The Oft-Maligned Operating Partner and the Use of Tension Questions in Market Research
Kellblog
NOVEMBER 26, 2023
The latter should interest all marketers, but particularly those responsible for the periodic PR market studies [2] that many companies produce (e.g., I love these studies because you can get not a two-fer , but a three-fer, in terms of benefits: Thought leadership, via leading discussion of emerging ideas (e.g.,
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