User Pilot

SEPTEMBER 7, 2023

Interested in building a B2B customer journey map? In this article, we’ll cover B2B customer journey stages, how to build a B2B customer journey map, and the right tools to use. In this article, we’ll cover B2B customer journey stages, how to build a B2B customer journey map, and the right tools to use.

B2B 93

B2B SaaS User Experience Retention 93

Totango

SEPTEMBER 20, 2022

Customer Enablement Essentials: What B2B and SaaS Brands Need to Know. This helps deliver more satisfying customer experiences , promoting customer renewals and referrals, which are critical to B2B SaaS businesses. Then we’ll look at the benefits of customer enablement and how it mutually supports sales enablement strategies.

B2B 82

B2B Scale SaaS Sales Enablement 82

FastSpring

DECEMBER 18, 2020

While we’ve been shopping for items like clothes or shoes online for years, another trend is now emerging—business-to-business (B2B) ecommerce. It’s easy to think of online sales as a marketplace where we buy items for ourselves, but more and more B2B and SaaS sales are now happening online. What is B2B Ecommerce?

Payment Methods 148

Payment Methods B2B Outsourcing Services Payment Services 148

FastSpring

MARCH 9, 2022

We’ll also include some bonus tips to help you with strategies beyond the page design — including packaging, optimizing pricing for LTV, and more. Note: FastSpring offers advanced subscription management services that support free trials, monthly and annual paid plans, proration, discount management, and more. Learn more here.

SaaS Payments 130

SaaS Payments Pricing Payments Payment Methods 130

User Pilot

MARCH 20, 2024

You can implement many software monetization strategies in your product, but picking the right one can be a challenge. The subscription model offers ongoing access for a fee, ensuring updates and steady income. Leveraging analytics tools is crucial for fine-tuning monetization strategies and providing insights.

Software 59

Software Revenue Strategy Advertising 59

Buffer Resources

FEBRUARY 28, 2024

Categories you might fall into as a creator Creators can generally be categorized based on their cumulative follower count and influence level across their social media platforms. Follower count : The larger your social media following, the broader your reach. However, more important than followers is engagement.

Pricing 93

Pricing Social Media Consulting Branding 93

Totango

MARCH 4, 2022

B2B customer service is often confused with B2B customer success, but they are not the same. First, we’ll define what B2B customer service is and distinguish it from customer support in B2C industries. Then, we’ll consider how B2B customer service differs from customer success in a B2B context. Social media.

B2B 91

B2B Customer Success Technical Review B2C 91

Blulogix

FEBRUARY 15, 2024

How to Harness the Power of Digital Market Dynamics for Product Innovation By BluLogix Team Innovating Subscription Offerings in the Agile Digital Landscape The digital marketplace is an ever-evolving ecosystem, characterized by rapid changes in technology, consumer behavior, and competitive landscapes.

Innovation 52

Innovation Marketplace as a Service Tiered subscription models AI Search 52

User Pilot

APRIL 7, 2023

What are the different types of B2B customer insights for SaaS businesses? However, customer insights can help your teams understand all aspects of your B2B partners. However, customer insights can help your teams understand all aspects of your B2B partners. What are B2B customer insights?

B2B 86

B2B Underperforming Technical Team B2C Scale 86

Teamgate

DECEMBER 16, 2019

Talking about the B2B email marketing , one medium that has proved constantly to be of greatest use is Email marketing. But how does one write b2b emails? But how does one write b2b emails? The wide arena of Email marketing involves an entire array of communication strategies. This strategy works best.

B2B 91

B2B Marketing Social Media Education 91

FastSpring

APRIL 26, 2022

Last week, I canceled an annual SaaS subscription (I had three weeks left until renewal). Interestingly, even though I paid for a year-long subscription, the company didn’t let me keep the last three weeks of access to its premium features. This action will immediately downgrade your subscription. Table of Contents.

Benchmarks 123

Benchmarks Churn Payments SaaS Payments 123

FastSpring

NOVEMBER 16, 2023

In case you missed it, our recent 2023 SaaS and Software Holiday Spend Report highlights how, whether your business focuses on B2C, B2B, or both , SaaS and software Q4 sales bumps are significant around the globe. Publishing, subscription & monetization tools can help build your fanbase.” Deal: “50% off your first year.”

Payment Solutions 88

Payment Solutions Software Review Payment Methods SaaS Payments 88

SaaSOptics

MAY 19, 2022

For subscription-based SaaS businesses, your customer acquisition metrics indicate how effectively you acquire new users via sales, marketing, or a product-led approach like a free trial. Combining these different tactics makes up an effective customer acquisition strategy , which fuels the entire acquisition process. Plain and simple.

Acquisition 59

Acquisition Scale Strategy Software Review 59

Neil Patel

NOVEMBER 19, 2021

There’s a whole strategy involved, for one thing. What’s more, customers evolve, so you must constantly adapt your strategy to suit your customers’ expectations. Lead generation is a kind of “catch-all” term for the strategies you can use to generate new potential customers for your business. A/B Test Your CTAs.

Social Media 141

Social Media B2C Software Review Merchant Services 141

FastSpring

OCTOBER 27, 2021

In this piece, you’ll find successful strategies to reward customers, reduce churn, and increase their lifetime value. This strategy worked well for Natalie Luneva, co-founder and CMO of outranking.io , who ran a successful promotion on an add-on that’s popular with many of their power users. Focus on Upsells and Cross-sells.

Customer Lifetime Value 78

Customer Lifetime Value Payment Solutions SaaS Payments Payment Services 78

Chaotic Flow

OCTOBER 9, 2012

Which is more important in B2B social media, social or media? For way too many B2B marketers, the answer is media. In the B2B marketing community, content marketing has eclipsed blogging, engagement is measured in click-throughs, and gamification is sexier than conversation. Not so in B2B.

B2B 104

B2B Social Media Business B2C 104

Buffer Resources

JANUARY 18, 2024

It’s not the first time I’ve tried out LinkedIn Premium — but it is the first time I’m approaching the platform’s paid subscription as a creator.  I love creating content on the platform, plus I’ve just launched a podcast for B2B marketers that I’m keen to, well, market.

Technical Review 103

Technical Review Systems Review Sales Recruiting AI Search 103

Sales Hacker

SEPTEMBER 24, 2022

In this article, I’ll walk you through: What a sales funnel is, The elements of a high-performing sales funnel, And finally, strategies to create sales funnels that get results. In B2B sales orgs, you’ll encounter two common models of the journey from prospect to closed deal. What is a sales funnel? Organic website traffic.

Sales Funnel 118

Sales Funnel Outsourcing Services Underperforming Technical Team Social Media 118

Sales Hacker

MARCH 1, 2024

GTMnow is the media extension of GTMfund – sharing insight on go-to-market from working with hundreds of portfolio companies backed by over 350+ of the best in the game executive operators who have been there, done that at the world’s fastest growing SaaS companies. The B2B playbook is changing.

VP of Engineering 71

VP of Engineering Scale SaaS AI Search 71

GetUplift

SEPTEMBER 27, 2021

There’s one very simple concept we need to internalize though before we dive into understanding strategies for customer retention. Through this lens, the simple act of switching laundry detergents could represent a falling out with one’s mother, which is why you have to pay careful attention to your customer retention strategy. .

Retention 89

Retention Strategy Sales Social Media 89

Unbounce

SEPTEMBER 16, 2021

We’re here to show you how to get the best bang for your buck by cleaning up your Pay-Per-Click (PPC) strategy. The Role of PPC in Marketing Strategies Why Your PPC Ad Needs a Dedicated Landing Page A Step-by-Step Guide to Optimizing Your Post-Click Strategy. Although, your display ad isn’t just confined to social media.

Payment Methods 145

Payment Methods Payment Solutions Payments AI Search 145

Baremetrics

MAY 26, 2021

Your marketing strategies are most effective when you use targeted messaging aimed at your specific customer base. They offer marketers a gateway into the development of key strategies to improve return on investment. For B2B companies, it's the firmographic groupings. But how do you know what that customer base wants?

Social Media 105

Social Media Market Segmentation B2C Churn 105

FastSpring

SEPTEMBER 16, 2022

But allowing that pattern to continue can deprive us of the ability to improve our B2B business in a way that will directly help your business — and helping online businesses succeed is a priority for us. Having these kinds of metrics can help software and SaaS industry businesses better form strategies to increase their ARR.

SaaS Payments 133

SaaS Payments Payment Solutions Merchant Services Software Review 133

Buffer Resources

JANUARY 18, 2024

It’s not the first time I’ve tried out LinkedIn Premium — but it is the first time I’m approaching the platform’s paid subscription as a creator.  I love creating content on the platform, plus I’ve just launched a podcast for B2B marketers that I’m keen to, well, market.

Technical Review 62

Technical Review Systems Review Sales Recruiting AI Search 62

Neil Patel

MARCH 2, 2021

Over 41 percent of businesses use review websites before purchasing software—so reviews matter for B2B work, too. To help, I’ve broken this list into B2C and B2B review sites, depending on your target buyers. Optimize your listing with social media links and menu details to help persuade customers to choose your business.

Software Review 127

Software Review Technical Review Scale Merchant Services 127

Neil Patel

JUNE 23, 2020

Foundation methodology Strategies you’re going to learn Strategies & mindset. Link building for e-commerce Building links to content, PDPs, & PLPs Social media and social proof leveraging Social media platforms in the long-term Strategy for content promotion. Lesson #1: Amazon.

Marketing 145

Marketing Social Media B2C Scale 145

Totango

OCTOBER 13, 2020

B2B buyers have a complex and formal buying process, involving multiple people across departments. B2B 3rd party review sites have become a trusted source of information for buyers, as potential buyers trust peer reviews from people they feel aren’t being paid to represent the interests of a company. Get started for free today. .

Strategy 62

Strategy Scale Software Review Customer Success 62

Neil Patel

SEPTEMBER 18, 2020

Or you’re trying to get the email of a website or blog owner as a part of a link reclamation strategy. FindThatLead is made for B2B companies. With this tool, you can find leads, search by audience segment, or get someone’s email through social media. Usually, the goal is to get a sale. Email Image Best Practices.

Business 136

Business Sales Recruiting Social Media Technical Review 136

Buffer Resources

JULY 11, 2023

Focus on evergreen and owned platforms Most creators default to publishing content on social media platforms first. A website is where content should be hosted, and social media channels are where they’re distributed. I also didn’t have the funds to maintain an omnipresent strategy.

Payments 67

Payments Social Media Systems Review AI Search 67

Totango

JANUARY 8, 2019

When you’re selling subscription services, how do you measure customer success? Most subscription-based enterprises look at “churn rates,” or the percentage of customers who cancel their subscription every year. Average churn rates for subscription services are estimated at around 6-8%. First are subscription churn rates.

Churn 54

Churn Subscription Payment Features Enterprise 54

Totango

MAY 10, 2022

A customer engagement strategy is critical for retaining and growing SaaS clients. In this blog, we’ll look at the essentials of a customer engagement strategy, particularly how to use it to engage enterprise clients. What Is a Customer Engagement Strategy? Renewal of subscriptions. Adoption of advanced product features.

Engagement 76

Engagement Technical Review Software Review Enterprise 76

Totango

APRIL 30, 2021

Here’s how to calculate both kinds of costs and why retention should form part of a profitable business strategy. Developing marketing content for blogs, social media and video platforms. Paid advertising for PPC, search engine marketing, social media and web retargeting. Web design and maintenance. Text marketing.

Acquisition 63

Acquisition Retention Social Media Advertising 63

Neil Patel

JUNE 18, 2021

LinkedIn is a perennially underrated social media platform. Enter LinkedIn’s Social Selling Index. This handy metric tells you exactly how effective you are as a social seller while highlighting how you can improve. In addition, 78 percent of them outsell peers who don’t use social media. more opportunities.

Social Media 124

Social Media Benchmarks Metrics Branding 124

FastSpring

NOVEMBER 15, 2018

Business-to-business (B2B). Many experts lump B2B and B2G together, calling them B2B as a group. So really, your choice is between B2C and B2B: selling to individual people or selling to businesses. So if you sell subscriptions, each subscription is purchased by one person who uses it exclusively.

Business Model 60

Business Model B2C Business Government 60

User Pilot

APRIL 24, 2024

This enables SaaS teams to adjust strategies promptly for optimal performance. What’s the conclusion for companies offering B2B SaaS solutions? Articles, social media posts, ad copy, landing pages , in-app microcopy – you name it. Nearly 85% of marketers now use AI to write content.

AI 68

AI Artificial Intelligence SaaS Generative AI 68

FastSpring

AUGUST 2, 2023

And because TestDome is a B2B SaaS company, it was even more confusing to sophisticated buyers who expected a smoother experience. To take advantage of our Contextual platform, its subscription and pricing capabilities, B2B offerings, and advanced reporting tools, just open a ticket with our support team here: [link].

Payment Solutions 142

Payment Solutions Payment Methods Merchant Services AI Search 142

User Pilot

MARCH 18, 2021

A successful customer retention strategy requires constant iteration and innovation to keep up with an ever-changing SaaS market environment. There has to be cross-departmental and cross-functional cooperation between product, sales & marketing, customer success, and customer support to implement a successful customer retention strategy.

Retention 52

Retention Strategy Underperforming Technical Team Technical Review 52