

Chart Mogul

MARCH 9, 2020

An early entrant to the SaaS field, the company has pioneered a number of fields that are now commonplace in the industry — content marketing, the transparent startups movement, and remote work. We spoke to Buffer’s CEO Joel Gascoigne about his experience building Buffer and the role and place subscription data plays for the company.

Payment Solutions 113

Payment Solutions Payment Features Payments Social Media 113

Buffer Resources

NOVEMBER 7, 2023

But my accountant (and my actuary husband) were super helpful in figuring out how to set enough aside so that I could pay my subcontractors within 24 hours of receiving their invoice, even if the client took several more weeks.  What are some of your most impactful marketing strategies now? That’s it.

Scale 109

Scale Scaling Payment Solutions Payment Services 109

ProfitWell

FEBRUARY 28, 2020

It’s not enough to reach people with your marketing. You need a strategy for reaching qualified leads with messaging that’s going to turn them from a passive browser to an active lead. Otherwise, you’ll struggle to make your brand stand out in the B2B SaaS market, in an especially crowded space. Revenue Model.

Scale 54

Scale B2B Strategy Social Media 54

Aaron Beashel

MARCH 9, 2018

For a SaaS business, this is often via paid subscriptions to the software but could also come from things like payments revenue (Like Square for instance), partnership deals, etc. Who is the target market for your product? And how big is that market? Factors to consider.

Scale 192

Scale SaaS Payments B2B Strategy 192

User Pilot

NOVEMBER 24, 2023

Customer retention is more of a long-term strategy compared to acquisition. This vital aspect of business strategy involves identifying potential customers, attracting them to the company, and persuading them to purchase. This strategy focuses on creating long-term customer relationships through continuous satisfaction and loyalty.

Acquisition 90

Acquisition Retention Customer Lifetime Value Churn 90

Outseta

JANUARY 9, 2019

Marketing Strategy and Results With the exception of about $2,000 spent testing paid online advertising, we’ve focused our marketing efforts over the last two years entirely on “free” channels. Like content marketing. I view content marketing as an investment in our brand.

Content Marketing 40

Content Marketing SaaS Payments Payment Methods Payment Services 40

Chargify

JULY 25, 2019

You can’t afford to rest on your laurels in such a competitive market. B2B SaaS companies can continue to attract customers by focusing on these four key marketing strategies: Paid advertising. Content marketing. It’s true that the learning curve for digital marketing is steep. Content marketing.

Strategy 65

Strategy Marketing Business SaaS 65

Buffer Resources

MARCH 4, 2024

  As a freelance content marketer for 3-4 years, I managed myself with tools, and without them, well, I’m not sure how I could have coped and scaled my workload.    Productivity tools can be a game-changer if you are a social media marketing professional.   Loom Why is Loom a good tool for marketers?

Social Media 89

Social Media Marketing Payment Features Communication 89

Chart Mogul

MARCH 14, 2019

Steph Knapp discusses how you can identify and use weaknesses to optimize your overall onboarding and customer engagement strategy. Steph Knapp is a SaaS copywriter and content marketer. Churn is a natural part of subscription businesses, but it’s everyone’s goal to make it as low as possible.

Churn 65

Churn Onboarding Engagement Strategy 65

User Pilot

OCTOBER 5, 2023

This metric helps SaaS companies choose the most effective customer acquisition channels , diagnose inefficiencies in customer retention strategies , and inform pricing decisions. Reveals inefficiencies in your retention strategies The CAC payback period can also reveal leaks in your customer retention funnel.

SaaS Payments 94

SaaS Payments Customer Lifetime Value Payment Solutions Acquisition 94

Subscription Flow

NOVEMBER 28, 2023

A major issue that arises, especially in the B2B SaaS business model, is how to break into the upmarket market as startups develop into scaleups that are primarily focused on increasing their market capitalization. One of the most fundamental changes any startup can go through is entering this market niche.

SaaS Payments 59

SaaS Payments Payments Business Model Payment Services 59

Neil Patel

AUGUST 28, 2020

The main ones being: SEO-optimized content marketing Voice SEO Link building, Local SEO, and eCommerce SEO. Your target business goals and outcomes determine what SEO strategies and tactics you’ll need. Your target business goals and outcomes determine what SEO strategies and tactics you’ll need. And for outcomes?

Outsourcing Services 144

Outsourcing Services Sales Hiring Outsourced Development Company Culture 144

SaaStr

MARCH 15, 2021

“A Step by Step Guide to Build a Marketing Strategy to Take You to the First $100M with Snowflake” This session was great, with Snowflake’s CEO telling you what really worked for them, from content marketing that worked, to customer webinars, and much more. It’s very good. #7.

Cloud 140

Cloud CTO Scale Venture Capital 140