Willingness to Pay in SaaS: Definition, Calculation, Factors + More
User Pilot
OCTOBER 29, 2023
WTP helps SaaS companies choose optimum prices for their products to maximize profit. SaaS product teams also use it to prioritize features and evaluate the feasibility of new motions. Willingness To Pay (WTP) is a concept from pricing research studies describing the maximum price the customer is ready to pay for the product.
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