User Pilot

APRIL 10, 2023

The benefits of the freemium model include lower customer acquisition costs and access to vast amounts of customer data. Freemium strategy vs free trial strategy Both freemium and free trial models are popular customer acquisition strategies in product-led companies. What if users want access to premium features and unlimited usage?

Strategy 97

Strategy SaaS Onboarding Marketplace as a Service 97

SaaStr

JANUARY 5, 2023

Looking back on its explosive growth, however, the company realized just how badly it needed the valuable services of a Chief Financial Officer (CFO). They then overhauled their pricing and packaging to grow alongside their infrastructure and customers. . Employee Retention. Gross Retention. Workplace Productivity.

Sales Hiring 38

Sales Hiring Acquisition Forecasting Outsourced Development 38

OpenView Labs

APRIL 13, 2020

What loops exist to drive virality, retention, and overall product engagement? Pricing tiers, enterprise-level inquiries, feature gating. How much money they make per user is entirely dependent on the pricing model and how users are onboarded and retained. Are there marketplace dynamics? Monetization.

Systems Review 98

Systems Review Technical Advisors Scale Technical Review 98

OpenView Labs

NOVEMBER 30, 2021

It’s tempting to prioritize new customer acquisition as your top growth priority. . Operations: Measure product health indicators, aka the leading indicators that predict future retention. Experiment with a usage-based pricing model. Usage-based pricing isn’t just trendy, it’s impactful. It’s a win-in.

Payment Services 80

Payment Services Benchmarks SaaS Payments Merchant Services 80

SmartKarrot

OCTOBER 13, 2023

In today’s hyper-competitive business environment, customer acquisition is only half the battle. A high customer retention rate is a testament to a company’s customer-centric approach, resulting in increased profits, positive word-of-mouth, and enhanced brand reputation.

Retention 10

Retention Strategy Marketplace as a Service Innovation 10

User Pilot

AUGUST 30, 2023

What strategies can you implement to drive acquisition and retention faster? How do we price the product? About the author – Dave Martin Dave Martin is the founder of Product Leader coaching service RighToLeft , executive coach, and Chief Product Officer with over 20 years of experience. But how do you do that?

Scale 105

Scale AI Growth Hacking Innovation 105

ProfitWell

APRIL 15, 2019

Now, the streaming service is available via Roku , as they begin offering additional premium add-on subscriptions. Cheap Stands for the MLB If you’re looking to ball on a budget, the New York Mets now offer a subscription service for standing-room only tix. Pricing Page Teardown Goes Live. Worse Than MoviePass?

Sales Recruiting 45

Sales Recruiting Marketplace as a Service Technical Review Subscription 45

SaaStr

APRIL 30, 2022

Customer Acquisition Cost (CAC). & It wasn’t the case 20 or even 10 years ago, where the business models of the internet were more focused on eCommerce, marketplaces, or even advertising. Customer acquisition. But also generally pretty high CAC, customer acquisition costs. Or maybe ARR, depending on your model.

SaaS Payments 227

SaaS Payments Metrics Payment Methods Scale 227

Point Nine Land

MARCH 10, 2020

A strategic analysis after evaluating multiple service marketplaces Over the past few years, I’ve come across a huge number of service (or labor) marketplaces: the countless Uber for X companies, the marketplaces for lawyers, therapists, cleaners, architects, construction workers; you name it. Sounds complicated?

Marketplace as a Service 59

Marketplace as a Service Strategy B2C Systems Review 59

SaaStr

SEPTEMBER 12, 2019

Congratulations you’ve built a product that’s proven itself in the marketplace! At GitHub, I was in the last 18 months coming into acquisition, which is a nightmare, but I was one of 5 people running the company. billion acquisition more so than GitHub. Its product drives the acquisition, retention and expansion.

Investment 100

Investment Underperforming Technical Team Sales Hiring Software Review 100

Stax

FEBRUARY 19, 2024

Software as a Service (SaaS) has made business software more accessible by offering cloud-based, on-demand access to a range of solutions, from project management and collaboration to sales and marketing. This creates an intensely competitive landscape with a higher churn rate, but greater customer acquisition opportunities.

SaaS Payments 88

SaaS Payments Payment Services Payments Payment Solutions 88

A Smart Bear

FEBRUARY 26, 2019

Instead, watch payback period for acquisition efficiency, watch retention for product/market fit, watch expansion revenue for long-term growth, and watch gross margin for long-term profitability. And by talking about cool features instead of asking about price. Pricing determines everything else.

Underperforming Technical Team 64

Underperforming Technical Team Scale Sales Hiring Startup 64

SaaStr

MARCH 20, 2020

317: Rachel Hepworth is VP of Marketing @ Pilot, the startup that offers the best bookkeeping, tax and CFO services for growing businesses. And for bookkeeping, which is this service that is almost mandated and certainly needed by just about every small business out there, you’re talking about a $60 billion TAM in the US alone.

SMB 179

SMB Scale Startup Marketplace as a Service 179

ProfitWell

MARCH 11, 2020

For years, aggressive customer acquisition strategies have dominated the marketing space. But as cost containment becomes a priority for businesses looking to thrive in the modern digitally-transformed marketplace, keeping existing customers happy and loyal is now a primary concern. How is customer retention measured?

Retention 52

Retention Metrics SaaS Payments Underperforming Technical Team 52

User Pilot

SEPTEMBER 4, 2023

Key metrics like revenue growth, customer acquisition costs, and net promoter score can indicate the success of a blue ocean strategy. The Significance of the Blue Ocean Strategy In an increasingly crowded marketplace, the blue ocean strategy offers companies the opportunity to break out of hypercompetitive red oceans.

Strategy 90

Strategy Technical Review Business Innovation 90

Unbounce

MAY 1, 2019

Software-as-a-Service (SaaS) marketers are among the world’s most talented. As technical infrastructure gets standardized and integrations become easier, more and more tools are entering an already crowded marketplace. There are a few models suitable for this purpose: free trial, freemium, and symbolic pricing. They need to be.

SaaS 111

SaaS Marketplace as a Service Software Review Technical Review 111

ProfitWell

AUGUST 15, 2019

Pricing isn’t about numbers; it’s about knowing. In a fast, complex, changing world, businesses need both knowledge and flexibility in abundance when determining their pricing strategy. A business that doesn’t take a dynamic approach to its pricing won’t be able to optimize customer value and won’t stay competitive for long.

Pricing 40

Pricing Subscription Payment Features Business 40

User Pilot

SEPTEMBER 4, 2023

Key metrics like revenue growth, customer acquisition costs, and net promoter score can indicate the success of a blue ocean strategy. The Significance of the Blue Ocean Strategy In an increasingly crowded marketplace, the blue ocean strategy offers companies the opportunity to break out of hypercompetitive red oceans.

Strategy 52

Strategy Technical Review Business Innovation 52

SaaStr

NOVEMBER 7, 2019

Romain Huet : Of course, besides the brand I mentioned earlier like, Google, Apple and Facebook, and so on, a lot of marketplaces also like Uber and Airbnb they tend to think of themselves as platform because they have the buyers and the sellers connecting to each other. Let’s start with our five key steps.

Payments 118

Payments Merchant Services Payment Solutions Payment Services 118

SaaStr

DECEMBER 10, 2019

WePay CEO Bill Clerico and COO Tina Hsiao discuss how the company went from launch to acquisition. WePay is a payments company for platform businesses like marketplaces, crowdfunding sites & small business software. The day that acquisition closed, we became a 250,000 person company. Want to see more content like this?

Payment Services 133

Payment Services Merchant Services Payment Solutions Payments 133

SaaStr

JUNE 16, 2020

Whereas, if companies have a bit higher attrition and retentions less than 80%, the churn could go up to above 16%. I was an account executive covering financial services vertical and covering in New York. Adnan Chaudhry: We’re doing sales leadership, all hands calls with customer service and support and sales every single week.

Sales Hiring 159

Sales Hiring Scale SaaS Payments Payment Services 159

Sales Hacker

OCTOBER 7, 2021

The best products, services, and ideas are nothing without a way to turn them into currency, and sellers are a big part of making commerce happen. Cassie spent the first pre-SaaS chapter of her tech career in growth roles in subscription and marketplace businesses (TheLadders.com, GLG). Anita Nielsen. Anne Slough. Beth Sunshine.

Scale 130

Scale Sales Recruiting Sales Hiring VP of Engineering 130

SmartKarrot

DECEMBER 18, 2020

Customers are getting more empowered in today’s marketplace. It helps them in processes like pricing, promotion and management. It helps them in creating strategies for customer acquisition, customer retention as well as proactive engagement with the customers. Why is Customer Analytics important? Final Thoughts.

Social Media 10

Social Media Data Analysis Marketplace as a Service Customer Lifetime Value 10

SmartKarrot

DECEMBER 18, 2020

Customers are getting more empowered in today’s marketplace. It helps them in processes like pricing, promotion and management. It helps them in creating strategies for customer acquisition, customer retention as well as proactive engagement with the customers. Why is Customer Analytics important? Final Thoughts.

Social Media 10

Social Media Data Analysis Marketplace as a Service Customer Lifetime Value 10

Intercom, Inc.

MARCH 22, 2018

Fast forward to today, and Eventbrite is the world’s largest self-service event ticketing and registration platform – processing more than 3 million tickets each week. Going back a bit, Brian was a co-founder at SkillSlate, a local services marketplaces similar to Thumbtack. We raised a $1.5-million

Marketplace as a Service 189

Marketplace as a Service Scale Payment Solutions Payment Services 189

SaaStr

OCTOBER 30, 2020

Prior to founding Outgrow, Randy co-founded VenturePact, an invite-only marketplace that connects companies with trusted software development firms. Prior to founding Outgrow, Randy co-founded VenturePact, an invite-only marketplace that connects companies with trusted software development firms.

Scale 190

Scale Sales Hiring Marketplace as a Service Mobile 190