Intercom, Inc.

JULY 13, 2018

All future growth hinges on one thing – customer acquisition. While this may sound simple, it can be incredibly challenging to find new opportunities for growth and customer acquisition in an increasingly crowded marketplace. Mobilize your influencers to drive customer acquisition. Want more advice like this?

Acquisition 156

Acquisition Strategy SaaS Payments Content Marketing 156

SaaStr

JULY 13, 2022

Only go-getters survive in the SaaS marketplace. From increasing competition to new products in the marketplace, there are too many variables for a salesperson to control. Expansion or retention is the new acquisition. Your expansion revenue should comprise at least 30 percent of your new acquisition revenue.

Scale 289

Scale Sales Hiring Revenue Marketplace as a Service 289

Neil Patel

NOVEMBER 9, 2020

Micro startup acquisitions. But before we dive into that, we need to look into what micro startup acquisitions are and why you need to sit up and take notice. Micro Startup Acquisitions: What Are They, and Why Should I Care? Micro Startup Acquisition Trends. That’s an expensive mistake if you make the wrong investment.

Technical Review 144

Technical Review Payment Methods Acquisition Development Team Review 144

SaaStr

DECEMBER 16, 2022

How do you enter a highly competitive marketplace, carve a niche for yourself, and then scale the business to $100 million+ ARR? Entering a hyper-competitive marketplace . Entering a crowded marketplace as a new business can be intimidating, especially when established players with a solid customer base surround you.

Outsourcing Services 288

Outsourcing Services Scale Sales Hiring Outsourced Development 288

SaaStr

MARCH 17, 2023

Should you purchase through a third-party marketplace? Do you need extra services that a Value-Added Reseller can provide? Now, they’re service providers bringing SaaS into their portfolio of products and services to serve their customers better. The VARs of old are no longer — the ones who just implement software.

Marketplace as a Service 246

Marketplace as a Service Software Review Technical Review Azure 246

Tom Tunguz

SEPTEMBER 23, 2015

SaaS Enabled Marketplaces benefit from a unique advantage in their go-to-market. In between, Google operates an advertising marketplace, AdX. This data enables the marketplace to amass census scale data on supplier performance, granular to the type of service rendered. The first SEMs flourished in advertising.

Marketplace as a Service 113

Marketplace as a Service Data Advertising SaaS 113

FastSpring

JANUARY 23, 2025

Podcast Full Interview: Audio Listen online or find it on more podcast services. So it’s a marketplace, it’s a platform. And the biggest difference between the two of those statements is one, low value to sort of medium and high value, and then two, the actual service layer built into the technology underneath the hood.

Scale 121

Scale Entrepreneurship Scaling Underperforming Technical Team 121

SaaStr

MAY 25, 2022

How do you make your fledgling business seen and heard in a competitive business marketplace? Nobody wants to refer a service that may not be able to deliver. However, if your product or service is recognized as the best of its kind, the credential makes it easier for users to recommend your business.

Scale 312

Scale Marketplace as a Service Advertising Business Model 312

FastSpring

JANUARY 9, 2025

Podcast Full Interview: Audio Listen online or find it on more podcast services. And then, of course, we saw the evolution of live services as well that just kind of turned out a little bit on its head in that way. It’s your marketplace or a distributor. Jump to video. Jump to transcript.

Payments 165

Payments Mobile Payment Methods Revenue 165

SaaStr

SEPTEMBER 3, 2019

There’s a little bit of work to do still, but you know, tonight the title of my talk is how to make user acquisition practically free. Uber is a classic marketplace company. It’s a two-sided marketplace. You had town car services before. Who has heard of Lambda School, out of curiosity? Thank you so much.

Acquisition 168

Acquisition Software Review Payment Methods Marketplace as a Service 168

Casey Accidental

NOVEMBER 13, 2019

As someone who has spent a lot of time building marketplaces in my career, a curious thing has happened over the last couple years. Founders have started reaching out asking for help converting their SAAS or SAAS-like business into a marketplace. The Weak Transition to Marketplace Arguments. So goes the story.

Marketplace as a Service 106

Marketplace as a Service Business Model Business Underperforming Technical Team 106

SaaStr

NOVEMBER 21, 2022

An ICP aligns your product, sales, marketing, service, and executive teams to all focus on your highest-value accounts. Let’s examine how an ICP focus has helped two businesses win in a competitive marketplace. . It increases total enterprise value, lowers customer acquisition costs, and boosts net revenue retention. .

Payments 243

Payments Payment Methods Embedded Payments Scale 243

Tom Tunguz

AUGUST 2, 2016

Channel distribution represents one of the biggest and most important changes in customers acquisition for SMB SaaS startups in quite a while. As many of these channel partners move to newer distribution models, the brokerage channel model in particular, they represent an efficient and leveraged customer acquisition channel.

Outsourcing Services 113

Outsourcing Services SMB Acquisition Scale 113

Tom Tunguz

JULY 8, 2021

Tokens might be used as stores of equity value, as a replacement for government money, to pay for a particular service, or simply as as collectible. Exchanges - exchanges are the marketplaces where people trade tokens to determine their value. These assets might be coins, tokens, NFTs and be used in different ways.

Outsourced Development 267

Outsourced Development Marketplace as a Service Banking Construction 267

Point Nine Land

MARCH 10, 2020

A strategic analysis after evaluating multiple service marketplaces Over the past few years, I’ve come across a huge number of service (or labor) marketplaces: the countless Uber for X companies, the marketplaces for lawyers, therapists, cleaners, architects, construction workers; you name it. Sounds complicated?

Marketplace as a Service 59

Marketplace as a Service Strategy B2C Systems Review 59

Intercom, Inc.

MAY 10, 2018

I hosted Andrew on our podcast to chat about the changing landscape of customer acquisition, how his “Law of Shitty Clickthroughs” manifests itself in today’s growth channels, and what the rest of us can learn from the likes of Dropbox and Uber. This creates an acquisition treadmill with built-in natural churn.

Acquisition 224

Acquisition Marketplace as a Service Retention Startup 224

SaaStr

JUNE 15, 2020

— Topic: “The Essential Companies SaaS Relies On” The software-as-a-service marketplace is rapidly growing year after year! Before SaaStr and investing, he was CEO and co-founder of EchoSign, then the web’s most popular electronic signature service, from inception through its acquisition by Adobe Systems Inc.

VP of Engineering 149

VP of Engineering Marketplace as a Service Scale SaaS 149

FastSpring

NOVEMBER 18, 2020

For app entrepreneurs and ecommerce store owners, the battle to be noticed in the marketplace is ongoing. For customers, the process of looking for apps to download usually takes place in one of the four leading app marketplaces; Google Play, Apple App Store , Windows Store, and the Amazon App Store. Is it safe? Let’s go ??.

Payment Methods 147

Payment Methods Payment Solutions Merchant Services SaaS Payments 147

Intercom, Inc.

OCTOBER 16, 2019

“Think of pricing along a continuum with self-service pricing at one end and enterprise at the other” As you scale and evolve your business, there are a few key questions to ask as you determine your pricing strategy: Do you anchor off competitors (if any exist) or substitutes? Gaining new customers. Goal of website. .

Business Model 195

Business Model Scale Pricing Payment Methods 195

User Pilot

MAY 27, 2025

How to use it: Break the complete user journey into stages: Acquisition, Onboarding, Activation, and Retention. Assign trackable events to each stage, such as “Account Created,” during the acquisition stage. Each use case calls for a different mobile app tracking method. Digital Adoption Professional, ServiceNow 2.

Mobile 96

Mobile Retention Payment Features Onboarding 96

Casey Accidental

JANUARY 23, 2019

They have also heard about marketplaces that have given all of the power to the supply, and also marketplaces where supply has no power. These issues usually arise in two areas, which particularly, but not exclusively, affect marketplaces. The second issue is around who controls the quality of the service.

Scale 73

Scale Marketplace as a Service Outsourcing Services Scaling 73

Intercom, Inc.

MAY 2, 2019

Instacart is valued at nearly $8 billion and since joining, he’s helped to make the company’s services available to more than 80% of U.S. Even with Instacart’s enormous valuation, he continues to see tremendous growth potential for the service, similar to what he saw in Instagram’s early days. Thanks for signing up.

Marketplace as a Service 184

Marketplace as a Service B2C PayPal Scaling 184

Sales Hacker

OCTOBER 13, 2020

Why it’s hard to build a two-sided marketplace [13:38]. And the ones that aren’t are generally, kind of related industries, IT services and those sorts of things. And the other thing I learned is it’s very, very hard to build a two-sided marketplace, Sam. Show Introduction [00:10].

Marketplace as a Service 112

Marketplace as a Service CTO Hire Sales Recruiting Scale 112

Point Nine Land

APRIL 9, 2021

What does it take to raise capital, in B2B marketplaces, in 2021? Over the last few years, we’ve published a number of SaaS funding napkins as well as marketplace napkins. This year, we’re shaking things up with our first ever B2B marketplace napkin! What does it take to raise capital, in B2B marketplaces, in 2021?

Marketplace as a Service 59

Marketplace as a Service Payments B2B SaaS Payments 59

Think Strategies

MARCH 26, 2018

In fact, it spawned an entire subsegment of data integration solution vendors and systems integration service providers that have prospered by helping organizations overcome their data integration challenges. Click here to read our analysis in E-Commerce Times regarding the industry implications of this acquisition.

Marketplace as a Service 100

Marketplace as a Service Acquisition Cloud Enterprise 100

FastSpring

AUGUST 13, 2024

The Verge points out that app updates or reinstalls by the user reset the clock back to 12 months left for the ongoing store services fee. For example, the “Store Services Fee” will be “a 10% standard commission fee or a 5% discounted commission (e.g.,

Payment Methods 159

Payment Methods Merchant Services Payment Solutions Payments 159

Casey Accidental

OCTOBER 18, 2021

In Eventbrite’s case, the company was: Integrating the acquisition of Ticketfly to move up-market in a specific vertical and build an enterprise sales motion. Building a consumer marketplace to drive incremental ticket sales to event creators. The core self-service business was growing steadily at significant scale and was profitable.

Technical Advisors 140

Technical Advisors Technical Review Scale Marketplace as a Service 140

Sales Hacker

MARCH 29, 2021

As a result, more products are being discovered and sold through online marketplaces, like the Salesforce AppExchange and the AWS Marketplace. Partner acquisition. There are three different types of products designed to enhance partner acquisition. Examples of partner-to-partner marketplaces: MeasureMatch , PartnerStack.

Payments 112

Payments SaaS Payments Payment Solutions Payment Services 112

Intercom, Inc.

NOVEMBER 14, 2019

Kayti argues, “Even in self-service models, there’s a relationship that they’re feeling with your product.” Retention begins to take precedence over acquisition, or vice versa. For Yelp, that means creating advocates for both sides of their two-sided marketplace: the individual consumers as well as small business owners.

VP of Engineering 108

VP of Engineering Customer Success Churn Scale 108

SaaStr

APRIL 30, 2022

Customer Acquisition Cost (CAC). & It wasn’t the case 20 or even 10 years ago, where the business models of the internet were more focused on eCommerce, marketplaces, or even advertising. Customer acquisition. But also generally pretty high CAC, customer acquisition costs. Or maybe ARR, depending on your model.

SaaS Payments 246

SaaS Payments Metrics Payment Methods Scale 246

Payrix

JANUARY 28, 2025

Mergers, acquisitions, and IPOs : With the resurgence of M&A activity and an opening IPO market, software companies can explore opportunities for consolidation and value creation. However, companies must look beyond basic payment integration to evolve into platforms offering comprehensive services.

Payments 130

Payments Payment Solutions Merchant Services Payment Methods 130

SaaStr

JULY 9, 2019

The next thing I would say we learned is really about removing all barriers to user acquisition. So you’ve got to build barriers to acquisition in any African market within which you operate. ” At this point we were offering the service for free. It’s an example of a uniquely local massive problem in Africa.

Scale 221

Scale Sales Recruiting Scaling SaaS Payments 221

Sales Hacker

MAY 13, 2025

He served as Chairman and CEO of the company until its acquisition by Yahoo! he was responsible for the operation of the global advertising marketplaces organization. And when I took that, I agreed to stick around for two or three years as you do in an acquisition like that. It was a very, I’d say simple marketplace.

AI Search 73

AI Search AI ChatGPT Software Review 73

Hitenism

DECEMBER 26, 2016

Work backwards from there to get your pricing model and acquisition channels. In 2017, companies will find success by getting back to basics and focusing on the “service” part of Software as a Service. In a self-service SaaS, you rely on customer success drip emails to generate your upgrade revenue.

Scale 152

Scale SaaS Marketplace as a Service SMB 152

Blulogix

DECEMBER 26, 2024

Managed Service Providers (MSPs) are at the forefront of this evolution, leveraging recurring revenue models to build deeper customer relationships and drive growth. Real-Time Data Sharing: Enable partners to access accurate sales, commission, and inventory data through a self-service portal, enhancing collaboration and trust.

Payments 52

Payments Payment Features Payment Services Scale 52

Chaotic Flow

SEPTEMBER 17, 2013

The first post in this SaaS growth series introduced the concept of the SaaS growth ceiling, as well as the three fundamental SaaS marketing levers for breaking through it: customer acquisition , customer lifetime value and viral customer network effects. max SaaS company revenue = acquisition rate x average subscription value ÷ % churn rate.

SaaS 122

SaaS Marketplace as a Service Customer Lifetime Value Acquisition 122

Neil Patel

AUGUST 17, 2021

You want them to associate your company with a particular product or type of service. Whether you’re a startup just trying to build a name for yourself in a crowded marketplace, or you’re trying to rebrand an old company , you can benefit from a brand awareness campaign. Who actually uses campaigns for brand awareness?

Branding 145

Branding Social Media Marketplace as a Service Acquisition 145