Remove AI Remove Leadership Remove Market Research
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The Oft-Maligned Operating Partner and the Use of Tension Questions in Market Research

Kellblog

The latter should interest all marketers, but particularly those responsible for the periodic PR market studies [2] that many companies produce (e.g., I love these studies because you can get not a two-fer , but a three-fer, in terms of benefits: Thought leadership, via leading discussion of emerging ideas (e.g.,

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You Don’t have a Prioritization Problem, You have a Strategy Problem by Ant Murphy

User Pilot

Perform market research and define your target audience A successful product strategy is built on a solid foundation of customer understanding. Thus, you must conduct thorough market research to understand who your ideal customer is and what they need. So, how can you create a successful product strategy?

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What is Competitive Analysis? [Example + Templates]

User Pilot

A thorough competitive analysis report includes an executive summary, company overview, product/service analysis, marketing/sales analysis, SWOT analysis, and conclusions/recommendations. Identify direct and indirect competitors via market research to better position your product.

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Who is Maja Voje? Background, Books, Podcasts, and More

User Pilot

She also authored the best-selling book Go-to-Market Strategist , which already helped over 6,500 businesses successfully plan and execute effective GTM strategies. Join Maja Voje’s upcoming “What is the Go-to-Market Strategy for AI Products” talk. How did Maja Voje get started in growth marketing?

Scale 90
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How to Become a Product Specialist [+Tools and Resources]

User Pilot

Senior Product Manager (6-10 years) : This is a leadership role that involves overseeing the entire product team. Also, it’s a good idea to gain professional experience in an entry-level marketing or sales role. For instance, you can pursue an internship in market research or work as a sales rep.

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The 28 Best Marketing Resources for Social Media

Buffer Resources

Editor and industry veteran Erica Schneider and AI pro Rob Lennon teach you how in this course. How to write thought leadership content Ryan Law has worked with companies like Ahrefs, Animalz, Google, and more. Needless to say, he knows his way around thought leadership better than most.

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What is a Product Strategist? Responsibilities, Salaries, and More

User Pilot

You progress by showcasing exceptional leadership, strategic vision, and the ability to navigate complex challenges. Conduct market research : A product strategist dives deep into market trends, competitor analysis , and user behavior to identify untapped opportunities.