Buffer Resources

JANUARY 15, 2024

I spoke to leading B2B content marketers (an in-house content director, agency owners, top freelancers, and thought leaders) to find out what they think B2B brands can do to create good content in 2024. According to one study, it also costs over $50 billion annually due to wasted resources alone. But what makes B2B content good ?

B2B 120

B2B Technical Advisors SaaS Payments Underperforming Technical Team 120

Tom Tunguz

DECEMBER 28, 2021

The result of all a supremely rational artificial cerebrum: type in a few key sentences into a GPT-3 powered app, click a button, and a blog post pops out. Or a personalized email to a sales prospect. Marketing, customer success, and sales software will be upended. This trend is only increasing. Or a tweet.

Scale 267

Scale Blockchain Banking Machine Learning 267

SaaStr

OCTOBER 5, 2022

This information allows us to learn how our customers engage with our products and our various marketing platforms or how they use other technologies or services. You can do this by designing a modern customer experience process that accounts for the combination of digital and human touch points.

VP of Engineering 216

VP of Engineering Scale Scaling Sales Hiring 216

SaaStr

NOVEMBER 15, 2022

In an insightful SaaStr workshop , Battery Ventures Principal Brandon Gleklen shares how the views on SaaS metrics are changing and considerations for measuring success continue to shift in today’s landscape. In 2022, founders and investors must be ready to pivot strategy at any moment. as a common language to analyze a cloud business.

Metrics 234

Metrics Machine Learning Artificial Intelligence Technical Review 234

SaaStr

JANUARY 7, 2021

We were fortunate enough to interview CEOs who were in the trenches navigating the COVID-19 pandemic, investors who were advising companies on how best to move forward, and operators who saw explosive growth given the shift to working from home. . Interested in what our most popular episodes were last year?

Scale 263

Scale Sales Hiring Scaling B2B 263

User Pilot

NOVEMBER 2, 2023

How is marketing-led growth different from product-led growth and sales-led growth? You will also learn how to choose the right growth strategy for your SaaS and how to leverage marketing-led growth to achieve your business goals. This is the main question we explore in the article. Let’s dive right in!

Strategy 105

Strategy Marketing Social Media AI Search 105

Sales Hacker

MARCH 8, 2024

Join us at the gorgeous Proper Hotel in Austin on May 15-16 and hear how the top SaaS companies are leveraging partner ecosystems in their GTM motions aka Ecosystem-Led Growth. A highly curated group of 200 GTM leaders, 85% director level and above across Sales, Marketing, and Partnerships. Let’s get into it.

Scale 94

Scale AI Search Social Media AI 94

ChurnZero

DECEMBER 28, 2018

This has been quite a year for the ChurnZero blog. We even got a shout out from HubSpot as a top blog you should be reading in 2018. As the year comes to a close, we thought we’d offer up a useful roundup of our ten most popular blog posts from the year. 10 Punny Customer Success Jokes. 10 Punny Customer Success Jokes.

Technical Review 49

Technical Review Artificial Intelligence Social Media Churn 49

Intercom, Inc.

DECEMBER 28, 2022

You know how the saying goes, “An emoji can convey a thousand words.” Well that was quite the year. We’ve made it to the end of 2022 – 12 months in which everything changed for the tech industry. After booming for the best part of two decades, a number of factors coincided to transform the SaaS landscape and tech more broadly.

Technical Review 118

Technical Review Scale ChatGPT Innovation 118

Buffer Resources

JANUARY 15, 2024

I spoke to leading B2B content marketers (an in-house content director, agency owners, top freelancers, and thought leaders) to find out what they think B2B brands can do to create good content in 2024. According to one study, it also costs over $50 billion annually due to wasted resources alone. But what makes B2B content good ?

B2B 57

B2B Technical Advisors SaaS Payments Underperforming Technical Team 57

Buffer Resources

SEPTEMBER 11, 2023

I’ve never created LinkedIn content with the “goal” of lead generation or immediate-term sales. Here’s what I've done consistently: I’ve always prioritized sharing lessons “from the trenches” — real-world learnings directly from my day-to-day experiences as a marketing leader.

Sales Recruiting 135

Sales Recruiting Sales Hiring Scale Social Media 135

Sales Hacker

NOVEMBER 26, 2019

The Sales Hacker Success Summit will be here before you know it! WHAT : Five exciting days of advanced sales training and tips from some of the biggest names in Sales. Sales Hacker Success Summit: Level Up for 2020. So, start clearing your schedule, and get ready for the best week of your sales career!

Sales 104

Sales Underperforming Technical Team B2B Technical Review 104

Neil Patel

MARCH 26, 2021

Fractl used IBM’s Watson Personality Insights API from 2019 to pick out the key traits and characteristics of 20 of the world’s most prominent marketing leaders (I even made the list!). 1 trait shared by marketing leaders is adventurousness, followed by high energy levels, assertiveness, and intelligence. The list goes on.

Marketing 131

Marketing Branding Social Media Sales Funnel 131

SaaStr

MARCH 8, 2019

The age-old sales funnel has worked fine for decades…until now. Why is the sales funnel alone, no longer an appropriate way of thinking about customers? Brian Halligan: Whether we all like it or not, trust in sales and marketing is at an all-time low. How did our best customers find us in the first place? Hilarie K.:

Scale 107

Scale Sales Hiring Underperforming Technical Team Social Media 107

SaaStr

JUNE 27, 2019

Erica has led New Relic through massive growth, scaling the company’s enterprise business 10x since she joined the business pre-IPO. Growing a company’s revenues, customer base, team, process, and product doesn’t just happen without major work and strategy. Want to see more content like this? Join us at SaaStr Annual 2020. Good afternoon.

Scale 185

Scale Enterprise Scaling Sales Hiring 185

ChurnZero

OCTOBER 15, 2021

How did you go bankrupt?” At least, that’s how it seems when small actions compound over time and culminate in a sudden shift. At least, that’s how it seems when small actions compound over time and culminate in a sudden shift. Businesses were forced to wise up to this fact during the pandemic when new sales shriveled.

Customer Success 97

Customer Success Benchmarks Scale Underperforming Technical Team 97

Chart Mogul

NOVEMBER 3, 2023

We wanted insight into how SaaS companies navigate this challenge so we got the best and brightest growth leaders from Pitch , Swan , and Framer together to get to the bottom of go-to-market efficiency. The public SaaS market more than doubled in five years, from 2015 to 2020. But less than three years later, everything has changed.

AI Search 52

AI Search Benchmarks Venture Capital AI 52

Neil Patel

DECEMBER 23, 2020

When you search for something on Google , you’re using NLP. If you ask a voice assistant like Alexa or Siri a question, you’re using NLP. What exactly is natural language processing? What do you need to know about it? What impact does it have on digital marketing? Let’s find out. What Is Natural Language Processing (NLP)?

Artificial Intelligence 145

Artificial Intelligence AI Search Scale Marketing 145

SaaStr

APRIL 4, 2019

Join us for a fireside chat between Google Cloud and Zenoss, a leader in software-defined IT operations, as we discuss the most common and emerging challenges facing SaaS companies today for both technical and non-technical backgrounds. How do companies go through this journey? Want to see more content like this session? A lot as well.

Cloud 168

Cloud Scale Trends Machine Learning 168

Chart Mogul

SEPTEMBER 15, 2023

For years we have been reading and hand-picking the best SaaS blog posts to share with 24K+ SaaS Roundup subscribers. Subscriber or not, anyone who wants to increase their SaaS knowledge will benefit by reading the … For years we have been reading and hand-picking the best SaaS blog posts to share with 24K+ SaaS Roundup subscribers.

Scale 52

Scale Underperforming Technical Team Sales Hiring SaaS 52

Buffer Resources

SEPTEMBER 11, 2023

I’ve never created LinkedIn content with the “goal” of lead generation or immediate-term sales. Here’s what I've done consistently: I’ve always prioritized sharing lessons “from the trenches” — real-world learnings directly from my day-to-day experiences as a marketing leader.

Sales Recruiting 52

Sales Recruiting Sales Hiring Scale Social Media 52

SaaStr

JUNE 10, 2020

Marketing leaders must focus their teams on the areas that will drive revenue while they cut costs – the biggest impact for the business. The true test of marketers. Are you a revenue driver or a cost center? You cannot afford to be the latter. Meagan Eisenberg | CMO @ TripActions. For four years at MongoDB. Every company is different.

Travel 178

Travel Marketing Scale Outsourcing Services 178

OpenView Labs

DECEMBER 16, 2019

So if scaling your sales organization is a priority in 2020, here are the things you need to be aware of to make sure you do so successfully. They want leaders that can walk their talk. They want leaders that can walk their talk. How to build a magnetic brand. Marketing and candidate experience will be table stakes.

Sales Recruiting 53

Sales Recruiting Sales Hiring Scale Trends 53

Sales Hacker

JUNE 10, 2019

12 months ago, Sales Hacker was acquired by Outreach. It was a huge moment for me personally and the Sales Hacker team. It was also the beginning of a new chapter for the entire Sales Hacker community. Outreach sales reps will never have access to the Sales Hacker database. Think LinkedIn and Microsoft.

Acquisition 64

Acquisition Scale Sales Compensation 64

Neil Patel

MARCH 22, 2021

Dispo is essentially the disposable camera for the modern crowd. Below, I break down everything you need to know about Dispo, who’s on the app, and how you can use it for your digital marketing efforts. The app lets you take unfiltered photos and post them online, much like how we used disposable cameras and polaroids back in the day.

Social Media 131

Social Media Advertising Software Review Technical Review 131

Sales Hacker

APRIL 9, 2020

Let’s see how. How to Get More Buyer Engagement on LinkedIn. They want to use social media to drive new business, but they don’t know where to start or how to approach it. Here’s a case study that will show you how it’s done in a real life situation. Clearly, they don’t have a solid LinkedIn engagement strategy.

Engagement 79

Engagement Social Media Leadership Technical Review 79

SaaStr

JUNE 3, 2020

Both, how did we get here today? Both, how did we get here today? And more importantly for us in the SaaS community, how do we get beyond it? How do we win back the trust of our customers? The SaaS Trust Crisis is making it harder to market and sell software and services than ever before. FULL TRANSCRIPT BELOW.

Software Review 185

Software Review Scale Technical Review SaaS 185

Intercom, Inc.

JUNE 21, 2018

Whether you’re at an early-stage startup that’s just made its first sales hires, or part of a fast-moving sales team in a large organization, the key to success often comes down to efficiency. How can you capture, qualify and convert the right leads for your business while working within your means? Short on time?

Sales Hiring 183

Sales Hiring Scale Sales Recruiting Technical Advisors 183

ChurnZero

MARCH 4, 2022

How to conduct a force field analysis. If you’ve clicked through to read this article, then you’re probably wondering, “what the heck is a force field analysis, anyway?” In this article, we cover: What is a force field analysis? In this article, we cover: What is a force field analysis? When should you use a force field analysis?

Customer Success 95

Customer Success Scale Underperforming Technical Team Onboarding 95

SaaSOptics

MAY 19, 2022

For subscription-based SaaS businesses, your customer acquisition metrics indicate how effectively you acquire new users via sales, marketing, or a product-led approach like a free trial. Here’s how you can create an effective customer acquisition strategy to win more business in your own SaaS company. Plain and simple.

Acquisition 59

Acquisition Scale Strategy Software Review 59

Sales Hacker

MARCH 11, 2019

This week on the Sales Hacker podcast, we talk to Sales Hacker founder and VP of Marketing at Outreach , Max Altschuler. If you missed episode 47, check it out here: PODCAST 47: Key Qualities of great Sales Leadership w/ Dan Fougere. How to solve business problems using reverse engineering. What You’ll Learn.

Scale 57

Scale Engagement Sales Recruiting Technical Advisors 57

Baremetrics

DECEMBER 7, 2023

Before reading through yet another “Top-29 SaaS billing platforms” feature comparison post, decide how you want the billing tool to play with the rest of your operations stack. How should the platform work with your accounting & operations stack? You want the right tool for the job.

Payment Solutions 52

Payment Solutions SaaS Payments Payments Software Review 52

Sales Hacker

MARCH 28, 2018

The software and technology landscape around you is changing rapidly—that means your career path in sales too. But in order to accelerate your sales career, you have to balance the risk versus the reward. . This is how I did it, and what you need to know to do it too. I started my professional sales career at HubSpot in 2012.

Sales Hiring 56

Sales Hiring Sales Leadership Software Review 56

OpenView Labs

DECEMBER 5, 2019

The shift in customer buying behavior is forcing marketers to modernize their marketing strategy. Let’s have a look at the trends that you need to follow in order to dominate B2B sales in 2020. How do you know it’s time to upgrade your website? A blog to educate and attract visitors. Clear calls to action.

B2B 60

B2B Trends Artificial Intelligence Marketing 60

Sales Hacker

DECEMBER 7, 2018

Obtaining a ton of qualified inbound leads can be a blessing for your sales team – provided they are enabled and opportunistic enough to take advantage of them. My former Ambition colleague Dan Nice once compared B2B sales and marketing teams to Allied Forces storming Omaha Beach during the D-Day invasion.

Sales Hiring 74

Sales Hiring B2B Sales Systems Review 74

Sales Hacker

DECEMBER 18, 2019

Time for Sales Hacker’s annual Top 10 Sales Trends and Predictions for the Future of Sales in 2020. So, without further ado, here are my top 10 sales trends and predictions for the future of sales in 2020. 10 Trends and The Rise of Sales Tech. 10 Trends and The Rise of Sales Tech. Wow, time flies.

Sales Hiring 58

Sales Hiring Trends Sales Consulting 58

SaaStr

MARCH 8, 2019

The age-old sales funnel has worked fine for decades…until now. Why is the sales funnel alone, no longer an appropriate way of thinking about customers? Brian Halligan: Whether we all like it or not, trust in sales and marketing is at an all-time low. How did our best customers find us in the first place? Hilarie K.:

Scale 51

Scale Sales Hiring Underperforming Technical Team Social Media 51