Buffer Resources

APRIL 4, 2024

But for B2B companies, the idea of getting playful on social media can be daunting. However, the B2B brands featured in this article prove that not only is it possible to strike that balance, but doing so can be a game-changer for your marketing strategy. of its US user base to be exact.

B2B 87

B2B Social Media Entertainment Company Culture 87

Trujay

JULY 15, 2021

There are hundreds of different marketing strategies for generating leads on social media. From Facebook ads to TikTok challenges, there is a strategy for any B2B or B2C business in any industry. This is an excerpt from a blog post, originally posted May 4, 2021, on bant.io. But how do you know which […].

Social Media 96

Social Media B2C B2B Strategy 96

CloseSaaS

NOVEMBER 29, 2022

Wondering how social media for B2B sales should play into your business strategy? Here’s everything you need to know.

Social Media 52

Social Media B2B Sales Strategy 52

SaaS Metrics

JULY 30, 2022

In fact, you may find it challenging as you have to convince B2B leaders about the value of your offering. But the right marketing strategies can do the trick. Social media marketing plays a significant role in SaaS promotions. The post Social Media Marketing Hacks for SaaS Startups first appeared on SaaS Metrics.

Social Media 52

Social Media Startup Marketing SaaS 52

Buffer Resources

MARCH 14, 2024

Many B2B companies forgo Instagram because it relies so heavily on visuals and “personality,” which is difficult to achieve when marketing payroll or restaurant software.    The brands on this list prove that Instagram doesn’t have to be an afterthought but can be a major driver of a marketing strategy.

B2B 107

B2B Social Media Entertainment Trends 107

Buffer Resources

JANUARY 15, 2024

Inaccurate, packed with "filler," or completely AI-generated — bad B2B (business-to-business) content is easy to spot and even easier to find online. But what makes B2B content good ? According to one study, it also costs over $50 billion annually due to wasted resources alone. Tough question. Interview them.

B2B 113

B2B Technical Advisors SaaS Payments Underperforming Technical Team 113

SaaStr

FEBRUARY 7, 2024

In today’s world, there’s a clear shift in what founders, boards, and investors are all after — scalable, low-CAC (customer-acquisition cost) growth strategies. In this playbook we’ll share: Automated outbound at-scale strategies. Sales-assisted, product-led growth strategies that close Enterprise leads.

Scale 208

Scale Sales Hiring Strategy Marketing 208

User Pilot

OCTOBER 6, 2023

In SaaS, the B2B marketing funnel forms the backbone of any successful product and marketing team. Best of all, it compounds its ROI as you start iterating strategies and optimizing your marketing process. This is, so you can fix and optimize your B2B marketing funnel and ensure a smoother journey for your customers.

B2B 105

B2B Development Team Review Software Review Marketing 105

Kalungi

APRIL 19, 2023

In today's digital age, social media has become an essential tool for SaaS companies to connect with their audience and promote their products or services. However, with so many social media platforms available, choosing which ones are best suited for your SaaS marketing strategy can be overwhelming.

Social Media 40

Social Media B2B SaaS Strategy 40

Blulogix

MARCH 21, 2024

By BluLogix Team Mastering the Art of Complex B2B Recurring and Subscription Billing: Elevating Customer Retention in B2B Subscriptions For B2B subscriptions, customer retention is a pivotal factor underpinning the long-term success and sustainability of businesses.

B2B 52

B2B Subscription Payment Features Retention 52

Intercom, Inc.

MARCH 11, 2021

On the surface, B2B customer support issues might look quite different from those of B2C. Typically, B2B issues can be more complex, require the collaboration of a lot more departments within the company, and are often in direct dialogue with the consumer, rather than a buying team or committee. Know your user. Caught your interest?

B2C 118

B2C B2B Scale Strategy 118

Neil Patel

OCTOBER 13, 2021

I’ve compiled some of my top strategies which will help you increase B2B sales and smash your Q4 targets. Let’s dive in and open the B2B sales flood gates. 10 Ways to Increase B2B Sales. Leverage Social Selling. Still not sold on the buying power of social media? What is social selling?

B2B 135

B2B Social Media Sales Underperforming Technical Team 135

Payrix

APRIL 17, 2024

We make it easier for B2B platforms to create and own the most frictionless payments experience for their merchants. Payrix offers our software provider partners custom marketing strategies and tools from experienced marketing professionals in the financial technology space to help you achieve your goals and then some.

Payments 130

Payments Embedded Payments Merchant Services SaaS Payments 130

SaaStr

AUGUST 21, 2020

A lot of immature language from the CEO, especially on social media. This I’ve found to be a big flag in B2B/SaaS. Inclusing on social media, etc. CEOs that act immature on social media I’ve found often don’t go that far. Changes strategy too often.

Social Media 323

Social Media B2B Scaling Investment 323

User Pilot

NOVEMBER 2, 2023

You will also learn how to choose the right growth strategy for your SaaS and how to leverage marketing-led growth to achieve your business goals. TL;DR Marketing-led growth is a strategy that relies on marketing efforts to drive product growth and retain users. Most companies use all 3 strategies to some extent.

Strategy 105

Strategy Marketing Social Media AI Search 105

Subscription Flow

NOVEMBER 28, 2023

A major issue that arises, especially in the B2B SaaS business model, is how to break into the upmarket market as startups develop into scaleups that are primarily focused on increasing their market capitalization. This can be done through a variety of platforms, including social media, email marketing, online ads, and content marketing.

SaaS Payments 59

SaaS Payments Payments Business Model Payment Services 59

Totango

AUGUST 9, 2022

B2B customer segmentation gives you the power to customize your service and even personalize it for individual clients. This article will give you six best practices for optimizing your B2B customer segmentation. What Is B2B Customer Segmentation? Why Should You Use B2B Customer Segmentation?

B2B 99

B2B Social Media Market Research Customer Success 99

Buffer Resources

FEBRUARY 14, 2024

  Each Tuesday, listeners can expect a mix of the latest social media news and engaging discussions with industry leaders to provide inspiration and practical advice. Listen to it here Dot Social If you’re a social media enthusiast at any level, tune into the Dot Social podcast hosted by Mike McCue , the CEO of Flipboard.

Social Media 95

Social Media Entertainment Entrepreneurship Interviewing 95

Totango

AUGUST 23, 2022

B2B Customer Journey Touchpoints: A Guide for CS Teams. B2B customer journey touchpoints mark the roadmap toward successful outcomes for clients and CS teams. In this way, customer journey B2B touchpoints serve as a powerful tool for increasing the effectiveness of your customer success strategy. Customer service.

B2B 115

B2B Payment Methods Payments SaaS Payments 115

Neil Patel

AUGUST 5, 2021

For fitness service providers, this means one thing: you need an effective marketing strategy to stand out in this fast-growing, high-stakes marketplace. Before we look at specific advertising strategies for the fitness industry, let’s break down the main challenges you’ll face in this niche. 7 Fitness Advertising Strategies to Test.

Advertising 141

Advertising Strategy Social Media Marketplace as a Service 141

User Pilot

SEPTEMBER 7, 2023

Interested in building a B2B customer journey map? In this article, we’ll cover B2B customer journey stages, how to build a B2B customer journey map, and the right tools to use. In this article, we’ll cover B2B customer journey stages, how to build a B2B customer journey map, and the right tools to use.

B2B 105

B2B SaaS User Experience Retention 105

Mucker Capital

NOVEMBER 8, 2023

In this Mucker Growth session, Rosabel Tao from Fire & Bridge delves into the critical field of startup positioning strategy and its crucial role in shaping enduring brands. Defining the customer precisely is crucial to focus on the right approach, rather than using a scattergun strategy.

Branding 98

Branding Startup Development Strategy 98

Buffer Resources

JANUARY 15, 2024

Inaccurate, packed with "filler," or completely AI-generated — bad B2B (business-to-business) content is easy to spot and even easier to find online. But what makes B2B content good ? According to one study, it also costs over $50 billion annually due to wasted resources alone. Tough question. Interview them.

B2B 55

B2B Technical Advisors SaaS Payments Underperforming Technical Team 55

FastSpring

DECEMBER 18, 2020

While we’ve been shopping for items like clothes or shoes online for years, another trend is now emerging—business-to-business (B2B) ecommerce. It’s easy to think of online sales as a marketplace where we buy items for ourselves, but more and more B2B and SaaS sales are now happening online. What is B2B Ecommerce?

Payment Methods 147

Payment Methods B2B Outsourcing Services Payment Services 147

Totango

SEPTEMBER 20, 2022

Customer Enablement Essentials: What B2B and SaaS Brands Need to Know. This helps deliver more satisfying customer experiences , promoting customer renewals and referrals, which are critical to B2B SaaS businesses. Then we’ll look at the benefits of customer enablement and how it mutually supports sales enablement strategies.

B2B 82

B2B Scale SaaS Sales Enablement 82

Neil Patel

JULY 28, 2021

If you’ve been looking to score the top spot or even the first page on Google, here’s one secret to improving your position: have a great content strategy. Your content strategy should focus on producing quality content, engaging with your audience, and measuring your successes and failures.

Strategy 141

Strategy Development Social Media Sales Funnel 141

SaaStr

JANUARY 9, 2023

The state of B2B SaaS. We discovered this by first analyzing the changes in the B2B SaaS industry, which stemmed from generational shifts in the following areas: B2B ecosystem. Two decades ago, B2B companies relied on a central figure in the entire company calling the shots on budget and software to invest in.

Social Media 189

Social Media B2C Marketing B2B 189

Blulogix

FEBRUARY 19, 2024

With the cost of acquiring new customers significantly higher than retaining existing ones, businesses are increasingly focusing on innovative strategies to enhance customer experiences and reduce churn. Community Building: Foster a sense of community among your subscribers through forums, social media groups, or exclusive events.

Retention 52

Retention Engagement Strategy AI Search 52

Sales Hacker

FEBRUARY 14, 2023

Using TikTok for B2B selling might seem unprofessional. But TikTok has proven a powerful channel for B2B messages. In this guide, I’ll take you through the top 5 strategies for leveraging TikTok for B2B sales — backed by research-based stats and live examples. Why use TikTok for B2B sales? TikTok users are 1.7x

B2B 90

B2B Sales B2C Trends 90

Neil Patel

FEBRUARY 13, 2023

I’ve created this list of strategies to help businesses like yours identify how to market during a recession to keep your business on top. First, let’s discuss some of the information you should keep in mind when developing your recession marketing strategy. Working through a B2B lens? Business likely won’t be “as normal.”

Technical Review 84

Technical Review Strategy Marketing Social Media 84

FastSpring

OCTOBER 25, 2023

And does it improve B2B sales too, or is it more just a B2C advantage? How B2B vs. B2C sales compare. Particularly large lifts in countries like China and Germany in November suggest a huge opportunity for SaaS and software companies to profit in Q4, especially if you’re targeting those countries as part of a global expansion strategy.

SaaS Payments 135

SaaS Payments Payment Solutions Software Review Merchant Services 135

SaaStr

AUGUST 19, 2023

In this session, Jason Lemkin, Founder at SaaStr, and Lloyed Lobo, Cofounder at Traction discuss the journey behind creating the world’s largest community for SaaS and Business software, where hundreds of thousands across the globe actively engage through mega conferences, events, meetups, podcasts, blogs, social media, and more.

Software 182

Software Business Social Media Government 182

Neil Patel

OCTOBER 13, 2020

Is your company tapping into its local customers through B2B local SEO? Although business-to-consumer (B2C) brands often leverage local marketing, business-to-business (B2B) ones tend to take a broader approach. B2B brands without storefronts are even more likely to have their local marketing strategies slip through the cracks.

B2B 141

B2B B2C Mobile Transportation 141

Totango

MARCH 4, 2022

B2B customer service is often confused with B2B customer success, but they are not the same. First, we’ll define what B2B customer service is and distinguish it from customer support in B2C industries. Then, we’ll consider how B2B customer service differs from customer success in a B2B context. Social media.

B2B 91

B2B Customer Success Technical Review B2C 91

Neil Patel

JANUARY 20, 2022

Global usage of social media, which was already high, exploded during the pandemic in 2020. In fact, as of 2021, 69 percent of North Americans used social media – and these numbers will likely continue to climb as new features and social media platforms are released.

Social Media 90

Social Media Strategy Advertising Innovation 90

User Pilot

APRIL 7, 2023

What are the different types of B2B customer insights for SaaS businesses? However, customer insights can help your teams understand all aspects of your B2B partners. However, customer insights can help your teams understand all aspects of your B2B partners. What are B2B customer insights?

B2B 98

B2B Underperforming Technical Team B2C Scale 98

Nimble - Sales

FEBRUARY 5, 2024

Social selling is a modern B2B sales method using social media to connect with customers. Adding social selling to business strategy is crucial as it uses platforms like LinkedIn for authentic connections beyond traditional advertising. It’s about genuine conversations, not just pushing products.

Social Media 80

Social Media Advertising B2B Strategy 80