Unbounce

MAY 15, 2020

At Unbounce, we’ve come to think of it as a sort of learned marketing intelligence. It’s all the years of experience in your role, your market research, your ability to identify potential tweaks. Optimize with insights from the 2020 Conversion Benchmark Report. Or, join the conversation on Twitter.

Artificial Intelligence 144

Artificial Intelligence Marketing Machine Learning Benchmarks 144

Sales Hacker

AUGUST 30, 2021

If you want to derive meaningful insights, you need to set benchmarks to track metrics and interpret data. Ideally, you need both internal and external benchmarks. How to solve it. If your current data framework doesn’t offer explanations for certain events, you’re probably measuring the wrong things.

Scale 116

Scale Data Sales Benchmarks 116

User Pilot

OCTOBER 2, 2023

You can assess customer loyalty with evaluative research using NPS surveys to determine how likely users would recommend your product. Evaluative research helps with conversion funnel analysis by evaluating what is causing drop-off. Measuring Success Against Intent : Evaluative research is a benchmarking tool’s pivotal role.

Benchmarks 105

Benchmarks Interviewing Innovation Onboarding 105

User Pilot

AUGUST 30, 2024

Perform market research Market research focuses on the landscape in which you’re building the product: the customers, the competitors, and the economic climate. Companies usually conduct it when launching new products or expanding into new markets. Industry benchmark reports and academic studies.

Social Media 105

Social Media Underperforming Technical Team Market Research Data Analysis 105

Intercom, Inc.

AUGUST 17, 2018

Figure out who your ideal customers are using internal data or market research and then segment your ad campaigns accordingly. If you don’t have extensive market research available to you, go out and talk to other teams within your company to get anecdotal information. Step 2: Identify your target audiences.

Scale 136

Scale Underperforming Technical Team Advertising Market Research 136

User Pilot

SEPTEMBER 16, 2024

Let’s review the essential steps to build an effective market development growth strategy. Conduct market research using surveys, behavioral data, interviews, and industry analysis to identify new growth opportunities. Essential steps to build an effective market development strategy.

Development 105

Development Strategy Marketing Technical Review 105

User Pilot

AUGUST 18, 2024

Perform market research and define your target audience A successful product strategy is built on a solid foundation of customer understanding. Thus, you must conduct thorough market research to understand who your ideal customer is and what they need. So, how can you create a successful product strategy?

Strategy 105

Strategy Technical Advisors Underperforming Technical Team Market Research 105

User Pilot

AUGUST 23, 2023

The product analyst role has evolved to encompass the elements of market research, data analysis, and product management. Do market research: Market research is important to study and understand industry trends, competition, and target customer needs.

Technical Advisors 98

Technical Advisors Technical Review Data Analysis Software Review 98

User Pilot

JANUARY 9, 2024

You could do an SEQ after market research , to understand friction points , at vital touchpoints in the journey to understand satisfaction, and after feature launch to understand perceived usability. Understanding the average response across the industry is an important benchmark for your customer success manager to bear in mind.

Market Research 105

Market Research User Experience Scaling Metrics 105

User Pilot

AUGUST 12, 2024

Release regular updates, establish feedback loops , adopt agile development, and benchmark against industry standards. Step 2: Conduct user and market research User research is essential for making informed decisions about product features, design, and positioning. Improve the product continuously.

Software Review 104

Software Review Technical Review Benchmarks Communication 104

User Pilot

AUGUST 18, 2024

A GTM strategy offers several benefits, including clear positioning , targeted marketing, and efficient resource allocation. Building a go-to-market plan involves several steps, such as conducting market research, defining the unique value proposition and messaging, and selecting a pricing strategy and marketing and sales channels.

AI Search 105

AI Search AI Scale Strategy 105

User Pilot

MAY 5, 2022

The product management life cycle consists of seven main stages: You start with Market Research to assess the external business environment and identify the needs of the users. During the concept stage, they conduct the market research, come up with the initial product idea, and promote the idea within the organization.

Management 98

Management Underperforming Technical Team Market Research Development 98

Neil Patel

SEPTEMBER 28, 2020

What are your current benchmarks? Usman Group – Best for Mid-market Business Strategy. With 80% of its clients in the mid-market range, earning between 10M – 1B, the Usman Group, specializes in digital strategy and market research. Here are a few examples. For each segment?

Strategy 124

Strategy Underperforming Technical Team Advertising Scale 124

Neil Patel

MAY 4, 2021

The ability to collect, analyze, and store all of this user-specific data is a huge advantage to marketers, allowing for more cohesive and clear market research. Here are a few ways you can use this data to improve your marketing tactics : Benchmarking Reports. Business Intelligence Sharing. Kantar Marketplace.

Marketplace as a Service 76

Marketplace as a Service Data Technical Review Marketing 76

User Pilot

JULY 23, 2024

A product development team is usually made up of the product manager , project manager, product designer , developer, marketing team , and sales team. Key stages of the product development life cycle: Ideation : Conduct market research and brainstorm potential solutions to the challenges. Userpilot’s analytics dashboard.

Development 109

Development SaaS Marketplace as a Service Scale 109

User Pilot

NOVEMBER 23, 2023

Extensive market research is essential to assess the competitive landscape, identify opportunities, and shape the product vision. Conducting market research As a product manager, your job is to shape the product vision and strategy. Product manager skills: market research.

Management 105

Management Technical Review SaaS Leadership 105

yoursales

JUNE 2, 2023

It provides a benchmark to measure individual and team achievements, identify gaps, and implement necessary corrective measures. Market Research and Competitive Analysis Incorporating market research and competitive analysis can enhance sales forecasting accuracy.

Forecasting 88

Forecasting Sales Sales Funnel B2B 88

User Pilot

NOVEMBER 29, 2023

TL;DR Product research tools are platforms used by product managers to gather, analyze, and interpret data related to their products and user behavior. A solid research tool to gather high-quality data through market research, surveys, and great reporting tools. product analytics, user reporting , market research, etc.).

Strategy 104

Strategy Scale Outsourced Development Market Research 104

User Pilot

AUGUST 1, 2024

Product marketing focuses on getting products into the hands of the right users, whereas product management focuses on developing the product. The first step to creating a successful product marketing strategy is to set SMART goals and define your objectives. Click to get the SaaS Product Metrics Benchmark Report 2024.

Product Marketing 105

Product Marketing Strategy Marketing Underperforming Technical Team 105

Intercom, Inc.

MAY 22, 2019

Meanwhile, I did a little bit of market research, and I found this problem wasn’t unique to New Relic or SaaS companies or really any size of business. When you ask them, reduce bias, and then it’s really about finding a benchmark, finding out what’s going on and improving your scores.

Artificial Intelligence 199

Artificial Intelligence Machine Learning Scale Technical Review 199

User Pilot

JUNE 17, 2024

Let’s go over the steps to build a product-led strategy: Define your ideal user : Conduct market research and create user personas to design an effective product-led strategy. Define your ideal user Defining your ideal user will guide the development and product marketing efforts toward those who will benefit most from your product.

Strategy 103

Strategy Scale Acquisition Retention 103

User Pilot

JANUARY 16, 2024

1: Perform market research Unmask your rivals with ChatGPT market research. Find the top competing products in your sector, identify alternatives, get market size information, perform a SWOT analysis, etc. ChatGPT performs market research. What is the annual growth rate of the market?

ChatGPT 105

ChatGPT Management Underperforming Technical Team Technical Review 105

User Pilot

JULY 29, 2024

For example, Qualtrics’s market research services provide third-party data that includes comprehensive market insights, helping businesses understand broader market trends and benchmarks. Third-party data : This data is collected and aggregated by external sources and sold to companies.

Marketing 105

Marketing Software Review Social Media Technical Review 105

OPEXEngine

APRIL 26, 2022

Presenting a static number isn’t enough to effectively influence the management team to continue or discontinue investments in growing the serviceable available market, because it does not define the relative position of CAC. Therefore, benchmarking this KPI is important to establish relative terms. Below are 4 methods to consider.

Acquisition 59

Acquisition B2B Benchmarks SaaS 59

User Pilot

AUGUST 8, 2024

Product goals : Your product goals are specific, measurable objectives and benchmarks for your product to achieve. Conduct in-depth market research : Study your target market and create detailed customer personas highlighting customer needs, pain points , and goals.

Strategy 105

Strategy SaaS Customer Lifetime Value Development 105

User Pilot

JUNE 17, 2024

When designed soundly, surveys can aid market research , give your business an edge, and help you understand your target audience. Compare your new survey data to historical data Having a benchmark to compare your new survey data can tell you how much progress you have made in different areas of your business.

Data 105

Data Data Analysis Software Review User Experience 105

ProfitWell

FEBRUARY 20, 2020

Today, we’re going to take a look at what goes into an effective competitor based pricing strategy and discuss how to build it through research and how to make the right decision for your business. Competitor based pricing is a strategy that looks at your competitors’ pricing structure as the core benchmark for building your own strategy.

Pricing 54

Pricing Benchmarks Market Research Payment Features 54

User Pilot

AUGUST 28, 2024

TL;DR A product assistant in the SaaS industry supports product managers by conducting market research , analyzing user feedback, and coordinating with cross-functional teams. These tasks can involve various aspects of the product lifecycle, from market research and development to launch and post-launch activities.

Sales Recruiting 52

Sales Recruiting Sales Hiring Market Research Communication 52

Mucker Capital

SEPTEMBER 13, 2024

Competitive Analysis and Market Research One of the key applications of AI discussed is its use in competitive analysis and market research. This allows startups to identify market gaps, benchmark against competitors, and develop strategies to differentiate their offerings.

Startup 52

Startup ChatGPT Scale AI 52

yoursales

JUNE 23, 2023

In order to put CRMs to the test as objectively as possible, our CRM testing methodology will benchmark their performance against each of the top 5 problems from the Top 5 Problems Sales Leaders Want CRM to Solve: Storing and organizing customer data , voted on by 59,9% of responders.

Technical Review 89

Technical Review Systems Review Forecasting Software Review 89

User Pilot

JULY 6, 2023

If you’re getting started on surveys, SurveyMonkey can be a starting option if you want to improve customer experience, employee experience, or conduct market research. 14 – SurveyKing SurveyKing is another survey tool for market research, customer satisfaction, employee engagement, or general usage.

Payment Solutions 98

Payment Solutions Payment Methods Software Review Payments 98

User Pilot

MARCH 4, 2021

These types of questions help you understand benchmarks and trends, which are helpful when running surveys over time. Market Research In-App Survey Questions. Closed-ended questions are those that provide pre-defined options such as: 1-10 scales Single choice Multiple choice Rank order. Why or why not? Why or why not?

Scale 105

Scale Sales Hiring Scaling Outsourced Development 105

User Pilot

AUGUST 30, 2024

TL;DR A product assistant in the SaaS industry supports product managers by conducting market research , analyzing user feedback, and coordinating with cross-functional teams. Additionally, they track performance metrics, prioritize tasks in product backlogs , and contribute to market research.

Market Research 52

Market Research Leadership Communication Data Analysis 52

User Pilot

AUGUST 21, 2024

Case in point: we created a SaaS product metrics benchmark report based on first-party data from 547 companies—go check it out! It’s often aggregated from various sources and sold to businesses for marketing and analytics purposes—a good example is Qualtrics’s market research service.

Data 105

Data Social Media Interviewing User Experience 105

User Pilot

SEPTEMBER 29, 2022

To measure product value, you first need to do market research and check out what other solutions serve the same purpose as your product. For software and apps, the benchmark is in the 41-43 range. So even if the real value of the new product is higher, our perceived value of it is lower just because we are not used to it.

Innovation 105

Innovation Onboarding Software Review User Experience 105

User Pilot

JULY 14, 2024

Customer segmentation vs market segmentation Market segmentation is a broader concept that divides the entire market into distinct groups. It can be helpful when conducting market research and developing a targeted marketing strategy to reach potential customers. Benchmark behaviors over time.

Software Review 109

Software Review Underperforming Technical Team Customer Lifetime Value User Experience 109

Totango

AUGUST 25, 2022

Not only can tracking engagement directly show you what parts of your product different users engage with, but it can identify the users you should be talking to directly for primary market research. Which benchmarks can you use to track progress toward your goals? Share New Features and Products In-app.

Engagement 103

Engagement Strategy SaaS Scale 103