Chart Mogul

JUNE 24, 2021

Pricing localization is a strategy where you present the price of your SaaS differently depending on where the customer lives. We also shared that revisiting your monetization strategy is an essential part of growing your business. Not all pricing localization strategies are created equally. What is pricing localization?

Pricing 128

Pricing SaaS Payments Payments Payment Features 128

User Pilot

FEBRUARY 22, 2024

This article will walk you through 15 practical strategies to improve customer retention , boost loyalty, and ensure customer satisfaction. Use cohort tables to understand how different user segments engage with your product, then improve. Drive recurring revenue : Loyal customers spend more through repeat purchases over time.

SaaS Payments 52

SaaS Payments Payment Methods Strategy Payments 52

ProfitWell

JANUARY 6, 2020

Imagine a world in which your customers sell your product for you. You just have to achieve stellar product-market fit. Marc Andreessen, cofounder and general partner of Andreessen Horowitz, put it this way, “product-market fit is when people sell for you.” What is product-market fit? Ideal, right?

Product Marketing 52

Product Marketing Underperforming Technical Team Marketing Advertising 52

SaaSOptics

MAY 19, 2022

For subscription-based SaaS businesses, your customer acquisition metrics indicate how effectively you acquire new users via sales, marketing, or a product-led approach like a free trial. Combining these different tactics makes up an effective customer acquisition strategy , which fuels the entire acquisition process.

Acquisition 59

Acquisition Scale Strategy Software Review 59

ProfitWell

DECEMBER 9, 2019

From the rise of SaaS to the sudden glut of subscription boxes, the subscription business model has never been more popular. So much so that Gartner research predicts that in 2020, all new entrants to the software market and 80% of existing companies will offer some sort of subscription package. Do your research.

SaaS Payments 61

SaaS Payments Payment Services Subscription Payment Features 61

User Pilot

DECEMBER 18, 2020

Or maybe they got the initial value, but have not progressed beyond the ‘basics’ They may be open to switching over to a competitor or are considering canceling their subscription. There are times when users don’t always get your product on the first try. Product Marketing Manager. Source: imgflip. Best, Anna.

Engagement 98

Engagement Strategy Underperforming Technical Team Social Media 98

SaaStr

JULY 30, 2023

Low CAC, scalable growth strategies Growth engineers (this is super important!) MarTech stack and budget (always be on the lookout for cutting-edge platforms) A growth mindset Scalable, Low CAC Growth Strategies “One example that works well for sales-led SaaS businesses is outbound,” says Cabane. You need to focus on product first.

Scale 203

Scale Sales Hiring AI Banking 203

User Pilot

JANUARY 29, 2021

An excellent user engagement strategy can have a ripple effect on what product marketers’ care the most about: Make your users see the value of your product and its features during the free trial. Stop users from only signing up and then never using the product. No matter how fast you run, you will never reach it.

Engagement 98

Engagement Strategy Onboarding Sales Hiring 98

User Pilot

APRIL 29, 2024

Customer segmentation enables teams to better understand customer needs and pain points and deliver personalized product experiences t o accommodate them. This improves satisfaction, retention, and brand loyalty , and improves the performance of marketing strategies. And avoid unproductive marketing campaigns.

Payment Solutions 85

Payment Solutions SaaS Payments Payment Methods Payments 85

User Pilot

APRIL 26, 2022

Product adoption isn’t complete until users adopt all the features they need to achieve their goals. As different customer segments adopt your product at different stages of its lifecycle, it is essential to select your product adoption strategies carefully. What are product adoption metrics? Time to value.

Strategy 95

Strategy SaaS Onboarding Scale 95

Totango

NOVEMBER 5, 2021

Getting Started: Tips for Implementing an Effective Customer Engagement Strategy. TC : I’ve also coordinated with Marketing, specifically Campaign Marketing and Product Marketing. What were the main challenges you found when implementing a digital strategy? . Well, if you’re Aruba, you go digital.

Scale 110

Scale Engagement Scaling Strategy 110

SaaSOptics

MARCH 16, 2022

In this webinar recap, you’ll see the most significant trends in SaaS pricing, subscription management, metrics/analytics, and what they could mean for your business in 2022. A critical analysis of these data points reveals that variable pricing may slowly become a leading pricing strategy in the next several years.

Trends 98

Trends B2B Scale Payment Features 98

Andreessen Horowitz

APRIL 23, 2024

For both of you, subscription is a smaller-to-no piece of the story. BILL started much heavier on subscription, but has really leaned into payments over the last several years. Mercury has never monetized via subscription and just focused on payments and float. It’s a transaction business.

Payments 108

Payments Forecasting Payment Services Payment Solutions 108

Chart Mogul

JUNE 24, 2021

Pricing localization is a strategy where you present the price of your SaaS differently depending on where the customer lives. We also shared that revisiting your monetization strategy is an essential part of growing your business. Not all pricing localization strategies are created equally. What is pricing localization?

Pricing 52

Pricing SaaS Payments Payments Payment Features 52

Chart Mogul

MARCH 9, 2020

We spoke to Buffer’s CEO Joel Gascoigne about his experience building Buffer and the role and place subscription data plays for the company. For the first 2-3 years of Buffer’s existence, Joel and his team did not need a specialized solution for subscription analytics. A smaller team allows us to be more productive and move quicker.

Payment Solutions 113

Payment Solutions Payment Features Payments Social Media 113

Totango

NOVEMBER 5, 2021

Getting Started: Tips for Implementing an Effective Customer Engagement Strategy. TC : I’ve also coordinated with Marketing, specifically Campaign Marketing and Product Marketing. What were the main challenges you found when implementing a digital strategy? . Well, if you’re Aruba, you go digital.

Scale 84

Scale Engagement Scaling Strategy 84

SaaStr

SEPTEMBER 7, 2022

Product-Market Fit . Hitting $1M ARR is the benchmark to figure out if you have a product-market fit.” – Veronika Riederle, CEO @Demodesk. Here are a few strategies that Demodesk used during this growth stage. Going from $0 to $1M ARR is the first baby step for any SaaS startup. Scraping LinkedIn.

Sales Hiring 201

Sales Hiring Scale Revenue Sales 201

Buffer Resources

FEBRUARY 28, 2024

How to craft your pricing strategy as a creator It’s a big task, but once it’s done, a pricing strategy can catalyze your creative endeavors into a sustainable business. Customize your subscription offerings by tailoring content and experiences to match the interests and preferences of your subscriber base.

Pricing 94

Pricing Social Media Consulting Branding 94

User Pilot

JUNE 14, 2021

Are you looking to build a solid marketing automation strategy and don’t know where to start? In this article, I’ll cover what marketing automation is, how to set up an effective strategy for it, and go over some examples of how to use marketing automation at each stage of the user journey to drive product growth.

SaaS Payments 52

SaaS Payments Payment Solutions Strategy Payment Methods 52

Sales Hacker

MARCH 1, 2024

Through these channels, you gain more valuable first-party data about customers and prospects to inform content and product decisions. Leveraging owned media for your GTM strategy Owned media can fuel your go-to-market strategy in the early stages of building a company and beyond.

VP of Engineering 71

VP of Engineering Scale SaaS AI Search 71

User Pilot

MAY 2, 2024

In the article, we share 24 customer retention marketing tactics that will help you reduce churn and increase your product performance. TL;DR Customer retention refers to the strategies and tactics used to build strong customer relationships and encourage them to continue using the product. Let’s get to it.

Retention 88

Retention Marketing Customer Lifetime Value Onboarding 88

User Pilot

MARCH 18, 2021

A successful customer retention strategy requires constant iteration and innovation to keep up with an ever-changing SaaS market environment. This article will dive into how each department should own its own customer retention strategy – and how it should all fit together! TL;DR- 13 Customer Retention Strategies.

Retention 52

Retention Strategy Underperforming Technical Team Technical Review 52

Totango

NOVEMBER 5, 2021

Getting Started: Tips for Implementing an Effective Customer Engagement Strategy. TC : I’ve also coordinated with Marketing, specifically Campaign Marketing and Product Marketing. What were the main challenges you found when implementing a digital strategy? . Well, if you’re Aruba, you go digital.

Scale 62

Scale Engagement Scaling Strategy 62

Chart Mogul

JUNE 1, 2023

Then, we’ll share some practical advice for tracking retention metrics and suggest 4 strategies SaaS businesses can use to improve customer retention. Tips for tracking customer retention Four strategies to improve customer retention SaaS retention FAQ Is revenue retention more relevant to your business at the moment?

Retention 90

Retention Metrics Benchmarks SaaS 90

User Pilot

OCTOBER 5, 2023

This metric helps SaaS companies choose the most effective customer acquisition channels , diagnose inefficiencies in customer retention strategies , and inform pricing decisions. Collaboration between product , marketing, and sales teams is essential to effectively identify and target high-value customers.

SaaS Payments 96

SaaS Payments Customer Lifetime Value Payment Solutions Acquisition 96

SaaStr

JANUARY 7, 2021

In this episode, David Skok , General Partner @ Matrix Partners , uncovers the crucial step missing when it comes to finding product-market fit for B2B companies, how to set-up your sales team for success early on, and what metrics really matter when it comes to a payback period.

Scale 245

Scale Sales Hiring Scaling B2B 245

SaaStr

NOVEMBER 2, 2019

How should this data feedback into your product roadmap and pipeline? * How does Krish think your customer acquisition and GTM strategy has to change with the movement from SMB to enterprise? In terms of the product market fit falling apart. Does it have to be in person? What questions reveal the most?

Scale 127

Scale SaaS Payments Sales Recruiting Payment Services 127

User Pilot

NOVEMBER 24, 2023

Customer retention is more of a long-term strategy compared to acquisition. This vital aspect of business strategy involves identifying potential customers, attracting them to the company, and persuading them to purchase. Customer retention keeps existing customers engaged and committed to a brand or product.

Acquisition 91

Acquisition Retention Customer Lifetime Value Churn 91

User Pilot

NOVEMBER 27, 2023

Both metrics are important to track if you want to implement a successful product retention strategy. The churn rate refers to the percentage of customers discontinuing their subscriptions during a given time period. During the month, 30 customers left and ended their subscriptions. Customer Churn Rate Formula.

Churn 79

Churn Retention Benchmarks Customer Lifetime Value 79

User Pilot

MAY 8, 2023

As the number of software tools and subscriptions increase, so too do the expectations of SaaS customers. Most challenges that a software company will face fall into one of three categories: product, sales, and business/operations.

Software Review 94

Software Review Outsourcing Services SaaS Sales Hiring 94

Chart Mogul

SEPTEMBER 6, 2023

Anyone can use segmentation in ChartMogul to analyze subscription data without needing a background in business intelligence, SQL, or direct access to data. You can empower your whole team to make more informed decisions with subscription data. Enabling you to implement focused strategies to reduce churn.

Revenue 52

Revenue Churn Pricing Operational efficiency. 52

wepay

FEBRUARY 20, 2018

For traditional businesses the focus is more on Convert and for SaaS it tilts a bit more toward Retain due to the prevalence of the subscription model. The Software Pricing blog has a simple post listing ten straightforward strategies to help SaaS businesses grow. What is a go-to-customer strategy?

SaaS Payments 40

SaaS Payments Strategy Payments SaaS 40

User Pilot

JULY 27, 2023

Chief Technical Officer : Responsible for outlining the company’s technological vision, implementing technology strategies, and ensuring that the technological resources are aligned with the company’s business needs. Product Manager : In charge of creating product strategy and overseeing the design process, among other things.

Sales Hiring 94

Sales Hiring SaaS Payments Sales Recruiting CTO Hire 94

User Pilot

JANUARY 9, 2023

Every good product marketer knows; the only thing better than acquiring new customers is retaining existing customers. Can personalized retention marketing grow your customer’s lifetime value and customer retention rate? This article considers all you need to know about retention marketing. Let’s begin!

Customer Lifetime Value 89

Customer Lifetime Value Retention Marketing Scale 89

User Pilot

JULY 5, 2023

Measure product-market fit to understand if you’ve met your customer expectations. Analyze and act on customer survey data to identify patterns and make data-driven strategies. Use product analytics to uncover frictions and eliminate them proactively. Create Product-Market Fit Surveys in Userpilot.

SaaS Payments 94

SaaS Payments Payment Solutions Payment Services Payment Methods 94

User Pilot

NOVEMBER 23, 2023

It’s difficult to implement outcome-based roadmaps because stakeholders don’t trust product teams to deliver on business goals. Many companies lack differentiation strategies and drive product development by copying competitors. Build a product that users love by delivering value and a good product experience.

Scale 89

Scale Underperforming Technical Team Sales Recruiting Software Review 89

Chart Mogul

MARCH 9, 2020

We spoke to Buffer’s CEO Joel Gascoigne about his experience building Buffer and the role and place subscription data plays for the company. For the first 2-3 years of Buffer’s existence, Joel and his team did not need a specialized solution for subscription analytics. A smaller team allows us to be more productive and move quicker.

Payment Solutions 52

Payment Solutions Payment Features Payments Outsourcing Services 52