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7 Marketing Hot Takes with SaaStr Founder and CEO Jason Lemkin on the Exit Five Podcast 

SaaStr

1: How Sales and Marketing Have Shifted Since 2020 Expectations and the types of people working in SaaS have shifted over the past few years, and much more in sales, marketing, and customer success. . #1: I can leave my horrible sales job making $240k OTE and be a solopreneur. You can listen to the full podcast here. #1:

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A Look Back at Q4 '23 Public Cloud Software Earnings

Clouded Judgement

It looks at the YoY dollar change in quarterly revenue from the hyperscalers (just looking at Azure / AWS because the data goes back further) going back a few years. If we break this down and look at Azure and AWS independently (graphs below), you’ll see how the AWS “swings” were a lot more volatile.

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How Generative AI Will Turn Traditional SaaS Models On Their Head with AWS VP of Generative Builders Adam Seligman

SaaStr

Within the next 12 months, Adam Seligman, VP of Generative Builders at AWS, believes there will be an inversion of SaaS. There are a whole crop of coding assistants popping up that can write code and configure infrastructure like Github Copilot and AWS’ Code Whisperer. What does that mean? Your SDRs, what do they do?

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Run Less Software

Intercom, Inc.

I’m referring to the full spectrum of business execution, from product management to design to engineering to marketing to sales to support and all the other functions needed to scale a business. As we were able to benefit from the pace of AWS innovation (and adopt AWS Aurora when it came along) we got 5x throughput at a 30% cost reduction.

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? Bullseye Product Launches: Tactical Tips From Expert Operators to Nail Your Next Launch

Sales Hacker

While many gravitate towards major industry events for announcements, Joseph has a hot take (and we love a spicy take): do not announce a major new feature at a major industry conference (such as RSA Conference or AWS re:Invent). You will get lost in the noise. Post-Launch More than a one-hit wonder, the encore keeps going.

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Best Examples of AI in Marketing: Tools & Best Practices

User Pilot

This article examines what artificial intelligence in marketing looks like today. Amazon grants its AWS customers access to its recommendation engine to help them personalize their user experience. From communication to automation, the latest updates in AI are genuinely bridging the gap between science fiction and reality.

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How to Categorize Expenses in a SaaS Startup v2.0

Baremetrics

of my original post published on Baremetrics , converted and updated to a series of articles. After reading each post, you should be able to add your own comments and forward the article to your Accountant or Director of Ops for implementation. This is a v2.0 Use area charts for more detail. What’s their new CAC Payback Time?