Remove Benchmarks Remove Product Marketing Remove Underperforming Technical Team
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The Early Days: 5 Things Vanta Got Right, And 5 It Got Wrong, Getting to First $10m ARR

SaaStr

” This approach gave them insights no amount of customer development interviews could provide. They invested heavily in podcast marketing with attribution pixels showing significant ROI. “We hear it all the time—people saying, ‘Oh, I first heard about Vanta on a podcast,'” their marketing team reports.

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4 Things Most Founders Get Wrong About Marketing with Dave Kellogg

SaaStr

A smaller number of high-quality leads that convert at higher rates is vastly superior to a flood of poor-fit prospects. “We just need one great CMO who can do it all” – Founders often search for a marketing unicorn who excels at brand, demand gen, product marketing, and digital programs.

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The AI Tradeoff: Preserving Human Skills in an AI World

Sales Hacker

AI is transforming how go-to-market teams operate. Marketers are shipping more content. Here are several ways we heard from leaders that they’re actively doing to reinforce certain skill development: Manual before automation. Then, AI scores or simulates those tasks against the benchmark, reinforcing human judgment.

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The Path to Chief Revenue Officer: Lessons from The CROs of Notion, CircleCI, and Lattice

SaaStr

5 Non-Obvious Learnings from 3 Elite Revenue Leaders: The “Rainmaker Myth” is Dead – The best CROs aren’t magical deal closers; they’re systematic business leaders who think like CEOs and prioritize team development over personal quota attainment.

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CEOs of Zapier, Walkme and Dialpad: How to Build Your First Management Team (Video + Transcript)

SaaStr

So let’s take a look back to a deep dive with the CEOs on what they learned building their first senior teams: ———-. As a founder/CEO, building your first management team is something that you often lose sleep over. What makes you feel that you need to level up your management, set up your first management team?

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Product Marketing Strategy: Definition, Steps, and Examples

User Pilot

Product marketing is the process of bringing a product to market, and a well-curated product marketing strategy is key to understanding customer needs and driving adoption. TL;DR A product marketing strategy is a roadmap for how a new product will be positioned, priced, and marketed.

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Understanding your ideal customers and how to sell to them

Intercom, Inc.

And as the organization grows, the work involved to get teams aligned on who you’re selling to and how you’re selling is not something to be taken for granted either. For today’s episode, we’re sharing go-to-market insights from past interviews that have resonated with us. When you’re a small team, your time is everything.