ProfitWell

SEPTEMBER 30, 2019

Nasdaq reports Klaviyo snags a spot in the 2019 Cloud100 , just after the Boston Globe featured Klaviyo’s CEO Andrew Bialecki on growth and building the next pillar company in Boston. The Globe nods to Klaviyo as being something like the next HubSpot in "the tumultuous new world of advertising." How he thinks about product-market fit.

Startup 40

Startup Technical Cofounder Sales Recruiting Healthcare 40

User Pilot

JULY 23, 2023

An organizational structure for a B2B marketing team consists of the following: The product marketing team for focusing on new feature launches and in-app marketing. A content marketing team for driving traffic and engagement through valuable content. Their main objective is to ensure sustainable business growth.

B2B 97

B2B Sales Hiring Marketing Social Media 97

How To Buy Saas

MAY 22, 2024

They prioritize customer engagement, lead generation, and recurring actions with visible metrics for overall growth. Their services include PPC advertising, SEO, content marketing, ABM, and branding. Among their marketing assets are blogs, video scripts, case studies, testimonials, and human-generated content.

Technical Review 40

Technical Review Scale Sales Hiring Marketing 40

SmartKarrot

JANUARY 12, 2022

The core idea of PLG’s strategy is that a good product will infiltrate the market and grow by itself. This makes the strategy much cost-efficient as you don’t have to put tons of money into product marketing, build free content, and host webinars. Instead, the money is spent on bettering the product.

Strategy 10

Strategy Sales Hiring B2B Pricing 10

SmartKarrot

JULY 20, 2022

Build CS process to support a high-growth, multi-product business, buying new tools, workflows and frameworks for successful outcomes. Work closely with Customer Experience leaders and collaborate with multiple cross-functional teams in rev ops, product, marketing, recruiting and more.

Customer Success 3

Customer Success Merchant Services Sales Recruiting Outsourced Development 3

Intercom, Inc.

JUNE 7, 2018

Sean: I stumbled into online marketing in 19996 because I had invested in a friend’s online gaming company. I joined him in a sales role initially when there wasn’t anybody really using the product, which meant I was trying to sell advertising against a non-existent user base.

VP of Engineering 196

VP of Engineering Growth Hacking Underperforming Technical Team Onboarding 196

Chart Mogul

JANUARY 8, 2020

If you have high churn , keep working on your product-market fit — don’t simply throw more money at acquisition. #4: Aside from support — from both inbound marketing and operations — product is at the core of your growth marketing success. 4: Monitor user behavior metrics.

Sales Hiring 103

Sales Hiring Sales Acquisition Retention 103

Intercom, Inc.

JULY 13, 2018

If you don’t have a product that can fit that channel, then I would recommend not leveraging that. For example, at contentmarketer.io, we had a product that was kind of okay, and we were still validating product–market fit. Naturally, I went to town as a marketer. Rachel Hepworth, Head of Growth Marketing, Slack.

Acquisition 156

Acquisition Strategy SaaS Payments Payments 156

User Pilot

JUNE 10, 2019

Product led growth marketing is like the business equivalent of really great storytelling. That’s why we wouldn’t dare tell you what product-led growth marketing is or how to do it. Instead, we’re going to show you how to drive it in your role as head of growth or product marketer.

Growth Marketing 143

Growth Marketing Marketing Scale Payment Features 143

Chart Mogul

JANUARY 8, 2020

If you have high churn , keep working on your product-market fit — don’t simply throw more money at acquisition. #4: Aside from support — from both inbound marketing and operations — product is at the core of your growth marketing success. 4: Monitor user behavior metrics.

Sales Hiring 52

Sales Hiring Sales Acquisition Retention 52

OpenView Labs

JULY 12, 2019

For one thing, the evolution of the direct-to-consumer brand, which combines the best of both worlds—the math of direct response and the experience of a brand marketing operation. Then, there’s the rise of growth marketing, a trend that embraces the concept of creating something that’s more than the sum of its parts.

Data 52

Data Marketplace as a Service Advertising Branding 52

Incredo

NOVEMBER 1, 2019

The enterprise SaaS sales model typically breaks down across customer-facing functions in the following way: Sales: Sales reps are focused on a narrow set of target prospects and they are directly supported by product marketing and sales engineering resources at the deal level. Free, Ad Supported.

SaaS Payments 157

SaaS Payments Payment Methods Sales Recruiting Sales Hiring 157

User Pilot

MAY 19, 2021

Even though these channels may include more traditional types of marketing, companies like Chilipiper have built their success off of their outbound email campaigns. Print advertisements. Account-based marketing. Choosing between inbound and outbound largely depends on your business goals, timeline as well your marketing budget.

B2B 119

B2B Marketing SaaS Social Media 119

Intercom, Inc.

AUGUST 25, 2020

By ensuring the external messaging is in sync with the internal product planning your opportunity for success and customer satisfaction is greatly increased. Product people need to think end to end. What is product marketing? Paul, what the hell is product marketing to you? Hello, Paul. Paul Adams: Hey, Des.

Marketing 238

Marketing Scale Software Review Systems Review 238

Intercom, Inc.

MARCH 29, 2018

Nowadays Single Grain is mainly focused on using paid advertising and SEO to help clients like Uber, Amazon and Lyft grow their revenues online. The interesting thing is that the way we get our clients right now is strictly around content marketing, inbound and SEO. You’ll find more information on our SaaS SEO product too.

Scale 192

Scale Business Content Marketing Interviewing 192