SaaSOptics

MARCH 16, 2022

2022 B2B SaaS Trends [Webinar Recap]. There isn’t much that stays the same in the world of B2B SaaS. In a study of 250 B2B SaaS companies, sales-negotiated pricing (44% of companies) is still set to be the most popular pricing model when compared to both fixed pricing (34%) and variable pricing (24%).

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Trends B2B Scale Payment Features 98

Chart Mogul

MAY 3, 2023

It’s like trying to scoop water out of a sinking boat faster than it’s sinking.” – Parker Moore, Head of Customer Success at Vitally For early-stage companies, retention is an indicator of product-market fit. “If If you’re an early-stage company your retention is a key sign of your product-market fit. You have less noise.

Retention 52

Retention Trends B2B SaaS 52

SaaStr

DECEMBER 21, 2023

“Doubling Down” is a new series where we hear from top B2B SaaS investors on their most recent activities and takes on the current market. By the time companies get to Series B, they’ve figured out their product-market fit but they still haven’t scaled. Check that out here. B-round fundraising is challenging.

Scale 209

Scale Venture Capital AI Generative AI 209

Sales Hacker

JUNE 27, 2022

It’s become cliche to call the B2B buyer journey more complex and challenging than ever before. Join Hana Elliot, VP of Revenue at Vendition and Deniz Olcay, Senior Product Marketing Manager at Allego for a deep-dive into the quickly evolving world of sales enablement. Tactics to keep your team razor-sharp for every touchpoint.

Scale 83

Scale Scaling Strategy Sales Enablement 83

SaaStr

FEBRUARY 7, 2023

The goal is to help each other learn something new, find mentorships, create partnerships, and exchange strategies. with Olivier Adam, Chief Growth Officer at ReferralCandy Successful Scaling Across Markets, Lessons in Marketing & Building GTM with IvyCap’s MP with Ashish Wadhwani, Co-founder and Managing Partner.

VP of Engineering 222

VP of Engineering Technical Cofounder Outsourcing Services CTO Coach 222

Neil Patel

FEBRUARY 13, 2023

I’ve created this list of strategies to help businesses like yours identify how to market during a recession to keep your business on top. First, let’s discuss some of the information you should keep in mind when developing your recession marketing strategy. Working through a B2B lens? The same logic applies.

Technical Review 84

Technical Review Strategy Marketing Social Media 84

Casey Accidental

JULY 30, 2018

I’ll start with product marketing. Product marketing has suffered from an identity crisis as long as I have known the term. Product marketing, when done correctly (which rarely happens), is usually in charge of three things: Deciding a soon to be released product’s positioning and messaging.

Product Marketing 75

Product Marketing Marketing Underperforming Technical Team Outsourced Development 75

Intercom, Inc.

JANUARY 14, 2021

And so, in 2014, he founded Productboard , a product management system that incorporates customer feedback and insights to help product teams build better products. Use it to make better product decisions. Information from the front lines is critical when helping product decision-makers prioritize what to build next.

Strategy 225

Strategy Scale Systems Review Technical Review 225

OpenView Labs

FEBRUARY 2, 2021

The report’s authors already laid out how to get back to hyper-growth , and their article inspired me to share my predictions for 2021’s most important product marketing trends: 1. More SaaS companies will adopt product-led growth. The post 5 Major Product Marketing Trends to Watch In 2021 appeared first on OpenView.

Product Marketing 58

Product Marketing Trends Scale Marketing 58

SaaStr

JANUARY 21, 2022

If your organization is seeking growth in a new segment, like B2B—it will be a challenging ride because you’ll be in an unknown space. Now, let’s look at ten learnings that Dorian gathered while scaling Grammarly from a Consumer to an Enterprise brand with B2B offerings. Enter your email below for the latest SaaStr updates.

Scale 191

Scale SMB Enterprise Sales Hiring 191

SaaStr

AUGUST 19, 2023

Ari Lee Bayme, Managing Director @ Sandfox Advisors See You There!! Ari Lee Bayme, Managing Director @ Sandfox Advisors See You There!!

VP of Engineering 198

VP of Engineering AWS AI Engineering 198

OpenView Labs

FEBRUARY 6, 2020

Editor’s Note: This article is part three of a four-part series that covers the most crucial product marketing activities for an early-stage startup. Ok, we tested the product out with a few potential customers. The easiest answer is a B2B startup selling into enterprise-level companies. Sales and Product Marketing.

Scale 52

Scale Product Marketing Sales Hiring Scaling 52

Sales Hacker

APRIL 23, 2024

Before Common Room, Linda led product marketing for serverless computing at Amazon Web Services, where she saw firsthand the impact connected data and person-level insights had on accelerating product adoption, earning new customers, and expanding account revenue.

Sales Recruiting 63

Sales Recruiting Scale AWS 63

SaaSOptics

MAY 19, 2022

Combining these different tactics makes up an effective customer acquisition strategy , which fuels the entire acquisition process. Here’s how you can create an effective customer acquisition strategy to win more business in your own SaaS company. What is a Customer Acquisition Strategy? Identify your target market.

Acquisition 59

Acquisition Scale Strategy Software Review 59

SaaStr

AUGUST 8, 2022

A New Era of B2B Sales: Three Strategies Growth Leaders Must Implement Today. Mastering the Mid-market: Lessons on Building and Selling into Scaling Enterprises. 5 Customer Marketing Strategies Guaranteed to Grow Your Business. The Playbook to Multi-channel Marketing and The Art of the Product Launch.

VPCs (Virtual Private Cloud) 215

VPCs (Virtual Private Cloud) Scale Sales Hiring Scaling 215

Sales Hacker

MARCH 1, 2024

GTMnow is the media extension of GTMfund – sharing insight on go-to-market from working with hundreds of portfolio companies backed by over 350+ of the best in the game executive operators who have been there, done that at the world’s fastest growing SaaS companies. The B2B playbook is changing.

VP of Engineering 71

VP of Engineering Scale SaaS AI Search 71

Sales Hacker

MARCH 22, 2018

In this article, I will summarize what I’ve learned about B2B sales outsourcing. lead generation) are obvious, but some are not: 1) Finding a product/market fit. We help businesses realign their existing value proposition to the market specifics by talking to real buyer personas within their Ideal Customer Profile (ICP).

Outsourcing Services 78

Outsourcing Services Sales Outsourcing Outsourced Development Scale 78

SaaStr

DECEMBER 3, 2021

11 SaaStr 309: David Skok on The 9 Stage Model To Get A B2B Company To Get Repeatable, Scalable & Profitable Growth. #10 2 SaaStr 180: David Skok on Why You Should Not Focus On CAC/LTV In The Early Days, What Is The Right Way To Analyze Sales Rep Productivity & The Leading Indicators Early Stage VCs Use to Assess Product Market Fit.

Scale 187

Scale Sales Hiring SMB Benchmarks 187

Chart Mogul

MARCH 1, 2023

3x faster than their peers B2B SaaS businesses enjoy higher net retention than B2C SaaS Retention becomes more important as SaaS businesses enter the post-PMF growth phase Retention in 2022 was harder than ever Companies with best-in-class retention grow at least 1.5-3x B2C companies have a lower ARPA compared to B2B companies.

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Benchmarks Retention B2C Business 98

Sales Hacker

MAY 15, 2023

I’ll talk you through figuring out if you’re ready to hire salespeople, and make my pitch for why a founder-led sales strategy makes sense for early B2B startups. What happens if you hire a sales team too early in the life of your B2B startup? Your company incurs unnecessary expenses before figuring out product-market fit.

Sales Hiring 85

Sales Hiring Scale Outsourcing Services Payment Services 85

SaaStr

MARCH 20, 2024

There was so much budget flowing into B2B that it seemed like there could be 1,000 unicorns, even if 800 of those turned out to be junk. If you’ve stalled, it means you’ve fallen out of product market fit. For folks in SaaS, what got confusing in 2021 is that growth blew up so much in SaaS that the venture bar got lower.

Sales Hiring 236

Sales Hiring Sales Recruiting Scale Headcount 236

Aaron Beashel

OCTOBER 31, 2016

So for instance, here’s a shortened version of what the Vision might look like for a B2B SaaS marketing team. In 3 years time, our team of 10 across inbound, paid acquisition, product marketing, PR & operations has successfully built out an optimized growth engine. Design and implement retargeting strategy.

Scale 100

Scale Underperforming Technical Team B2B Marketing 100

User Pilot

MARCH 18, 2021

A successful customer retention strategy requires constant iteration and innovation to keep up with an ever-changing SaaS market environment. This article will dive into how each department should own its own customer retention strategy – and how it should all fit together! TL;DR- 13 Customer Retention Strategies.

Retention 52

Retention Strategy Underperforming Technical Team Technical Review 52

Sales Hacker

AUGUST 23, 2018

One of the reasons why B2B sales is so complicated is because of the many blind spots it involves that can ambush sales deals. Yet, all else can fail if you don’t know what to do and what not to do in B2B sales. What I believe is that B2B sales professionals should have the humility to accept it when things don’t work out.

B2B 55

B2B Development Team Review Underperforming Technical Team Technical Review 55

SaaStr

JANUARY 10, 2024

In this CMO panel from SaaStr, Rick Schultz, CMO at Databricks, Janine Pelosi, Former CMO at Zoom, and Ryan Carlson, Former CMO at Okta, joined Carilu Dietrich, Advisor at Hypergrowth B2B Startups to talk about the seven biggest mistakes CMOs make. ” Key Takeaways Participate in company strategy from the beginning as a CMO.

Sales Hiring 228

Sales Hiring Scale Technical Review Leadership 228

SaaStr

OCTOBER 12, 2020

Nick has vast experience when it comes to B2B and B2C, which is why we asked them to share their best tips for growing product and engineering orgs from 0 to IPO. When founders are starting companies, it’s crucial to have product-market fit. Execute against a strategy or roadmap with predictability and quality.

Engineering 211

Engineering Part-Time VPE Scale B2C 211

User Pilot

AUGUST 30, 2023

What strategies can you implement to drive acquisition and retention faster? The expert speakers at Product Drive 2023 will answer these and many more questions. But you need a solid strategy and must pay attention to creating mind-blowing user experiences. Product growth speakers. Product marketing speaker.

Scale 105

Scale AI Growth Hacking Innovation 105

SmartKarrot

DECEMBER 14, 2021

There are several revenue models available in the B2B SaaS world to optimize the product. The basic functionality of the product is available free of cost; however, there is a charge for using premium and proprietary features. Free users can be product promoters and evangelists. Alternate product strategy .

Product Marketing 10

Product Marketing B2B Marketing SaaS 10

User Pilot

APRIL 19, 2024

TL;DR Market research is vital for making informed business decisions, enabling companies to understand the market, target audience, and competitors, reducing risks, and optimizing marketing communications and product strategies. Product usage patterns. The outcome? Organizational scale. Lifestyle choices.

Market Research 52

Market Research Sales Recruiting Marketing Underperforming Technical Team 52

SaaStr

JANUARY 7, 2021

These 25 episodes dive into extremely important topics including how to build a B2B revenue model engineered for rapid growth, how to take care of your team in times of turmoil, and more. SaaStr 309: David Skok on The 9 Stage Model To Get A B2B Company To Get Repeatable, Scalable & Profitable Growth.

Scale 227

Scale Sales Hiring Scaling B2B 227

Sales Hacker

APRIL 10, 2018

In this blueprint, we take a tactical approach on how to build a go to market strategy. 5 Steps To Building Your Go To Market Strategy. Where you can apply this GTM strategy. How to map your GTM strategy to different customer segments. Using CAC to model your GTM strategy. 1) Across regions.

SMB 72

SMB Strategy Outsourced Development Marketing 72

User Pilot

NOVEMBER 23, 2023

It’s difficult to implement outcome-based roadmaps because stakeholders don’t trust product teams to deliver on business goals. Many companies lack differentiation strategies and drive product development by copying competitors. Build a product that users love by delivering value and a good product experience.

Scale 105

Scale Underperforming Technical Team Sales Recruiting Software Review 105

SaaSX

JUNE 14, 2019

Last week, we attended a fantastic webinar hosted by Paddle which discussed the benefits of customer-first thinking, and how to build a customer-first strategy for your SaaS company. The webinar was presented by Paddle’s senior product marketer James Doman-Pipe and Kustomer ‘s customer experience VP Alex Gadd.

Strategy 55

Strategy B2C Retention Metrics 55

SmartKarrot

OCTOBER 26, 2021

On that note, product marketing is the driving force behind getting your products out there and making it sell. Today, product marketers are constantly on the run to understand the customers better and market the products that best define and benefit their interests. What is Product Marketing?

Product Marketing 10

Product Marketing Marketing Scale SaaS 10

Casey Accidental

DECEMBER 5, 2023

I’d argue the only companies that have found product/market fit in crypto are companies that either enable or catch grifters. I’d argue the only companies that have found product/market fit in crypto are companies that either enable or catch grifters. So nothing can stand the test of time in that space.

AI Search 65

AI Search AI ChatGPT Scale 65

User Pilot

MARCH 14, 2023

TL;DR Freemium is a customer acquisition strategy that gives users access to basic functionality without paying while hiding the more advanced features behind the paywall. Its strategy is working well as the company boasts a 30% conversion rate. It costs users nothing to start using the product, so why wouldn’t they?

SaaS 98

SaaS Onboarding Benchmarks B2B 98

Buffer Resources

FEBRUARY 28, 2024

How to craft your pricing strategy as a creator It’s a big task, but once it’s done, a pricing strategy can catalyze your creative endeavors into a sustainable business. If you're aiming for brand sponsorships or B2B services, research the common objectives and pain points of potential clients in your niche.

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Pricing Social Media Consulting Branding 96