Buffer Resources

AUGUST 12, 2024

With over 13,700 subscribers, a new video every two weeks, and YouTube driving more organic traffic to my search engine optimization (SEO) consultancy than any other channel, you’d think it all came quite easily… But I promise it wasn’t always this way.  And YouTube videos also rank highly in Google search results.

AI Search

Sales Hacker

DECEMBER 17, 2024

Discussed in this Episode: Learnings from each major company in Guy’s 20+ leadership career: Microsoft, Tradeweave (first employee and executive committee), Yahoo, Twitter, BrightRoll and Intellimize. Feeling that AI FOMO? It includes a breakdown of the Sales AI landscape, adoption of GenAI and Sales software across buyer groups.

Scale

Buffer Resources

JANUARY 7, 2025

The right AI marketing tools will help you automate repetitive tasks, make data-driven decisions, and unblock your creativity. The shift to AI-powered marketing has been dramatic. According to Hubspot, 74% of marketers now use AI in their roles, compared to just 21% in 2023. The cool thing is you get a lot of control.

AI Search

Sales Hacker

JULY 11, 2025

Everyone’s talking about AI agents. This edition walks through five different paths to launch an AI agent. It also outlines how each path maps to a broader AI adoption curve, inspired by Google’s maturity model. This path works by wrapping a lightweight AI layer around something you already do consistently. Real examples.

AI Search

Scytale

MARCH 12, 2025

Victor Riparbelli As co-founder and CEO of Synthesia , the world’s leading AI video creation platform, Victor Riparbelli is a force to be reckoned with in AI-powered video production. He also co-founded Ignite Research, building and running an advanced hotel search engine. GET ISO 27001 COMPLIANT 90% FASTER 6.

Startup

Sales Hacker

MARCH 1, 2025

When evaluating a teams potential, these are key questions to ask: Is the leadership team world-class? Storytelling is core to leadership. DocUnlock is changing that with cutting-edge generative AI, automating workflows for brokers and eliminating inefficiencies. Is operational excellence ingrained in the culture?

Scale

Sales Hacker

JUNE 6, 2025

AI is transforming how go-to-market teams operate. The same is true for cognitive skills—we need to deliberately build them.” — Peter Kazanjy , Co-founder of Atrium AI isn’t a threat, it’s an opportunity. AI as a coach, not a crutch. Then, AI scores or simulates those tasks against the benchmark, reinforcing human judgment.

AI Search

Sales Hacker

NOVEMBER 8, 2024

Examples include: Thought Leadership : Actively source and share opportunities for customers to showcase their expertise. GTM 120: Avoid the AI Sales Skills Atrophy Trap with Peter Kazanjy Pete Kazanjy is a serial founder, and seasoned early stage Saas executive, advisor, and investor.

Scale

Buffer Resources

OCTOBER 28, 2024

The AI assistant helps you generate ideas, repurpose content, and edit posts to perfection. Gauge audience sentiment with AI-powered analysis. Generate AI-powered posts based on what's working in your niche.   Quuu uses AI to curate content and draft posts suitable for your audience. All in all, Predis.ai

Social Media

How To Buy Saas

JUNE 10, 2025

Generative AI has exploded by 2025. A new wave of AI-powered platforms now accelerates everything from content writing to video production to customer chat. Video-focused AIs such as Runway, Synthesia, and Google’s new Veo/Flow produce high-quality clips from prompts. AI is reshaping how we create content and engage users.

AI Search

FastSpring

APRIL 3, 2025

Mistakes to avoid (like overusing AI or oversharing on social media). You do need to be visible on the platforms where your ideal customer will be looking for you or looking for your thought leadership and opinions. Jesse Paliotto (24:11) seven days a week and put it on autopilot and make it AI generated. Yeah, totally.

Branding

SaaStr

JUNE 1, 2025

The latest one is all AI with a big enterprise / B2B slant and is very good but dense. AI User Adoption Is Literally Unprecedented We know this, but still, the numbers do sort of blow your mind: ChatGPT: 0 to 800MM weekly users in 17 months (vs. Every B2B and SaaS company now competes in a global, AI-enabled market from Day 1.

AI Search

Blulogix

JUNE 16, 2025

High-Volume Usage Processing With the ability to handle 1–2 billion transaction events per month , BluLogix is well-suited for usage-heavy verticals like telecom, IoT, AI infrastructure, and cloud services. Its built-in mediation engine ensures data is normalized, validated, and ready for billing and revenue recognition.

Payment Features

SaaStr

MAY 16, 2025

AI is creating urgency but also fea r : CMOs and other executives are buying AI tools out of fear of becoming obsolete, creating a gold rush for companies like Clay that position themselves as job-saving solutions. Leadership insight: It’s a management technique. Push until something breaks, then throttle back slightly.

Technical Review

SaaStr

JUNE 9, 2025

The HubSpot AI Playbook: How Yamini Rangan Is Leading the Most Aggressive B2B AI Transformation HubSpot’s CEO came to SaaStr Annual + AI Summit to do a deep and honest dive on how she’s transforming the company into an AI-first $2.75B+ ARR B2B leader. And what it means for the future of B2B software.

AI Search

FastSpring

JULY 17, 2025

The rise of AI-driven search is transforming how potential customers discover software solutions — and what SaaS marketers must do to stay competitive. Google still handles more than 5 trillion searches annually, but that dominance is beginning to fray. Now we’re optimizing for AI that reads Google for humans.”

AI Search

Blulogix

MAY 21, 2025

Costs come in, bills go out, and leadership is left wondering: Where is the value? AI, cloud migrations, platform consolidation) For example, instead of saying We need $5M for cloud, IT can now say, Our AWS costs support 12 agencies. It enables not only cost recovery, but cost leadership. Heres a breakdown.

AWS

BetterCloud

MARCH 17, 2025

A new and urgent matter to address is AI applications, especially as they relate to a potential AI tax embedded in software renewals and the proliferation of shadow AI. Therefore, shadow AI is just another thing to keep in mind when taking inventory of your tech stack.

Technical Review

Sales Hacker

DECEMBER 6, 2024

– John Gleeson (Founder & GP of Success Venture Partners / Co-Founder of Customer Success Meetup) Longer searches for CS professionals The job search process in Customer Success is among the longest in the entire go-to-market stack. Read why customer success matters most in a vertical AI world. Why is this?

Customer Success

Sales Hacker

AUGUST 5, 2025

AI SDR agents are changing the future of sales. Piper is the top-ranked AI SDR on G2, trusted by hundreds of high-growth GTM teams — including many in the GTMfund community. Discover how AI SDRs like Piper can help you build pipeline faster at qualified.com. And Piper is leading the way. So really, really grateful for that.

Scale

Sales Hacker

MARCH 4, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Jessica Gilmartin has nearly 20 years of go-to-market leadership experience, most recently serving as both the Chief Revenue Officer and Chief Marketing Officer at Calendly. So Jessica has nearly 20 years of go to market leadership experience.

Scale

Sales Hacker

APRIL 15, 2025

So many startups are saying the exact same thing, and they’re gonna help with their productivity and they’ve got AI slapped over everything. Speaker: A quick pause because it can be so hard to stay abreast of the newest AI developments around go to market with how quickly things are changing. May 7th | Virtual | Free.

B2B

User Pilot

MARCH 24, 2025

A person who has 5+ years of experience managing mobile products, ideally in AI-powered or field service solutions. A job seeker who is unfamiliar with AI/ML applications in operational settings. Strong understanding of AI, ML, and their applications in operational settings. Who would be the best fit for this job?

Mobile

Sales Hacker

MAY 20, 2025

Hes known for building scalable systems, ruthless prioritization, and a clear-eyed view of how AI is reshaping operations. Sponsor: Momentum.io – Your Revenue Engine Supercharged Momentum is the AI Revenue Orchestration Platform that turns GTM motion into a competitive edge. What are you seeing right now with. That intersection.

Engineering

Sales Hacker

JULY 8, 2025

He has previously held leadership positions at major tech companies including LinkedIn, Salesforce, and Apple before founding Coffee, an AI-first CRM platform. 24:37 Why sales tech stacks are bloated — and how AI-native CRMs solve it. 28:36 What makes a true AI-native product (and why Coffee is built different).

Sales Recruiting

OpenView Labs

DECEMBER 18, 2023

And the importance of proper use of first-party data is even more critical given the voracious appetite for data from AI systems. Follow-on prediction : These trends remain buried under a mountain of AI. Read on for more about AI.) In 2024 we’re going to see a rising backlash against the “first-generation” uses of AI.

B2B

Sales Hacker

MAY 27, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Sean Whiteley is a three-time founder and the current CEO of Qualified, the AI pipeline automation platform purpose-built for inbound GTM teams. we’re at the first step of a marathon The great thing about operating today is speed.

Technical Review

Neil Patel

JUNE 27, 2025

B2B : Run thought leadership ads first. Meta’s AI tests and optimizes where your digital marketing dollars perform best. Stick to channels like search, email, or LinkedIn, where audience targeting better aligns with sales cycles. Vertical-specific plays: eCommerce : Use reels or carousels to discover products. Scale the winners.

Benchmarks

Neil Patel

JUNE 25, 2025

Influencer and search ads are the first and second most trusted channels. Search Engine Advertising (Search Engine Marketing) Search engine advertising, more commonly known as search engine marketing (SEM), involves promoting your ads on the results pages (SERPs) of search engines like Google, Bing, and Yahoo.

AI Search

Sales Hacker

APRIL 22, 2025

07:24 Use outcomes and data to differentiate your AI product. 14:01 How to keep up with a market that changes every week (hello, agentic AI). 07:24 Use outcomes and data to differentiate your AI product. 14:01 How to keep up with a market that changes every week (hello, agentic AI). And now you know how to market ai.

AI Search

Sales Hacker

JUNE 13, 2025

Narrative, clarity, and category leadership matter more than ever. AI is expanding the market beyond software AI is unlocking opportunity. AI starts in a radically different place: the $10T global services market. Listen on Apple , Spotify , YouTube , or wherever you get your podcasts by searching “The GTM Podcast.”

AI Search

Neil Patel

AUGUST 7, 2025

Key Takeaways Search is evolving fast: AI citations favor high-traffic sites, while Google adds audio responses and Instagram posts show up in search results. Automation is winning: Manual campaigns are dying as platforms push AI-driven optimization. It’s a fundamental shift toward conversational search experiences.

AI Search

Buffer Resources

APRIL 22, 2025

LinkedIn is best for thought leadership or behind-the-scenes video content. Not only is it super easy and intuitive to use to connect your social channels and schedule video content, but it also has built-in social analytics, engagement features, AI capabilities, and a lot more. It’s the whole package.

Social Media

Sales Hacker

JUNE 3, 2025

Today, he advises founders on global GTM execution, sales hiring, and how AI is reshaping the future of commercial organizations. And Lycos, which was one of the first search engines had, was located outside the Boston area. And, Boston’s a tech capital, it’s a tech hub.

Sales Hiring

Sales Hacker

APRIL 25, 2025

The future of GTM is AI-powered. Join us and thousands of revenue leaders at ZoomInfos GTM25 virtual conference on May 7th to explore how high-performing teams are leveraging Go-to-Market Intelligence and AI to fuel their GTM strategies that help top teams crush their revenue goals. Save Your Spot see you (virtually) there!

Scale

Sales Hacker

MAY 30, 2025

Monthly : Strategic deep dives with broader leadership. You can also leverage AI to strengthen feedback loops. AI doesnt replace alignment, but it speeds up clarity. Alignment isnt a leadership ideal, its a competitive advantage. The debate gets more nuanced when it comes to outbound AI SDRs.

Scale

Neil Patel

MAY 30, 2025

A well-designed marketing strategy focuses on creating content and touchpoints that resonate with leadership, operators, procurement, and legal. Search Engine Optimization to Drive Discovery When potential buyers search for the solutions your company offers, you want them to find your products or services quickly.

Social Media