Kellblog
NOVEMBER 26, 2023
The latter should interest all marketers, but particularly those responsible for the periodic PR market studies [2] that many companies produce (e.g., I love these studies because you can get not a two-fer , but a three-fer, in terms of benefits: Thought leadership, via leading discussion of emerging ideas (e.g.,
User Pilot
JULY 18, 2023
PMs collaborate closely with teams from across the organization, like the engineering team, and liaise with senior leadership. Collaboration with the marketing team during the whole product life cycle is essential to develop and launch products that satisfy genuine market needs. Interview preparation template.
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User Pilot
SEPTEMBER 14, 2023
Product marketing managers develop product positioning , messaging , and differentiation strategies. AI product managers manage the implementation of AI technologies into software products. Irrespective of the type, all product managers must have some common key skills, like strategic thinking, leadership, and customer empathy.
User Pilot
JANUARY 14, 2024
The Vice-President of Product is a part of the senior leadership team and they are responsible for the overall product strategy and vision across the entire business. The main goal of the product manager is to build products that fill a market gap, satisfy user needs and wants , and drive business goals. What is a product manager?
SaaStock
FEBRUARY 14, 2019
We conducted intensive market research with SaaS practitioners across LatAm to dig into the reasons behind the region’s hypergrowth, and worked with the progressive global VCs who are fuelling the SaaS boom to understand the key players and the scope of the opportunity. Talk: SaaS.City Bootcamp: Sales Leadership.
SaaSHolic
MAY 5, 2023
The article highlights the potential for Latin American startups to utilize AI to improve efficiency, generate global innovation and economy, and expand internationally. Companies should avoid redundancy in their tech stack, consider AI adoption, and recognize the potential for Latin American founders to compete globally in the tech industry.
GetUplift
FEBRUARY 14, 2024
2 Relying on the ‘HIPPO’ too much — without doing supporting market research More often than not, B2B messaging ends up being decided by the HIPPO (AKA – the Highest Paid Person’s Opinion). For example leveraging AI, machine learning or automation to “serve” the right message to customers.
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