User Pilot

APRIL 7, 2023

What are the different types of B2B customer insights for SaaS businesses? When your product is catering to other businesses, it can be difficult for sales reps and other teams to understand the needs and experiences of the clients, especially if the client company sells multiple products. What are B2B customer insights?

B2B 86

B2B Underperforming Technical Team B2C Scale 86

Chart Mogul

MAY 3, 2023

It’s like trying to scoop water out of a sinking boat faster than it’s sinking.” – Parker Moore, Head of Customer Success at Vitally For early-stage companies, retention is an indicator of product-market fit. “If If you’re an early-stage company your retention is a key sign of your product-market fit. You have less noise.

Retention 52

Retention Trends B2B SaaS 52

User Pilot

MAY 19, 2021

The B2B SaaS marketing space can feel a lot like an echo chamber. You hear many people chanting the same things about how this one specific tactic gave them +1000% in ROI, and then you look at your own strategy and wonder why it’s all crickets. What do SaaS Companies spend on B2B Marketing? Let’s dive in!

B2B 119

B2B Marketing SaaS Social Media 119

Intercom, Inc.

OCTOBER 16, 2019

The classic example sees a company move from niche startup to mainstream scale-up, but it can also see companies hone their product-market fit by focusing on a more specialized, and yet more lucrative, user base. Entry level application (<$5,000 p.a.). Gaining new customers.

Business Model 195

Business Model Scale Pricing Payment Methods 195

Chart Mogul

JUNE 24, 2021

Pricing localization is a strategy where you present the price of your SaaS differently depending on where the customer lives. In our B2B SaaS Pricing Masterclass , we detail the importance of SaaS pricing and how to get it right for your audience. Not all pricing localization strategies are created equally. Image via Hotjar.

Pricing 128

Pricing SaaS Payments Payments Payment Features 128

SaaStr

MARCH 17, 2020

Pendo announced a new offering aimed to help startup companies accelerate product-market fit, and prove that product traction to early stage investors. Chargebee offers subscription billing and revenue operations for fast-growing B2B SaaS companies. Shop for your smart video conferencing camera at owllabs.com.

Sales Hiring 191

Sales Hiring Scale Payment Features Marketplace as a Service 191

Casey Accidental

DECEMBER 11, 2023

In a previous post , I talked about how product work post-product/market fit shifts from zero to one innovation to features, growth, and scaling work. I highlight six different types of product expansion, in increasing levels of difficulty based on these vectors. B2B requires suite expansion.

Payments 113

Payments Scale Payment Solutions Technical Review 113

SaaSOptics

APRIL 14, 2022

SaaS pricing is typically done on a subscription basis where customers pay a recurring monthly or annual fee to use a company’s software. This metered-usage approach allows users to leverage the total value of your SaaS without being forced into a recurring monthly payment or an annual contract. .

Payments 98

Payments Pricing SaaS Payments Payment Services 98

SaaSOptics

MAY 19, 2022

For subscription-based SaaS businesses, your customer acquisition metrics indicate how effectively you acquire new users via sales, marketing, or a product-led approach like a free trial. Combining these different tactics makes up an effective customer acquisition strategy , which fuels the entire acquisition process.

Acquisition 59

Acquisition Scale Strategy Software Review 59

Sales Hacker

MARCH 1, 2024

GTMnow is the media extension of GTMfund – sharing insight on go-to-market from working with hundreds of portfolio companies backed by over 350+ of the best in the game executive operators who have been there, done that at the world’s fastest growing SaaS companies. The B2B playbook is changing.

VP of Engineering 71

VP of Engineering Scale SaaS AI Search 71

SaaStr

APRIL 2, 2019

That’s what we’re going to talk about today, my five best strategies to help you drive your next wave of business growth. First strategy, expand your market. So when you have that initial business success, you probably have a single product, and it’s great for a certain set of customers. ” Right?

Scale 196

Scale Sales Hiring Scaling Strategy 196

SaaStr

JANUARY 7, 2021

These 25 episodes dive into extremely important topics including how to build a B2B revenue model engineered for rapid growth, how to take care of your team in times of turmoil, and more. SaaStr 309: David Skok on The 9 Stage Model To Get A B2B Company To Get Repeatable, Scalable & Profitable Growth.

Scale 249

Scale Sales Hiring Scaling B2B 249

Andreessen Horowitz

APRIL 23, 2024

For both of you, subscription is a smaller-to-no piece of the story. BILL started much heavier on subscription, but has really leaned into payments over the last several years. Mercury has never monetized via subscription and just focused on payments and float. It’s a transaction business.

Payments 107

Payments Forecasting Payment Services Payment Solutions 107

Chart Mogul

JULY 1, 2020

Customer interviews are a powerful tool that can help you better position your B2B product to attract and retain more customers. B2B marketing is much more complicated than consumer marketing. That’s because B2B businesses address particular niches, where customers don’t spend as much time online.

Interviewing 76

Interviewing B2B Marketing Underperforming Technical Team 76

Buffer Resources

FEBRUARY 28, 2024

How to craft your pricing strategy as a creator It’s a big task, but once it’s done, a pricing strategy can catalyze your creative endeavors into a sustainable business. If you're aiming for brand sponsorships or B2B services, research the common objectives and pain points of potential clients in your niche.

Pricing 92

Pricing Social Media Consulting Branding 92

Chart Mogul

JUNE 24, 2021

Pricing localization is a strategy where you present the price of your SaaS differently depending on where the customer lives. In our B2B SaaS Pricing Masterclass , we detail the importance of SaaS pricing and how to get it right for your audience. Not all pricing localization strategies are created equally. Image via Hotjar.

Pricing 52

Pricing SaaS Payments Payments Payment Features 52

Baremetrics

JULY 28, 2019

The core information will cover: Pricing Models: The method by which a user pay to use your product and for how much (+ screenshots and examples). Activation Models: The method by which a user starts using your product (+ more screenshots and examples). Pricing Strategies: The way your pricing model is presented and marketed.

Pricing 101

Pricing Strategy SaaS Scale 101

Casey Accidental

OCTOBER 24, 2022

This is one of the key challenges we faced at Eventbrite when we radically shifted our strategy in 2020. This is a very common strategy for enterprise companies with large margins. When people think of simple products, they typically think of consumer products. I have written about this strategy before here.

Scale 139

Scale User Experience Underperforming Technical Team Marketplace as a Service 139

SaaStr

OCTOBER 24, 2019

Tradeshift now… I’ll let Christian introduce himself but Tradeshift now is one of the biggest, if not the biggest, B2B SaaS company out of Europe, valuation well above a billion dollars. Christian Lanng : So we started with something very, very narrow, which was invoicing. Exactly the same strategy.

Payments 103

Payments Payment Features SaaS Payments Underperforming Technical Team 103

Chart Mogul

JULY 1, 2020

Customer interviews are a powerful tool that can help you better position your B2B product to attract and retain more customers. B2B marketing is much more complicated than consumer marketing. That’s because B2B businesses address particular niches, where customers don’t spend as much time online.

Interviewing 52

Interviewing B2B Marketing Underperforming Technical Team 52

Chart Mogul

SEPTEMBER 15, 2023

Source From Mice to Whales – 5 Ways to Build a $100 Million SaaS Company by Christoph Janz, Point Nine Capital Your Guide to SaaS Product Metrics by Kyle Poyar, OpenView Partners How do you compare? Benchmarks across the PLG user journey The hardest part of PLG might actually be… marketing?! What’s your TikTok strategy?

Scale 52

Scale Underperforming Technical Team Sales Hiring SaaS 52

Unbounce

SEPTEMBER 16, 2021

We’re here to show you how to get the best bang for your buck by cleaning up your Pay-Per-Click (PPC) strategy. The Role of PPC in Marketing Strategies Why Your PPC Ad Needs a Dedicated Landing Page A Step-by-Step Guide to Optimizing Your Post-Click Strategy. The Role of PPC in Marketing Strategies.

Payment Methods 145

Payment Methods Payment Solutions Payments AI Search 145

User Pilot

MARCH 18, 2021

A successful customer retention strategy requires constant iteration and innovation to keep up with an ever-changing SaaS market environment. This article will dive into how each department should own its own customer retention strategy – and how it should all fit together! TL;DR- 13 Customer Retention Strategies.

Retention 52

Retention Strategy Underperforming Technical Team Technical Review 52

User Pilot

NOVEMBER 23, 2023

It’s difficult to implement outcome-based roadmaps because stakeholders don’t trust product teams to deliver on business goals. Many companies lack differentiation strategies and drive product development by copying competitors. Build a product that users love by delivering value and a good product experience.

Scale 87

Scale Underperforming Technical Team Sales Recruiting Software Review 87

Sales Hacker

APRIL 10, 2018

In this blueprint, we take a tactical approach on how to build a go to market strategy. 5 Steps To Building Your Go To Market Strategy. Where you can apply this GTM strategy. How to map your GTM strategy to different customer segments. Using CAC to model your GTM strategy. 1) Across regions.

SMB 72

SMB Strategy Outsourced Development Marketing 72

Mucker Capital

OCTOBER 27, 2023

In this Mucker Growth session, Kyle Poyar from OpenView delves into the critical topic of pricing for SaaS startups, aiming to rectify prevailing mistakes in your pricing strategies. A First Round Capital survey found only 6 percent of startup founders believe their pricing model aligns perfectly with their product value.

Payments 59

Payments Pricing SaaS Payments Startup 59

User Pilot

FEBRUARY 7, 2024

Your SaaS product’s free trial conversion rate is one of the most important growth metrics to track. That’s because an integral component of the product-led growth strategy is your ability to convert a free trial user into a paying customer. the focus is getting the user to reach value before the trial ends.

SaaS Payments 52

SaaS Payments Payments Payment Solutions Scale 52

OpenView Labs

JULY 2, 2020

Nailing your SaaS pricing strategy requires more than just picking the optimal price and forgetting about it. B2B and B2C SaaS and Subscription Report. Updated weekly to show the impact of COVID-19, this resource from ProfitWell includes data from their subscription companies. Picking a Pricing Strategy for Your Product.

Pricing 135

Pricing SaaS Payments Payments SaaS 135

Intercom, Inc.

NOVEMBER 7, 2019

As Head of Sales for Spendesk, Nico was initially inspired by the vision of founder Rodolphe Ardant who had spotted a gap for ‘spend management’ in the B2B market based on personal banking trends. So they created a software that provides control, visibility, and payment methods for corporate finance teams.

Scale 162

Scale Payment Methods Payment Solutions Marketing 162

User Pilot

JANUARY 15, 2024

Continuous monitoring of product performance, user engagement, and other key metrics for a SaaS company. These B2B metrics also give you an idea of more abstract concepts like product-market fit. Calculating retention rates is essential to get ahead of churn and determine if your retention strategies are working.

Metrics 90

Metrics SaaS Customer Lifetime Value Retention 90

User Pilot

JUNE 10, 2019

That’s why we wouldn’t dare tell you what product-led growth marketing is or how to do it. Instead, we’re going to show you how to drive it in your role as head of growth or product marketer. What is product led growth marketing. Your product should be viral and make users want to share it with others.

Growth Marketing 132

Growth Marketing Marketing Scale Payment Features 132

FastSpring

JUNE 22, 2022

We don’t have to look far to find examples of B2B SaaS companies that have found traction using a self-service or product-led motion. Look at Zoom or Slack: businesses designed for enterprise organizations that use B2C-like onboarding flows (such as product-led growth, or PLG) to fuel interest and adoption.

B2C 133

B2C Payments SaaS Payments B2B 133

Intercom, Inc.

OCTOBER 29, 2019

Authoritative, actionable strategies on how to grow your business. A substitute for strategy or planning. Segmentation cannot incorporate all strategic considerations nor changes to product, pricing, and packaging over time. Informing our approach to the market. Assessing progress on our strategy.

Business 184

Business B2C Scale Headcount 184

User Pilot

MARCH 14, 2023

TL;DR Freemium is a customer acquisition strategy that gives users access to basic functionality without paying while hiding the more advanced features behind the paywall. Its strategy is working well as the company boasts a 30% conversion rate. It costs users nothing to start using the product, so why wouldn’t they?

SaaS 93

SaaS Onboarding Benchmarks B2B 93

ProfitWell

MARCH 3, 2020

And finally, the evolution of B2B SaaS billing. What’s the next milestone disrupting the market? Listen wherever you get podcasts: Your top subscription news. Sales in a product-led initiative: feat. Patrick has written some great content around freemium strategies and how freemium is an acquisition strategy.

Sales Hiring 59

Sales Hiring Scale SaaS Payments Payment Services 59

SaaStr

AUGUST 6, 2019

Now I do think that Peter Thiel is actually wrong when it comes to the power law because it’s completely okay to be number three, four, five, and six, and seven in SaaS, especially in B2B, but then you should just not be in San Francisco. I think most markets, especially in enterprise space, they tend to fragment over time.

Payment Solutions 147

Payment Solutions Payments Outsourcing Services SaaS Payments 147

SaaStr

JULY 15, 2022

So how feasible do you think that works for a typical B2B SaaS business that probably our user-base is not too knowledgeable about [inaudible] on the internet for something specific in their day-to-day use case? But I almost never see mediocre outsource SEO really work for B2B. So, thanks man. It doesn’t work. It never works.

Scale 244

Scale Outsourcing Services Sales Hiring VP of Engineering 244