User Pilot

NOVEMBER 24, 2023

Which one is better, customer acquisition vs retention? Both are critical metrics to measure in your product, but is there an outright winning that you should solely focus on for your product growth ? This article will examine customer acquisition and retention and determine which one you should focus on.

Acquisition 103

Acquisition Retention Customer Lifetime Value Churn 103

SaaStr

APRIL 4, 2022

Jess Weimer, Senior Vice President of Revenue Marketing at Podium, discusses why it’s time to pivot from demand generation to revenue marketing and best practices for making that pivot. The original function of demand generation was about the top-of-funnel awareness and vanity metrics. Pillars of Revenue Marketing .

Scale 231

Scale Revenue Scaling Marketing 231

SaaStr

JULY 19, 2023

In a special workshop, Sam shares advice on how to spot bottlenecks, reallocate the right resources, and grow revenue in 2023. Step Two: Diagnose the Bottleneck to Closing More Revenue When your company doesn’t hit target revenue, it can be tempting to zero in on conversion rates. Sign up for free. Are the AEs outbounding?

Revenue 203

Revenue Acquisition Technical Review Systems Review 203

Subscription Flow

APRIL 18, 2024

How do you keep increasing your revenue in a marketplace that has reached its point of saturation? It is measured using various metrics. 3. Stability and Predictability in Revenue Streams In any business, consistency really is key. The sections are as follows: 1. Understanding the importance of engaging subscribers 2.

Engagement 94

Engagement Customer Lifetime Value Revenue Subscription 94

User Pilot

JUNE 26, 2023

Want to track the different types of product metrics to get product growth insights ? Product metrics are critical for product growth managers to develop the right product strategies and drive continuous value for customers. However, it isn’t easy to choose the right product metrics from the many SaaS metrics available.

Metrics 88

Metrics Customer Lifetime Value SaaS Acquisition 88

User Pilot

JULY 30, 2023

Customer retention vs acquisition cost: Which metric matters more? Thus, striking the right balance between acquisition and retention costs significantly improves profitability and sustainability. So let’s see when you should prioritize one metric over the other and how you can boost your customer retention rates.

Acquisition 95

Acquisition Retention Customer Lifetime Value User Experience 95

SaaStr

AUGUST 7, 2023

Learn about the most important SaaS metrics for founders in 2023 with the CEOs of the most metric-oriented company, monday.com, and the founder of SaaStr. For a quick recap on SaaS metrics: What is ARR in SaaS? ARR stands for Annualized Recurring Revenue, although its real-world definition has evolved over time.

Metrics 182

Metrics SaaS Sales Hiring Finance 182

SaaStr

JULY 13, 2022

Co-founder and CEO of Insider , Hande Cilingir, talks about what it takes to write a successful revenue growth story. These processes might include listening to employees, getting external feedback, or reviewing your metrics regularly. . If you ask a SaaS founder the most crucial metric for his sales pipeline, they’ll likely say MRR.

Scale 211

Scale Sales Hiring Revenue Marketplace as a Service 211

SaaStr

APRIL 20, 2024

The current business model for software companies involves spending a significant portion of revenue on sales, regardless of available tools and automation. Marketers should focus on the acquisition channels they’re best at, even if it’s not the perfect fit for the situation.

Sales Hiring 246

Sales Hiring Startup Marketing Technical Review 246

Tom Tunguz

JUNE 18, 2019

Over the last decade or so, I’ve compiled a metrics sheet to summarise a SaaS business. Redpoint SaaS Metrics Template. The template is broken into six sections: People, Bookings & Revenue, Cash, Sales, Marketing, Customer Success. This section covers employee satisfaction, headcount, and recruiting metrics.

Metrics 250

Metrics Sales Recruiting Startup SaaS 250

SaaStr

NOVEMBER 25, 2023

Jameson Yung, SVP of Sales at Gong, and Sam Blond, Partner at Founders Fund and previous CRO at Brex, share five tactical ways to get back to growing and hitting revenue targets. The days of working a little for big returns are behind us in the Boom of ‘21, so what can you do to start hitting revenue targets? #1: Revenue matters, too.

Sales Hiring 193

Sales Hiring Underperforming Technical Team Revenue Sales 193

User Pilot

AUGUST 10, 2023

Are you trying to find your business’s average customer acquisition cost? And the customer acquisition cost (CAC) shows you how effective you’re with your sales and marketing efforts to acquire new customers. Benchmarking this crucial metric against your industry helps you assess your standing relative to your competition.

Acquisition 87

Acquisition Benchmarks Customer Lifetime Value B2B 87

User Pilot

MARCH 31, 2023

Analytics vs metrics – how do they differ from each other? Though both are important, analytics and metrics have distinct meanings and purposes in your data analytics process. In this article, we will go through analytics and metrics, their examples, and how you can analyze metrics to drive growth for your SaaS business.

Metrics 97

Metrics Customer Lifetime Value Data Analysis Engagement 97

Tom Tunguz

MARCH 24, 2019

The company grew from $61m to $331m in revenue in the past three years. The result is the company spends less than 10% of its revenue on R&D, which is less than half the median of the peer set. These customer acquisition paybacks resemble consumer acquisition figures more than software. Congratulations to the team!

Metrics 279

Metrics Benchmarks Scale Acquisition 279

ProfitWell

SEPTEMBER 16, 2019

During our conversation, Hiten and I walk through how freemium acts as an acquisition strategy as opposed to a revenue driver, how product teams need to think about things differently, and why it’s important to understand customer psychology when building your own freemium product to make everything work together. Subscribe and Listen.

Acquisition 99

Acquisition Revenue Scale Retention 99

User Pilot

JULY 13, 2023

In this article, we’ll go through how to measure growth of a company by delving deep into the basics, relevant metrics, and each necessary company growth rate formula. Customer lifetime value (CLV) determines the total revenue a customer generates throughout the relationship.

Metrics 97

Metrics Customer Lifetime Value Benchmarks Churn 97

User Pilot

FEBRUARY 4, 2023

Wondering how you can make the most of your growth analytics to boost average revenue per user, and retention, and drive product growth ? The growth metrics you should be tracking. TL;DR Growth analytics looks at each pillar of growth and chooses the metrics that dictate product growth and revenue.

Acquisition 98

Acquisition Retention Churn Metrics 98

SaaStr

MARCH 12, 2024

It’s a common dream for founders to hope their startup be acquired one day, but what is a company, like Google, really looking for in their acquisitions? First, there are three types of acquisition deals: Talent — To get the expertise on your team and more firepower. 2 Hit Your Metrics Another thing is milestones.

Software Review 212

Software Review Technical Review Acquisition Scale 212

User Pilot

APRIL 23, 2023

Do you know which product health metrics to track to achieve long-term success for your SaaS business? The right metrics and data will offer valuable product growth insights to help you make data-driven decisions about optimizing your products’ performance. Lifetime value determines revenue potential from each customer.

Metrics 92

Metrics Customer Lifetime Value SaaS Scale 92

ChurnZero

JUNE 9, 2023

Good sales teams typically get the budget, headcount and tools they desire because the function is tied to revenue. 8 metrics to position Customer Success as a profit center with finance While sentiment-based metrics like Net Promoter Score ® (NPS) and customer satisfaction are important, they don’t frame CS work from a financial perspective.

Finance 98

Finance Metrics Customer Success Headcount 98

Chart Mogul

AUGUST 20, 2020

4x entrepreneur Andrew Gazdecki shares how you can better prepare yourself for your startup's acquisition, and make the journey a rewarding one. The better prepared you are for an acquisition, the smoother it’ll go, leaving you financially, operationally, and psychologically stronger during negotiations. Know your numbers.

Acquisition 105

Acquisition Startup Technical Review Scale 105

Subscription Flow

DECEMBER 28, 2023

Here, in this article, we are going to jot down the SaaS financial metrics that investors look into before giving you funding for your project or business idea. Today, metrics or KPIs have made it easier for investors to see if they should invest in a project or not. So, here are the metrics that you need to monitor: 1.

Metrics 52

Metrics SaaS Finance Acquisition 52

Baremetrics

DECEMBER 12, 2021

AARRR is an abbreviation that stands for “acquisition, activation, retention, referral, and revenue”. AARRR, often called the pirate metrics framework (as in “arr, matey”), helps Shopify Partners perfect their funnel by providing actionable metrics for each stage of the sales and marketing strategy. Acquisition 2.

Metrics 98

Metrics Acquisition Customer Lifetime Value Retention 98

SaaStr

FEBRUARY 8, 2024

But once this engine starts to hum, it’s the greatest force in customer acquisition in the universe. And to building a self-sustaining revenue engine. NPS is A Great Core Metric. NPS is A Great Core Metric. Word-of-mouth as your #1 lead source is the key to growing faster-than-average, most cost-efficiently.

Scale 216

Scale Engineering Acquisition Metrics 216

Subscription Flow

DECEMBER 1, 2023

Recurring revenue models, or subscription models , can be a great way for businesses to generate income while providing customers with the options they want. However, a distinct set of metrics is needed for the subscription business model in order to track and keep an eye on the company’s health.

Subscription 59

Subscription Payment Features Metrics Business 59

Baremetrics

SEPTEMBER 26, 2021

There might not be an industry more addicted to its metrics than SaaS, and there is good reason for it. But how many SaaS financial metrics are you really tracking? Most SaaS companies keep an eye on churn, but do you calculate both revenue churn and customer churn? What are metrics? Revenue and expense metrics i.

Metrics 95

Metrics SaaS Payments SaaS Customer Lifetime Value 95

Clouded Judgement

JANUARY 12, 2024

The ZIRP period created a lot of confusion given software buying was happening at a break neck pace - and it was easy to think you had differentiated product market fit because your business momentum (ie revenue) suggested you did. I hope this post provides a bit of a cautionary tale of raising a mega round ahead of your metrics.

Cloud 284

Cloud Venture Capital Acquisition Metrics 284

User Pilot

JANUARY 19, 2023

Do you want to measure your product’s success using quantitative metrics? You need to have a solid understanding of key quantitative metrics if you want to focus on and improve essential aspects of SaaS businesses like success measurement and customer retention. What are quantitative metrics? How do they differ?

Metrics 98

Metrics Customer Lifetime Value Retention Onboarding 98

Chart Mogul

JUNE 1, 2023

So if you are keeping a close eye on your retention metrics this year, you’re not alone. Retention is one of the most important metrics when building a successful SaaS business. So if you are keeping a close eye on your retention metrics this year, you’re not alone. faster than their peers in 2022.

Retention 90

Retention Metrics Benchmarks SaaS 90

Kellblog

OCTOBER 30, 2022

Unlike Meritech Public Comps , where you can see metrics for the best [1], public SaaS companies, this private company data is somewhat harder to come by (the only other source that springs to mind is RevOps Squared ) and, for most of us, it provides much more realistic comparables than Meritech [2]. Everyone’s an optimist. blended, 1.8

Metrics 136

Metrics SaaS Benchmarks Churn 136

Chart Mogul

MARCH 23, 2023

Are you effectively expanding revenue from your existing customer base? If you’re unsure, check your retention metrics. Gross revenue retention (GRR) and net revenue retention (NRR) are the key metrics to understand how well … How good is your business at retaining customers? Your NRR is 103.9%.

Retention 52

Retention Metrics Revenue Scale 52

Subscription Flow

JANUARY 5, 2024

While the importance of SaaS B2B metrics has already been covered to death, what has not been covered in as much detail is the whisking out of important B2B SaaS product metrics from the unimportant ones. Read more: The Most Important Metrics to Secure SaaS Funding in 2024 What are B2B SaaS product metrics?

B2B 52

B2B Metrics SaaS Benchmarks 52

SaaStr

MARCH 27, 2024

To me, this is just the impressive metric of all. Revenue Growth is Up Just 24%. HubSpot’s revenue growth of 24% (21% in constant currency) is basically equal to its net new customer count. 40% of their revenue comes from agencies, partners, and others deploying HubSpot for small businesses. Billion in ARR.

Scale 231

Scale Cloud Pricing Scaling 231

Baremetrics

NOVEMBER 2, 2021

To get the most out of the time and money invested into their apps, Shopify App Developers need to track the core metrics of their industry. What is a business metric? Why you need to track business metrics for Shopify App Developers 10 business metrics for Shopify App Developers 1. What is a business metric?

Payment Solutions 98

Payment Solutions Outsourced Development Underperforming Technical Team Metrics 98

User Pilot

MAY 17, 2021

With so many product growth insights available to every product marketer, it’s sometimes hard to understand which metrics are relevant and which you should be tracking to measure the success of your product marketing. What is a Product Marketing KPI metric? Customer Journey KPIs to track: conversion rates and velocity metrics.

Product Marketing 98

Product Marketing Metrics Customer Lifetime Value Marketing 98

ChurnZero

FEBRUARY 14, 2023

Some Customer Success metrics are considered standard but there’s often more than meets the eye. Sales and marketing professionals that geek out on metrics can find themselves in deep philosophical debates about the best numbers to track. There is often more than one way to calculate a given Customer Success metric; Gaming.

Customer Success 94

Customer Success Metrics Software Review Customer Lifetime Value 94

User Pilot

MARCH 25, 2024

Introduces key metrics that can affect your company’s value. It uses revenue and operating costs to determine the company’s value. Revenue-based valuations are more suitable for SaaS startups because it doesn’t take into account upfront investment which affects SDE or EBITDA negatively. Let’s get to it!

SaaS 103

SaaS Customer Lifetime Value Acquisition Metrics 103