User Pilot

JULY 31, 2023

Looking to power up your retention marketing strategy? This article will show you practical strategies to crack the customer retention code and maintain sustainable recurring revenue. This article will show you practical strategies to crack the customer retention code and maintain sustainable recurring revenue.

Retention 92

Retention Strategy Marketing SaaS 92

SaaStr

FEBRUARY 17, 2023

While the allure of customer acquisition can pull a founder’s attention, it’s equally important to dedicate resources to fighting churn and expanding revenue from existing customers. Get to the heart of why customers are leaving. Is it a broken product or lacking service? Something missing? Friction in usage?

Retention 213

Retention Revenue Startup Sales Hiring 213

User Pilot

APRIL 22, 2024

In this article, we’ll share 17 best practices that you can implement today to increase retention , revenue, and engagement. TL;DR Customer success builds long-lasting relationships, increases customer retention , lifetime value , and advocacy, and informs product development. But what strategies work? Book a demo to give it a try.

Customer Success 74

Customer Success Retention Software Review Customer Lifetime Value 74

SaaStr

APRIL 19, 2024

EchoSign, which Adobe bought, had $12M in ARR, growing 100%, with 120% revenue retention and cash flow positive. Pricing Is Over-Discussed Founders want to know if there’s a sweet spot on pricing, but the topic is over-discussed. That’s how you approach pricing until you’re really big.

Engineering 250

Engineering Business Model Pricing Scaling 250

SaaStr

SEPTEMBER 29, 2022

Free user acquisition. Free user retention. Stage 2: Prove free user retention. Stage 3: Prove scalable quality user acquisition. It’s time to reduce the customer acquisition cost by experimenting with content marketing and virality. As a result, your growth team gets limited to user acquisition.

Technical Review 246

Technical Review Technical Advisors Scale Compensation 246

SaaStr

MARCH 27, 2024

Despite raising prices and selling more products, HubSpot ACV is basically flat at $11,365. Clearly, even SMBs are working to moderate spend, even as vendors increase pricing. So price increases don’t always automatically lead to an ACV / ARPU bump. #4. GRR is more consistent.

Scale 245

Scale Cloud Scaling Pricing 245

Chart Mogul

JUNE 1, 2023

Companies with best-in-class retention grew at least 1.8x In an uncertain market, customer retention is key. So if you are keeping a close eye on your retention metrics this year, you’re not alone. Retention is one of the most important metrics when building a successful SaaS business. What is customer retention?

Retention 90

Retention Metrics Benchmarks SaaS 90

User Pilot

JANUARY 9, 2023

Can personalized retention marketing grow your customer’s lifetime value and customer retention rate? This article considers all you need to know about retention marketing. How can a personalized experience help drive retention? What personalized customer retention strategies are open to you? Who are they?

Customer Lifetime Value 89

Customer Lifetime Value Retention Marketing Scale 89

SaaStr

MARCH 12, 2024

It’s a common dream for founders to hope their startup be acquired one day, but what is a company, like Google, really looking for in their acquisitions? First, there are three types of acquisition deals: Talent — To get the expertise on your team and more firepower. You only make money after your investors get their money back.

Software Review 226

Software Review Technical Review Acquisition Scale 226

Baremetrics

AUGUST 1, 2021

So what works (and doesn’t work) as a SaaS acquisition strategy? In this article, you’ll learn 5 keys to building a purpose driven acquisition strategy for your SaaS and how to avoid common mistakes along the way. SaaS Customer Acquisition: Getting the basic right How to Build a Purpose-driven SaaS Customer Acquisition Strategy 1.

Acquisition 98

Acquisition Strategy SaaS Underperforming Technical Team 98

User Pilot

JULY 27, 2023

Are you a results-driven product manager looking for the best product retention strategies for SaaS growth? In this article, we’re going to do a deep dive into a whopping 16 different strategies you can draw from to boost customer retention and increase loyalty. Launching customer retention programs that reward loyal customers.

Retention 77

Retention Strategy Management Churn 77

ProfitWell

MARCH 25, 2020

Acquisition is the weakest growth lever. We studied the levers—acquisition, retention, and monetization—of 512 SaaS companies. We found that monetization and retention have much higher revenue impacts than acquisition when considering the same level of impact across each growth lever. What is customer retention?

Acquisition 52

Acquisition Retention Payments SaaS Payments 52

User Pilot

OCTOBER 5, 2023

TL;DR The CAC payback period measures the time it takes for a company to recover the money invested in new customer acquisition. This metric helps SaaS companies choose the most effective customer acquisition channels , diagnose inefficiencies in customer retention strategies , and inform pricing decisions.

SaaS Payments 96

SaaS Payments Customer Lifetime Value Payment Solutions Acquisition 96

Subscription Flow

JANUARY 3, 2024

Consider the potential for growth if you make your pricing model a consistent priority for your company. Most SaaS companies, on the other hand, treat pricing as an afterthought, setting it and then forgetting about it, rather than viewing SaaS flexible pricing strategies as ongoing processes critical to their success.

Pricing 52

Pricing Payment Features SaaS Marketplace as a Service 52

Intercom, Inc.

OCTOBER 5, 2018

Customer retention is the silent killer of SaaS businesses today. What is customer retention? Customer retention is the rate at which your business can keep its paying customers over a given period of time. Customer retention is the rate at which your business can keep its paying customers over a given period of time.

Churn 199

Churn Retention Strategy Education 199

CustomerSuccessBox

MARCH 25, 2022

Then while considering customer acquisition cost (CAC) why miss out on customer retention cost (CRC)? About customer retention cost. It is the cost spent on the retention of customers by the total active customers. Customer retention cost (CRC) = Annual cost on customer retention / No of active customers.

Retention 52

Retention Customer Lifetime Value Acquisition Churn 52

User Pilot

MAY 1, 2024

Creating outstanding product experiences is essential for boosting user engagement , enhancing core feature adoption, and improving overall retention. Improve customer retention by delivering exceptional experiences. Improve customer acquisition with positive word-of-mouth. Looking to deliver a better digital product experience?

Customer Lifetime Value 84

Customer Lifetime Value User Experience Retention Scale 84

Clouded Judgement

APRIL 11, 2024

net retention and CAC payback). This has all resulted in the median stock price declining 5% YTD. In simpler terms — if you had 10 customers 1 year ago that were paying you $1M in aggregate annual recurring revenue, and today they are paying you $1.1M, your net revenue retention would be 110%.

Cloud 177

Cloud Software Azure AWS 177

Chart Mogul

MARCH 23, 2023

And, is your poor retention the reason for your slower growth in 2023? If you’re unsure, check your retention metrics. Gross revenue retention (GRR) and net revenue retention (NRR) are the key metrics to understand how well … How good is your business at retaining customers?

Retention 52

Retention Metrics Revenue Scale 52

SaaSOptics

MAY 19, 2022

What Is Customer Acquisition? Customer Acquisition is the process of acquiring new customers in a business. For subscription-based SaaS businesses, your customer acquisition metrics indicate how effectively you acquire new users via sales, marketing, or a product-led approach like a free trial. More customers = more revenue.

Acquisition 59

Acquisition Scale Strategy Software Review 59

User Pilot

JULY 18, 2022

Are you satisfied with the customer loyalty and retention rates of your SaaS? Today we explore what customer loyalty and retention mean for SaaS, how retention differs from loyalty, and tactics to help you boost both. Customer retention is a company’s ability to keep its existing customers. What is customer loyalty?

Retention 83

Retention SaaS Customer Lifetime Value Education 83

Clouded Judgement

MARCH 22, 2024

Enterprise software businesses strive for 90-95% gross retention (generally the percent of revenue that sticks with you vs churns altogether), with net expansion in the 120%+ range (the aggregate change in expansion - contraction - churned revenue). Namely, retention!! For “fake” ARR, retention can vary wildly.

AI 183

AI Revenue Cloud Technical Advisors 183

Totango

OCTOBER 2, 2020

These adjustments might include promotions around free services to enhance implementation, offering more personalized training sessions, or providing more licenses for the same price. . Customer retention is the lifeblood of recurring revenue enterprises, regardless of the external economic circumstances. Turning Data into Action.

Retention 118

Retention Underperforming Technical Team Churn Customer Lifetime Value 118

ProfitWell

SEPTEMBER 16, 2019

During our conversation, Hiten and I walk through how freemium acts as an acquisition strategy as opposed to a revenue driver, how product teams need to think about things differently, and why it’s important to understand customer psychology when building your own freemium product to make everything work together. Subscribe and Listen.

Acquisition 99

Acquisition Revenue Scale Retention 99

ProfitWell

MAY 21, 2019

What is customer acquisition? Customer acquisition is the process of gaining new customers. Customer acquisition is one of the most popular growth levers for SaaS businesses because it is the most literal way to grow your customer base. Acquisition for a SaaS company means signing up new, paying customers.

Acquisition 70

Acquisition Retention Churn Pricing 70

Chart Mogul

MAY 3, 2023

Retention is arguably the most critical metric in SaaS regardless of a company’s stage. Sid Jain, Senior Analyst at ChartMogul, … Retention is arguably the most critical metric in SaaS regardless of a company’s stage. If you’re an early-stage company your retention is a key sign of your product-market fit.

Retention 52

Retention Trends B2B SaaS 52

User Pilot

OCTOBER 15, 2023

How do you leverage product analytics marketing automation to boost customer acquisition, retention, and account expansion? Retention analysis is used to monitor retention trends and identify causes of user churn. If you’re after the answer to this question, you’re in the right place!

Marketing 90

Marketing SaaS Acquisition Scale 90

SaaStr

AUGUST 7, 2023

As you’ll learn further down in this article, ARR now means any type of software-related revenue with 100%+ Net Revenue Retention (NRR), even if it’s not truly recurring. CAC stands for Customer Acquisition Costs and measures how much it costs to buy a new customer. Gross Retention vs. Net Retention — Which One Is Better?

Metrics 196

Metrics SaaS Sales Hiring Finance 196

SaaStr

NOVEMBER 24, 2021

Pothole #2 – Increasing Pricing Rate Without a Sustainable Moat. Raising prices might seem like a quick win to grow your revenue, but it’s critical to bear in mind the effect increased prices will have on your sales cycle, close rates, and disruption risk. Sell it to your market for half the price.

Sales Hiring 193

Sales Hiring Scale Compensation Sales 193

SaaStr

JULY 13, 2022

Contract processes, packaging, and pricing might change. Expansion or retention is the new acquisition. Your expansion revenue should comprise at least 30 percent of your new acquisition revenue. Mistake 10: Not pricing for organic growth. Price your product smartly so your customers feel ?you’re

Scale 225

Scale Sales Hiring Revenue Marketplace as a Service 225

User Pilot

MARCH 25, 2024

An accurate valuation is necessary to secure the right price for the company or adequate funding without diluting its share value. CAC = (100,000 + 300,000)/1000 = $400 Metrics for SaaS valuation: Customer Acquisition Cost (CAC). It helps gain the trust of investors or buyers and satisfies regulators and tax authorities.

SaaS 92

SaaS Customer Lifetime Value Acquisition Metrics 92

SaaStr

JANUARY 22, 2021

A product-led growth strategy relies on the product itself as the primary vehicle for customer acquisition, conversion, retention, and expansion. Pricing strategy based on pay-as-you-go has grown popular. Delivering immersive product experiences is the key to retention and growth.

Scale 268

Scale New CTO CTO Acquisition 268

User Pilot

FEBRUARY 28, 2024

There are various metrics to track the customer path, such as: Awareness stage metrics Acquisition stage metrics Activation stage metrics Adoption stage metrics Retention stage metrics Revenue stage metrics Referral stage metrics To create a successful customer path, follow the steps below: Conduct user path analysis to identify the happy path.

Customer Lifetime Value 91

Customer Lifetime Value SaaS Software Review Acquisition 91

SaaStr

SEPTEMBER 29, 2023

There are advantages beyond higher pricing, with higher pricing being the smallest advantage. With the second product, Lattice had a higher price point per customer, which everyone expects, but it doesn’t always happen. The second product had better retention. You have to integrate the team, the culture, the product.

Scale 235

Scale Scaling Startup Sales Hiring 235

SaaStr

AUGUST 20, 2020

Especially if you have happy customers and are growing: First, and more importantly, bear in mind good acquisition offers are rar e. Are you OK if the company you started is shut down 2 years after the acquisition? Decent priced acquisition offers tend, by their nature, to come for good start-ups. That’s fairly common.

Acquisition 324

Acquisition Banking Innovation Cloud 324

CustomerSuccessBox

SEPTEMBER 2, 2021

Customer Acquisition Cost (CAC) can be calculated by dividing all the Marketing and Sales costs required to acquire a new customer within a specific time. An average SaaS business spends 92% of their first-year revenue on customer acquisition. In other words, it takes 11 months to pay back their customer acquisition cost.

Acquisition 52

Acquisition Payments Scale SaaS Payments 52

Clouded Judgement

JANUARY 12, 2024

It’s better to come to that realization today than grinding for 2 more years only to realize it then when your cash balance has dried up and all of a sudden you have no leverage in an acquisition. An acquisition at $200m can be life changing for founders, or it can be worth nothing if they raised $250m at $1B valuation back in 2021.

Cloud 284

Cloud Venture Capital Acquisition Metrics 284