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76% of You Are Raising Prices in 2024

SaaStr

Are we thought the endless price increases we saw in 2023? A stunning 76% of you are raising prices in 2024. Personally, I’m a fan of only raising prices if you’ve earned it, and focusing on raising prices on new customers, not just the base. Apparently not. That’s up from 54% in 2023.

Pricing 223
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Four Simple Tips to Increase Pricing. Without Angering Your Customers.

SaaStr

Dear SaaStr: How Do I Increase Pricing Again Without Angering Customers? First, plan to increase pricing in general once a year, each year for new customers. So increase pricing annually to reflect that. Try to increase pricing annually for new customers. Don’t increase pricing beyond what you’ve earned.

Pricing 257
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Dear SaaStr: Why Do Most Entrepreneurs Under Price Their Offerings Initially?

SaaStr

Dear SaaStr: Why Do Most Entrepreneurs Under Price Their Offerings Initially? Yes, most of us at first under-price and then slowly raise prices as we gain confidence. The post Dear SaaStr: Why Do Most Entrepreneurs Under Price Their Offerings Initially? But maybe not in the beginning. appeared first on SaaStr.

Pricing 248
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Dear SaaStr: Should SaaS Pricing Be Adjusted for Different Geographical Markets?

SaaStr

Dear SaaStr: Should SaaS Pricing Be Adjusted for Different Geographical Markets? Your public pricing? Second, your users will see the pricing is “cheaper” somewhere else and get mad. Make the pricing roughly comparable. And you should do this And finally, the biggest “exception” is non-transparent pricing.

Pricing 248
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RevenueCat: Free Trials Are Way Up, Pricing is Stable in Mobile Subscriptions

SaaStr

Mobile Subscription Pricing is Flat, Not Up This is interesting. I suspect it’s because of the huge friction in mobile of moving beyond organic price points like $9.99 a month to pricing, especially for the existing base. #3. It’s actually even harder over there. So in many ways, they have to be better.

Mobile 259
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Toast: We Crossed The Line on Price Increases

SaaStr

So price increases have been the name of the game in SaaS for the past 12 months, in many (not all) cases to help make up for slowing growth: Zendesk up 16% Salesforce up 9% Google Workspace up 20% HubSpot up 12% Webflow up 16% Shopify up 33% Slack up 10% And some of them like Slack and Salesforce hadn’t raised list prices in quite some time.

Pricing 208
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What Are The Odds You Get Acquired Within 5 Years for a Good Price? Around 1%-1.5%

SaaStr

And only 1/3 of these have an exit for 3x-10x the price of the last round, i.e. enough for anyone to make any money. The post What Are The Odds You Get Acquired Within 5 Years for a Good Price? What’s less clear is how many were acqui-hires or acquisitions for a very small amount. So my educated guess from this data: 1%-1.5%

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