SaaStr

NOVEMBER 2, 2019

Does it have to be in person? How should this data feedback into your product roadmap and pipeline? * How does Krish think your customer acquisition and GTM strategy has to change with the movement from SMB to enterprise? Billion story from its launch in 2008 to its 2018 acquisition by Recruit Holdings.

Scale 133

Scale SaaS Payments Sales Recruiting Payment Services 133

OPEXEngine

FEBRUARY 22, 2022

Instead, SMM SaaS companies will leverage Inside Sales and Channel Partners coupled with digital marketing to drive down Customer Acquisition Costs. This strategy allows for a portfolio approach giving the company more flexibility in managing its Customer Lifetime Value (CLTV)/Customer Acquisition Cost (CAC) ratio. Direct Sales.

SaaS Payments 52

SaaS Payments Payment Services Payment Methods Marketplace as a Service 52

Baremetrics

JANUARY 24, 2021

Anyone managing a SaaS or subscription business is aware of customer churn. Our smallest self-serve plan was basically a revolving door, and users couldn’t upgrade or downgrade their plan without calling a sales person. This would also mean shifting our growth strategy from a sales-led to a product-led approach.

Churn 71

Churn SaaS Payments Payment Methods Payment Solutions 71

Incredo

DECEMBER 3, 2019

And here are the best answers we have received. #1 Denis Lunev Founder at DepositFix , Payment Integration for HubSpot “ The most expensive time of year to advertise on Google and Facebook is Black Friday and Christmas. What does it mean for your SaaS? And we do not really fit perfectly with our SaaS. Keep it short.

SaaS Payments 162

SaaS Payments Payment Solutions Payments Social Media 162

User Pilot

JULY 27, 2023

The different roles in SaaS companies: Chief Executive Officer : As the highest-ranking executive, this person ensures the company runs smoothly and employees are happy and engaged. UX Designer: Responsible for understanding the unique needs and requirements of SaaS users and designing the user interface and experience of SaaS products.

Sales Hiring 97

Sales Hiring SaaS Payments Sales Recruiting CTO Hire 97

SaaStr

JULY 9, 2019

I’m probably the most hated person in the room right now, but please indulge me. More than half of Kenya’s GDP is now transacted through a mobile, through arguably the most successful mobile banking and payment system called M-Pesa. They didn’t have any cell phone credit. I’ll go easy on you.

Scale 170

Scale Sales Recruiting Scaling SaaS Payments 170

User Pilot

JUNE 14, 2021

Build your marketing automation strategy in five steps: map the user journey stages , identify repeating tasks that can be automated, set your marketing automation strategy goals, pick the right tool for the job, and measure success to learn and improve. What is marketing automation? Confirm subscription renewal.

SaaS Payments 52

SaaS Payments Payment Solutions Strategy Payment Methods 52

ProfitWell

OCTOBER 16, 2019

Why is it so hard to define an average churn rate—and what does that mean for your subscription business? The fact that there’s no standard reporting method for churn doesn’t help. Nathan Latka interviews founders and publishes their SaaS metrics on his website —the average gross churn rate of the 300 listed companies is 16.8%.

Churn 55

Churn SaaS Payments Payments Payment Methods 55

Casey Accidental

OCTOBER 27, 2020

Platforms can create an immense amount of long-term value for companies, or be a minor component of their product strategy to maintain product/market fit. In an integration platform, the product integrates with other types of software the product’s customers already use. The Types of Platforms. Supply Value Prop.

Payments 56

Payments Business Model Payment Solutions SaaS Payments 56

ProfitWell

NOVEMBER 12, 2019

A pricing audit assesses your subscription business’ pricing process to ensure consistency across similar accounts, maximize profitability, and benchmark against other companies. Conducting a pricing audit goes through five factors—acquisition, monetization, retention, pricing strategy, and discounts. Acquisition. Monetization.

Payments 45

Payments Pricing Underperforming Technical Team SaaS Payments 45

ProfitWell

MARCH 3, 2020

What’s the next milestone disrupting the market? Listen wherever you get podcasts: Your top subscription news. Call your fellow CEOs or Chief People Officers in your portfolio peer group, or peruse online and read documents. In just two days, the Chargify crew goes live and beyond subscription —and they’re taking us with them.

Sales Hiring 59

Sales Hiring Scale SaaS Payments Payment Services 59

User Pilot

JUNE 28, 2023

Segment users by their role or goal as soon as possible to provide a personalized onboarding experience. Arlo even came up with a progressive approach to in-app messaging in an effort to reduce delinquent churn and late payments. Tips for improving the onboarding experience : Use UI patterns to draw users towards activation points.

Onboarding 83

Onboarding SaaS Payments Payment Services Payment Solutions 83

SaaStr

APRIL 30, 2022

Customer Acquisition Cost (CAC). & So growth of the kind of subscription, eCommerce industry has been over 100% year on year for the past five years, according to McKinsey. So growth of the kind of subscription, eCommerce industry has been over 100% year on year for the past five years, according to McKinsey.

SaaS Payments 243

SaaS Payments Metrics Payment Methods Scale 243

Intercom, Inc.

OCTOBER 16, 2019

The classic example sees a company move from niche startup to mainstream scale-up, but it can also see companies hone their product-market fit by focusing on a more specialized, and yet more lucrative, user base. Can one person buy via a credit card or will multiple stakeholders need to be involved? Goal of website.

Business Model 195

Business Model Scale Pricing Payment Methods 195

SmartKarrot

AUGUST 10, 2021

A world where eCommerce is ruling and online shopping/transactions are the norms? Where market competition is fierce, the buyer has a lot of choices and significantly less patience? This allows you to build mind-blowing, personalized journeys for each one of them, making them feel special, and most importantly, valued.

Payment Methods 10

Payment Methods SaaS Payments Payments SaaS 10

Casey Accidental

DECEMBER 11, 2023

In a previous post , I talked about how product work post-product/market fit shifts from zero to one innovation to features, growth, and scaling work. New Product Value and S-Curve Sequencing In my previous post, I talked about S-Curves. Second products influence sales efficiency and profitability dramatically.

Payments 113

Payments Scale Payment Solutions Technical Review 113

User Pilot

NOVEMBER 28, 2023

What GTM metrics should you track as a product marketer? On your way to building a go-to-market strategy to launch a new product, you might wonder the former question a lot. GTM metrics are pieces of data or indicators that help product marketers like you keep track of the success of their strategy.

SaaS Payments 94

SaaS Payments Metrics Customer Lifetime Value Marketing 94

User Pilot

AUGUST 14, 2023

TL;DR Growth marketing is achieving exponential and sustainable growth by implementing high-impact tactics across the user journey. The Pirate Metrics Framework is a great growth marketing framework – covering the 5 stages of acquisition , activation , retention , referral, and revenue. Launch product in Product Hunt.

Growth Marketing 94

Growth Marketing SaaS Payments Strategy Payment Methods 94

SmartKarrot

JULY 13, 2020

Since they live or die off this scheme, you might want to take a notch up if you wish to see a boom in the SaaS market. In a subscription-based business, it is expected to regularize a recurring revenue to a monthly figure. By using the method of ARPA, you MRR = 10 x $50 = $500. Opt for Prepaid Payment methods.

Payments 10

Payments Payment Methods Revenue SaaS Payments 10

Incredo

NOVEMBER 1, 2019

How marketing and sales synergy model works for SaaS companies. 8 Smart tactics for your SaaS customer acquisition strategy. The self-service sales model is thus all about low-priced products accompanied by a fully automated customer journey. Focus: Product and Customer Journey. SaaS Sales Strategy. SaaS Pricing.

SaaS Payments 157

SaaS Payments Payment Methods Sales Recruiting Sales Hiring 157

ProfitWell

DECEMBER 4, 2019

SaaS, or software as a service, is a delivery model in which a centrally hosted software is licensed to customers via a subscription plan. A SaaS company maintains responsibility for the servers, database (and the data they contain), and other software that allow their product to be accessed and used. Recurring payments.

Business Model 54

Business Model SaaS Payments Payment Methods Payments 54

User Pilot

MAY 8, 2024

Personalize experiences for different customer segments. When customers feel that a product meets their specific requirements and delivers value , they are more likely to continue using the service, upgrade their subscriptions, and recommend it to others. Audience settings in Userpilot (for personalization).

SaaS Payments 100

SaaS Payments Payment Solutions Payment Services Payments 100

User Pilot

JULY 24, 2023

What is SaaS marketing? We’re all familiar with the basics of SaaS product marketing such as attracting users to a SaaS product with a subscription business model. That said, there are key differences between a SaaS marketing strategy and standard digital marketing. Gamifying onboarding.

SaaS Payments 75

SaaS Payments Marketing Payment Solutions SaaS 75

User Pilot

AUGUST 15, 2023

With several product launches occurring every day, you need something special to ensure your announcement doesn’t get lost in the noise. In this article, we detail what a product launch marketing plan is, why you need one, and how to create a successful product marketing from the start. Let’s begin!

ChatGPT 88

ChatGPT SaaS Payments Marketing Social Media 88

Outseta

JANUARY 20, 2020

What started as Dimitris (now my Co-founder at Outseta ) writing a few lines of code to collect rent payments from tenants he had living in a duplex in Providence, Rhode Island, turned into something worth hundreds of millions of dollars 15 years later. While these revenues are pay-per-use, rent payments are both large and regular.

SaaS Payments 145

SaaS Payments Sales Hiring Payment Methods Payment Services 145

SaaStr

OCTOBER 24, 2019

Christian Lanng : So we started with something very, very narrow, which was invoicing. But invoicing happens to be connected to something really, really important, which is payments. So if you get the invoice, you get the payment and that’s a lot more interesting. You pay a subscription. ” No.

Payments 103

Payments Payment Features SaaS Payments Underperforming Technical Team 103

ProfitWell

MARCH 4, 2020

Listen wherever you get podcasts: Your top subscription news. Podium rolls out payments to amp up customer interactivity. And that’s all before Podium’s decision to add payments, to open up new revenue that users would never have seen prior. For Podium (and, in turn, its users) this is big.

Payment Services 52

Payment Services SaaS Payments Merchant Services Payments 52

Baremetrics

APRIL 30, 2020

Besides a strong customer acquisition strategy, every SaaS business needs a strong strategy for combating customer churn. It may not be a metric you highlight in the next board meeting, but it can narrow your market focus and lead your sales team to the right segment. It can be a strong signal of product market fit.

Retention 95

Retention Metrics Payment Methods SaaS Payments 95

ChurnZero

APRIL 27, 2021

Account expansion is often a more telling metric at this stage as those companies with high-growth potential will often see off-cycle expansion just a quarter or two into a new customer subscription – the proverbial land and expand. . Interest from channel partners and sales via channel partners can be another meaningful indicator. .

Scale 98

Scale Customer Success Payments Underperforming Technical Team 98

OpenView Labs

JULY 2, 2020

B2B and B2C SaaS and Subscription Report. Updated weekly to show the impact of COVID-19, this resource from ProfitWell includes data from their subscription companies. About half of respondents, evenly distributed across size or industry, were offering temporary relief on payment terms. Interesting data compiled by Ibbaka.

Pricing 135

Pricing SaaS Payments Payments SaaS 135

SaaStr

AUGUST 6, 2019

Tradeshift Pay is an entrant payment solution for supply chains, meaning no matter where your supplier is in the world, we can make sure they get paid. We were on the phone selling our software before we’d even really begun to get the first few customers in and figure out what do they really need? Your product has value for them.

Payment Solutions 152

Payment Solutions Payments Outsourcing Services SaaS Payments 152

FastSpring

APRIL 30, 2024

If you’re selling your software, plugin, add-on, or other digital product for a one-time fee, you’re likely thinking about switching to a recurring subscription model. While the financial reasons are strong to switch to subscriptions, your path to roll out this massive change to your business is filled with peril.

Payment Features 112

Payment Features Subscription Payments Payment Solutions 112

User Pilot

JANUARY 15, 2021

This post will help you wrap your head around the main concepts in product analytics, and how to implement them to grow your product! Here are the need-to-know takeaways: What is Product Analytics? It’s the tools and methods you use to understand user behavior within your app. Product analytics is objective.

SaaS Payments 69

SaaS Payments Payment Solutions Payments Underperforming Technical Team 69

ProfitWell

SEPTEMBER 3, 2019

Even though listeners have a myriad of listening choices, 42% of them don’t actually engage with the product every day. Freemium acquisition built a huge base of users who are monetized through ads. Good product-market fit boosts engagement and trust. “ Hiten Shah. Right now, Spotify is more or less a content company.

Payments 63

Payments Payment Methods Payment Services Pricing 63

Aaron Beashel

MARCH 9, 2018

Obviously Product/Market fit is a big factor here, but assuming you have a relative level of Product Market fit, I think the next thing key factor is having the right Go To Market model. They target small business owners and offer their product on a freemium model.

Scale 192

Scale SaaS Payments B2B Strategy 192

Sixteen Ventures

DECEMBER 31, 2019

Whether you have a Software-as-a-Service, subscription or membership business or you sell one-off products or services and simply want to do business with your customer more than once, Customer Success should be your driving purpose. Customer Acquisition. Metering / Billing / Payment Process. Customer Acquisition.

Customer Success 136

Customer Success SaaS Payments Payment Solutions Payment Services 136

SaaStr

MARCH 13, 2020

315: Harry Hurst is the Co-Founder & Co-CEO @ Pipe, the startup that gives you control of your cash flow by giving you access to the full annual value of your monthly subscriptions, upfront. Why does Harry believe investing in customer success is far more important than customer acquisition? * Harry Stebbings of Stride.VC

SaaS Payments 218

SaaS Payments Payment Methods Finance Payments 218