Andreessen Horowitz

APRIL 23, 2024

The opportunity is to leverage that trust factor to drive customer acquisition, and it has worked for us. Immad: I find it funny that everyone complains about the difficulty of SMB and consumer customer acquisition, but ironically, SMB and consumer companies are some of the most valuable. It’s a transaction business.

Payments 104

Payments Forecasting Payment Services Payment Solutions 104

User Pilot

OCTOBER 5, 2023

TL;DR The CAC payback period measures the time it takes for a company to recover the money invested in new customer acquisition. This metric helps SaaS companies choose the most effective customer acquisition channels , diagnose inefficiencies in customer retention strategies , and inform pricing decisions.

SaaS Payments 103

SaaS Payments Customer Lifetime Value Payment Solutions Acquisition 103

ProfitWell

JANUARY 6, 2020

Imagine a world in which your customers sell your product for you. You just have to achieve stellar product-market fit. Marc Andreessen, cofounder and general partner of Andreessen Horowitz, put it this way, “product-market fit is when people sell for you.” What is product-market fit? Ideal, right?

Product Marketing 52

Product Marketing Underperforming Technical Team Marketing Advertising 52

Chart Mogul

OCTOBER 3, 2019

The customer acquisition cost can help you create, measure, and improve a business model that will put your business on the path to profitability. The design of your product? After your product/market fit, your business model is the most important consideration if you’re to save your business from the startup graveyard.

Acquisition 52

Acquisition Startup Underperforming Technical Team Customer Lifetime Value 52

ProfitWell

DECEMBER 9, 2019

From the rise of SaaS to the sudden glut of subscription boxes, the subscription business model has never been more popular. So much so that Gartner research predicts that in 2020, all new entrants to the software market and 80% of existing companies will offer some sort of subscription package. Do your research.

SaaS Payments 61

SaaS Payments Payment Services Subscription Payment Features 61

SaaStr

JANUARY 24, 2024

Kate has a simple framework for going upmarket: Product, People, and Process. From a product standpoint, you might think you have product market fit. But selling to large companies means having the right security and administrative features and requirements. The result?

Scale 217

Scale Sales Hiring Scaling Revenue 217

User Pilot

MAY 8, 2023

As the number of software tools and subscriptions increase, so too do the expectations of SaaS customers. Most challenges that a software company will face fall into one of three categories: product, sales, and business/operations. moment soon, your marketing expenses could very well go to waste.

Software Review 98

Software Review Outsourcing Services SaaS Sales Hiring 98

SaaStr

NOVEMBER 2, 2019

How should this data feedback into your product roadmap and pipeline? * How does Krish think your customer acquisition and GTM strategy has to change with the movement from SMB to enterprise? Billion story from its launch in 2008 to its 2018 acquisition by Recruit Holdings. In terms of the product market fit falling apart.

Scale 127

Scale SaaS Payments Sales Recruiting Payment Services 127

Sales Hacker

MARCH 1, 2024

Through owned distribution channels, they spent the first year marketing the “problem,” rather than the product, to build an audience that could validate the brand’s story. This allowed them to find their product market fit early on, gaining feedback from their network to inform marketing decisions.

VP of Engineering 71

VP of Engineering Scale SaaS AI Search 71

User Pilot

MARCH 15, 2022

The LTV: CAC ratio is recommended to ensure you don’t start running a loss by spending more on acquisitions than you gain. What is a go-to-market (GTM) strategy? A go-to-market strategy is a comprehensive outline or guide on how to send your product to the market. GTM strategy.

Strategy 92

Strategy Marketing SaaS Customer Lifetime Value 92

User Pilot

APRIL 23, 2023

Customer acquisition cost estimates the cost of acquiring a new customer to optimize customer marketing efforts. Monthly recurring revenue tracks expected revenue from all active subscriptions to understand business health. Expansion monthly recurring revenue assesses revenue generated from upgrades and add-ons.

Metrics 89

Metrics Customer Lifetime Value SaaS Scale 89

Chart Mogul

JUNE 1, 2023

Whether you have annual or monthly subscriptions (or a mix of both), it is common to measure retention over 12 months. High retention is a strong indication of product-market fit. Retention improves after you find product-market fit; it can go up to 78% when your business reaches $1m and later $3m in ARR.

Retention 90

Retention Metrics Benchmarks SaaS 90

User Pilot

JULY 27, 2023

Product Marketing Manager: This person is tasked with developing product marketing campaigns , crafting compelling marketing messages, and coming up with ideas to retain customers. The average Product Manager makes $111,208 per year, according to Glassdoor. Average salary: $46,035/yr.

Sales Hiring 98

Sales Hiring SaaS Payments Sales Recruiting CTO Hire 98

User Pilot

JANUARY 18, 2023

With so many product marketing strategies floating around the SaaS world, it can be hard to identify the right one. In this guide, we’re going to go over what PLG marketing is and why it just might be the perfect approach for your business. Userpilot tools for A/B testing.

Strategy 97

Strategy Marketing Scale Software Review 97

User Pilot

FEBRUARY 25, 2024

Pricing and billing friction – when customers don’t understand the pricing structure or find it difficult to cancel their subscription. Scalability friction – when it’s difficult to upgrade or scale the product to accommodate growing customer needs. Reducing friction fosters product and brand loyalty.

Scale 94

Scale SaaS Onboarding Engagement 94

User Pilot

APRIL 3, 2024

Try Userpilot and Take Your Product Growth to the Next Level Get a Demo 14 Day Trial No Credit Card Required What is product-led innovation? Product-led innovation puts your product at the heart of your business, making it the driving force behind customer acquisition.

Innovation 96

Innovation Payments Strategy Payment Solutions 96

User Pilot

JANUARY 9, 2023

Every good product marketer knows; the only thing better than acquiring new customers is retaining existing customers. Can personalized retention marketing grow your customer’s lifetime value and customer retention rate? This article considers all you need to know about retention marketing. Loyalty rewards program.

Customer Lifetime Value 96

Customer Lifetime Value Retention Marketing Scale 96

Kellblog

JULY 8, 2020

” Mark’s been a startup CEO twice, selling two companies in strategic acquisitions, and he’s run worldwide sales and channels a few times. They should have input, but startups should hire a VP of Marketing with strong product marketing skills at the same time as the first VP of Sales. (DK:

Sales Hiring 140

Sales Hiring Startup Software Review Enterprise 140

Subscription Flow

JANUARY 5, 2024

They are critical for understanding your product’s overall health and areas of weakness, as well as guiding your product decisions. It is critical to measure retention over time or at multiple points in a given period for a successful product marketing campaign.

B2B 52

B2B Metrics SaaS Benchmarks 52

The Angel VC

NOVEMBER 29, 2013

At the bottom I noted what these phases usually mean in terms of the stage of your product and company and which funding level it typically corresponds with. In order to succeed you need happy customers who do free marketing for you, otherwise customer acquisition will always be an uphill battle.

Scale 190

Scale Startup SaaS Customer Lifetime Value 190

ProfitWell

OCTOBER 10, 2019

First up, a chalk-full Twitter thread by Userpilot’s Aazar Ali Shad on product-led growth, an Appcues x Salesforce launch, plus the Product Marketing Alliance dropping its 2019 State of Product Marketing. Your top subscription news. A product-led tweet storm. customer acquisition cost rising.

Technical Advisors 62

Technical Advisors Sales Recruiting Sales Hiring Customer Lifetime Value 62

User Pilot

AUGUST 15, 2021

While customer acquisition is important, if you're unable to keep user engagement up, you've built a leaking house that will drown everyone in it! Customer engagement metrics are how you measure how your customers interact with your brand and product across different touchpoints and channels in their journey.

Engagement 98

Engagement Metrics Scale SaaS 98

OPEXEngine

MAY 18, 2021

The growth stages are defined as: Early Stage – Product/Market Fit Stage, . ARR is an essential subscription metric that identifies the recurring revenue expected on an annual basis from the subscriber base. Obviously, subscription revenue growth rates are valued differently at different sizes.

SaaS Payments 98

SaaS Payments Metrics Payments Payment Services 98

Tom Tunguz

JANUARY 31, 2017

Growth shows demand for a product. On the other hand, churn is a huge source of friction and raises questions of product market fit. To maintain the subscription revenue from the existing customer base requires ever greater mountains of cash. That’s a challenging marketing obstacle to overcome.

Churn 100

Churn Scale Venture Capital Acquisition 100

User Pilot

JANUARY 14, 2023

Product-Market Fit is a measure of how well your product satisfies your user needs. Building the perfect product before launching is not possible. Try to understand the true nature of the user problem and check it against your product vision. Assess product-market fit to check if the product meets customer needs.

Management 97

Management SaaS Metrics Retention 97

User Pilot

FEBRUARY 22, 2024

According to Havard Business Review, customer acquisition requires 5 to 20 times more resources than customer retention. Customer retention can help you drive recurring revenue, reduce customer acquisition costs, and drive customer loyalty. Drive recurring revenue : Loyal customers spend more through repeat purchases over time.

SaaS Payments 52

SaaS Payments Payment Methods Strategy Payments 52

The Angel VC

SEPTEMBER 16, 2013

As a rule of thumb, you should aspire a payback time of 6-9 months, meaning that you spend 6-9 months' worth of subscription revenue to acquire a customer. The important message is that your customer lifetime value defines what you can spend on customer acquisition.

Scale 153

Scale Sales Hiring Startup Sales 153

User Pilot

OCTOBER 15, 2023

SaaS conversion rate optimization is important to create the best customer experience that helps lower the customer acquisition cost and increase MRR. They are website visitors to a free trial, a free trial to product-qualified lead (PQL), PQL to paying users, and growth metrics conversion.

SaaS Payments 102

SaaS Payments Payment Methods Payment Solutions Payments 102

Chart Mogul

JANUARY 6, 2022

So, what is a good growth rate for a SaaS subscription business? So, what is a good growth rate for a SaaS subscription business? This is expected, as some startups find product-market fit (PMF) and start scaling, while others keep searching for it. Expansion — Are your subscribers upgrading their subscription?

Startup 52

Startup SaaS Scale Metrics 52

SaaStr

MARCH 20, 2020

As for Rachel, prior to joining Pilot, she saw the hyper-growth of Slack firsthand enjoying a couple of different roles including Head of Growth Marketing and then also Head of Self Service and Platform Marketing. Before Slack, Rachel spent 4 years at LinkedIn where she led the product marketing team for content experiences.

SMB 179

SMB Scale Startup Marketplace as a Service 179

Chargify

APRIL 23, 2019

You’ll also hear this stage called validation or the product/market fit stage. As those names indicate, in this phase a SaaS company’s focus should be on finding product/market fit. Finding channel/market fit. Securing first paying customers. Securing angel/seed money. **We Making key hires.

Scale 74

Scale SaaS Payments Scaling Payment Services 74

ProfitWell

DECEMBER 6, 2019

Having a solid product will inspire growth through multiple channels. Building a solid product means understanding what your customer truly values and tailoring it to their demands. 2 acquisition models to ignite your product-led growth. You have to measure growth to know if your product is gaining traction or not.

Scale 68

Scale Development Team Review Traceability Software Review 68

ProfitWell

JUNE 15, 2020

Last week, MRR gain spiked to almost +16% because it was the beginning of the month and subscriptions renewed. Tracking customer LTV is crucial because it dictates how much money you can spend acquiring customers, also known as customer acquisition costs (which I’ll explain in a bit). Customer Acquisition Cost (CAC).

Payment Methods 76

Payment Methods Merchant Services Payments Customer Lifetime Value 76

Chart Mogul

MARCH 23, 2023

Analyzing retention over 12 months works well for both annual and monthly subscriptions. In the pre-product market fit stage of the business, net retention is usually poor. At this stage, you can use segments to analyze which customers are the best fit for your product.

Retention 52

Retention Metrics Revenue Scale 52

Incredo

DECEMBER 3, 2019

#1 Denis Lunev Founder at DepositFix , Payment Integration for HubSpot “ The most expensive time of year to advertise on Google and Facebook is Black Friday and Christmas. Did you like these Christmas marketing comments by SaaS community members? What does it mean for your SaaS?

SaaS Payments 162

SaaS Payments Payment Solutions Payments Social Media 162

ProfitWell

OCTOBER 23, 2019

Today, product-led growth is the center of our universe. First up, a packed Twitter thread by Userpilot’s Aazar Ali Shad on product-led growth, an Appcues x Salesforce launch, plus the Product Marketing Alliance dropping its 2019 State of Product Marketing. Your top subscription news. And, why care?

Technical Advisors 40

Technical Advisors Sales Recruiting Sales Hiring Customer Lifetime Value 40

User Pilot

MARCH 14, 2023

TL;DR Freemium is a customer acquisition strategy that gives users access to basic functionality without paying while hiding the more advanced features behind the paywall. With greater awareness come lower customer acquisition costs and a larger customer base. Let’s get right to it, shall we?

SaaS 98

SaaS Onboarding Benchmarks B2B 98