SaaSHolic

MAY 5, 2023

The cost of capital has gone up, and digital markets have returned to normal market sizes, leading to a new environment of lower valuations and less money in the market. Responsible tech in an era of hostile tech Rebecca Parsons, CTO (Thoughtworks.) They also emphasized the role of customer stories in brand storytelling.

Technical Review 90

Technical Review VP of Engineering Development Team Review Software Review 90

Intercom, Inc.

DECEMBER 21, 2021

With that in mind, before we welcome the new year and all the good things to come, we’ve gathered our favorite insights and nuggets of wisdom from 2021 in a special wrap-up episode. Will Larson , CTO of Calm. Des Traynor , Co-founder and CTO of Intercom. Zanade Mann , founder of Black Women’s Business Collective.

VP of Engineering 118

VP of Engineering Scale Technical Review Outsourcing Services 118

SaaStock

MARCH 29, 2019

Don’t overextend your resources when testing new SaaS growth ideas. Here is what he writes: Kieran Flanagan , VP of marketing at HubSpot, shared some interesting insights on approaching new ideas for scaling up your business. Work on developing your brand. So consumers turn to brands. Full post.

Scale 103

Scale Sales Hiring CTO Hire Social Media 103

Audacix

JULY 18, 2022

Here are mine: Maximize collaboration and communication between developers and system operators. To incite this revolution in your own organisation you need to help your people work out how they can collaborate and communicate better. State Of DevOps Report 2018 Communication is the key to solving most business challenges.

DevOps as a Service 52

DevOps as a Service Technical Review CTO Coach Underperforming Technical Team 52

Natalia Luneva

APRIL 30, 2021

If you are still unsure about the value of community marketing or are just about to launch yours, keep reading. . SaaS Community Marketing: 11 stories from software companies. Announcing new features, increasing customer satisfaction and retention are among the top functions of an online community. . #1

Marketing 98

Marketing Social Media SaaS New CTO 98

Audacix

JANUARY 1, 2019

Then, agree on how they will communicate and share information and learnings to transform your culture to one that aligns to DevOps principles. State Of DevOps Report 2018 Communication is the key to solving most business challenges. So it will not surprise you to learn that sharing and communication is a "key pillar" of DevOps.

DevOps as a Service 75

DevOps as a Service Cybersecurity Scale New CTO 75

SaaStr

DECEMBER 3, 2020

Are marketing becoming the new sales team with their content being used more and more in the sales funnel? Bret was formerly the CTO at Facebook. I mean, you look around, process is broken, communication is broken. They need to know what is it to be a member of this community. Sam Taylor: And so, I met Bret.

Scale 173

Scale Sales Hiring Sales Recruiting Sales 173

Chart Mogul

MARCH 9, 2020

CEO Joel Gascoigne tells us about the decision to invest in new analytics tools and how Buffer sustained long-term growth thanks to growing their ARPA. Buffer’s mission is to empower their customers to build their brand and engage their audience on social media. Joel had what he calls “an honest conversation” with Buffer’s CTO Dan.

Payment Solutions 113

Payment Solutions Payment Features Payments Social Media 113

Sales Hacker

NOVEMBER 22, 2017

It may not reflect immediately on top line figures, but their follow through moves the needle on other metrics — productivity, discovery of new tools or techniques, and sharpened selling skills — any one of which will eventually translate to higher performance and attained goals. No one knows our brand. No one cares about our brand.

Underperforming Technical Team 86

Underperforming Technical Team Sales CTO Coach New CTO 86

Chart Mogul

MARCH 9, 2020

CEO Joel Gascoigne tells us about the decision to invest in new analytics tools and how Buffer sustained long-term growth thanks to growing their ARPA. Buffer’s mission is to empower their customers to build their brand and engage their audience on social media. Joel had what he calls “an honest conversation” with Buffer’s CTO Dan.

Payment Solutions 52

Payment Solutions Payment Features Payments Outsourcing Services 52

SaaStr

SEPTEMBER 26, 2019

I don’t we can communicate that. For instance, my first rep from Marketo, he was the first rep at Marketo in New York. The peak of your day starts around 3:00PM because that’s when New York wakes up. Gaetan Gache t: The fact that you’re new is actually becomes a negative. What’s your ACV today?

Scale 134

Scale Sales Hiring Sales Recruiting Technical Advisors 134

SaaStr

MARCH 12, 2019

Erica Schultz is Chief Revenue Officer @ New Relic, the company that gives you the real time insights your software driven business needs to innovate faster. Prior to their IPO, New Relic raised over $214m in funding from some of the best in the business including Benchmark, Insight Venture Partners and Blackrock, to name a few.

Scale 177

Scale Enterprise Scaling Sales Hiring 177

SaaStr

NOVEMBER 21, 2019

Since 2010 we’ve seen more startups, funds, and capital than ever before, but with this drastic increase, investors are seeing unexpected new trends reshaping the future of the industry. The panel that we are in is called Is Seed the New Series A, and this is a question that I’ve been asking informally yesterday and today.

New CTO 145

New CTO Sales Hiring B2C CTO Hire 145

SmartKarrot

JANUARY 24, 2022

If you take the consultant route to the C-Suite, it can open new doors in the career. Persuasive communication skills. To ensure that you reach the position of C-Suite executive, as a customer success leader, you must develop persuasive communication skills. Build personal brand.

Customer Success 10

Customer Success CTO Coach Leadership New CTO 10

SmartKarrot

OCTOBER 29, 2021

C-Suite executives need to have strong leadership and communication skills. The CCO can advise the departments to ensure that they put their best foot forward while communicating with the customers. A CCO can train the customer-facing departments with adequate soft skills to maintain a positive brand image in front of the customers.

Customer Success 10

Customer Success Part-Time CTO CTO Scale 10

SaaStr

MARCH 20, 2019

Jeff Lawson is the Founder & CEO @ Twilio, the company building the future of communications allowing you to engage customers like never before on voice, SMS, WhatsApp or Video. Prior to founding Twilio, Jeff was the Founder & CTO @ Nine Star Inc and enjoyed a spell at Amazon as a Technical Product Manager. Just to name a few.

Underperforming Technical Team 129

Underperforming Technical Team Development Software New CTO 129

Upscope

JANUARY 5, 2020

For some folks it’s mainly a messaging exercise, while others associate it very closely with branding. It’s how you differentiate your brand in the mind. Positioning compensates for our over-communicated society by using an oversimplified message to cut through the clutter and get into the mind. through the marketing mix. "

Strategy 128

Strategy Marketing Sales Hiring Engineering 128

SaaStr

APRIL 16, 2019

Going above and beyond, being thoughtful and we try to say, how do we infuse Southern hospitality into our brand and make that a differentiator rather than being stressed about the fact that there are some negatives of being where we are. The catch was he had just moved his family four kids to New York city. This was a problem.

CTO Hire 155

CTO Hire Travel Underperforming Technical Team CTO Coach 155

SaaStr

APRIL 9, 2019

And also, we always prioritize the features requested by our existing customers over the new prospects. Mallun Yen : So, you were an engineer by training and then you became an engineering leader, as the CTO of Webex, and then you became a CEO. Eric Yuan: I think that you really need to communicate well before you hire those people.

Sales Hiring 129

Sales Hiring Scale CTO Hire Marketing 129

SaaStr

MARCH 3, 2020

And then last resort is somebody out of a big company like Salesforce, Oracle, again for all the reasons that had been stated before, but those are people that, generally speaking, you’re not going to be comfortable walking to a scenario without any brand, without customers, without potentially even a pitch and a message. New category.

Sales Hiring 159

Sales Hiring Sales Recruiting CTO Hire Scale 159

SaaStr

SEPTEMBER 18, 2020

Jason Lemkin: 50 reps in a new city that you’ve never met, and hired in 60 days when you’re in the low millions ARR. It had much larger brand awareness in the market. And so if someone builds a relationship with their account manager, and then three months later you go, “Oh, actually, this is your new account manager.-“

Sales Hiring 245

Sales Hiring CTO Hire Scale Investment 245

Sales Hacker

JUNE 12, 2020

How to overcome no brand in market. How to overcome no brand in market (01:23). ? How to overcome no brand in market (01:23). First and foremost, overcoming no brand in market. Second tip here on overcoming know brand in market, expose the buyer’s FOMO. Have they created something new before? This is tough.

Enterprise 69

Enterprise CTO Hire Startup Technical Cofounder 69

Tom Tunguz

OCTOBER 24, 2021

Good morning, afternoon, and evening Redpoint community. Great to see a lot of repeat attendees and some new ones. A thanks to [Marsh 00:00:34] for stepping in at the beginning of the month, and a great session with our own Jason Warner and Adrian, the CTO of Zendesk. What kinds of communication? I’m Travis Bryant.

CTO Coach 125

CTO Coach Sales Hiring Sales Recruiting CTO Hire 125

OPEXEngine

NOVEMBER 11, 2020

Drive new levers of growth. Through this work, it can drive new revenue opportunities. You’ll need someone familiar with your data—perhaps a CTO or someone responsible for business operations. Engagement: How do they interact with your brand? How will you proactively communicate with them?

Startup 91

Startup Scale Systems Review Technical Review 91

SaaStr

MAY 2, 2019

Join Vlad Shmunis, founder, chairman, and CEO of RingCentral as he discusses RingCentral’s journey from a two-person startup to a $7B market cap global enterprise communications company (NYSE:RNG) — the good, the bad, and the ugly. RingCentral is a unified communications as a service space, UCAS. Vlad: So what’s the new reality?

Scale 145

Scale Business Sales Hiring CTO Hire 145

ProfitWell

FEBRUARY 14, 2020

For example, if you subscribe to the New York Times , you pay a flat price per month or year. And from that flows decisions about what and who to spend time on,” says David Heinemeier Hansson , co-founder and CTO of Basecamp. “[My A flat rate pricing plan is easy to communicate and, therefore, is easy to sell. And lots of them.

Pricing 59

Pricing Technical Cofounder Scale New CTO 59

OpenView Labs

JULY 2, 2020

New for 2020: SaaS Pricing and COVID-19. In this brand-new report, we finally answer the question “Freemium or free trial?” Pricing Low-Touch SaaS: How to Approach Pricing and Packaging a New SaaS App, by Example. SaaS pricing is one of the most important (but difficult) decisions a new business makes.

Pricing 135

Pricing SaaS Payments Payments SaaS 135

Baremetrics

MAY 4, 2020

There are two elements in particular that make this subject line effective: 1) They included their brand name Notice that instead of something generic like “Payment declined” or “Please update payment method”, CanIRank includes their company name in the subject line. Cheers Paul Juicer CTO. Can you spot what they did right?

Payment Methods 124

Payment Methods Payment Services SaaS Payments Payment Solutions 124

Outseta

NOVEMBER 19, 2019

And many CEOs simply fail to understand the nuances of the role and the future building benefits of marketing investments made in areas like “brand” where the return on investment is not immediately recognizable on the balance sheet. Investments in brand, content marketing, and SEO are all common examples, so let’s take them one by one.

Sales Hiring 50

Sales Hiring CTO Coach CTO Hire Underperforming Technical Team 50

Sales Hacker

AUGUST 18, 2020

We’ve got two sponsors, including a new one called Sapper Consulting. Leveraging the next generation of artificial intelligence, the platform allows sales reps to deliver consistent, relevant, and responsible communication for each prospect every time, enabling personalization at scale previously unthinkable, unimaginable, impossible.

Subscription 106

Subscription Payment Features Scale Underperforming Technical Team 106

Chart Mogul

JULY 1, 2020

Customer discovery interviews help marketers communicate with potential customers. Simply put, you conduct customer discovery interviews before launching a new product, or whenever you want to discover potential customers. Intuit regularly conducts customer development interviews to test design changes and new features.

Interviewing 76

Interviewing B2B Marketing Underperforming Technical Team 76

SaaStr

AUGUST 22, 2020

And so, when thinking about yesterday’s workplace, which is really important to touch on before we get into the future workplace, you have built workplaces for some of the most iconic brands in the world; Pinterest, Zynga, Tesla, what has been your experience? We’re already in this like a new gen.”

Sales Recruiting 148

Sales Recruiting Cloud CTO Hire Scale 148

Chart Mogul

JULY 1, 2020

Customer discovery interviews help marketers communicate with potential customers. Simply put, you conduct customer discovery interviews before launching a new product, or whenever you want to discover potential customers. Intuit regularly conducts customer development interviews to test design changes and new features.

Interviewing 52

Interviewing B2B Marketing Underperforming Technical Team 52

Teamgate

JANUARY 14, 2019

My journey started working with well-known brands such as VISA and TomTom, and since 2014 I started gradually moving to the world of startups and scaleups. Working in-house for known brands is somewhat easier as the messaging and legend are already there (half the job is done!). This can be somewhat one-dimensional over the long term.

Interviewing 81

Interviewing Startup Technical Review Technical Advisors 81

Sales Hacker

JULY 21, 2020

Leveraging the next generation of artificial intelligence, the platform allows sales reps to deliver consistent, relevant, and responsible communication for each prospect every time, enabling personalization at scale previously unthinkable. The thought was, if I’m in New York, my client’s in Chicago, LA? Check out outreach.io

Outsourcing Services 72

Outsourcing Services Scale Outsourced Development Technical Review 72

Andreessen Horowitz

MARCH 20, 2024

In the same way that globalization can be a substitute for automation, social networking is, you know, like letting people access everyone else in the world for entertainment, for fun, for communication, for whatever you want to do. Adam: And so, based on all that, we landed on building Poe as a new chat-oriented AI product.

AI Search 139

AI Search AI Artificial Intelligence Scale 139