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AI-Native GTM Teams Run 38% Leaner: The New Normal?

SaaStr

It’s just … so many of the AI leaders seem to be doing it with less GTM headcount. Companies under $25M ARR with high AI adoption are running with just 13 GTM FTEs versus 21 for their traditional SaaS peers —a 38% reduction in headcount while maintaining competitive growth rates.

Scale 179
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Why AI Has Taken Longer to Come to Sales Than Coding with Artisan’s CEO

SaaStr

“Thank you for your time” translates literally but may sound rushed in cultures where gratitude requires more elaborate expression.

Scale 207
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The Compound Startup Advantage: Why The CEO of Rippling Believes Focus Is Overrated

SaaStr

This success comes from three key components: An account management organization focused on selling new SKUs to existing customers Standalone sales organizations for major product areas An internal “ad system” using machine learning to show customers the products they’re most likely to adopt next The Lesson: Compound Startups Can (..)

Startup 157
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Mary Meeker’s 2025 AI Report

Sales Hacker

Her Internet Trends reports helped a generation of founders navigate shifts in consumer behavior, platforms, and growth models. Her latest release, Trends: Artificial Intelligence (2025) , is her first in 5 years! GTM efficiency is no longer headcount-driven In the new world, team output = humans × agents.

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CMO Budgets Are Flat for 3+ Years. But 99% of CMOs Say Gen AI is a Top Priority.

SaaStr

They’re: Eliminating unproductive agency relationships Streamlining agency rosters Renegotiating contracts and scopes of work Simplifying overlapping roles Reducing total headcount strategically Twenty-two percent say GenAI has already enabled them to reduce reliance on external agencies for creativity and strategy.

AI 188
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What 300 of The Highest Growth B2B Startups Are Actually Doing With AI: The Latest from ICONIQ

SaaStr

One company noted: “The subscription model is not working for us. Power users tend to use a lot resulting in negative margins considering LLM API costs.” Hybrid models let you capture value while managing cost variability. ” Bottom Line : SaaS pricing orthodoxy doesn’t work for AI products.

AI 195
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The Bar Has Gone Up: The New Era of HyperFunctional SaaS with Jason Lemkin

SaaStr

We’ve been taught unicorn math to grow headcount faster than revenue, and maybe if you’re venture-backed, you can do it. But you have to grow revenue faster than headcount. You have to do it all. That might mean you hire fewer but better people.