FastSpring

JUNE 12, 2025

Subscription Sophistication : Modern buyers demand flexible billing, usage-based pricing, and seamless upgrades. Customer Expectations : B2B buyers now expect B2C-level checkout experiences. Payment Fragmentation : Customers expect 40+ local payment methods.

Merchant Services 78

Merchant Services Payment Methods Payment Solutions Payment Services 78

Chart Mogul

DECEMBER 12, 2024

2024 was a big year for SaaS with AI in the spotlight and new pricing models shaking things up. Some predictions were spot onAI-powered co-pilots, pricing experimentation, consolidation and M&A activity all surged. The lines between B2B and B2C will only blur further because, at the end of the day, people buy from people.

Fractional VPE 40

Fractional VPE Software Review SaaS Part-Time VPE 40

User Pilot

MARCH 30, 2025

Here are a few best practices to make retargeting work effectively: Segment your audience: Someone who visited your pricing page needs a different message than someone who just saw an awareness ad. For B2C, TikTok and Instagram creators often drive the most impact. Offer commission-based incentives.

Mobile 66

Mobile Acquisition Software Review Social Media 66

Buffer Resources

JANUARY 7, 2025

Pricing : Free plan available for up to three social channels. Pricing : Free plan available for up to 1 hour of video processing per month. Pricing : Starts at $19.79/month Pricing : Paid plans start at $149/month to get AI sentiment analysis. Pricing : Not listed. Paid plans start at $6/month/channel.

AI Search 122

AI Search AI Social Media Marketing 122

OpenView Labs

DECEMBER 18, 2023

More – though still not most – companies will provide transparent pricing and personalized product demos without the initial involvement of sales representatives. (In Similarly, it seems like Unified ID 2.0

B2B 52

B2B Trends Artificial Intelligence Marketing 52

GetUplift

MARCH 24, 2025

Directly calling out IT services, agencies and consulting services on their Homepage, Product pages, Solution pages, Pricing and even their main site’s navigation is what clearly shows their ICP this software was built for them ( get the full case study over here ). you wont get real insights into how your customers are feeling.

Strategy 52

Strategy Technical Review Software Review Underperforming Technical Team 52

Neil Patel

JUNE 17, 2025

It’s not about offering the lowest price or running the flashiest marketing campaigns. Loyal customers opt to buy from a particular brand again and again, even when they have other options that are similar (or better) in terms of price, convenience, or service. Brand loyalty and relationship marketing have similar end goals.

Branding 90

Branding New CTO CTO Technical Review 90

User Pilot

APRIL 24, 2025

Prarthana Reddy Candidates short profile Prarthana has over 8 years of experience in the tech industry, with 6+ years as a product manager in both B2B and B2C environments. They are a great fit for the positions above and for your company, especially when the position is connected to watching over and polishing an important flow.

Payment Methods 52

Payment Methods Payment Solutions Retention Churn 52

FastSpring

MARCH 6, 2025

To learn more about how they did it, listen for the full insights into: How oeksounds pricing and trial options make their products more accessible to more users. But a new thing that we did last year during summer was actually launch our rent to own pricing, rent to own way of purchasing our products. Jesse Paliotto (05:00) Mm-hmm.

Payment Methods 146

Payment Methods Business Payment Solutions SaaS Payments 146

Neil Patel

JUNE 25, 2025

Social media ads aren’t just for B2C brands, either. For example, Google Ads offers an automated bidding feature that finds the most competitive ad prices without your intervention. This sponsored post is by McDonald’s and appears in relevant customers’ newsfeeds, enticing them to try their $8 Chicken McNugget Meal.

AI Search 97

AI Search Social Media Advertising AI 97

Sales Hacker

FEBRUARY 11, 2025

Uh, from segment because I don’t know if you remember, but in 2016, you probably signed up for the, the segment startup program and that credit is about to expire based on your traffic and our analysis of [00:10:00] segments, current pricing, you’re going to have to pay about 62, 000. Are they selling a B2C item?

ChatGPT 83

ChatGPT AI Payment Methods Payment Services 83

Stax

MARCH 4, 2025

Once a customer initiates a transaction, their payment details are sent to a B2B, B2C, or C2C payment gateway. Look for a payment integration platform that offers multi-currency support and automatically converts currencies to display prices in the customers local currency.

Payment Methods 88

Payment Methods Payments Payment Services Merchant Services 88

User Pilot

FEBRUARY 24, 2025

B2B Product Managers with no B2C experience. Product and Pricing Supervisor Stellantis (20212023): Implemented pricing strategies that increased profitability by 8% and revenue by 27%. PMs who understand ad experience – how to run it to make it effective. Who would be a BAD fit for this job?

Technical Advisors 52

Technical Advisors Data Management Scale 52

SaaStr

AUGUST 26, 2022

Series B and later prices are down across the board from their peaks in 2021 and Q1’22, down 30% or more. Fenwick’s blended numbers see overall Series B and later round pricing down about 30%. #3. But overall, valuations and prices post-Series A still remain way ahead of where they were up until 2018.

Pricing 326

Pricing Social Media B2C Startup 326

SaaStr

FEBRUARY 28, 2019

I remember the first time I tried to do the Old Price-Raise-Without-Notice tactic. But as time went on, we got a bit better at pricing ?? Just to increase Qualcomm to the same pricing everyone else had at their bracket. I canceled the price increase. Price increases on existing customers always lead to churn.

Pricing 273

Pricing Payment Features B2C Churn 273

FastSpring

JUNE 22, 2022

Look at Zoom or Slack: businesses designed for enterprise organizations that use B2C-like onboarding flows (such as product-led growth, or PLG) to fuel interest and adoption. Are you still making assumptions about your B2B go-to-market motion — assumptions that ignore B2C selling methods — that are limiting your growth potential?

B2C 148

B2C Payments SaaS Payments B2B 148

Neil Patel

SEPTEMBER 6, 2021

That is where B2C niche marketplaces can help. Today, with 11 percent of all shopping is done online , it’s vital you know the digital platforms that will give your B2C niche service brand the reach it needs to flourish. What Are B2C Niche Marketplaces? As a B2C brand, it’s even more important to make the right decision.

Marketplace as a Service 144

Marketplace as a Service B2C Payment Services Payments 144

SaaStr

JANUARY 11, 2024

But our B2C friends obsess about Product-Led Retention. Sometimes in great ways — forcing B2C subscription businesses to relentlessly provide a great end-user experience. Churn is so high in most B2C and B2B2C they have no choice but to obsess on improving their value proposition constantly. But far from all.

Retention 317

Retention B2C B2B Churn 317

SaaStr

JULY 27, 2022

You need volume, not top expertise or the high salary price tag that comes with enterprise AEs. . Secret 4: Be Transparent About Pricing and Keep It Simple. . When it comes to pricing, some companies deliberately choose to keep it complex to make it easier to raise prices down the road.

SMB 244

SMB Sales Hiring Scale B2C 244

SaaStr

DECEMBER 2, 2020

And No, It Wasn’t… Raise prices 20% — on new customers. Pricing is not a science, even in B2C companies. Raise prices 20%. Discounting back to your old list price even if far better than discounting from your old list price. Not really. You can always also discount 20%-25% the next day.

Scale 317

Scale Sales Hiring Sales B2C 317

Neil Patel

JULY 27, 2021

Why would a B2C business want to choose eSports marketing over another strategy? 6 B2C eSports Marketing Strategies to Try. The price depends entirely on the game, niche, and target audience. As demand increases for advertising space, so will the price. Is it the right fit for your business? It might be.

B2C 145

B2C Marketing Advertising Branding 145

SaaStr

DECEMBER 16, 2021

Pricing & Packaging . There’s no way around it –– pricing is tough to determine, especially for SaaS. But it is possible to figure out the perfect pricing structure with the right strategy. Most critical in the pricing planning is aligning your price to the value. Price (Top Layer): This is how much you charge.

Strategy 271

Strategy B2C Scale Payment Features 271

Totango

MARCH 16, 2021

The B2B customer journey resembles the B2C experience in many ways, but there are also some important differences. In this article, we’ll look at the B2B vs. B2C customer journey to see what’s the same and what’s different. How journeys differ for B2B and B2C customers. B2B vs. B2C Customer Journeys: Comparisons and Contrasts.

B2C 118

B2C B2B Acquisition Software Review 118

SaaStr

APRIL 7, 2022

B2C companies at $150 price point: “We answer every call and chat in 60 seconds or less”: — Jason BeKind Lemkin #???????????? And then hand them off to someone else to help do a demo, etc. B2B companies, ACV $20k: “We can’t afford to pick up the phone or respond to chat in real-time”. jasonlk) April 4, 2022.

B2C 284

B2C B2B Pricing SaaS 284

SaaStr

AUGUST 2, 2024

Identifying the PLG Trap It’s fair to say that most organizations using the PLG playbook focus on B2C or end-user acquisition. Next, they had an external audit to see if pricing was ready for Enterprise. What they learned and implemented from this was lower pricing for teams and higher pricing for Enterprise.

Scale 283

Scale Sales Hiring Sales B2C 283

Intercom, Inc.

MARCH 11, 2021

On the surface, B2B customer support issues might look quite different from those of B2C. But despite these differences, Farhan Virji , VP of Customer Happiness at Later , believes that there is actually quite a lot that B2B support teams can learn from their B2C colleagues. 3 B2C support trends and lessons learned.

B2C 118

B2C B2B Scale Strategy 118

SaaStr

MAY 10, 2024

CEO Yamini Rangan noted: December seemed to show a bit stronger macro demand, but that evaporated in Q1 Budget scrutiny remains higher More decision-markers in deals, even with an $11k price point at HubSpot More demos and proof-of-concepts before buying. B2C and B2B2C are usually ahead of B2B. More proof-of-concepts than ever.

B2C 282

B2C Mobile B2B Payment Features 282

FastSpring

MAY 25, 2023

FastSpring previously presented on SaaS fees pricing and packaging to combat stagflation in 2022, but this article is based on an updated presentation delivered in March 2023 by David Vogelpohl. This article offers tips for optimizing pricing and packaging of your SaaS products in a less-than-stellar economy: What is stagflation?

SaaS Payments 148

SaaS Payments Pricing Payments Merchant Services 148

SaaStr

MAY 25, 2020

In your pricing. “Help people buy how they want to buy and be as transparent as you can with pricing ” – Ken Edwards, Sales leader, Uberflip. “Flat pricing for paid pilots” — CEO & Co-founder, ToneDen. Next up would be pricing and pricing plans structure. In your messaging.

Sales Hiring 343

Sales Hiring Sales Outsourced Development Technical Review 343

OpenView Labs

OCTOBER 5, 2021

Even just comparing the differences between how growth works for B2C versus B2B at a very high level, it’s easy to see that there are differences at each stage of the customer journey. . Despite these differences, there’s a lot B2B and B2C can learn from each other when it comes to growth. . Defining Growth . Acquisition.

B2C 97

B2C B2B New CTO Acquisition 97

FastSpring

OCTOBER 13, 2023

Pricing starts low per transaction, but it will add up quickly if you’re looking for a more robust service. The pricing page at 2checkout.com shows that with their 2Sell base product, you can “sell any type of product.” They also have an enterprise pricing package called 4Enterprise. Is Stripe a merchant of record?

Payments 160

Payments Payment Methods Payment Services Merchant Services 160

SaaStr

DECEMBER 14, 2020

“Churn” is a term we all use in SaaS as a core metric, but its roots, as near as I remember and can tell, come from our B2C colleagues. This is why, once you have a brand and some momentum, a lot of them will even agree to pay 3 years upfront for a discount and price protection. the dynamics are similar.

Churn 362

Churn Sales Hiring Systems Review B2C 362

OpenView Labs

JULY 2, 2020

Pricing is a SaaS company’s most efficient profit lever, but it’s also one of the easiest things to screw up. Nailing your SaaS pricing strategy requires more than just picking the optimal price and forgetting about it. It includes the latest and greatest SaaS pricing resources, as well as some timeless staples.

Pricing 138

Pricing SaaS Payments Payments SaaS 138

Intercom, Inc.

DECEMBER 11, 2018

Divi is a volume based product with a fairly low average subscription price, so Mitch hypothesized that live chat could be used to accelerate interested buyers toward a faster purchase decision. “We From there, the team can progress to more in-depth pricing conversations through email.

Scale 126

Scale B2C Sales Payment Features 126

Buffer Resources

FEBRUARY 28, 2024

And you don’t get “business” status without understanding pricing. So, together with creator sponsorships expert Justin Moore , who helps creators negotiate partnerships through Creator Wizard , we put together this resource on how to figure out your pricing as a creator.

Pricing 128

Pricing Social Media Consulting Branding 128

USIO

MAY 16, 2024

Flexible Pricing: Ability to offer different pricing tiers and discounts. For B2B software companies and some B2C, there can be revenue share depending on the volumn being processed. Yes, many integrated payment solutions support subscription billing, which is essential for SaaS (Software as a Service) companies.

Payment Services 263

Payment Services Payments Merchant Services Payment Solutions 263

Sales Hacker

MAY 14, 2024

The post GTM 94: Mastering Branding, Pricing, and Customer Success for AI Startups with Holly Chen appeared first on GTMnow. Holly lives in San Francisco and speaks Italian and Chinese fluently. 46:33 – One thing that is working for Holly in go-to-market right now.

Customer Success 122

Customer Success AI Branding Pricing 122