SaaStr

APRIL 14, 2023

Mistake #2: Labeling The Value Prop Too Soon Founders at this stage often don’t know enough about their customers to define the value prop, so don’t be so quick to nail it down and say, “This is what our value prop is.” Walk with customers to the very end of the customer journey to see what’s working and what isn’t. Absolutely.

Development Team Review 240

Development Team Review Technical Review Underperforming Technical Team SMB 240

SaaStr

SEPTEMBER 19, 2022

SaaS businesses are discovering that customers choose and recommend them based not on flashy marketing or super fancy product features but on the experience of engaging with the company and the value it delivers. Delivering a cohesive and die-hard customer experience doesn’t happen accidentally.

Sales Hiring 253

Sales Hiring Customer Success Scaling Construction 253

ChurnZero

DECEMBER 29, 2020

Top 10 Blog Posts from 2020. 9 Well-Meaning Yet Harmful Phrases to Avoid with Customers. This article is a roundup of the not-so-obvious phrases you should avoid saying to a customer no matter how well-intentioned or deserved. Check out this post to see if you’re inadvertently sending subliminal negativity to your customers.

Sales Hiring 98

Sales Hiring Scale Technical Review Software Review 98

User Pilot

MARCH 17, 2024

Are you tracking SaaS metrics without knowing how to make the analytics process easier? Analytics dashboards are visualization tools that give you an overview of key metrics. It will give you a better understanding of the type of metrics to monitor in your dashboard and help you draw product growth insights from them.

Social Media 91

Social Media Data SaaS Scale 91

User Pilot

FEBRUARY 26, 2024

TL;DR Marketing funnel analysis is the process of evaluating how customers progress from the moment they learn about your product til they convert to paid accounts , and beyond. It also helps them seal any leaks in the funnel resulting in the loss of potential customers. For each funnel stage, choose relevant metrics.

Marketing 98

Marketing Sales Funnel Forecasting Customer Lifetime Value 98

Tom Tunguz

MARCH 3, 2020

The 9 Disciplines of Great SaaS Companies remains one of the most popular posts on marketing on this blog. product content: the website, blog, whitepapers that describe the product. analyst relations: how is the team engaging the key analysts in the space? Customer Marketing. Let’s walk through each quickly.

Underperforming Technical Team 289

Underperforming Technical Team Marketing Scale Social Media 289

SaaStr

AUGUST 26, 2023

Every Wednesday we bring you the best speakers in SaaS. They discuss his role in unlocking and activating data to drive better outcomes for customers. He also talks about the hardest thing he worked on, which was building a customer data platform at MailChimp.

Technical Advisors 228

Technical Advisors Data Technical Review Sales Hiring 228

User Pilot

MAY 1, 2024

Successful brand communities are the ultimate goal, offering valuable insights and fostering customer loyalty. Successful brand communities are the ultimate goal, offering valuable insights and fostering customer loyalty. Are you planning to build a community for your product but are intimidated by the amount of work needed?

Branding 80

Branding Social Media Acquisition Advertising 80

User Pilot

MARCH 6, 2024

How do you create a robust product funnel for your SaaS? Key metrics to track at each stage. TL;DR The product funnel is a framework outlining the stages of the customer journey , starting from its discovery and ideally leading to customer loyalty and advocacy. This is the main question we explore in the article.

Social Media 91

Social Media Sales Funnel Acquisition Retention 91

User Pilot

FEBRUARY 25, 2024

From marketing funnel analysis to review funnel analysis, this article shows you the most important funnels for SaaS. Map out each stage in the customer journey. Create your user personas A user persona is a fictional yet realistic representation of your ideal customer. Funnel analysis allows you to: Measure company performance.

SaaS Payments 99

SaaS Payments Payment Services Payment Methods Payment Solutions 99

Subscription Flow

JANUARY 5, 2024

While the importance of SaaS B2B metrics has already been covered to death, what has not been covered in as much detail is the whisking out of important B2B SaaS product metrics from the unimportant ones. Read more: The Most Important Metrics to Secure SaaS Funding in 2024 What are B2B SaaS product metrics?

B2B 52

B2B Metrics SaaS Benchmarks 52

Totango

AUGUST 25, 2022

Six Customer Engagement SaaS Strategies That Work. For software service providers, customer engagement SaaS strategies play a central role in a successful business model. Proactive interactions with your customers can increase satisfaction and retention, driving repeat business and referral revenue.

Engagement 97

Engagement Strategy SaaS Scale 97

User Pilot

MARCH 31, 2023

Analytics vs metrics – how do they differ from each other? Though both are important, analytics and metrics have distinct meanings and purposes in your data analytics process. Understanding the nuances between them is critical to utilize them to improve your feature adoption , customer behavior, etc.

Metrics 95

Metrics Customer Lifetime Value Data Analysis Engagement 95

User Pilot

JULY 27, 2023

Confused about trying to understand SaaS roles? SaaS companies have many moving parts, and it can be difficult to determine who does what. TL;DR SaaS, or “Software as a Service,” is a business model that delivers centrally hosted software to subscribers over the internet. What is a SaaS business model?

Sales Hiring 97

Sales Hiring SaaS Payments Sales Recruiting CTO Hire 97

User Pilot

JUNE 30, 2023

Content localization is absolutely essential for SaaS companies. Our article provides guidance for SaaS teams on how to effectively localize their content. Benefits of localized content for SaaS companies include extending the market reach and improving customer experience and satisfaction. Let’s get right to it.

SaaS Payments 89

SaaS Payments Outsourcing Services Payment Solutions Payment Services 89

User Pilot

APRIL 3, 2024

Wondering how to create a resource center for your SaaS product? A resource center is a central hub of resources that helps your customers solve problems and learn more about your product. It reduces the load on your support team and improves customer satisfaction by providing self-service support.

AI Search 97

AI Search Software Review SaaS AI 97

User Pilot

JUNE 26, 2023

Want to track the different types of product metrics to get product growth insights ? Product metrics are critical for product growth managers to develop the right product strategies and drive continuous value for customers. However, it isn’t easy to choose the right product metrics from the many SaaS metrics available.

Metrics 81

Metrics Customer Lifetime Value SaaS Acquisition 81

User Pilot

APRIL 23, 2023

Do you know which product health metrics to track to achieve long-term success for your SaaS business? The right metrics and data will offer valuable product growth insights to help you make data-driven decisions about optimizing your products’ performance. Lifetime value determines revenue potential from each customer.

Metrics 86

Metrics Customer Lifetime Value SaaS Scale 86

User Pilot

JANUARY 31, 2023

Do you want to track product launch success with relevant KPIs and metrics but don’t know where to start? Product launch metrics provide valuable insights that you can use to improve your product and increase product growth. TL;DR Product launch in SaaS refers to bringing a new or upgraded product to the market.

Metrics 94

Metrics Scale Software Review Retention 94

User Pilot

AUGUST 2, 2023

A customer engagement strategy can be the difference between positive and negative growth for your SaaS. But how do they know it’s actually worth it when they don’t engage long enough to find out? Implement these 6 steps to create an effective engagement plan: Define your user personas and their pain points.

Engagement 87

Engagement Strategy SaaS Customer Lifetime Value 87

User Pilot

AUGUST 10, 2023

Tracking your product’s DAU, WAU, MAU metrics will provide insights into user engagement and how well your tool is performing. This article shows you the right way to measure those metrics. Monthly active users (MAU) refer to the number of unique users that engage with your app in a month. Understand growth over time.

Metrics 80

Metrics Venture Capital Benchmarks Engagement 80

User Pilot

OCTOBER 31, 2022

Looking for the right product engagement metrics to track and see how well users are interacting with your product? As a product manager, you need to track product engagement metrics as it allows you to measure user engagement and find ways to deliver more value to your daily active users. Ready to get started?

Engagement 97

Engagement Metrics Strategy Churn 97

User Pilot

JANUARY 19, 2023

Do you want to measure your product’s success using quantitative metrics? You need to have a solid understanding of key quantitative metrics if you want to focus on and improve essential aspects of SaaS businesses like success measurement and customer retention. What are quantitative metrics?

Metrics 97

Metrics Customer Lifetime Value Retention Onboarding 97

User Pilot

JULY 13, 2023

Growth is the lifeblood of any company, and it is paramount for any SaaS company. In this article, we’ll go through how to measure growth of a company by delving deep into the basics, relevant metrics, and each necessary company growth rate formula. Are you trying to find out how to measure growth of a company?

Metrics 94

Metrics Customer Lifetime Value Benchmarks Churn 94

User Pilot

MAY 18, 2023

UX deals with a user's interactions with specific aspects of your product, while CX is broader and covers all customer engagements with your brand. The customer experience (CX) encompasses all customer interactions with every aspect of your company as they move through the user journey stages.

User Experience 91

User Experience Underperforming Technical Team Customer Lifetime Value Retention 91

Totango

MAY 10, 2022

A customer engagement strategy is critical for retaining and growing SaaS clients. It’s especially important to engage executives and stakeholders to ensure retention. In this blog, we’ll look at the essentials of a customer engagement strategy, particularly how to use it to engage enterprise clients.

Engagement 77

Engagement Technical Review Software Review Enterprise 77

User Pilot

JUNE 2, 2023

Product adoption metrics tell you how well your platform is performing. By regularly tracking them, you can improve your in-app experience and drive higher feature adoption —which translates to more retention and customer loyalty. In this article, we dived into 13 important adoption metrics to measure. What is product adoption?

Metrics 88

Metrics Customer Lifetime Value Churn Onboarding 88

User Pilot

JANUARY 12, 2023

You’ll struggle to boost user engagement and retention if you don’t clearly define what an engaged user is. That is why this article will give you guidelines for defining engaged users and strategies for your company and increasing your engagement rates. Increase customer retention rate.

Engagement 97

Engagement Social Media Onboarding Retention 97

ChurnZero

MAY 4, 2023

There’s a closely held growth secret among large B2B professional services firms, like consultants, accountants and law firms, that Customer Success Managers (CSMs) might appreciate: The more relationships a client has across a firm, the lower that client’s flight risk.

Development Team Review 98

Development Team Review Technical Review SaaS Scale 98

User Pilot

JANUARY 8, 2024

With the right customer acquisition strategies, you can convert potential customers to paying users and set the stage for turning them into long-term loyal users. In-app strategies for converting free or trial users to paying customers. In-app strategies for converting free or trial users to paying customers.

Acquisition 104

Acquisition Strategy Social Media Underperforming Technical Team 104

User Pilot

JULY 17, 2023

Do you want to learn how to use data analytics to improve customer experience? Many SaaS founders agree that customer insights are a key driver of product growth. After all, analyzing customer data can help you identify areas to improve upon and anticipate customer behaviors. Make data-driven decisions.

Data 97

Data Customer Lifetime Value Retention Churn 97

Baremetrics

OCTOBER 10, 2021

Since this often happens before customers are considering a purchase, it is often aimed at both getting more visitors to your site and focusing the targets to get the right visitors to your site. Both of these tasks can rely on content marketing , for example events, podcasts, blogs, and social media posts. Table of Contents.

Payments 98

Payments Payment Methods Payment Solutions Marketing 98

Subscription Flow

NOVEMBER 22, 2023

Sustainable growth can be achieved by fine-tuning your product to meet the demands and expectations of your customers. One such way is that of user adoption metrics. By having clear cut SaaS user adoption metrics with the help of user adoption metrics examples, you can see how to leverage these for the betterment of your business.

Metrics 59

Metrics Customer Lifetime Value Acquisition Retention 59

User Pilot

OCTOBER 31, 2023

Free trials can impact cash flow and revenue generation, especially if a significant portion of trial users don’t convert into paying customers. TL;DR A free trial is a sales strategy that allows prospective customers to use your product for a limited time. What’s a free trial in SaaS? Trials can be tricky.

SaaS Payments 88

SaaS Payments Payment Methods Strategy Payment Solutions 88

ChurnZero

DECEMBER 28, 2018

This has been quite a year for the ChurnZero blog. We’ve published +60 posts on a variety of Customer Success related topics like customer churn, product adoption, customer journeys and more. We even got a shout out from HubSpot as a top blog you should be reading in 2018. 10 Punny Customer Success Jokes.

Technical Review 49

Technical Review Artificial Intelligence Social Media Churn 49

User Pilot

MAY 31, 2023

Not sure how to measure product adoption or what metrics to track? Product adoption is key to creating loyal users for your SaaS and it’s important to track it regularly. In this article, we’ll explore how to measure product adoption and twelve key metrics that can provide valuable insights into product adoption.

Metrics 92

Metrics Customer Lifetime Value Churn Retention 92

User Pilot

JULY 30, 2023

Customer retention vs acquisition cost: Which metric matters more? While it’s important to acquire new customers for growth, retaining existing customers is imperative to ensure long-term success. So let’s see when you should prioritize one metric over the other and how you can boost your customer retention rates.

Acquisition 90

Acquisition Retention Customer Lifetime Value User Experience 90