Buffer Resources

AUGUST 7, 2023

years into my time at Buffer, I realized I was about to hit 100 articles written for the Buffer blog. Now that I understand both the Buffer brand and the social media industry/creator economy, I operate pretty much independently on idea generation. After randomly deciding to count how many articles I had written 1.5

Social Media 52

Social Media Systems Review Technical Review Software Review 52

User Pilot

NOVEMBER 2, 2023

Content marketing is an effective way to increase brand awareness and educate customers on how to use the product for their use cases. Search Engine Optimization (SEO) allows companies to reach more users with their content. They allow companies to reach broad audiences and increase brand awareness.

Strategy 105

Strategy Marketing Social Media AI Search 105

Neil Patel

AUGUST 19, 2021

Clients can find you through social media or blog posts, learn more about you, and decide you’re the best accountant for the job. Brand awareness: Almost 92 percent of people use Google to answer their most pressing questions. An SEO-optimized website does three things: Search Engines Send Organic, Qualified Traffic.

Strategy 145

Strategy Marketing Sales Hiring Scale 145

Buffer Resources

FEBRUARY 5, 2024

  This includes sharing links over private channels such as direct messaging, email, and SMS, which are not visible to the public, search engines, or marketers. Alexis’ discovery showed the importance of the quality of content as its own thing, as well as the limitations of relying on and optimizing for social platforms alone.

Social Media 99

Social Media Branding Engagement Strategy 99

Neil Patel

APRIL 1, 2023

This will prove helpful, considering nearly 50% of clicks in Google Search Console go to hidden terms. Take time to nail down the optimization process and give your content a chance to rise in the search engine results pages (SERPs). Some industries are really competitive. Or there might be new keywords worth adding.

Engineering 140

Engineering Branding Strategy Trends 140

Buffer Resources

APRIL 11, 2024

What’s your most popular newsletter or blog? Think nonprofits and Silicon Valley startups have nothing in common? Think again. I started my career working in a nonprofit setting, and now I’m a fractional marketing director for nonprofits. From higher education to arts and literacy organizations, I’ve seen it all. 

Technical Review 109

Technical Review Startup Social Media Marketing 109

User Pilot

JANUARY 8, 2024

As you read on, you will learn: The power of search engines, content marketing, and existing user testimonials and how to leverage them to win new users. With the right customer acquisition strategies, you can convert potential customers to paying users and set the stage for turning them into long-term loyal users. This article shows you how.

Acquisition 105

Acquisition Strategy Social Media Underperforming Technical Team 105

Buffer Resources

DECEMBER 14, 2022

Or at least that’s what the Senior Vice President of Google thinks , as the company shared in July that TikTok is becoming more like a search engine, especially among Gen Z. And TikTok is investing in maximizing users’ habits with new features like suggested searches at the bottom of videos and in the comments section.

VP of Engineering 114

VP of Engineering Social Media Engineering Engagement 114

User Pilot

APRIL 3, 2024

Essential elements of most resource centers include user documentation , video tutorials , FAQs, a search function, a feedback widget , product updates , and AI tools. This can include blogs, case studies, webinars , video tutorials , checklists, and interactive walkthroughs. Then, you’ve come to the right place!

AI Search 105

AI Search Software Review SaaS AI 105

Neil Patel

MARCH 25, 2023

When I started my career in search engine optimization, I was 16 years old. And, just like most 16-year-olds, I didn’t worry much about search engine “consequences.” When I started my journey into the world of SEO strategy, I didn’t worry about the search engine rules … I just did whatever I wanted. Even LinkedIn.

Software Review 119

Software Review Social Media Engineering Strategy 119

Unbounce

JUNE 15, 2023

With the possibility of AI providing custom-generated responses to digital search queries, folks might soon be less motivated to click through to your website to find the answer they’re looking for. Why bother sifting through endless search engine results when you can have AI explain what you wanna know directly? Like, wildly fast.

Artificial Intelligence 98

Artificial Intelligence AI Search AI ChatGPT 98

Neil Patel

OCTOBER 27, 2021

Something, somewhere, has gone awry, and it’s impacting your performance in search results. Whether it’s the latest Google update, poor backlink strategy, or a competitor outwitting and outplaying you on search, this is where a quarterly SEO planning comes into play. Search trends are not stagnant.

Technical Review 145

Technical Review Social Media Trends Engineering 145

Sales Hacker

SEPTEMBER 24, 2022

The 4-stage AIDA model involves the following: Awareness: Potential customers discover your brand and products. Why is sales funnel optimization important? About 96% of people who visit your website are not ready to buy — so optimizing the journey from “awareness” to “action” is key for meeting your revenue goals.

Sales Funnel 119

Sales Funnel Outsourcing Services Underperforming Technical Team Social Media 119

Neil Patel

FEBRUARY 22, 2023

Travel SEO helps websites become more visible in search engine results pages (SERPs) when implemented effectively. SEO Tips for The Travel Industry There are many aspects to travel SEO that overlap with typical SEO, such as keyword research, building backlinks, and optimizing your images.

Travel 81

Travel Strategy Social Media Technical Review 81

Neil Patel

JANUARY 28, 2023

We’ll then share with you five tips to expertly market with video for your brand. Video enables viewers to connect with the brand on a personal level. They see the human behind the brand. They Build Trust A whopping 81% of consumers globally said that brand trust is a significant driving factor in their buying decision.

Strategy 88

Strategy Marketing Social Media Branding 88

Neil Patel

MAY 28, 2021

Multiple-location SEO helps you improve your search traffic from various locations. This way, locals who make searches related to your niche or services can see your website at the top of search results. In short, multiple-location SEO lets search engines differentiate between multiple locations. Boost Brand Awareness.

Social Media 145

Social Media Engineering Travel Strategy 145

Neil Patel

JANUARY 8, 2021

If you aren’t using Twitter to boost your brand, you’re seriously missing out. But there’s a better reason to build your brand on Twitter, besides the capability to reach the large, diverse audiences it provides. Search engines actually use social signals from social media to rank your website. That’s crazy, right?

Branding 145

Branding Social Media Trends Engineering 145

Buffer Resources

SEPTEMBER 11, 2023

This is your street credibility and personal brand all rolled into one. Thanks to that hard work and consistency, I've established a personal brand grounded in credibility and respect, and grown my follower count to 45,000. They use the platform as a content distribution system, not a resume builder. What’s the true ROI?

Sales Recruiting 129

Sales Recruiting Sales Hiring Scale Social Media 129

Neil Patel

JANUARY 27, 2023

Seasonal SEO is the practice of optimizing content and keywords to take advantage of seasonal trends in search results. Because demand is high in colder months, you want take the steps necessary to ensure your site will rank in the top search results for “ski resorts” once winter arrives. billion searches every day.

AI Search 91

AI Search Strategy Travel B2C 91

Neil Patel

DECEMBER 24, 2020

Instagram SEO is important for businesses and brand owners who are thinking about getting more eyes and more engagement on their Instagram posts. How can you optimize search for the posts you create? Initially, searching was limited to hashtags or user accounts. Using Instagram’s Searching by Interest.

Social Media 145

Social Media Engineering Branding Engagement 145

Totango

AUGUST 23, 2022

B2B customer journey touchpoints are occasions when business customers interact with a brand. In terms of the customer lifecycle, touchpoints may occur at any point during an interaction with your brand, including: Pre-sales, starting with a prospect’s first marketing touch. B2B Customer Journey Touchpoints: A Guide for CS Teams.

B2B 116

B2B Payment Methods Payments SaaS Payments 116

Buffer Resources

MARCH 9, 2023

If you’re looking to grow your career, make connections with people in your industry, and build a personal brand, you should be on LinkedIn. In this article, I will walk through three steps to use LinkedIn to build your personal brand with advice from me and others who have found success using it.

Branding 116

Branding Social Media Interviewing Engagement 116

Unbounce

NOVEMBER 14, 2021

This blog post will teach you five foolproof digital marketing practices to get new customers. Content marketing involves creating content like articles and videos to generate awareness of your brand. Instead, it builds your brand’s authority by educating customers about a relevant topic. I’ve got you covered. Lead generation.

Social Media 131

Social Media Content Marketing Branding Education 131

Neil Patel

APRIL 26, 2021

This blog post won’t get into the weeds of how to upload a profile picture, cover image, or the steps to upload a video. If I had a video about my SEO hacks, I may write a title like this: Search Engine Optimization | These four SEO hacks will skyrocket your traffic. Here’s how to do just that.

Social Media 145

Social Media Engineering Advertising Branding 145

Neil Patel

NOVEMBER 23, 2021

If your website isn’t ranking high on Google’s search engine results page (SERP), you may need to look for different ways to reach your intended audience. When you’ve exhausted all options, it’s time to look to non-conventional tools for search engine optimization (SEO). What Are Google’s Advanced Search Operators?

Payment Services 107

Payment Services Payment Methods Software Review Healthcare 107

Buffer Resources

OCTOBER 16, 2023

One is that many platforms, from Twitter to TikTok, categorize content in their search engines. If you define content pillars and create according to them, you can better control how you appear in search engines by creating to match certain categories and keywords relevant to your content. What is a content pillar?

Social Media 119

Social Media Venture Capital AI Search Banking 119

Neil Patel

DECEMBER 1, 2021

The average cosmetic brand or fitness brand can take the usual approach with SEO. Optimize some images, start ranking for keywords. Search engines use different techniques to rank medical sites. SEO, or search engine optimization , is the process of making your site easier to find on Google. Simple, right?

Healthcare 107

Healthcare User Experience Engineering Content Marketing 107

User Pilot

JUNE 30, 2023

This article provides an overview of 19 popular AI content-writing tools that will help you create different content types, from in-app messages to long-form blog posts. This article provides an overview of 19 popular AI content-writing tools that will help you create different content types, from in-app messages to long-form blog posts.

AI Search 98

AI Search AI Payment Solutions ChatGPT 98

Neil Patel

DECEMBER 28, 2021

Google is pretty good at equipping users (and businesses) with information about what it considers important by providing resources like their search engine optimization (SEO) guides and the annual Search Trends report. What Is the Google Search Trends Report? Top Trends from the 2021 Google Search Trends Report.

Trends 115

Trends Entertainment Technical Review Branding 115

Buffer Resources

OCTOBER 23, 2023

Optimize the text in your video and on your channel for SEO Search engine optimization isn't just for blogs and websites; it's crucial for YouTube Shorts as well. Use SEO tools like TubeBuddy or VidIQ to optimize these elements to find high-ranking keywords related to your niche.

Social Media 129

Social Media Trends Engagement Branding 129

Neil Patel

JANUARY 25, 2021

How do you ensure your products appear in a prime position on the search list? The answer to these questions is simple: You need an Etsy SEO (search engine optimization) strategy. How Etsy Search Works. Query matching refers to how effectively a potential consumer’s search term pairs with Etsy’s inventory listings.

Payment Methods 135

Payment Methods AI Search Artificial Intelligence Social Media 135

Neil Patel

DECEMBER 27, 2022

Category pages are essential for both users and search engines. For search engines, category pages provide a way to index and rank content. Category pages help search engines understand the relationship between different pieces of content and how they fit together. Let’s move on to optimization. Why is this? Not bad, huh?

Social Media 91

Social Media Engineering Customer Lifetime Value Consulting 91

Neil Patel

JANUARY 3, 2023

Search Engine Optimization (SEO) is an ever-present concern for website owners and marketers. We’ll then dive into best practices for SEO taxonomy so you can get started optimizing your website today. The most common examples of this are the pages of a website or categories on a blog. Best Practices for SEO Taxonomy.

Engineering 85

Engineering Social Media Branding User Experience 85

Blulogix

JANUARY 18, 2024

In today’s blog, we’re going to dissect how BluIQ effortlessly simplifies the process of subscription renewals, aiding businesses in effectively managing, automating, and enhancing this vital part of their subscription billing operations. Make data-driven decisions to optimize your renewal strategies.

Subscription 52

Subscription Payment Features Scale compliance 52

Neil Patel

MAY 19, 2021

Eight percent of Google searches are questions. billion searches per day , which means 28,0000,000 searches are questions. That’s a lot of searches. Here’s how to shift your keyword strategy to answer users’ queries, position your brand as the go-to expert, and find phrases with high purchase intent.

Sales Funnel 139

Sales Funnel Engineering Strategy Branding 139

Neil Patel

DECEMBER 30, 2022

Following the advice you got about video optimization back in 2010 won’t get you very far today. Video SEO is improving video content search rankings (or visibility) on search engines by refining and adjusting specific elements. More specifically, this means optimizing SEO-related components like: The actual content.

Social Media 89

Social Media Engineering Engagement Travel 89

Neil Patel

JULY 9, 2021

Smart bloggers, news publishers, and digital content marketers are already tapping into this huge resource for targeted traffic and better search engine visibility. Google News is reserved for sites and blogs that publish timely, topical articles. Just take a look at their search history and you can see they take their news seriously.

Social Media 145

Social Media Engineering Forecasting Branding 145