SaaStr

APRIL 4, 2023

While all organizations are different, one core truth remains — Everything changes. Choose Your Weapons Wisely If you’re hunting for swordfish, you’ll need a different weapon than if you’re hunting for a bear. You’ll want to choose your Go-To-Market tools based on what you’re after. This is true in life and business.

Scale 239

Scale Strategy Scaling Outbound Sales Team 239

SaaStr

AUGUST 20, 2021

What are the differences between these 2 seemingly similar SaaS startups selling to SMBs? The higher the churn, the lower your CAC needs to be to survive. The cash-flow positive one has 130% NRR from SMBs and has several years of existing customers to renew. Each of these two startups measures CLTV value differently.

Scale 286

Scale Churn Metrics Startup 286

SaaStr

JANUARY 17, 2023

What is the right Go-To-Market strategy for a startup getting out of the gate? Sales-led vs. product-led is a hot topic right now, and Jason Eubanks, Chief Revenue Officer of Harness, shares the answer during this week’s Workshop Wednesday — held every Wednesday at 10 a.m. Sign up here to join them FOR FREE!

Startup 247

Startup Sales Sales Funnel Education 247

SaaStr

JANUARY 24, 2022

Was it misunderstanding bookings vs. ARR vs. GAAP revenue, was that the issue? . — Jason, ed. In the old days, we didn’t have to worry about finance too much. Things have changed a lot. SaaS accounting and finance has gotten pretty complicated, and the impacts of getting it wrong have gone up substantially.

Finance 328

Finance Outsourcing Services Systems Review Technical Review 328

SaaStr

AUGUST 7, 2023

Jason Lemkin, Founder of SaaStr, and co-founders and CEOs, Eran Zinman and Roy Mann of the wildly successful monday.com chat with Startup For Startup about ARR, NRR, CAC, and what it takes to beat the odds in a tougher environment. For a quick recap on SaaS metrics: What is ARR in SaaS? Read More: What’s The Right CAC These Days?

Metrics 208

Metrics SaaS Sales Hiring Finance 208

SaaStr

DECEMBER 29, 2019

Salesforce likes to talk about “Customers for Life”, and while that’s sort of catchy, it’s a little hard to grok what it really means. At EchoSign, now Adobe Sign, there’s a large group of well-known customers that I closed, Back in The Day … that now have been customers for 10 years.

Scale 351

Scale Churn Construction SMB 351

SaaStr

APRIL 14, 2023

Ask yourself these simple questions: Does the investor know what you’re doing? Mistake #2: Labeling The Value Prop Too Soon Founders at this stage often don’t know enough about their customers to define the value prop, so don’t be so quick to nail it down and say, “This is what our value prop is.” Have they done it before?

Development Team Review 237

Development Team Review Technical Review Underperforming Technical Team SMB 237

OPEXEngine

JUNE 11, 2020

Every few months I take a look at the top read blog posts on OPEXEngine, to make sure I have a solid understanding of the topics that you are looking for more insight on. As a result, I decided to share with you a few of our Not-to-be-Missed blogs. Best SaaS Blog Posts You Shouldn’t Miss.

SMB 59

SMB SaaS Benchmarks Subscription 59

SaaStr

DECEMBER 19, 2019

It will really, really show you how power laws kick in with recurring revenue models. Ok so what can we learn as Hubspot approaches $1b in ARR that is relevant to the Rest of Us Founders? Freemium remains the source of 60% of HubSpot’s customers, even at almost $1b in ARR. But no big boost from net negative net churn.

Outsourcing Services 337

Outsourcing Services Scale SMB Pricing 337

SaaStr

FEBRUARY 15, 2022

if Churn > 2% = Bad, Just Terrible. And even in the enterprise, losing one big customer can swamp you here in the early days. What most matters is that churn is going down , rather than the core absolute value, IMHO. And can’t customer support just do some of this at least? Well — Maybe.

Scale 255

Scale Customer Success Sales Hiring Scaling 255

SaaStr

FEBRUARY 14, 2023

Why is this market different than others? Net Dollar Retention Shows SaaS’s Best Qualities NDR encapsulates SaaS revenues’ best qualities in one metric: the subscription-based model. It captures the predictability of SaaS revenue and built-in growth. In reality, it’s not a crash. Because of the interest rate increase by the Fed.

Metrics 228

Metrics SaaS Marketing SMB 228

SaaStr

OCTOBER 17, 2023

Customer success is all about outcomes. If you’ve raised venture capital, you know net revenue retention is important. What does NRR have to do with customer success? Anyone looking to grow their customer success team, or rather, drive growth and NRR, will have some valuable takeaways. Get more new customers.

Scale 169

Scale Sales Hiring Customer Success Scaling 169

User Pilot

FEBRUARY 4, 2023

Wondering how you can make the most of your growth analytics to boost average revenue per user, and retention, and drive product growth ? TL;DR Growth analytics looks at each pillar of growth and chooses the metrics that dictate product growth and revenue. Growth analytics and product analytics go hand-in-hand but are different.

Acquisition 96

Acquisition Retention Churn Metrics 96

User Pilot

AUGUST 9, 2023

Wondering how to calculate customer retention rate and why? It’s important to measure the customer retention rate to see how well your product retains customers and to monitor any changes to try and improve it. TL;DR Customer retention rate measures the percentage of customers a company keeps over a specific timeframe.

Retention 97

Retention Customer Lifetime Value Churn Metrics 97

User Pilot

MARCH 23, 2023

What are the reasons for customer churn in SaaS? And how can customer success teams address them to ensure product growth? As a SaaS company, your ultimate goal is to retain customers and keep them happy with your product. However, sometimes things don’t go as planned, and customers churn.

SaaS Payments 96

SaaS Payments Churn Underperforming Technical Team Payment Methods 96

ChurnZero

DECEMBER 29, 2020

Like a box of chocolates, you never know what you’re gonna get during life in the pandemic. Now, I’ll spare you my attempt at summarizing this last year because it looked different for all of us. Top 10 Blog Posts from 2020. 9 Well-Meaning Yet Harmful Phrases to Avoid with Customers. 2020 was a real mixed bag of emotions.

Sales Hiring 98

Sales Hiring Scale Technical Review Software Review 98

User Pilot

JULY 30, 2023

Customer retention vs acquisition cost: Which metric matters more? While it’s important to acquire new customers for growth, retaining existing customers is imperative to ensure long-term success. So let’s see when you should prioritize one metric over the other and how you can boost your customer retention rates.

Acquisition 89

Acquisition Retention Customer Lifetime Value User Experience 89

User Pilot

NOVEMBER 28, 2022

Churn is the enemy of product growth. A churned user means lost future revenue and a waste of the resources it took to acquire them. How do you lower your churn rate and make sure all your users stick around? In this article, we’ll show you: What customer churn is and why it matters.

Churn 95

Churn Software Review SaaS User Experience 95

Baremetrics

OCTOBER 21, 2020

Revenue churn answers the question: how much MRR did we lose last month? The SaaS business model is built on the concept of retaining as much of your monthly recurring revenue (MRR) as possible. That’s what this guide is all about. What’s negative revenue churn? Try Baremetrics Free.

Churn 118

Churn Revenue Benchmarks Pricing 118

User Pilot

JANUARY 19, 2023

You need to have a solid understanding of key quantitative metrics if you want to focus on and improve essential aspects of SaaS businesses like success measurement and customer retention. Quantitative metrics help SaaS companies measure key performance indicators (KPIs) , improve customer satisfaction , and boost revenue.

Metrics 97

Metrics Customer Lifetime Value Retention Onboarding 97

User Pilot

OCTOBER 29, 2023

What’s the willingness to pay? TL;DR Willingness to pay (WTP) is the maximum amount that customers are ready to pay for a product, while willingness to accept (WTA) is the minimum amount that would satisfy a seller. The metric is also used to predict customer churn. What is the willingness to pay?

SaaS 100

SaaS Interviewing Pricing Market Research 100

User Pilot

JULY 31, 2023

The big deal is turning them into paying customers who keep renewing their subscriptions long-term. This article will show you practical strategies to crack the customer retention code and maintain sustainable recurring revenue. Acquisition marketing focuses on gaining new customers and expanding market share.

Retention 96

Retention Strategy Marketing SaaS 96

User Pilot

MARCH 31, 2023

Analytics vs metrics – how do they differ from each other? Understanding the nuances between them is critical to utilize them to improve your feature adoption , customer behavior, etc. Analytics collects and analyzes data to understand customer engagement with your products. What are metrics in SaaS?

Metrics 94

Metrics Customer Lifetime Value Data Analysis Engagement 94

User Pilot

MAY 11, 2022

You can use product usage data to develop an effective marketing strategy, improve products, retain customers , as well as to accelerate customer adoption. But what is more important is that without customer segmentation, you simply cannot build a sought-after product with high user loyalty.

SaaS 96

SaaS Underperforming Technical Team Onboarding Churn 96

User Pilot

MAY 18, 2023

What's the difference between UX vs CX? UX deals with a user's interactions with specific aspects of your product, while CX is broader and covers all customer engagements with your brand. Read on to find four key differences between UX and CX and how to improve both. What is user experience?

User Experience 91

User Experience Underperforming Technical Team Customer Lifetime Value Retention 91

User Pilot

JUNE 5, 2023

The SaaS funnel was designed to help SaaS business owners navigate the tricky world of a high-churn, often oversaturated B2B market. This article digs into the SaaS conversion funnel and explores how it differs from traditional funnels. Likewise, how you optimize for success will differ from one stage to another.

SaaS 78

SaaS Sales Funnel Customer Lifetime Value Acquisition 78

User Pilot

MAY 5, 2022

Churn analytics helps you detect your product friction points and understand why users stop using the tool. This is crucial if you want to know how healthy your SaaS product is and what should be improved to increase customer retention and lower the churn rate. A churn rate over 10 % indicates trouble.

Churn 98

Churn Retention Subscription Payment Features 98

User Pilot

MARCH 27, 2023

We start by looking at different kinds of analyses and the metrics to track and then explore some practical ways of using each of them to drive various product goals. Product analytics are used not only by the product team but also by the customer success and the marketing team, as well as UX designers and devs. Want to check it out?

Underperforming Technical Team 98

Underperforming Technical Team SaaS Churn User Experience 98

User Pilot

MARCH 30, 2022

Adoption vs engagement metrics: how are they different or are they the same? Product adoption and customer engagement are not the same. Thus, the metrics you use to track adoption and engagement should be different. Your customers must stay engaged with your product so you can earn revenue from your SaaS company.

Engagement 94

Engagement Metrics Scale Software Review 94

SaaStr

JANUARY 12, 2022

On both SaaStr University and Twitter, we had 30+ founders, CEOs and execs share their top, tough learnings from losing one of their top customers. You just close more, and churn less, and upsell more, when you show up. Enterprise customers tend to love having that relationship with a founder-CEO. A good one.

CTO Hire 298

CTO Hire Sales Hiring New CTO CTO 298

User Pilot

FEBRUARY 15, 2023

In this article, we’re going to explore the difference between good and bad friction, and then unpack several examples of where introducing good friction into the product can help enhance the experience and increase product adoption. Not all friction halts the customer experience or hampers the conversion process.

SaaS Payments 97

SaaS Payments Payment Methods Payment Services Payments 97

User Pilot

JULY 27, 2023

SaaS companies have many moving parts, and it can be difficult to determine who does what. The different roles in SaaS companies: Chief Executive Officer : As the highest-ranking executive, this person ensures the company runs smoothly and employees are happy and engaged. What is a SaaS business model?

Sales Hiring 97

Sales Hiring SaaS Payments Sales Recruiting CTO Hire 97

ChurnZero

MARCH 31, 2022

Did you catch our Customer Success and SaaS metrics crash-course webinar with leading SaaS expert Dave Kellogg, of Dave Kellogg Consulting ? We’d like to extend a huge thanks to Dave for his expert insights below, which will help you choose and use Customer Success and SaaS metrics in a more nuanced and purposeful way.

Customer Success 98

Customer Success Metrics Technical Review Scale 98

User Pilot

JUNE 13, 2022

Are you looking for the best SaaS blogs and influencers to follow in 2022? We curated a list of the best SaaS blogs and influencers to help you learn more about SaaS and increase your revenue. We covered the best blogs on SaaS growth, product marketing , UX analytics, venture capital, and sales. What is a SaaS blog?

Venture Capital 52

Venture Capital SaaS Data Scale 52

SaaStr

MAY 25, 2020

I think it would be a tremendous exercise to share these ideas with your team and see what folks think they should change / implement at your startup. “We added slack for customer support and on boarding” — Adam Livesay, founder, Elevat. “Presumptive close in a transactional sale. . “Simplicity. .

Sales Hiring 341

Sales Hiring Sales Outsourced Development Technical Review 341

User Pilot

MAY 17, 2021

Go ahead and skip directly to the product marketing KPIs list or continue to read if you’re just starting out and looking to understand more about what product marketing is first. What is Product Marketing? What is a Product Marketing KPI metric? Product Marketing KPIs vs Product Marketing OKRs.

Product Marketing 97

Product Marketing Metrics Customer Lifetime Value Marketing 97

Baremetrics

AUGUST 29, 2021

This process is quite inefficient, however, and you might find yourself spending a lot of time, effort, and development money on customers who, in the long run, will do little to help you grow. Here’s where the Ideal Customer Profile (ICP) comes in. So how do you find the perfect sales target? Table of Contents.

Outsourcing Services 124

Outsourcing Services Startup Interviewing Outsourced Development 124