Remove Acquisition Remove New CTO Remove Pricing Remove Retention
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Mastering the Art and Science of Product-Led Growth With Gainsight

SaaStr

Ciara Peter (Gainsight VP of Product & Design) and Mickey Alon (CTO & Founder of Gainsight PX) share their practical tips for product leaders looking to achieve business growth. A product-led growth strategy relies on the product itself as the primary vehicle for customer acquisition, conversion, retention, and expansion.

Scale 268
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5 Reasons Salesforce Was Smart to Buy Slack

SaaStr

What a next level acquisition! Salesforce is good at mega-acquisitions. They know how to take an established brand and grow it faster, and build or expand a new core offering around it. But Slack is past $1B in annual revenues with a dominant brand and very high net revenue retention (120%+). It should be successful.

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The Founder’s Guide to Developer-led Growth with WorkOS (Video)

SaaStr

WorkOS CEO Michael Grinich, Developer Success Manager Betsy Calender, and VP of Developer Experience Zeno Rocha share how to price your product for developers, how to market it to developers, how to how to support them as they scale and use the products. Developers hate opaque pricing. Doing Business with Developers. What about leads?

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It’s Wise to Question the Big Assumption about Consumption Pricing

OPEXEngine

Consumption pricing –a licensing model where software is sold based on use (actual traffic, transactions, etc.) Subscription-based pricing is dead: Smart SaaS companies are shifting to usage-based models” headlined a recent TechCrunch article. How Usage-Based Pricing Fueled Two 2020 IPOs” led one from Insight Partners.

Pricing 52
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11 Key SaaS Roles and Responsibilities in 2023

User Pilot

Customer Onboarding Specialist: Responsible for helping new customers get up and running with the company’s products. Time to Market for New Products : Also known as velocity, this metric measures the CTO’s effectiveness and speed in rolling new products /features. Come up with product and new feature ideas.

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GitLab’s Hila Qu on What B2B Companies Can Learn About Growth from B2C

OpenView Labs

In conversation with Blake Bartlett , she walked us through how B2C and B2B growth strategies compare across each phase of the customer journey from acquisition to retention and expansion. At Acorns, my team included user acquisition, CRM marketing, and growth product.” Acquisition. Defining Growth . Hila explains.

B2C 65
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The B2B Marketplace Funding Napkin 2021

Point Nine Land

So if you’re a US-based startup, you might be able to shoot slightly higher ;) Unlike SaaS companies which have been around for years, B2B marketplaces are a relatively new category and not many investors have invested in them yet. Net revenue retention * of over 100% (for one or both sides of the platform) is a VC’s dream!