SaaStr

APRIL 21, 2023

Now, he has five more marketing strategies that are sure to generate more leads if done right. Most of these SaaS marketing strategies require little money, which is great for those lean, mean teams looking to get the most bang for their buck. What is the best strategy for events? Keep doing it. It’s too much.

Outsourcing Services 210

Outsourcing Services Scale Outsourced Development Marketing 210

Clouded Judgement

JULY 26, 2024

The rate of innovation in the AI markets is staggering, and a reminder that it’s really hard for anyone (big companies especially) to “fully commit” to an AI strategy or vendor. I asked ChatGPT how many price changes AWS has made to S3 since it’s inception in 2006, and the answer it gave me was 65. Staggering!

Cloud 141

Cloud Technical Review Artificial Intelligence AI 141

Sales Hacker

JANUARY 30, 2024

Amit Pande is CMO and EVP of Strategy at Aviso AI, a leading revenue intelligence platform. Previously, Amit led marketing efforts at startups like Tact AI (1st AI Assistant for Sales backed by AWS, Microsoft, and Salesforce), HP Inc (next-gen computing) and Spire AI (Human Capital SaaS).

AWS 87

AWS AI Advertising Finance 87

Tom Tunguz

MARCH 8, 2020

Recently, we welcomed Lisa Lawson to SaaS Office Hours to talk about building a channel go-to-market strategy for SaaS companies. Your customers may not know that it’s your product under the hood, so while you may gain a bunch of revenue, your brand equity won’t appreciate. Here are my notes. Where to Start.

Scale 302

Scale AWS Consulting Sales Enablement 302

SaaStr

MARCH 31, 2022

And it’s one of the three large cloud vendors that we all know: Microsoft, AWS, and Google. AWS’s marketplace has seen 1.5 But also it’s allowed us to get much closer to our provider, I mean, we host and run 100% on AWS, but pull data from everywhere.

Scale 211

Scale Marketplace as a Service Cloud SaaS Payments 211

SaaStr

NOVEMBER 8, 2022

Does it cost so, so much to host a few million lines of code on AWS? Ultimately, almost everyone in B2B SaaS, down the road, ends up getting 80%+ of their leads through their brand, through word-of-mouth, through second-order revenue, etc. More on dominant strategies in SaaS competition here. So is SaaS cursed?

Scale 274

Scale SaaS Banking AWS 274

SaaStr

NOVEMBER 24, 2021

However, even the savviest entrepreneurs might be unaware of some of the blind spots that could be costing revenue. . Says Roberge, “We’re using a sales comp plan that was invented in the 1980s, and it’s causing our customers to utilize their licenses at a lower rate, and it’s causing revenue contraction.”. When should you scale?

Sales Hiring 201

Sales Hiring Scale Compensation Sales 201

CloudGeometry

MARCH 22, 2022

First, SaaS is a business strategy, not a technology strategy. Part 3: Measurement One of the great breakthroughs of SaaS as a business strategy is in how it puts users and subscribers front and center of software development and keeps them there. The winners offer a better and faster way to solve customer problems.

DevOps as a Service 130

DevOps as a Service Software Delivery Well Architected Framework AWS 130

SaaStr

MAY 31, 2024

Up until 2020, the wave of passion for events and content was so strong that all he could do was ride the wave with no strategy. You’ve got a billion in revenue per year at Box, and yes, some of it goes to hosting and storage. It was all organic. Then 2020 hit and forced a reset. At scale, this is a jigsaw puzzle,” he said.

Sales Hiring 232

Sales Hiring Sales Recruiting Marketing Scale 232

ProfitWell

SEPTEMBER 10, 2020

SaaS revenue is expected to reach $143.7 Running your own server to handle your customer's valuable data requires a huge investment to match the same level of security and reliability that comes baked into services like Amazon AWS and Microsoft Azure cloud. Later, you'll be able to track annual recurring revenue as well.

SaaS Payments 66

SaaS Payments Trends Merchant Services Payments 66

Intercom, Inc.

FEBRUARY 26, 2018

It’s even harder if you don’t know all of the armies on the field, their strategies and weapons, or even who’s a friend and who’s a foe. In this battle, I’ve found a secret weapon hidden within one of our core engineering strategies, an idea called Run Less Software. The same is true in software. Innovative startups.

Outsourcing Services 224

Outsourcing Services Software Review Software Outsourced Development 224

SaaStr

NOVEMBER 14, 2023

What’s evolved over the years and is driven by hyper-scalers like Google Azure, AWS, Twilio, and Stripe is the consumption-based model. The VP of Strategy at Snowflake doesn’t have a Customer Success org. It might be more competitive and secure revenue longer-term to put the commitment element on top of a compensation plan.

Compensation 157

Compensation Sales Azure AWS 157

SaaStr

FEBRUARY 10, 2023

Tech companies realized that this cloud thing might be for real, but the word on the street was that AWS was too hard and complex for customers to realize its benefits. It took one year and a million dollars to create, but product traction, conversion, and revenue were low. Once you have that information, you can create a strategy.

Sales Hiring 130

Sales Hiring Development AWS Engineering 130

OpenView Labs

FEBRUARY 9, 2021

This is why we’re seeing more and more SaaS companies—Datadog, Twilio, AWS, Snowflake, and Stripe, to name a few—find success with product led growth paired with usage-based pricing. It requires shifts in go-to-market strategy, sales compensation, financial planning, billing, and much more. Then they tell their boss what to buy.

Scale 98

Scale Pricing Scaling AWS 98

Chart Mogul

NOVEMBER 30, 2023

In 2021, ChartMogul experienced a transformative shift in data strategy when we introduced a dedicated data engineering team. Most notably, we integrated with Segment, which was selected by our revenue operations (RevOps) team as our customer data platform (CDP).

Engineering 52

Engineering K8S orchestration (Kubernetes) Data AWS 52

Stax

APRIL 18, 2024

Independent Software Vendors (ISVs) and Software-as-a-Service Providers (SaaS) operate within the same market, thus creating a push-and-pull revenue dynamic. How companies price and distribute their solutions affects everything from revenue streams and customer interaction to product development and delivery methods.

Outsourcing Services 88

Outsourcing Services SaaS Payments Payment Services Payment Methods 88

OpenView Labs

JANUARY 29, 2020

The much-discussed pricing strategy took over the SaaS world and helped fuel the phenomenal success of SaaS pioneers like Dropbox, Evernote, SurveyMonkey and Hootsuite. They also better understand how to measure the success of freemium and strategies to convert free users into paying customers (hint: product qualified leads are your friend).

Pricing 82

Pricing Payments SaaS Payments Payment Solutions 82

OpenView Labs

JUNE 16, 2021

or hybrid (upfront subscription fee, and then a usage-based charge), this billing strategy is a hot topic. As a follow-up to The Usage-Based Pricing Playbook , this article hits on why pure usage-based pricing isn’t for every product, and how not all expansion revenue is created equally. The Rise of Usage-Based Revenue.

Pricing 64

Pricing Scale Forecasting AWS 64

Frontegg

MAY 27, 2021

Besides it’s proven business results, this strategy helps empower end-users to get the best possible product for their needs. In a nutshell, companies adopting the PLG strategy need to solve the users’ problems instantly – look at it as an on-demand demo that needs to convince the end-user. What is Product Led Growth (PLG)?

Payment Solutions 98

Payment Solutions SaaS Payments Payments Scale 98

Tom Tunguz

FEBRUARY 25, 2013

This is as true for their books business as their infrastructure business, AWS. Bezos has explicitly stated this strategy and it’s the one that has led to Amazon’s massive success in many different lines of business. Over sushi, a friend explained to me that this strategy might also extend to the way the company views acquisitions.

Acquisition 100

Acquisition Pricing AWS Startup 100

Tom Tunguz

NOVEMBER 17, 2014

The chart above plots the revenue growth of a hypothetical SaaS company for a year. Total Revenue in December 919 1592. Mean Cohort Revenue in December 77 133. In the 5% monthly churn case, the startup exits 2014 with $919 in MRR (monthly recurring revenue) and the typical customer is worth $77. AWS S3, EMR, etc).

Churn 102

Churn AWS Startup Revenue 102

Baremetrics

JANUARY 25, 2022

Again, things get slightly more complicated for SaaS businesses who often have to take unearned revenue into account when calculating their profits. Actions should be aligned with a holistic business strategy that takes the insights of your FinOps program into account alongside other sources of data and analytics.

Payment Services 97

Payment Services SaaS Payments Payment Solutions Scaling 97

OPEXEngine

JANUARY 11, 2022

There are many vendor benefits, too — it is easier to sell and it embodies a customer success solution orientation that drives high customer lifetime value and revenue. These contracts are very common in ‘revenue share’ models (i.e., Less predictable revenue. they do not have to overprovision for “just in case” scenarios).

Pricing 52

Pricing Payment Solutions Outsourced Development Compensation 52

Buffer Resources

AUGUST 16, 2023

For us, that’s a rewarding indication we’ve stayed true to our mission and strategy to support small businesses. Our hosting costs include service providers like AWS, Cloudflare, MongoDb, Twitter, etc. percent of our total revenue and 83 percent of our fees. of our total revenue and 17 percent of our fees.

Merchant Services 86

Merchant Services Payment Services Payment Features Payments 86

Blulogix

NOVEMBER 8, 2023

Here are some notable examples: Cloud Computing Major cloud providers like AWS, Azure, and Google Cloud offer pay-as-you-go pricing, enabling businesses to access computing resources based on their actual usage. We can anticipate further innovation in pricing strategies, offering customers even more personalized options.

Technology 52

Technology Pricing Payment Features Subscription 52

SaaStr

OCTOBER 31, 2019

It was around that time about 12 years ago that Jeff Bezos launched AWS, and some of you may remember that, when he did this, Wall Street analysts were looking at him and saying, “Why would you take what’s already a very unprofitable business and drive it further into the red by investing in this AWS initiative?”

Cloud 101

Cloud Scale AWS Machine Learning 101

User Pilot

JUNE 27, 2024

You’ll have to become an expert in certain aspects of the product and outline strategies to enhance those features. Also, you’ll be responsible for working with cross-functional teams to ensure product strategies align with business goals. They also have to stay on top of user behavior and market trends.

Leadership 52

Leadership Market Research Healthcare Trends 52

Sales Hacker

AUGUST 7, 2020

Head of Strategy, People & Change. Director Sales Strategy. Senior Vice President, Strategic Sales & Revenue. Predictable Revenue Inc. Partner, Account Based Strategy Practice Lead. Director of Sales Strategy. Director, Sales Development and Strategy. Panama Relocation Tours. Shelley Lavery.

VP of Engineering 127

VP of Engineering Sales Recruiting Sales Hiring Payment Services 127

Intercom, Inc.

OCTOBER 14, 2019

It’s allowed me to practice sales in a way that leads to favorable outcomes for all parties – purchases that solve real business problems and drive sustainable revenue for the company. Products like Amazon Web Services (AWS) and the rise of engineering talent globally have reduced the barrier of entry for software startups in recent years.

Software Review 162

Software Review AWS Social Media Machine Learning 162

OPEXEngine

JUNE 29, 2020

If this is the first time you’re hearing about the Rule of 40, this financial framework helps you weigh up your revenue growth against your margins. These companies aren’t likely to become the market leader anytime soon, but at least they can turn over a decent amount of revenue due to their higher profit margins. Enter the Rule of 40!

Benchmarks 52

Benchmarks SaaS Sales Hiring Scale 52

Sales Hacker

MARCH 1, 2019

Sales orgs doubling down on efficiency (revenue and operational). We drink our own champagne too, using our platform to accelerate revenue internally. Here’s the great thing about this book: we talk about the Sales Engagement strategy and how to attack it piece by piece. The accelerated rise of Omnichannel sales. 800ceo read.

Scale 63

Scale Engagement Sales AWS 63

User Pilot

AUGUST 18, 2024

A well-crafted go-to-market strategy could be your secret weapon. In this article, we’ll take a quick look at Maja’s journey and discuss the steps to build a GTM strategy. In an upcoming talk , Maja Voje will share insights into the go-to-market strategy for AI-first products. What is a go-to-market strategy?

AI Search 79

AI Search AI Scale Strategy 79

Sales Hacker

FEBRUARY 2, 2024

If revenue is the North Star metric, everything you do should drive towards that. There are still marketing teams that don’t own a revenue number, which is crazy. in order to keep a seat at the revenue table.” in order to keep a seat at the revenue table.” Meaning, revenue is a team sport. Have a great weekend!

Metrics 100

Metrics Revenue Scale Marketing 100

OpenView Labs

DECEMBER 13, 2019

This year we published a lot of exciting content that supports this shift in go-to-market strategy. Blake Bartlett explains the latest to-go-market strategy, how we got here and why the end user is now the most powerful buyer. Over 500 software companies participated, from pre-revenue to $150M+ ARR publicly traded SaaS companies.

Sales Hiring 52

Sales Hiring Benchmarks AWS Scale 52

OpenView Labs

FEBRUARY 2, 2021

Over the past eight years, product-led growth (PLG) has become a proven strategy used by the most successful SaaS companies in the world. Company videos, social media videos, landing page videos, and FAQ videos are other examples of different types of videos you can include in your video marketing strategy.

Product Marketing 58

Product Marketing Trends Scale Marketing 58

SaaStr

APRIL 30, 2022

Average Revenue per Customer. And basically SaaS revenue models is just magical for investors and for businesses. And you can basically predict revenue ahead of time and therefore raise money early on to grow even faster. First one and the most important one is obviously the MRR, monthly recurring revenue. MRR, obviously.

SaaS Payments 242

SaaS Payments Metrics Payment Methods Scale 242

SaaStr

AUGUST 8, 2023

In a fascinating workshop session, Miao shares his thoughts on how finance teams can contribute to company strategy and grow revenue. Strategic Finance optimizes a company’s underlying business model to create long-term value by increasing revenue and decreasing costs. SaaStr Workshop Wednesdays are LIVE every Wednesday.

Scale 186

Scale Finance Outsourcing Services Sales Recruiting 186