SaaStr

FEBRUARY 10, 2021

Question @jasonlk @saastr to @ericsyuan @zoom_us why the #ads and billboards & the effect of brand on #sales cycle? Getting a handful of businesses to buy Yet Another Web Service or Pay For Yet Another Business App is borderline impossible. Who needs to buy yet another product in their business? Which is great.

Branding 281

Branding Scale Innovation Enterprise 281

Buffer Resources

FEBRUARY 27, 2024

  As content creation continues to blossom into a viable, lucrative career path, so too do the networks of support that can help you level up — whether you’re an influencer, personal brand builder , or just looking to get your work out into the world.

Branding 92

Branding Social Media Technical Cofounder Technical Review 92

Subscription Flow

DECEMBER 18, 2023

With the arrival of the most wonderful time of year—when the snowflakes begin to gently fall—businesses are preparing for a festive flourish that goes beyond traditional gifting. We all know of the most tried-out method by businesses at this time of the year which is to put everything on sale that is planned strategically.

Payment Features 98

Payment Features Subscription Trends Social Media 98

User Pilot

MAY 16, 2023

Looking to implement the top customer engagement trends in 2023 for your SaaS business? Staying on top of the engagement trends is a must for product growth and staying ahead of your competition. Research shows 66% of customers will quit a brand if they don’t get personalized experiences. Let’s start!

Trends 98

Trends Engagement Artificial Intelligence Machine Learning 98

Neil Patel

FEBRUARY 20, 2023

But it will take a little more for your brand to stay relevant in a shopper’s wallet. I conducted a survey of 1,000 people to gain insights into their online shopping behaviors, so I can inform you of what similar trends you can expect to see in 2023. It altered search trends, which impacted how a business generates leads.

Payment Methods 81

Payment Methods Trends Social Media Technical Review 81

Buffer Resources

JULY 3, 2023

When did you last pay attention to a generic brand video that wasn’t for research purposes? Many social media users share my perspective, so many brands struggle to create content that connects with their audience in popular formats like short-form video. People want people, not brands or ads. The probable reason?

Branding 98

Branding Social Media Trends Systems Review 98

Buffer Resources

AUGUST 1, 2023

But, when my team saw the #pancakecereal trend taking TikTok by storm during the height of the pandemic, we felt we had to get in on the action—in a way that might change how our company thinks about innovation forever. On the flip side, we had to make sure we could deliver a product that was aligned with the trend.

Trends 80

Trends Social Media Business Branding 80

Neil Patel

NOVEMBER 15, 2021

One great way to figure out what is popular is with Google Trends. This tool identifies current and existing trends in search marketing. This article will help you understand how to use Google Trends and the specific steps you can take to maximize your efforts. What Is Google Trends? In comes Google Trends.

Trends 145

Trends Marketing Social Media Technical Review 145

Neil Patel

AUGUST 31, 2021

Trends come and go. Trends don’t stick around for a decade or a year. Harnessing what’s trending could be a powerful fuel for your digital marketing strategy, for the content you are creating, and for reaching your target market with a message that resonates. What Are Twitter Trending Topics and How Do They Work?

Trends 137

Trends Social Media Marketing Branding 137

Buffer Resources

DECEMBER 19, 2023

Focus on timing and tailoring when it comes to trends While my first viral video was based on a trend at the time (stock photos of old people reacting to something), I’ve also had times since when I’ve tried to fit my business into a trend but the video didn’t hit. 

Social Media 110

Social Media Business Trends Sales 110

Mucker Capital

NOVEMBER 8, 2023

In this Mucker Growth session, Rosabel Tao from Fire & Bridge delves into the critical field of startup positioning strategy and its crucial role in shaping enduring brands. Think of it as the rational Spock side of your business brain, defining the concise, fact-based narrative, while branding embodies the emotive Captain Kirk side.

Branding 98

Branding Startup Development Strategy 98

Intercom, Inc.

MARCH 28, 2022

How do you set your business up for consistent, continuous growth? It’s the million dollar question that businesses face every day. To answer it, we believe that there are three recurring trends that are shaping the future of business: First, businesses across all industries are facing pressure to become digital businesses.

Scale 228

Scale Engagement Technical Review Business 228

Neil Patel

SEPTEMBER 3, 2021

Are you hoping to identify MarTech trends that can help your campaigns be more effective and run more smoothly? In this blog, we unpack the six biggest MarTech trends looming over the marketing industry and how you can use them to your advantage. 6 MarTech Trends. Increased Spending on Analytics.

Trends 131

Trends Scale Social Media Strategy 131

Unbounce

FEBRUARY 22, 2022

Branding is all about first impressions. The design elements you choose for your landing pages — including typefaces —affect your brand’s reception and recognizability. If you want visitors to recognize and trust your brand when they see your marketing campaigns, you’ve gotta be savvy with the fonts you use. Sans-serif.

Branding 86

Branding Trends Communication Marketing 86

Neil Patel

DECEMBER 28, 2021

Google is pretty good at equipping users (and businesses) with information about what it considers important by providing resources like their search engine optimization (SEO) guides and the annual Search Trends report. What Is the Google Search Trends Report? Top Trends from the 2021 Google Search Trends Report.

Trends 115

Trends Entertainment Technical Review Branding 115

Neil Patel

JANUARY 8, 2021

If you aren’t using Twitter to boost your brand, you’re seriously missing out. But there’s a better reason to build your brand on Twitter, besides the capability to reach the large, diverse audiences it provides. If you use Twitter correctly, you can boost your brand’s search engine rankings just by posting on the platform.

Branding 145

Branding Social Media Trends Engineering 145

SaaS Metrics

JULY 11, 2022

Online marketing has become a key part of any business’s strategy. Many companies have already embraced this trend, and SaaS businesses are no exception. The post 9 Effective Online Marketing and SEO Tips for SaaS Brands first appeared on SaaS Metrics. Today we will look.

Branding 98

Branding Marketing SaaS Trends 98

Buffer Resources

JANUARY 23, 2023

While you may have tried and tested methods when it comes to your social media posts, testing out something different is a great way to stay on top of trends and potentially grow your following. Here are four examples from small businesses and content creators who’re implementing new social media strategies in 2023.

Social Media 126

Social Media Strategy Business Compensation 126

SaaSX

FEBRUARY 11, 2020

In 2020, your data has never been safer or easier to use, emerging trends have never been more exciting, and we’ve never been more connected to the people around us. Here are the 8 biggest SaaS trends of 2020. Many of 2020’s trends thus far have been heavily influenced by developments in related industries.

Trends 120

Trends Artificial Intelligence SaaS Mobile 120

SaaStr

MARCH 13, 2023

To expand using a bottom-up model, SaaS businesses need to create a more delightful experience for every user. Few SaaS brands have been able to hone in on this the way Scratchpad and OpenPhone have. These service businesses go all out to impress customers with little details like an extra drink or a warm welcome.

Growth Hacking 205

Growth Hacking Social Media SaaS Business 205

Buffer Resources

AUGUST 1, 2023

But, when my team saw the #pancakecereal trend taking TikTok by storm during the height of the pandemic, we felt we had to get in on the action—in a way that might change how our company thinks about innovation forever. On the flip side, we had to make sure we could deliver a product that was aligned with the trend.

Trends 52

Trends Social Media Business Branding 52

Neil Patel

FEBRUARY 18, 2021

Brand awareness can seem intimidating and complicated, but it’s just a matter of getting your brand in front of the right people. When you come up with a great idea or launch a new business, how do you get your name out there? What Is Brand Awareness, and Why Is it Important? That’s building brand awareness.

Branding 116

Branding Social Media Sales Hiring Trends 116

User Pilot

JANUARY 22, 2024

Whether that is brand awareness, lead generation, or sales, your chosen framework should align with the objective. When crafting your message, you must also note that the message will define how your brand is perceived. It should, thus, be designed to communicate carefully chosen brand values.

Product Marketing 105

Product Marketing Marketing Social Media Scale 105

Neil Patel

OCTOBER 6, 2021

Stores you could be selling wholesale to have the advantages of customer loyalty, brand recognition, a diverse inventory, and convenient locations. Examples of D2C Brands. As a result, many of the most popular D2C brands tend to have a rebellious or revolutionary angle to their product or service. 7 Strategies for D2C Brands.

Branding 116

Branding Strategy Technical Review Software Review 116

Neil Patel

APRIL 21, 2020

And there are many reasons for that, but there is one trend that’s really caused the majority of my SEO growth. Amazon is investing a billion dollars to digitize small and medium businesses. When I first started to expand internationally, my business was much smaller and we didn’t have much money, if any, to spend on international SEO.

Trends 145

Trends Investment Banking Cloud 145

Neil Patel

FEBRUARY 2, 2021

It’s no secret that the field of marketing is constantly evolving, and SaaS brands are not immune from the challenges that arise due to the fast-paced nature of the field. One great way SaaS companies can keep up is through brand advocacy. 2021 SaaS Trends that Affect Brand Advocacy. Overcome Content Overload.

Branding 143

Branding Scale Social Media SaaS 143

Buffer Resources

JANUARY 11, 2023

How and where do you start when creating a brand new social media channel for your business? It’s a given that social media can drive online awareness for your business, but with the various sites out there, you may be wondering how to efficiently get started when leveraging a social channel for your brand.

Social Media 109

Social Media Business Branding Trends 109

Trint

OCTOBER 6, 2021

Astute businesses have noticed this trend, and we see more marketing teams produce their own podcasts. Brand building and awareness Podcasts provide a powerful medium to showcase your expertise to your target audience. Tools such as Trint make the audio transcription process very simple.

Business 130

Business Social Media Interviewing Education 130

Sales Hacker

SEPTEMBER 20, 2021

Businesses put an enormous amount of time, energy, and resources into connecting with leads and trying to convert customers. They’re using a million tools out there, including lead generation tools, ad platforms, CRMs, business consulting services, and more. Fifty-five years later, that trend is still true.

Scale 98

Scale VP of Engineering Trends Artificial Intelligence 98

Neil Patel

NOVEMBER 10, 2021

Influencers looking to create a following—and a business—for themselves have flocked to the platform. Can your business also leverage Snapchat to drive sales and increase your bottom line? The most straightforward way to earn income on Snapchat is to allow other businesses to sponsor your stories. How do they make money?

Social Media 130

Social Media Business Branding Entertainment 130

Neil Patel

APRIL 6, 2021

Instagram Story Highlights help users take their most popular and trending content and use it to further personify their brand. Why Should You Use Instagram Story Highlights on a Brand Account? The number of people using social media to research products surpassed 54 percent and continues to trend upwards.

Branding 97

Branding Marketplace as a Service Social Media Engagement 97

Buffer Resources

AUGUST 17, 2023

Intentional moves like that set Dulma, who is well-versed in business strategy from her work as an entrepreneur, apart from other creators. Article Summary Dulma turned her passion into profit by identifying a niche that resonates with her values and interests – making business strategy accessible on TikTok using female-led brands.

Strategy 82

Strategy Business Technical Review Social Media 82

Intercom, Inc.

AUGUST 29, 2018

As head of the Brand Studio , I’ve watched our team scale in a very short period of time. With this first iteration of the Brand Studio values, we’re optimizing for things that can easily be used to guide important decisions. Why it’s important to our customers and what our role in overall business success and health is.

Branding 132

Branding Technical Review Innovation Trends 132

ChurnZero

JANUARY 4, 2024

Statistics show that customers, more than first-time buyers, are more willing to buy new products and more of them because they already have a trusted relationship with your brand.” One-to-many customer enablement allows customer success managers to do more by leveraging their expertise as strategic business advisors.

Customer Success 52

Customer Success Trends Sales Hiring Artificial Intelligence 52

Neil Patel

JUNE 4, 2021

Have you been debating using TikTok to grow your business? With so many social media platforms out there, many businesses are hesitant to embrace yet another site. People can get even closer to their friends, celebrities, influencers, and brands; and this is the basis of viral content. What Is TikTok Stitch?

Branding 131

Branding Social Media Marketing Engagement 131

How To Buy Saas

JULY 8, 2023

In the world of software, the growth and success of a company are often determined by its ability to establish a strong brand. SaaS companies rely on their brand reputation to attract and retain customers, maintain customer loyalty, and stay ahead of the competition. However, building a strong SaaS brand is no easy feat.

Branding 40

Branding Sales Hiring Social Media Marketplace as a Service 40